In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 690 How can we catch this rich flow?

The most feared word in this world is seriousness.

What many people consider to be big companies and big brands are still makeshift teams in Zi Xiaowei's eyes.

The product launch conference seemed high-end, but when I met a serious person, I found that it was full of calculations of big companies with irresponsible expressions and strict disclaimers in the text.

Anyway, it’s all about expressing emotions, but when it comes to responsibility, everything is clearly accounted for.

When all this is laid out directly, the destructive power can be imagined.

In contrast, Lei Jun simply puts his shrewdness into the perspective of a loser, triggering resonance among consumer groups, without talking about so many ideologies.

But the siege on the rice truck that night was much more severe than that on Cheng Dazui's side.

The overwhelming "Rice, who loves to brag, has blown his own trumpet into the automotive industry"

"A good hand of cards was broken into pieces by Lei Jun"

Why I am not optimistic about Rice Auto, Lei Jun is about to fail

"The half-hidden handle reveals the last vestiges of Lei Jun's boasting"

Articles like these are hitting like crazy.

Zi Xiaowei took a look and felt that these smear articles were a bit too harsh. The words used were fierce, sharp and highly inflammatory. Many of them were subjective conjectures without any substantive logic.

Because it can be seen that Da Mi is also frantically promoting "Leibs builds cars, it works!"

"Rice car, it's really here"

"Only when the tide recedes can we see that Dami Auto has set an example for new car manufacturers."

"Rice cars are the world's number one in automatic parking"

But these words seemed to be tottering in the midst of the overwhelming impact.

On the contrary, Cheng Dazui is quite stable: "The new pattern of intelligent luxury is far ahead in empowering the revolution of the automotive industry."

"A new definition of the most valuable luxury car under 5 million, born from cutting-edge technology"

"Two days ahead of Rolls-Royce and a year ahead of it"

"Leading quality standards far exceeding those of automotive peers"

Zi Xiaowei is also learning and summarizing. The rhetoric here is to use a benchmark for comparison in a simple and crude way, so that netizens and consumer groups can easily form a concept.

Far ahead of Rolls-Royce...

Better than all its automotive counterparts...

Better than a five million luxury car...

In short, the emphasis is on vague standards that are difficult to verify, and if you really care about them, you will lose.

But after being shouted loudly and repeatedly like chanting a mantra, consumers will naturally believe it more after hearing it so many times.

Moreover, although there are many self-media articles praising and criticizing these two companies, a closer look reveals that there are only a few articles, most of which are reposted repeatedly, and a bunch of small self-media accounts distribute the same article, creating a saturation impact.

Any netizen who opens his mobile phone or computer can easily receive relevant information.

This is very different from the hundreds of self-media and car media under Tingbao Media, where most of the content is original.

Even if you edit a dozen seconds of video from two companies' press conferences to express your own opinions, it must be something you did yourself.

Because the self-media has been concentrated in the northern suburbs for most of the past six months, we have developed the habit of believing that only our own work can stand out and that we can charge for it with a clear conscience.

If anyone is found to have plagiarized or reposted content without permission on Jingxi Live, they will be fined for each complaint and may even have their professional qualification certificate revoked.

And because the first main stations are all live broadcasting in Jingxi, everyone basically uses video to spread the news.

I usually edit scenes in lengths of fifteen to thirty seconds.

There are very few long articles. Even those self-media outlets that dug deep into Cheng Dazui's new car launch and quoted every word frame by frame, second by second, tried to use videos as much as possible.

Even though there are long videos of several minutes, there are also short videos that are broken down into one question for each question, and there are also one-minute campaigns that put together rhetorical questions.

It is a typical one-birds-a-chicken-feeding model that can attack in groups to increase click volume, and its efficiency is extremely high.

As we all know, videos spread much faster than text.

Even though there are still many people who are used to reading text and don't like explanations in the form of videos, most people have been conditioned by the fragmented era of videos.

They are used to receiving information directly in a mindless graphical way and are unwilling to convert it into text.

Moreover, these automotive media are all veterans. None of them appear on camera and talk a lot. They just use the pictures from other people's press conferences with narration lines.

Nowadays, AI intelligent dubbing is used, and all kinds of tones, whether it is Donald Duck, a beautiful girl, or a mature male broadcasting tone, can be easily mastered.

The title is: "The most luxurious domestic car under 1000 million, ask Mr. Cheng"

"Is being so far ahead a form of worshipping foreign things? Second question to Mr. Cheng."

Such as this, transforming the opponent's shocked body into part of his own title, and using magic to fight magic with great skill.

So it was sent to various platforms simultaneously and then reviewed by our own company.

Only after it is approved will it be distributed and spread by Tingbao Media Information Department in the northern suburbs.

All major media websites, social forums, and short video and text apps have been able to hype it up and get some clicks.

Then the national information officers will start forwarding it.

The overall coverage and traffic suddenly increased.

For Zi Xiaowei, the purpose of doing this is not entirely ideological. How could he be such a naive person?

