Rebirth: My dad is too obedient

Chapter 457 Short Hair Advertising Shoot
At noon that day, Nie Fei, Zhou Junjun and Jiang Yuze returned from a business trip to Sanya, and Xu Chen arranged a dinner party.

Coincidentally, two young ladies, Wu Feifei and Su Rong, also came to the company.

Wu Feifei also finished her final exams and had winter break, but she wanted to stay in Shanghai for two more days before going back.

After asking a few more questions, Xu Chen found out that Wu Feifei's mother, the leader's wife, would come to Shanghai and stay with her daughter for a few days.

Su Rong was thinking about going to watch Brother Bing shoot a commercial on the 1st.

After all, I am a student of advertising. Besides wanting to see something new, I also have some small aspirations to broaden my professional horizons.

Of course, the most important thing is that I still want to hang out with Brother Bing for another day.

The dinner was held on Miyun Road near the west gate of the school, at a Shanghainese restaurant where I had eaten several times before.

Because there were six or seven interns, the number of people suddenly increased.

There were three tables full of people, which gave me an idea of the "company's scale".

When Vice President Zhou saw that there were new girls in the company, he looked very happy and took the initiative to talk to them one by one.

But when he learned that she was Mr. Xu's senior sister, he restrained himself a little.

He still covets the Korean girl Nana and wants to sit next to her during meals.

Unexpectedly, Sister Fei knew what he was thinking and pulled Nana to her side.

Xu Chen saw this and found it interesting.

When the food was served, Mr. Xu, as the "boss", invited everyone to raise their glasses.

I would like to welcome the new colleagues, Vice President Zhou who has come from afar, and Miss Wu and Miss Su who are here to give us guidance, and also wish you a happy new year.

The six or seven senior students were still a little reserved, looking like “newcomers in the workplace”.

But with the presence of Zhou Junjun, a lively guy, and Wu Feifei, a cheerful, smiling girl with high emotional intelligence, the atmosphere quickly became warm and relaxed.

Zhou Junjun turned the topic to Jiang Yuze and asked him about what he saw and heard in Sanya.

In fact, she wanted him to talk about bikini beauties, but Jiang Yuze started talking seriously about work, which made Vice President Zhou feel helpless.

The trip of "Ranbing 001" to Sanya was naturally a great success, which can be seen from the content materials disseminated in the past two days.

In addition to the support of the two bosses Wang Shi and Yu Liang, "Burning Ice 001" also received favor and heated discussion from many runners at the scene.

Zhou Junjun said jokingly:

"You should be a little more restrained in your promotion and not be too enthusiastic...

The machines in my factory are really smoking!"

Nie Fei smoked a thin cigarette and listened to the laughter in the audience with a smile.

She thought of something and turned to Xu Chen beside her and said:

"The design of 'Ranbing X' is almost ready at Chen Youjian Studio.

I have scheduled the project submission for the 2nd, the day after you finish shooting the Head & Shoulders commercial.”

Xu Chen: "Okay! I just have to go home first."

Sister Fei made this arrangement naturally taking into consideration Mr. Xu’s winter vacation plans.

Xu Chen spoke again:

"In February, Sister Fei, see if you have time to come to Tiancheng.

Guo Liang still has something to ask you about the distribution channel layout of 'Morning Wind Ice Power'."

Nie Fei thought for a moment:
"You go back first, I need to wait for two days.

If there is no problem with the design of 'Ranbing X', Vice President Zhou Xiao and I will arrange the subsequent product development properly."

Xu Chen: "Okay, thank you for your hard work, Sister Fei!"

Nie Fei smiled and picked up the cup, clinking it with Xu Chen's...

Wu Feifei sat next to Xu Chen and said a little embarrassedly:

"My mother came to Shanghai and said she wanted to visit Mr. Xu's company!"

Xu Chen was stunned. This was a serious matter.
"You're so welcome! What time will you be here? Then I have to arrange a reception."

Wu Feifei: "No, no, no, please don't entertain me.

I don't know when she will come. Mr. Xu, just go about your business and don't worry about it.

I'll just take her for a stroll."

Xu Chen glanced at Nie Fei:
"I have to go to the movie on the 1st. If Mother Wu comes over, please help me entertain her, Sister Fei."

Nie Fei naturally knew Wu Feifei's family background, and nodded and said:

"No problem, I won't neglect it."

Wu Feifei showed a hint of embarrassment:
"I'm sorry to bother you, but my mother is still a little curious about Mr. Xu's company..."

Xu Chen: "Don't say that. It's really a great honor for me to have Auntie come here to give me guidance."

Wu Feifei tilted her head and said "huh" jokingly.

……

After dinner, we walked back to the company, chatting and laughing.

Zhou Junjun stopped by to pick up a parcel and asked Sun Lingfeng to help move a box.

