Rebirth: My dad is too obedient

Chapter 456 I Still Have to Listen to You

Zhang Yuchen and Xu Chen are already familiar with each other.

When I went to Doha to watch the Asian Games, Zhang Yuchen was the captain in charge of organization. I also saw him when I went to Kuncheng to attend the China Advertising Festival.

"Senior, I didn't expect you to be here too!" Xu Chen took the initiative to greet her.

Zhang Yuchen smiled a little reservedly:
"Yes, it's rare that you have an internship opportunity here."

She was stunned for a moment, then smiled warmly and said:
"I'll introduce everyone to you!"

Several seniors gathered around and got to know "Mr. Xu" one by one.

They were still very respectful and polite in front of their junior Xu Chen.

"I really benefited a lot from listening to your sharing of the case of being afraid of getting angry last time!"

"I am now mainly working with Jiang Yuze on the communication project of Ranbing Sports. Mr. Xu, please give me more guidance in the future!"

"I am a senior in the advertising class, and I want to get into the advertising industry after graduation...

I am very lucky to be able to work on projects with Xinxin and Amy. "

……

After Xu Chen listened roughly, he knew that three of them were in "Dongchen Advertising", following Gu Xinxin and Sun Amy respectively.

The four of them were in "Ranbing Sports", and Sister Fei arranged them to Jiang Yuze and Sun Lingfeng respectively.

None of these interns, "Mr. Xu", had ever been interviewed. This was out of fear of embarrassment, after all, they were all seniors from the same college.

After a few brief chats, I know that they are all smart and clever kids, and their internship in the company can help share some of the pressure of execution.

It just so happens that both companies have a lot of execution work to do, and they are slow to recruit regular employees because they prefer to have few employees than to have unqualified ones. With these interns from senior students taking over, they can be more relaxed.

It was only when this group of seniors came to Xu Chen’s company that they found out that “Young Mr. Xu” not only had an advertising company under his name, but also a sports brand, which was the official cooperation of Asian Games champion Xie Bingran.

This undoubtedly gave them great surprise and joy, and they thought that they had underestimated their junior Xu Chen after all.

Senior Zhang Yuchen thought of going to Doha to watch the Asian Games, and guessed that Xu Chen actually went to watch Xie Bingran's game in the name of "Ranbing Sports".

It is even more natural for "Mr. Xu", who owns two companies, to go to the VIP stands with an SVIP ticket.

There are also two seniors who are about to face the decision of finding a job after graduation. At this time, they can't help but think that joining Mr. Xu's company is actually a very good option worth striving for.

Although "Dongchen Advertising" is not large in scale, it serves large automotive and real estate clients.

"Ranbing Sports" is still officially cooperating with Xie Bingran.

No matter which angle you look at it from, both companies have huge future potential and are indeed worthy of serious consideration.

Moreover, from my interactions with current employees such as Gu Xinxin and Sun Amy, it is clear that they are very satisfied with the company and their boss.

……

……

meeting room.

Gu Xinxin convened a meeting, and Sun Amy and Tang Xiaowei also attended the meeting.

Since the project plan was discussed with "Mr. Xu", other interns were not invited.

On Sun Amy's side, she first briefly reviewed the shooting plan for the "Head & Shoulders" commercial.

Brother Bing's shooting schedule has been arranged, which is on the entire day of February 2st.

The shooting of the "Head & Shoulders" commercial lasted from early morning on the 1st to 4: in the afternoon.

After 4:, it was time for the shooting module of "Morning Breeze Ice Power", and several parties had already communicated and coordinated.

Xu Chen had previously reviewed the shooting plan for "Head & Shoulders" and found no major problems.

All the shots were shot in the studio and the green screen was used for the final cutout.

The shooting script was based on the one previously submitted by Dongchen Advertising. The overall creative idea revolved around "Head & Shoulders, helps me win cleanly and neatly", focusing on the anti-dandruff function, combined with Bingge's personal image of refreshing short hair.

Although all the photos were taken in the studio, they were divided into several scenes: the stadium, the podium, the press conference, the scalp laboratory...

These scenes will be set up in the studio and completed with the help of keying computer special effects.

These scenes will string together several scenes of Bing Ge competing, receiving awards, and under the flash lights, highlighting the refreshing product functions brought by Head & Shoulders.

There were no major problems overall, so Xu Chen did not raise too many complicated opinions.

