League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 24 Welcome, Summoner!
It’s not over yet. In order to become the final winner in the battle for user growth, YY, which has invested heavily, even used its trump card - learning Penguin’s unscrupulous and precise pop-up push method.

All game users who download and log in to the YY platform will receive regular push notifications from JM’s live broadcast room about his impact on the national rankings.

This type of carefully calculated pop-up window not only appears when the game starts, but also in the golden three minutes after the game ends, accurately capturing the player's interest window.

This battle for traffic goes far beyond the platform.

On the external battlefield, YY's operation team demonstrated textbook marketing: whenever the Penguin had major news updates such as the LOL ranking system reform and the preparations for the LPL professional league, dozens of carefully designed promotional copy would simultaneously occupy the hot list in the comment area.

These soft articles, which maintain an astonishing consistency, emphasize the sense of participation of "witnessing the national server reach the top and win a 10,000 yuan bonus", and also promise that "the audience in the live broadcast room will share the mysterious gift."

There is only one purpose, which is to cleverly use the traffic bonus of Penguin's official news to complete user conversion during the period when Penguin is expanding the LOL game section and frantically attracting new players.

The data verified the success of the strategy. Within 72 hours of Penguin announcing the ladder point system reform, coupled with the promotion of YY Live's JM national server top-scoring event, the number of newly registered users surged by 237%, of which the LOL partition traffic accounted for 81%.

JM's popularity in the LOL section has brought them so much.

Penguin is promoting the LOL ranking reform. JM himself is a well-known top player in the ladder points. With the help of a large number of teaching videos before, countless new players will find YY Live through the strategy videos.

YY even got a hand on the Penguin official website column about the formation of the LPL league.

It's nothing else but the NXG team formed by JM, which secured its spot in the LPL preseason with a beautiful four-game winning streak.

Once the list was released, many players who inherently believed that professional competitions were more professional were suddenly surprised to find that the person in charge of the NXG team was actually JM.

The official Penguin Esports website, originally built for event reporting, unexpectedly became the entry point for their YY platform. Tens of thousands of players were redirected to the YY live broadcast room through the "Team Owner" link on the team introduction page.

The promotion has just begun, and the person in charge was extremely impressed by the crazy growth in the number of registered users on the platform.

"It is indeed the right choice for us to renew JM's contract and cooperate with him."

"Haha, let's see how much of the cake we can get in the war of recruiting new members with this huge investment."

……

"Welcome to League of Legends!"

Inside the internet cafe called Zhulang on Gaoke West Road in Shanghai.

The system prompt sounds that come one after another are woven into a unique digital symphony.

League of Legends!

Since becoming an official WCG competition event in 2012, Penguin has used its core QQ social circle to launch a terrifying publicity campaign, and the coverage of the City Hero Championship has increased from 88 cities to 108 cities. The large number of events has attracted countless people to the Summoner's Rift.

The young man with the ID "Ocean" is one of them.

When he was killed by the defensive tower for the 17th time, he heard his teammates' hoarse roars in his headphones: "Garen, you are the founder of the "giving away the tower" strategy, right? I told you to hold the tower, not to give it away!"

The young man stared at the gray screen, his fingers trembling on the F key.

MOBA games are so difficult!

My hands were shaking all the time, I couldn't hear what my teammates were saying, and I couldn't press the flash button.

Haiyang had never played MOBAs before, preferring MMO role-playing games like Legend, Tianlong, and Moyu. But in March of this year, he saw a large poster for the City Heroes Tournament at the Wujiaochang Wanda Plaza. Somehow, he bought a ticket and went to watch a League of Legends match. Ever since, images of that match have frequently flashed through his mind.

On the LED screen, the blue team's Card was flying towards the dragon pit. The moment the golden Card froze the opponent, Baron Nash fell to the ground. The disadvantaged blue team relied on Card Master's ultimate move to teleport and complete the comeback. People of the same age as him in the audience were cheering and shouting, and the sound waves almost overturned the sky of the venue.

A few months later, late one night, he somehow downloaded the 4.2G client of LOL.

It was from this time that he gradually became interested in this kind of multiplayer real-time MOBA game.

"Brother, I feel that you are not suitable for playing Garen. I recommend you to watch JM's novice tutorial video and find your own suitable position first."

In the game, the support player did not join his teammates in criticizing their top laner, but instead kindly tried to persuade them.

(Ocean: Instructional video?)
(Jela: When you open YY, it will automatically pop up a link to JM's livestream.)
JM tutorial? ...I think I closed a pop-up window when I was opening YY.

But a tutorial video for beginners?

Is it something like a game guide? But doesn’t the game LOL have a tutorial for beginners?

He still remembered that when he first started playing this game, the system defaulted to a long-range shooter hero for him, called Frost Archer. He played dozens of games against AI with this long-range hero, and after feeling that he was basically familiar with the general gameplay and some of the opposing hero's skills, he clicked on the match.

However, because I don't like this kind of ranged hero who only relies on normal attacks, I choose the Demacia Strength Warrior who seems to have more skills, because I don't want to be scolded often in the game.

"Use your brain to play games, it's easy to rank up!"

"Hello everyone, this is JM—Aming's classroom for new players in a new world!"

"Let me, on behalf of all the Runeterra summoners, welcome new players. I hope you will enjoy this game through my video explanations."

"..."

The corners of Haiyang's mouth curled up. Compared with those didactic strategy videos, he quite liked the way the video UP host spoke.

"First of all, regarding the recommended heroes for new players, Amin, I only recommend Ashe, Ryze, and Garen to those who are new to the game. These are the three default heroes for new players."

"Why? Some of you might be wondering, aren't there plenty of free heroes for beginners? Amin wants to explain that these three recommended heroes aren't just for getting you familiar with the game, they're also there to let you experience different ways of playing."

"Ranged mages, ranged physical shooters, and melee fighters—three different branches encompassing the basic gameplay of League of Legends heroes. You have to first find the hero gameplay that you like or even excel at."

Do you like or even excel at playing a certain hero?

Haiyang thought it made sense. He had played League of Legends for more than a dozen games against the AI, and they all used the Ice Archer. He didn't like it, so he switched to the Might of Demacia.

But judging from the performance in the match, this kind of close combat fighter does not seem to be suitable for him.

"How about trying to play a ranged mage?"

With an idea in mind, the young man was not in a hurry. Instead, he continued to watch the teaching video of the UP host patiently. Following the other party's instructions, he directly scrolled to the third paragraph about the explanation of long-range mage heroes.

"Compared to ranged physical marksmen and melee warriors, mage heroes are slightly more difficult to control, and are considered a novice-advanced stage. At this stage, you don't have the high attack power of a ranged physical marksman, nor the tough physique of a melee warrior, and your output methods are skills with a certain cooldown."

In the video, Jiang Ming talks about the advantages and disadvantages of the mage. Just like the shooter and warrior mentioned above, he will break down these characteristics and explain them to novice players so that they can find their favorite hero style.

(End of this chapter)