Vice President Zhou was still very mysterious, as if there was something extraordinary in the box.

When we returned to the office and opened the boxes, the one who was most surprised and excited was Su Rong.

It was because what was taken out of the box were four sample baseball jersey jackets, all designed by Su Rong for "Ranbing Sports".

A group of people gathered around and said it looked beautiful.

When she heard that it was designed by Su Rong, even Sun Amy was amazed and praised the high quality of the design.

Nie Fei was also very surprised:
"Vice President Zhou, please help arrange a batch so we can use them as gifts for the New Year's lucky draw.

At the same time, look at the user feedback. If the user likes it very much, it can really be sold as a single product.”

Zhou Junjun: "The cost of making these samples is not low. If Sister Fei wants to make large quantities, the cost needs to be controlled."

……

During a break at work in the afternoon, Su Rong dragged Wu Feifei and went to see Xu Chen alone in a mysterious manner.

From their conversation, I realized that the two little girls were both eyeing those baseball jerseys.

Xu Chen smiled and said:
“It’s already been arranged, don’t worry.

Vice President Zhou will arrange for the factory to ship out the first batch of goods, and will reserve them for you two first!"

"Great!"

……

Towards evening, the "little housekeeper" Gu Xinxin came to find Xu Chen:
"Boss, the shooting schedules for Baidu and LV have been confirmed."

Xu Chen looked at Gu Xinxin's somewhat "embarrassed" expression:

"What's wrong? Is it a conflict of dates?"

Gu Xinxin: “It didn’t conflict with the schedule, but it was still quite tiring.

Baidu's filming is scheduled for the 13th, in Beijing.

LV's was on the next day, the 14th, in Shanghai...

Boss, if you want to follow me, you will have to fly back that night, which will be very tiring. "

Xu Chen: "It's okay, just a few hours less sleep, just hold on for a while.

I definitely have to go and see LV Bingge’s photo shoot.”

Gu Xinxin further explained:
“LV’s photo shoot follows Bing Ge’s schedule, we can’t influence it.

I originally negotiated to move the date with Baidu, but Miao Xiaoyu said that it was also to accommodate their boss lady Melissa's schedule, so it could only be scheduled on the 13th. "

Xu Chen: "So the boss lady is coming over to film in person..."

Gu Xinxin smiled and said:
"Miao Xiaoyu told me privately that their boss, Melissa, really likes our idea!"...

……

In a blink of an eye, it was the 1st, the shooting day for the Head & Shoulders and Morning Breeze Ice Power commercials.

Early in the morning, Xu Chen drove Sun Amy to the girls' dormitory building to pick up Su Rong.

Unexpectedly, when the car drove to the tenth floor in the southwest, Su Rong and Wu Feifei were waiting there.

Xu Chen rolled down the window:

"Why is Miss Wu here to guide our work?"

Wu Feifei: "I just realized that they were going to take pictures of Brother Bing, so I must follow them!"

She looked very happy as she dragged Su Rong into the car and stuck her head out from the back seat:

"Don't worry, I won't cause any trouble for you!
I just wanted to play with Brother Bing and get a signed poster of Brother Bing for my mom."

Xu Chen: "Just tell me earlier. I'll prepare a poster for you in advance."

Wu Feifei patted her bag:
"I asked Sister Amy to help me with it!"

……

The studio is quite far away, and being located in Qingpu feels like it’s almost out of Shanghai.

Fortunately, the road was smooth and there was no traffic jam, so we arrived on time.

It is a creative park located in the suburbs. Most domestic advertising studios and director studios are also clustered in such places.

The rent is relatively cheap and at the same time has a literary style.

Xu Chen parked the car and Sun Amy made a phone call to the executive team.

When the four people got out of the car, they saw a man coming to greet them with a smile on his face. It turned out to be Jiang Peng, the brand manager of "Head & Shoulders".

Jiang Peng is considered a "noble" Party A. He was overly enthusiastic as he came out with a smile on his face to greet Mr. Xu.

"Welcome, Mr. Xu. Our sister Sia has also arrived and is watching in the studio!"

Sister Sia is Sun Ya Shi, the group director of Procter & Gamble. She is a female leader who once neglected Mr. Xu and then became arrogant at first and then polite later.

Xu Chen greeted Jiang Peng and followed him towards the studio.

This shoot was divided into several scenes, and the studio we found was quite large.

The photography studio has three floors. Jiang Peng led the team to the studio on the third floor first.

“The third floor was the first scene to be filmed, and a simple runway was built.

Now Sister Sia and the director team are here..."

In the elevator, Jiang Peng gave a brief introduction.

After getting out of the elevator and turning into the studio, you will see the "race track" scene that has been set up. It is a replica of a professional runway of more than ten meters, and it looks very realistic.

There is a surrounding green screen behind, which is used for post-production keying of the material.

