In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 689: What's the point of killing without fighting?
Because it is obvious that in the end, what Cheng Dazui emphasized most was intelligent driving.

Before the last wedding of Zi Xiaowei and Chang Yueling, Sabina came over specially to bring a message, and Zi Xiaowei responded clearly that he had no prejudice against being far ahead, and was more happy to see results from domestic brands, but the only requirement was that they should not brag about smart driving, use immature semi-intelligent results to deceive consumers, and use consumers' casualties as consumables for corporate big data.

This is a very immoral thing to do.

It can even affect Zi Xiaowei's view of the company.

But it is not known how effective Sabina’s message will be. Cheng Dazui, who cannot swear, emphasized the “L3 intelligent driving (space) architecture design” this time.

The space after "intelligent driving" is very clever. At first glance, this car has L3 intelligent driving that surpasses all models in the world.

But if you think about it carefully, you will find that the whole sentence is designed using this structure.

这不废话嘛，所有自动驾驶都是基于L1\2\3\4\5的整体架构来设计。

However, the policies of all transportation departments around the world, especially those in major countries, now only approve L2 assisted driving with drivers as the main driver to be on the road. No one dares to say that they are L3 that can automatically drive in specific situations.

No car that reaches L3 has ever been approved for use on the road, and this is even breaking the regulatory limits.

If we say that the press conference held by Lei Jun was full of boasting, at least the car is still a car. Don't believe that a sports car's appearance means the driving and handling performance of a supercar. There is nothing wrong with just keeping your foot on the accelerator pedal. At most, the appearance and materials are boasted for the premium, making it look more worth the price.

Cheng Dazui's article is full of traps. These carefully designed words are meant to trick users into believing that the car is so expensive only because the car body is equipped with so much high-tech. He believes that these high-tech national lights are the embodiment of patriotism.

But this kind of so-called high-tech involving intelligent driving is deadly.

In the end, Cheng Dazui said it very bluntly: "Anyone who is honest, upright, and doesn't tell lies, as long as you drive this car, you will say it is a good car..."

This is no longer just patriotic kidnapping, it's even a marketing trap that outputs emotions.

No one can say that the car is broken.

Such outrageous words seem to be sensationalism to internet celebrity experts like Zi Xiaowei, but in fact they are just for creating hype.

It was so outrageous that it attracted more people to discuss it in an incredible way, and the topic spread, and the purpose of promoting the car model was achieved.

Being able to create topics that spread spontaneously among netizens is the highest level of the internet celebrity economy.

It is also a symbol of the path to godhood.

The reason why anchor Xiong was able to really break out of the circle was that in the early days he relied on selling underwear. He also summarized a set of underwear emotional theories and let netizens spread them spontaneously. Later, he relied on various shocking sales of tens of billions and hundreds of billions to attract a large number of netizens to watch the fun.

Countless netizens came with the mentality of a spectator, and were confused as to how they could be moved to buy a car and leave.

Because we need to gather as many people as possible first before we can screen out the suitable group.

Being able to convince hundreds of thousands of users among tens of millions of netizens to buy a car is an exaggerated and amazing ratio.

It’s all thanks to anchor Xiong’s product and price positioning that caters to the vast majority of consumers.

After all, for ordinary people, 29.99 yuan is the highest amount they can spend on a car in their lifetime.

Cheng Dazui is doing the same thing. He seems to be creating hype, but in fact he is screening users.

However, he suddenly raised the price to nearly 500,000 yuan, and the main models are all priced at more than 500,000 yuan. It is not enough to just sell the configurations of armrest boxes, air mattresses, and fish screens like host Xiong did.

You have to brag about something more high-end, otherwise it doesn't make sense why this car is worth this price.

But after much deliberation, he still chose the smart driving rhetoric that Zi Xiaowei repeatedly reminded and emphasized to avoid.

No wonder Zi Xiaowei was so ruthless.

Anyway, in the second half, Zi Xiaowei sat there, with his elbows on his knees and his body leaning forward, listening attentively to every word and action of Cheng Dazui at the press conference, as well as every word displayed on the big screen behind him.

Even though Dami Automobile didn't announce the price on site at the end and was just testing the market before the Spring Festival, he didn't even take a second look at it.

Because of Lei Jun's Michaelis naming method and low-price strategy, customers have the illusion that they can buy high-end products at low prices, which has little impact on Zi Xiaowei and others.

Traditional car companies are not interested in responding to his tactics, as responding would be a way for them to increase traffic.

So just wait until the product is launched and then raise the price.

Traditional car companies have countless models, so just take one and bargain for it.

The biggest shortcoming of Dami Auto is that it has no experience in car manufacturing. If this model fails, it will mean that the investment of tens of billions and even hundreds of billions of dollars in car manufacturing has failed.

So there is no need to worry at all.

Zi Xiaowei even wanted to help Dami Auto, helping its product-management-focused models gain a foothold. Spring is the season when a hundred flowers bloom.

As Dai Anni's information instructions were sent out, a large number of automotive media and internet celebrity self-media began to pay attention to the press conferences of these two companies and started to write articles.

