Rebirth: My dad is too obedient

Chapter 440: Opponents and Concerns

In the new week, Xu Chen has been studying seriously.

I took exams for two "general education" courses on Monday and submitted final exam assignments for two professional courses on Tuesday.

These four courses are the end of the semester, and combined with the two professional courses within the college that I was exempted from due to winning the "Grand Broadcasting Competition", I can finally breathe a sigh of relief.

There are still some courses that have not been completed, but the pressure won’t be too great. The remaining two or three weeks of the finals are enough to finish them.

I'm going to see Xie Bingran again when I return to Tiancheng this weekend. I'm very happy and looking forward to it.

At the same time, I can finally go back and see the new park of "Morning Breeze Technology".

Known as a "100,000 square meter manufacturing base", Xu Chen is still very much looking forward to it.

When Mr. Xu learned that Xu Chen was coming back at the weekend, he was naturally very happy.

He also sent a special message to Xu Chen, saying that the freshly made sausages were ready and they could be eaten when he got home.

Of course, we also received the flower cakes and Pu'er tea sent back from Kuncheng.

Lao Xu has already tasted the Pu'er tea given by his son and liked it very much.

Flower cakes have become a snack for daily meetings. It is said that Fang Jun's sister likes them very much and can eat them with wine.

……

While Xu Chen was busy with his final homework, the two older girls, Wu Feifei and Su Rong, were also immersed in the final exams and evaluations.

In the past week or two, the two young ladies have been too busy to come to the company to "guide" the work.

Wu Feifei was still paying attention to the company's affairs. She saw in the group that Xu Chen was contacting a new project again. While she sincerely congratulated "Mr. Xu", she also felt quite regretful for not being able to participate.

Xu Chen also left a special message to Wu Feifei:

[I left a box of flower cakes for you, hidden in the refrigerator on the 8th floor of the company...]

[Okay, I'll come over to eat after I finish my final exams! ]

At the same time, Wu Feifei was still thinking about Xu Chen's "Morning Wind Ice Power" electric car, so Xu Chen said that he would give her one when he went back during the summer vacation.

Miss Wu said she was determined to buy it herself, and she was very principled...

As the arts and literature committee member of the class, Su Rong finally finished the program for the college's "Welcome Party" before New Year's Day and breathed a sigh of relief.

Xu Chen was in Kuncheng when the college's "Welcome Party" was held and was unable to see the final show, but it was said to be brilliant and received wide acclaim within the college.

In order to demonstrate his emotional intelligence, Xu Chen took the opportunity to congratulate Su Rong.

Su Rong saw the cartoon nameplate on Xu Chen's backpack and looked very happy.

The nameplate is a "group photo" of Xu Chen and Xie Bingran, and is a cartoon character designed by Su Rong herself.

Xu Chen joked:

"You were sneaking around with Brother Bing before, and you were actually doing this!"

Su Rong raised her chin, looking happy and proud.

She reached into her pocket again:
"I made two more for Brother Bing, I'm giving them to you!"

Xu Chen took it and looked, they were all cute cartoon Bing Ge.

One of them was wearing a sports vest, and was considered the "track version" of Brother Bing.

The other one was wearing a baseball cap, which was exactly the look of Bing Ge a while ago...

Xu Chen also liked it very much and couldn't help but say:
"You really love Brother Bing!"

Su Rong: "Many girls here secretly like Brother Bing!

But they don’t know yet that you are so good friends with Brother Bing!

And last time, Bing-ge came to sit next to me in the classroom, and no one knew about it!"

Su Rong said this happily, feeling that this was something that made her secretly happy.

Xu Chen discovered that during this period of time, Su Rong seemed to be happier and more optimistic, no longer as reserved and introverted as before.

I don’t know if it’s because he’s become familiar with me and revealed his true nature, or if it’s because I’ve become a true friend with Brother Bing, but I’ve gained a lot of happiness…

……

Xie Bingran is going to the provincial capital and Tiancheng this week. Director Feng Siliang of the Municipal Propaganda Department has found Xu Chen again. Naturally, he wants Xu Chen to check some publicity plans.

Xu Chen couldn't actually offer many suggestions, but he still showed the required professional attitude.

In fact, Xu Chen was also very clear that Feng Siliang asked him to take a look at the publicity plan mainly so that it would be more convenient when reporting to his superiors.

Secretary Xia Gang of the Propaganda Department had great confidence in Xu Chen after having worked on the publicity project for the previous National Games in Yangcheng.

When Feng Siliang reported to Secretary Xia Gang, if he had said "the plan was checked by Xu Chen", things would have gone more smoothly...

In response to the Asian Games champion’s “hometown trip”, the Municipal Propaganda Department and Tiancheng’s local media have planned a series of special content.

The main focus is naturally on the several activities that Xie Bingran will participate in in Tiancheng.

The most important thing is a "Sports System Commendation Conference" held at the Municipal Sports Institute, where city leaders will attend.

There are many names and people who were honored, but the most important one is naturally Xie Bingran.

In fact, those other commendations and awards were all intended to prevent the commendation of Xie Bingran from appearing too isolated and abrupt.

That’s why those improvised names came into being.

Tiancheng City’s rewards for the Asian Games champions were initiated in the name of the “Municipal Sports Bureau” and were actually mentioned in previous news reports.

The reward naturally includes the house for Xie Bingran.

Another focus of this publicity is the establishment of two scholarships in the name of "Xie Bingran".

One of the scholarships is specifically used to reward young athletes from Tiancheng City.

The other is a scholarship to help high school students like Xie Bingran who come from poor families...

It was only after Xu Chen read the news plan sent by Feng Siliang that he realized that Xie Bingran had actually paid out of his own pocket to increase the number of scholarships and grants.