The famous fight between Lei Jun and Cheng Dazui would be a big mistake if we don’t join in to add fuel to the fire and draw traffic to Jingxi Live.

Sure enough, just like those short videos that are broken down into three questions, people can't help but watch them in WeChat groups or somewhere else, and then follow the author who posted the video to find the follow-up.

All kinds of heated discussions were "forwarded" to Jingxi Live, and video bloggers could further decompose and create them.

What the east and west parties said were different, and they were secretly mocking each other, and then they made a video explanation to earn more traffic.

What's more, netizens can see clearly through a video the jokes, insults, and weaknesses of the two sides in their quarrel.

The pleasure of eating melons is coming one after another.

This is the true meaning of drainage.

For many netizens who would never buy a car worth 400,000 or 500,000 yuan, this is just gossip.

Watch Cheng Dazui and Lei Jun quarreling.

Watch the battle between Yaoyaoying and Dami in the air.

Look at billionaire Lei Jun being teased by the self-media: Lei Jun’s car is not cheap.

Look at the legendary Cheng Dazui, whose speech was stripped to pieces by an unknown small self-media.

This is the fighting power of small internet celebrities. They are not even afraid of going to jail, but they are afraid that no one will pay attention to them.

As long as Cheng Dazui responds, they will win, and they even hope that the other party will sue the Ministry of Law.

That's simply a badge of internet celebrity. Being sued by Johnny English or Chris Booser will completely change your career prospects.

If it weren't for the constraints of platforms and media organizations, the content would be even more stimulating and excessive, even on the edge of the law.

Of course, the verbal battle was easily provoked: "It's just a group of 18th-tier self-media in the gutter. What qualifications do they have to evaluate the car companies fighting for the country?"

"They are the ones who charge ahead, but the villains are behind. Social morals are being destroyed by people like them. They have no ethics or morals, and no moral bottom line."

"I'm afraid they're taking money from external forces to smear our pride."

"The relevant departments should quickly investigate to see if there are any traitors or ulterior motives trying to undermine our team."

But more people retorted: "Oh my, since when did a private enterprise represent everyone?"

"Can't we speak up if we make mistakes? Were all these mistakes and omissions at the press conference also accidents?"

"It must have been an accident. He accidentally mistook a DSLR camera for a cell phone, accidentally photographed underwear as the moon, accidentally snatched away customers from a sanctioned company, and accidentally interfered with a competitor's base station..."

"Business is business, there's no need to talk about ideology"

"In fact, the purpose of this set of words is to screen IQ"

"This must be a frame-up by Da Mi. Da Mi just got out of the car and framed Cheng Da Zui."

"Right, right, right. Don't worry about life or death. Just fight if you don't agree. If this fight reaches the automotive industry, the world will be in chaos."

It has to be said that using hot topics to attract traffic is an excellent strategy that has been proven to be effective time and time again.

The listing of Rice Auto is already a hot topic, and Lei Jun, who is good at generating traffic, will definitely maximize the traffic.

Being far ahead is a master at sparking topics. It would be abnormal if Cheng Dazui didn't just open his mouth and talk nonsense to cause controversy.

The traffic of these two companies has reached such a level that it seems like a collision between Mars and the Earth. Jingxi Live also deliberately got involved, eager to set up the main battlefield on its own platform.

It’s not completely unreasonable, as it is the core base of new energy vehicles.

These two companies represent a new situation in which the giants in the mobile phone industry are shifting towards the automotive industry. They are definitely much stronger than the previous new forces in car manufacturing.

Moreover, for the two companies that are accustomed to controlling public opinion, they must also seize the commanding heights.

But this time it's a little different. These two companies have never controlled a social media platform before, and now they suddenly encounter an opponent who is both a referee and an organizer.

So they are trying their best to control the battlefield of public opinion on Weibo, a battlefield they have been fighting on for nearly ten years.

But I don’t know if they have seen the data. The main apps whose number of active users has dropped significantly in recent years are iQiyi, the one for watching TV dramas, and Weibo, which ranks second.

Of course, when the statistics are completed in 2024, it will definitely be the western part of Beijing, which will be completely destroyed.

But if the number of social media users decreases significantly, it would actually be a scary thing.

This means that users no longer regard this place as their social center, so new ways of socializing are replacing it.

Once social networking is deemed outdated and unattractive, there is basically no way to save it.

Nowadays, apart from the stinky fan circle stuff, who still uses Weibo? Mainstream fashion voices often like to say this.

The older generation of online marketing still regards Weibo and WeChat as the main battlefield.

Little did people know that WeChat had already changed many details and had tried to shift from official accounts to video accounts to adapt to the trend of videoization.

Zi Xiaowei and his group had been beating up the old Autobots from the very beginning by not bothering with them on Weibo at all, but talking directly to the live broadcast room via videos from several major video websites.

I let these old guys fall behind.

Now two old internet celebrities who are approaching their sixties are arguing with them...

It's a bit bullying.

So Cheng Dazui couldn't help but use legal means.

(End of this chapter)