League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 23 What is Action?

Early the next morning.

Jiang Ming turned on his computer and played a few qualifying matches. He waited until noon before slowly taking a car to the place he had agreed to meet with YY Lao Xu.

There is no way. There are a lot of high-rollers in the national server, and it is easy to be left behind if you are not careful.

At noon in Laomendong, the bluestone road was steaming with last night's rain.

"JM!"

"Mr. Xu!"

"Just call me Xiao Jiang."

"Haha, then you should just call me Old Xu."

The two met in front of a private restaurant in Jinling that served delicious food. Xu Tao took the initiative to greet them with a friendly smile.

Led by the waiter, the two walked into the private room.

"Order first?"

"I think we should talk about renewing the contract for the new season first. You guys should be more anxious than me!"

"Haha, that's true. After all, being the first to grab the title of the season's strongest champion is good for both you and the platform."

Chen Ming handed over a document with a smile. They were indeed in a hurry. If they weren't, they wouldn't have rushed all the way from Guangzhou to Nanjing overnight.

"Xiao Jiang, we've known each other for a year or two. Honestly, I'm very optimistic about your future. I sincerely hope this will be a win-win cooperation."

"I also hope that!"

Jiang Ming took the document and read it carefully. Sometimes it’s enough to just listen to the polite words.

Although I met Lao Xu at the teacher's open class and there is a layer of friendship between us, no matter how good a personal relationship is, it will become shallow when interests are involved.

Huh?
Amid the rustling sound of turning pages, Jiang Ming's pupils contracted slightly.

The sincerity that Old Xu spoke of was not false.

What Lao Xu handed over was not a contract, but a planning document regarding his own live broadcast room and team sponsorship.

He was a little surprised. He didn't expect to see such an advanced plan on the live broadcast platform in 2013.

Did the YY platform suddenly get help from an expert and realize that the e-sports wave led by Penguin would be exaggerated, or did it make another decision made by a gambler who likes to go all in?
Funding becomes a trivial matter in the face of this document.

First, the resource investment plan, which YY's planning department described as a three-pronged attack: ① Traffic bomb (they created a "Top King" special topic on the YY homepage for their live streaming rooms, rather than the previous rolling promotion model, and updated the King's Points ranking in real time. They also added exclusive gifts to the live streaming rooms, reduced the revenue share from 50% to 30%, and prioritized the server team to ensure traffic push, even if other channels were stuck like presentations).
② Brand Binding: The signing fee is increased to 50/year (plus a bonus for successfully advancing to the LPL league), customized NXG team live broadcast skin, and the audience's barrage will automatically carry the topic #YY Witness the Rise of the Throne#.

③ Ecological expansion: After confirming the sponsorship of NXG, a professional team will be dispatched to provide comprehensive packaging for the e-sports team, similar to WE.

Secondly, there are technical upgrades in the live broadcast room, and the YY platform has made a big move.

The delay of barrage has been compressed from 6 seconds to 2 seconds, ensuring real-time feedback of "Tianxiu operation".

Developed OB view automatic tracking function (tentatively named 'Hunter Mode')
The live broadcast room is embedded with a combat power query plug-in, so viewers can view the host's rune configuration in real time."

……

“It’s really sincere.”

After a long time, Jiang Ming raised his head with complicated eyes and looked at Xu Tao opposite him.

"I'm curious about what suddenly made you so determined."

When he first started communicating with the other party, he actually intended to use the huge traffic brought by his live broadcast room to exchange for YY sponsorship and live broadcast platform support for NXG, and to take in the huge traffic from Penguin S3's promotion of LOL.

Although both were tasks of reaching the top and claiming a bounty, the value of a regular King of Glory player and a top streamer with hundreds of thousands of followers and inherent attention was completely different. Clearly, the other party understood and responded perfectly.

"What made us decide?"

Xu Tao suddenly pulled a faded newspaper photo from his bag—it was of the packed auditorium at the 2005 WCG Finals. He felt a surge of nostalgia: "It's a story from many years ago. Back then, YY was just a small plugin that provided voice chat services for gamers..."

"..."

Although he couldn't figure out why some scenes of reminiscing about life were added in, Jiang Ming didn't spoil the other party's fun.

In my previous life, I was not recognized by my parents and ended up being insignificant among the crowd. Occasionally, I would howl to the sky after getting drunk to vent my anger.

After listening to the story and reading all the details of the document, Jiang Ming took the initiative to extend his hand.

Xu Tao was puzzled, "What?"

"I think the platform has provided such sincere conditions, there is no reason for me to refuse. It is a pleasure to cooperate with you."

"Happy cooperation!"

Xu Tao recovered instantly and quickly stood up and stretched out his right hand.

Just like he was sure at first sight that JM’s live broadcast room would be successful.

A person who has a talent for games, a smart mind, a certain level of knowledge, knows exactly what he wants, understands live streaming, and is good at live streaming will never fail.

Facts have proved that he was not wrong about him. In just one year, JM's name has become widely known in the entire LOL gaming circle.

Back then, JM was just an ordinary freshman at Jinling University who expressed some good insights on game live streaming in an open class.

However, just as Xu Tao was reminiscing about their first meeting, Jiang Ming continued, "I wonder if our platform, in addition to being the oxygen of the domestic esports circle, is interested in expanding its business overseas?"

Jiang Ming: "For example, becoming the top YY anchor in both Chinese and Korean servers, or creating a platform-exclusive team on OGN!"

Xu Tao: "???"

No, why do you have so many weird ideas in your head!

The league in his own region was still in the preparation stage, but Jiang Ming was thinking of setting up another team in another region. Xu Tao didn't know what to say to him.

But, it sounds quite exciting.

The OGN region belongs to the e-sports team of the YY platform, or just call it Huya - ROX Tigers team feels very good.

……

In the room, Jiang Ming finally reached an agreement with YY on the new contract. After signing the contract at the dining table, he also personally experienced the action power of the future live broadcast giant.

During the time it took for the two of them to have a meal, the ink on the contract had not yet dried, but a blood-red battle flag had been lit on the YY homepage, and the exclusive live broadcast room for challenging the strongest king in the national server had been opened.

The live broadcast room, which had already seen a surge in popularity due to the presence of the WE team, saw further expansion.

The various resources described in the document are invested in launching publicity simultaneously at this second.

"YY platform, top players in China, senior LOL teaching video creators, China's top support event is here!"

First of all, within the YY platform, anyone who has registered a YY account, whether they are an ordinary viewer or a host, will receive such a message reminder in the background.

To put it simply, during Jiang Ming's live broadcast, if you enter the live broadcast room, follow him and give him certain gifts, you will be able to get benefits such as YY experience level upgrade, related avatar frames, and customized theme page exclusive paintings.

On the top floor of a building in Shanghai, the CEO of a certain fish game, seeing the title of the event on the YY homepage and realizing that he was one step behind, angrily overturned the exquisite decorations on the table.

　Happy Lantern Festival, please give me some monthly tickets!

　　
　
(End of this chapter)