League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 22 Full of sincerity!

JM has built a unique ecological barrier among the League of Legends player community with its professional understanding of the game.

The average number of views of its teaching videos has exceeded one million, and it has become a "compulsory course" for novice players.

Data shows that 67% of new users in the past three months were attracted by JM live streaming content, forming a closed-loop ecosystem of "content drainage-fan accumulation-word-of-mouth fission".

② Closed-Loop Business Model - JM has pioneered a novel "iron triangle" business model: [building a professional persona through instructional videos → monetizing through livestreaming → ultimately generating profits through e-commerce traffic]. During this period, we've seen a 210% increase in commissions from gifts and advertisers in their livestreams alone.

③ As a top student in the Department of Economics and Management at Jinling University, JM's image as a "scholarly esports expert" is highly compatible with government policies. As the country strengthens regulation of the game livestreaming industry, his positive image provides a natural regulatory buffer for platforms. According to livestream commentary feedback monitoring, 83.6% of comments in JM's livestreams are positive, significantly higher than the industry average.

What she said was a bit conservative. Compared with many wildly growing live broadcast rooms, JM's live broadcast, which does not rely on all kinds of sweet talk to get closer to the audience, is simply a breath of fresh air.

"So now is not the time for us to consider what conditions to offer, but how to retain this partner who can greatly promote the development of the platform." As the head of the marketing department, Li Rui instantly opened up his Ren and Du meridians and used an extremely rare word.

"Given Penguin's recent investment in League of Legends promotion, you should be very clear that even if JM switches platforms, it will definitely be able to take advantage of this favorable trend."

"Let's talk to him. JM already has a team, so if they want to enter the professional league, they'll need all kinds of resources and support. Our platform can make a breakthrough in this area."

"Well, maybe it's still not enough."

"As for personal connections, JM is a student at Jinling University. He can definitely ask the school for help in the name of applying for entrepreneurial support."

There was a moment of silence in the room. Although the YY platform has developed prosperously today, when it comes to network resources, they are really no match for a top national university that is one of the "double first-class" universities.

"As for the professional competition, JM's NXG team has already won four games in a row, securing a spot in the LPL preseason. Their average match time is 21 minutes, and their average gold differential is +7850. They're definitely a strong team."

"Holy crap, four consecutive wins! Does our mainstay have to be so strong? Not only is he strong himself, but he's also strong leading the team."

"Yes, they are indeed very strong. According to the feedback from my friends, NXG has won all four games by a large margin. Barring any unexpected events, they will be able to make it through the LPL preseason."

"Sponsorship, of course you have to sponsor."

"Conventional sponsorship can no longer meet the needs. We need to establish a deeper level of cooperation."

"..."

"How about I make a suggestion?"

At this time, Zhao Zhigang, the technical director who had been staying in the corner and listening silently, raised his hand.

Seeing everyone's attention turned to him, Zhao Zhigang considered his words, "From the communication content between Lao Xu and JM, it can be seen that the other party has great intentions."

"JM doesn't just want the tens of thousands of yuan in rewards and some minor traffic support or even contract upgrades for reaching the top."

"Well, we all know this. With JM's successful video business, their daily revenue exceeds tens of thousands of yuan. Whatever we can provide financially, other platforms will naturally be able to provide corresponding rewards."

"They've mentioned professional teams multiple times and jumped on the bandwagon right from the start of the LPL preparations. This means JM wants to further solidify his position as a top player in China, going from casual player to professional... from streamer to team owner, and even the owner of an esports club!"

"They don't care about short-term profits, but rather want to join the top-level design of this game ecosystem."

"So, why don't we change our communication methods? Funding and other things are secondary. We should adopt a win-win cooperation approach and invest in relevant publicity resources to tie him, his team, and our platform together."

"It's all clear, Lao Zhao, now that you've said that, I understand." "It has to be you!"

"I know how to communicate with JM now." Everyone felt as if they had been enlightened.

Xu Tao said with a complicated expression, "We are also confused by the situation. We subconsciously still treat them as ordinary anchors under the platform that can be controlled."

"Indeed, I didn't expect JM to be so ambitious, actually wanting to jump directly to the position of partner."

"What's so strange about that? There's a saying that goes, 'When the tide comes, even a pig can fly.'"

"Not to mention that JM himself has the ability in this area, has caught the limelight, and has the corresponding business acumen. He deserves to take off."

Having said this, the fog in front of everyone's eyes cleared and the room suddenly returned to calm.

"So be it!"

Xu Tao made a decision, "Hurry up and act. I'll go to Jinling to find JM to sign the contract tomorrow morning."

"Also, the platform's game live streaming section should be split into Mouya Live as soon as possible. By making good use of Penguin's investment in promoting its flagship PC game, we can save countless advertising costs."

"The Operations Department should revise the original resource investment plan and try to give it to me by tomorrow morning."

"The technical department will be responsible for the technical breakthroughs and will add all the special interactive designs we discussed earlier."

……

Late at night, after playing games for half the night, Jiang Ming successfully pushed his rank to Diamond 1 with a six-game winning streak. After losing the seventh game, he ended his rank journey at the speed of light.

There's no way around it. The later it gets to the end of the night, the more abstract my teammates become.

It is impossible to find a jungler like the Prince in the first game. They are all lost and confused, giving up their positions mysteriously, and even in the end there are players who don't even bother to act, just to prevent themselves from gaining points. It is obvious that some hostile platforms deliberately sent them to target them in order to delay their time to reach the top of the King's Group.

It’s not that he is afraid of the actors, the key point is that the platform is still discussing it and the relief food has not been delivered.

He was asked to stay up all night to fight with these people in a battle of wits and courage, but he couldn't win at all.

After announcing that he would get up the next day and continue to work hard, Jiang Ming turned off the live broadcast and sent reminders to several members of his team to rush for points in the national server rank. Then he looked at the WeChat message from Xu Tao on his mobile phone.

"JM, regarding cooperation for the new season, we hope to discuss this in person tomorrow."

"I assure you that the conditions offered by our platform are absolutely sincere."

"Appointment?"

Full of sincerity?

How sincere can it be!
He didn't dwell on it too much. After all, if YY couldn't reach an agreement, he could just go talk to a certain shark first.

With this in mind, Jiang Ming simply washed up, went to bed and quickly fell asleep.

(End of this chapter)