The shooting plan of "Morning Breeze Ice Power" was also briefly reviewed.

According to the production direction previously given by Xu Chen, the overall process will not be too complicated.

It is nothing more than a few interactive scenes between Xie Bingran and "Morning Wind Ice Power", including static pose displays, dynamic cycling images and so on.

The post-production scenes will also be very simple, with a clean technological background, focusing on the image of Brother Bing and the appearance of the Morning Breeze Ice Power.

As for the theme, considering the product attributes and target audience of electric vehicles, we did not create any content with creative conflicts, but instead focused on "good-looking and easy to drive, with Morning Breeze Ice Power".

Xu Chen himself works in advertising, so he knows very well what kind of content can truly bring sales.

For electric vehicle consumers in the overall northern market, relatively plain commercials are more likely to drive sales.

As long as it shows that the car is endorsed by Asian Games gold medalist Xie Bingran, and the car is photographed beautifully, supplemented with product benefits and promotional information, it will be an effective and suitable advertising film.

……

In addition, Gu Xinxin also synchronized the progress of several other ongoing projects.

Over at "Kunlun Mountain Mineral Water", there are some fixed design requirements coming in every month, which are mainly handled by Tang Xiaowei.

There will also be an intern majoring in design to help out later.

The production and media schedule for Vanke's brand advertisement, "No tree, no matter how valuable, is as good as the one in your memory," has been arranged, and it will be promoted nationwide in mid-February.

It was originally scheduled for after the Spring Festival, but boss Wang Shi liked Xu Chen's creative draft very much and urged him to release it nationwide before the New Year.

There are still two projects that need to be followed up before the New Year. One is the shooting of Baidu's commercial "Tang Bohu is furious at foreigners who don't know", and the other is the shooting of Xie Bingran's LV endorsement commercial.

Sun Amy is mainly tracking the execution arrangements of Baidu advertising, and it has been basically completed.

In the later stage of this project, Xu Chen basically didn't put much thought into it. It was all handled by Sun Amy alone. Sister Amy is very reliable and competent.

For Sun Amy, the process of winning this project was a bit bumpy. It was like a "lost and found again" feeling, so she worked extra seriously.

The specific shooting schedule has not been finalized yet, but it is expected to be around mid-February.

LV's advertising endorsement by Xie Bingran is still waiting for the national team to confirm Bingge's schedule.

In this project, Xu Chen only served as an "observer" and did not participate in the specific project creation and execution.

After all, LV is a truly powerful brand, and the overall creativity and production are completely handled by their own "artists", so Xu Chen is not in a position to take the initiative to intervene.

Gu Xinxin is communicating with Director Li Yue of the national team. Once the specific shooting schedule and execution plan are confirmed, they will be synchronized immediately.

The current preliminary estimate is that it will be around mid-February... There is another shooting project after the Spring Festival, which is the Cadillac commercial "The degeneration of males is the sadness of this era."

The shooting and execution of this commercial is quite complicated, especially since it involves visual elements such as ferocious beasts and muscular men.

In the early stage, Sun Amy followed up on the execution script, and now it is mainly Gu Xinxin who is following up on the execution docking. The shooting team has also been finalized, and the specific shooting execution plan is being communicated.

No matter how big or small the task is, it is still very hard work.

"Mr. Xu" is still very pleased that Gu Xinxin and Sun Aimi are both able to work on their own. He doesn't have to worry too much about these things anymore. The two girls can push the work forward on their own.

Although I am not yet able to completely become a "hands-off boss", there is basically nothing specific for me to worry about.

Xu Chen thought for a moment and said:

“Among the interns, there are two seniors, right?
You can evaluate it during these two months, and if your abilities are up to par, you can consider staying.

If it's not suitable, Xinxin and Amy will have to look at the recruitment again.

The project is still quite intensive right now, and the three of you may not be able to handle it.

Our team doesn't need to be too large, but when running several projects in parallel, you must not work too hard.

After all, our company does not encourage overtime..."

Gu Xinxin: "I understand, boss. Amy and I will discuss this privately first."

……

……

"Mr. Xu" had nothing to do, so he wandered around the office again.

I was immersed in my studies during this period and didn't come to the company much, but there are still some changes.

There is a new display area in the office, which was designed by Xu Chen at the request of Teacher Amy. Unexpectedly, it has already been set up.

In addition to some case projects of Dongchen Advertising, there are also several large posters by Xie Bingran.