A group of staff members gathered there, arranging the lighting and scenes.

Sun Ya Shi was standing with the director. When she saw "Mr. Xu" coming over, she quickly pulled the director over to greet him.

Sun Ya Shi was naturally very polite to Mr. Xu, completely without the arrogant attitude she had when she went to report before, and took the initiative to express her friendliness and goodwill towards Xu Chen.

Xu Chen deliberately did not participate in the previous few communications and also deliberately left the other party alone.

Now that a project cooperation has been reached, it is not appropriate to continue to put on airs and I have to be polite to Sun Ya Shi.

After Sun Ya Shi and Xu Chen chatted for a while, Jiang Peng took over the conversation and introduced the director.

"This is our director, Wu Siqi."

Wu Siqi looked thin and capable, with his hair shaved very short on both sides and his top combed back neatly.

"Hello Mr. Xu, you can just call me Woody!
Paul and I know each other in the circle, and I heard Paul mention you before. "

Paul is referring to the Hong Kong director Bao Junsen, who will also be in charge of the "Morning Breeze Ice Power" commercial later today.

They both used the same studio, and it seemed that Bao Junsen and Wu Siqi in front of him had already had some communication and contact.

Wu Siqi called over several main creators and introduced them to Xu Chen, mainly the director of photography and another artist responsible for the storyboard script.

Previously, they had been in contact with Sun Amy and seemed to be very familiar with Amy.

Xu Chen briefly introduced Su Rong and Wu Feifei behind him, saying only that they were young people in the project team.

Although Wu Feifei is young, she has a cheerful and generous personality. She chatted and laughed with the director team with Su Rong and did not show any shyness at all.

Su Rong followed behind Wu Feifei, looking well-behaved and pitiful.

Xie Bingran had not arrived yet and there was still some time, so an assistant director took Xu Chen to check several scenes to be shot today, which were on the third and second floors respectively.

Afterwards, he took Xu Chen and others to the studio on the west side of the second floor, which was the shooting site of "Morning Breeze Ice Power".

A brand new electric car has been placed in the studio. In addition to the green screen background, there are also some real elements around it, all to highlight the simple and advanced technological atmosphere.

Sun Amy roughly synchronized some shooting arrangements with Xu Chen, and then said:
"Since the filming will be after 4:30, Bao Junsen's team will come over at noon to adjust the lighting and related equipment in advance..."

The assistant director's intercom rang:
"The spokesperson has arrived, the reception team is in place, and the makeup team is ready..."

……

The photography studio on the third floor.

When Xu Chen and his companions came up, they saw Xie Bingran from afar, accompanied by assistant coach Liu Shengnan.

Bing Ge wore black from top to toe, which, combined with her handsome figure, made her look very star-like.

Liu Ya Shi and director Wu Siqi were still getting to know and greeting Xie Bingran.

Some assistant directors and other staff members nearby were excited to see Brother Bing appear, and secretly took out their mobile phones or cameras to take pictures silently.

Director Wu Siqi was staring at Brother Bing's cool short hair, probably thinking about the close-up shot of his hair that would follow.

Among this group of people, Brother Bing is actually the tallest one and is particularly eye-catching.

Brother Bing still looked cool as always, greeting people, but he also looked like he wasn't one to joke.

Xu Chen cleared his throat and walked up with a smile.

Xie Bingran turned around and saw Xu Chen, and couldn't help but smile at him.

Wu Feifei and Su Rong looked very happy when they saw Brother Bing.

Especially Su Rong, who called out "Brother Bing" from afar in an almost coquettish tone.

Sun Ya Shi and Wu Siqi already knew that Xu Chen and the spokesperson were very familiar with each other in private, so they went about their own business and made room for him.

Wu Feifei and Su Rong put their arms around Bing Ge and talked and laughed with her.

When Xu Chen saw the three little girls hanging out together, he took the initiative to greet Liu Shengnan again.

Liu Shengnan and Xu Chen were already quite familiar with each other, so they didn't bother to exchange pleasantries:

"Coach Cheng Hong was supposed to come over, but she happened to have a team leader mission today."

Xu Chen joked:

"Next time I'll bring Amy to visit Coach Cheng."

Liu Shengnan gave a wicked smile:
"Amy will also be there to shoot the LV commercial later, right?

Coach Cheng said he wanted to go watch LV filming! "

Xu Chen understood: "Then I must bring Amy with me!"

Liu Shengnan thought of something else:
"By the way, Director Li Yue is in Shanghai, and he said he would come over to take a look later.

It seems like there is something I need to talk to you about.”

Xu Chen said "Oh":
"That's great. I haven't seen Director Li Yue for a long time. It's a good opportunity to chat."

He was also a little curious about what Li Yue wanted to talk about with him.

……

(End of this chapter)