By the time Cheng Dazui's price of 46 to 56 was announced, more than a dozen self-media articles mocking and making fun of the product from various angles had been sent to him by media directors from media organizations.

Fortunately, there is this rigorous corporate management model, and all articles and reports with a stance must first be reviewed by the higher-ups.

Even those who have obtained the qualification certificate for self-media practitioners have become sensitive to the text that requires responsibility in journalism, and it is still easy to get caught when actually writing.

How to effectively avoid legal responsibility is a science.

In fact, since the May Fourth Movement, it has been natural to use pen and paper as weapons and to write with a stance.

The best articles of this type are, of course, the masterpieces written by Teacher Dada, such as "Serve the People" and "Protracted War".

It's just that malicious attacks and smear campaigns, as well as the proper balance between criticizing current affairs and conducting public opinion supervision, require a lot of skill and are also a test of one's heart and conscience.

Zi Xiaowei called the media director and emphasized the following key points.

Sure enough, after another hour or two, hundreds of various commentary videos were compiled, all sticking closely to the theme.

After a quick review, if there are no issues, start publishing.

When Cheng Dazui announced that there were already 100,000 orders for the car online, firmly occupying the top spot in sales of domestic luxury cars with a sales volume of over 400,000.

Various online self-media articles and short videos have emerged like a tide.

The various remarks made by anchor Xiong in the live broadcast room about intelligent driving were edited overnight and widely disseminated as sliced ​​videos.

In fact, it can be seen that the killing has already begun in the public opinion field.

According to Zi Xiaowei's request, the ratio of hot commentary articles on the press conference of Lei Jun and Cheng Dazui should have been three to seven.

The focus of the former is ridicule, analyzing Lei Jun's world-renowned Michaelis marketing method, and how the tricks of the bragging originator of domestic mobile phones are moved to cars.

Overall, we would like to remind Dami Auto not to over-mix the "sales thinking" that is unique to the mobile phone industry.

In the mobile phone industry, technical indicators such as data and specifications can often directly influence consumers' purchasing decisions. However, in the automotive industry, technical indicators are certainly important, but consumers are more concerned about safety, reliability, and comfort.

In promotion, we should change our mindset and focus on highlighting the actual quality and cost-effectiveness of the product, rather than over-emphasizing those made-up words and vague concepts.

It's just some kind of advice.

The latter will not let go of even the slightest bit!

Videos of current public conferences can be saved and searched.

Therefore, several automotive media outlets commented on the video frame by frame based on Cheng Dazui's remarks at the press conference.

Didn't you mention "L3 intelligent driving (space) architecture design"? The country has not yet allowed any L3 level driving technology to be implemented, and only allows internal testing at test sites. Is this L3 intelligent driving? If not, it is false propaganda. If it is, it has violated national policies and regulations.

In response to public doubts about the safety of the intelligent driving system, didn't the press conference loudly propose a 4000 million safety insurance? Although it was verbally mentioned as insurance, the text on the large screen behind did not contain the word "insurance" at all. It only mentioned the intelligent driving worry-free service rights, and paying 12 yuan would only get months of service. So is this an insurance business? If so, it should be endorsed by the official contract of the insurance company. If not, then the company is illegally engaging in insurance and financial business and is suspected of illegal fundraising.

As expected, this insurance rights campaign had a bunch of very small words in the corner. The automotive media even used photos taken by the media at the press conference and pictures released by the official to sort out this bunch of extremely eyesight-testing small words.

The opening paragraph emphasizes that the driver is still the driving subject and is responsible for all actions taken while the vehicle is in motion;
Then the most important thing is the clause at the end: the intelligent driving function was turned on when the accident occurred, and the traffic police determined that the vehicle was responsible for the accident, then it meets the compensation standards.

Well, before and after the entire press conference, Mr. Cheng personally posted a Weibo, talking about how he drove intelligently for a full 1300 kilometers and had nothing to do. He complained that regulations require hands to stay on the steering wheel, and he had to go to the bathroom to avoid surveillance. Isn’t this contradictory to L3 intelligent driving? Either you have violated the law, or the car is still in L2 mode.

Moreover, if an accident occurs under such circumstances, doesn’t it just mean that the car owner has violated the basic principle that the driver is the main body and does not have to pay compensation?
This is just a word game. You can only pay compensation if an accident occurs when using smart driving, but if an accident occurs when using smart driving, the driver is not the main person in charge, and you don’t have to pay compensation if you violate laws and regulations.

What's more, if all the cases of car accidents involving your brand are listed so far, there is not a single car that did not automatically exit the smart driving system in advance. All the official explanations with white text on a blue background emphasize that the background monitoring showed that the car had exited the smart driving system before the accident. So far, no traffic police have determined that the car is responsible for these accidents.

This little cleverness is really in line with the temperament of this little character.

Details like these are actually full of loopholes in the entire stumbling new product launch conference.

However, the online public opinion attacking Rice Automobile even outweighs this type of articles that deal with the issue at hand.

A melee.

(End of this chapter)