Including spokesperson posters of Jeep, Kunlun Mountain, Burning Ice 001, and Morning Breeze Ice Power, as well as several high-precision posters of Brother Bing on the field.

There are also two separate display stands, one displays the earliest pair of "Ranbing 001" sample shoes, and the other displays the Morning Breeze Ice-powered electric car.

Presentable.

Teacher Fang Jun’s separate “Finance Office” has also been set up.

The last time Fang Jun came over, he made some "modification suggestions", so Gu Xinxin arranged for the decoration company to come and tinker with it again.

The arrangements are all reasonable, mainly adding two safes and locked lockers.

Now, in addition to storing some important financial information, there is also a separate cabinet to store some archived project materials.

Fang Jun is still mainly responsible for remote control, while Gu Xinxin is also responsible for the organization of financial information and bills.

But Xu Chen thought that this was not a long-term solution. He still needed a formal finance classmate in the later stage. He could either ask Sister Fei to recruit one, or ask Fang Jun to send a child over to help.

……

Xu Chen returned to his "General Manager's Office" and sat down in front of the large desk.

Gu Xinxin walked over with a notebook and knocked on the glass door gently.

"Boss, the other party has transferred the final payment of 150,000 yuan for Yichun's project..."

Xu Chen was stunned:
"Wasn't the project stopped last week and the final payment not given?"

Gu Xinxin: "Not only did they pay the balance, but Director Lou also sent me a thank you email."

Xu Chen was speechless and took the computer from Gu Xinxin.

He roughly flipped through the email sent by Director Lou Ting, and then he understood.

Director Lou's email was all official language, but Xu Chen still saw the key information in it.

Almost two weeks ago, this project was indeed stopped by the higher-ups, and even the Propaganda Department where Lou Ting worked received a punishment similar to an "inspection."

But over the past week or so, Deputy Mayor Cheng Yumin still used some connections to carry out a series of persuasion work internally.

The most important thing is that after this wave of publicity through "calling for spring", two investors actually took a fancy to the "Ming Yue Mountain" tourism project and came to discuss investment.

This actually proves the effectiveness of this wave of promotion.

If it can boost the popularity of Yichun City and even actually achieve "investment attraction", then some so-called risks and negative impacts can be ignored.

At this time in the 2000s, for many places, as long as they could attract investment, all problems would not be a problem.

“The economic base determines the superstructure.” Vice Mayor Cheng took on this wave of publicity under great pressure, which in return brought in external tourism investment, thus becoming a good leader who was “pioneering, enterprising and unconventional.”

After all, no matter whether the cat is black or white, a cat that can revitalize the local economy is a "good cat."

"Dongchen Advertising" successfully received the final payment and even received a thank-you email from Director Lou, which was a natural thing.

Xu Chen returned the computer to Gu Xinxin:
"Thank you for your hard work, Xinxin. Now we can close this project.

It’s not a lot of money, but it’s enough to make a fuss.”

Gu Xinxin seemed very pleased:
"Boss is awesome. Everything is within your prediction."

Xu Chen suddenly remembered Jiao Tianbo who had come to find him in a hurry before, and said:
"Hurry up and tell Jiao Tianbo too. Director Lou's project was stopped before, which scared him."

"okay!"

Gu Xinxin went back with the computer.

Xu Chen scrolled through the messages on his phone and couldn't help but smile.

It turned out that Jiao Tianbo already knew the good news before Gu Xinxin even announced it.

In the small group of the "Spring Calling" project, Jiao Tianbo could not hide his excitement and sent out many messages.

"Director Lou just called me and said that their entire project team was commended!"

"It is said that this wave of promotion has not only directly increased the popularity of Yichun City, but also directly attracted investors from Hong Kong Island to Mingyue Mountain to develop hot spring tourism projects..."

"Secretary Ding of the Propaganda Department and Director He of the Tourism Bureau have both given instructions...

Let’s proceed according to our previous implementation plan and further guide and harvest topics!”

……

Xu Chen looked at the message sent by "Xueba Brother" and replied with encouragement:
"Congratulations to Jiao Tianbo for winning the first promotion project he participated in!"

Jiao Tianbo "typed" for a long time before finally replying:
"Thank you Xu Chen!

I was so panicked earlier. Even though you had made all the arrangements, I still almost lost my composure.

Still, I will listen to you..."

(End of this chapter)