She is indeed a “little rich woman”…

This is naturally a good thing. Spending one's own money to reward and support younger students is a great bonus to Xie Bingran's personal image.

Of course, based on Xu Chen’s understanding of Xie Bingran, she naturally would not think of “gilding” her personal image.

She chose to sponsor the students of Tiancheng out of kindness.

When she was "Brother Bing" in Tiancheng No. 1 Middle School, most of the "righteous" things she did were actually out of kindness and honesty.

There were quite a few poor country children who had been protected by "Brother Bing", and some of them later became "Brother Bing's" brothers, such as Fang Tao and others.

Others remember the kindness of "Brother Bing", such as the younger student who stood up to help when Xu Chen pulled Xie Bingran onto the playground track of No. 1 Middle School for the first time.

After "Brother Bing" joined the national team, such incidents probably happened less frequently, but Xu Chen had heard her mention them occasionally.

For example, some things like “old team members bullying young team members” and so on.

Dong Jiajia, who is a student of Huahai Normal University like Xie Bingran, seems to have been protected by "Brother Bing" when she first joined the national team.

It is not difficult to understand from this that the young athletes met at the "Xinzhuang Base" would also politely call Xie Bingran "Brother Bing" when they saw him.

Xu Chen thought about it.

When Xie Bingran was with him, most of the time she still acted like the pitiful deskmate in junior high school, revealing her true nature as a little girl.

In fact, Xu Chen had never actually seen too much of the fierce, arrogant and righteous "Brother Bing".

……

...During the break on Wednesday afternoon, Xu Chen received a message from Miao Xiaoyu, the "little assistant" of Baidu Group.

Baidu's administration had already booked travel and hotels in Beijing for Xu Chen, so Miao Xiaoyu came to confirm Xu Chen's itinerary.

Xu Chen will bring Sun Amy with him on this business trip to Beijing for Baidu.

After all, it is a project proposal, so the two of them seem to have more of a "team spirit", and Teacher Amy can also help to hold up the scene.

I have to admit that, at least when it comes to proposing a proposal, Xu Chen, who looks less than 20 years old, is indeed at a disadvantage.

Fortunately, in the advertising industry, the work speaks for itself in the end.

I originally wanted to bring Gu Xinxin with me, but she had too many things to do, so I let the "little housekeeper" stay at home first.

Miao Xiaoyu also specifically reminded:
[Mr. Xu, our presentation will start at 10 a.m. on Friday! I have sent you the address of our company via email. When you arrive on Friday, you can call me first.]

Xu Chen: [No problem, we will arrive at your company on time.]

Miao Xiaoyu paused for a moment and sent another message:

[In addition to Mr. Zhao, our big boss Robin will most likely also come to this proposal competition.

He is currently paying special attention to this project...】

Xu Chen was stunned. He never expected that Baidu founder Robin Li would actually get involved in this project.

Li Yanhong's participation made Xu Chen a little more serious.

[May I ask, in addition to "Dongchen Advertising", which other companies participated in this project? ]

Miao Xiaoyu: [Please wait a moment, Mr. Xu. I need to ask Mr. Zhao for instructions...]

After a while, Miao Xiaoyu sent the list of bidding companies:
[Four companies participated in this project...

McCann-Erickson, Lingzhi Jingshi, BlueFocus, and Dongchen Advertising. 】

【Okay, got it. 】

Xu Chen looked at the list of these companies and pondered for a moment.

McCann-Erickson is a 4A company headed by Hong Kong advertising tycoon Mok Kangsun.

Last month, Xu Chen attended the Great Wall Award dinner in Kuncheng and chatted a lot with Mo Kangsun.

Mo Kangsun even joked that he had considered inviting Xu Chen to join McCann Guangming...

The second one is Lingzhi Jingshi, which is also a famous international 4A and is currently affiliated with Havas, the world's sixth largest communication group.

The most intelligent creative team is also in Shanghai. The creative partner Wu Tianfu is a rare, purely local creative figure.

I wonder if the team that participated in the Baidu project this time was Wu Tianfu’s team in Shanghai…

As for BlueFocus, it is a purely local public relations company.

Strictly speaking, BlueFocus is not an "advertising company". It started out as a "public relations" company and is good at topic management and public relations communication, and has deep media resources.

It seems that Baidu's decision to ask BlueFocus to participate in the project also shows that it wants to see more public relations-oriented communication ideas, rather than being limited to a competition of pure advertising creativity.

Xu Chen confirmed these bidding companies in order to make sure that his proposal would not have the risk of being "split into other proposals".

The creative idea of "Tang Bohu versus foreigners" submitted to Baidu this time is naturally also the "standard answer" in the previous life.

The creative team in the previous life was a small, unknown creative company.

And it was after this advertisement for Baidu that the company gradually gained a firm foothold in the field of Internet marketing.

Overall, Xu Chen is almost certain to win this time as he presents the "standard answer".

The only concern is the big boss Li Yanhong.

As far as Xu Chen knew, he was a pure "tech guy".

Xu Chen had also reported to this type of technical leaders in his previous life. They were too rational and it was still difficult for him to communicate creative ideas.

It is not known whether Li Yanhong can successfully come up with such an unconventional and creative idea as "Tang Bohu confronts foreigners".

……

……

Wednesday evening.

Xu Chen had just finished another final exam.

After feeling relieved about my studies, I rushed to the company to take care of some things before leaving get off work.

meeting room.

Gu Xinxin compiled a document and projected it on the big screen.

"This is a list of companies that have contacted Dongchen Advertising through the official email address during this period, wanting to contact Dongchen Advertising for advertising business.

I have already had a round of communication over the phone or online. Some of them are particularly unreliable, such as those who are obviously trying to "cheat on the manuscript", and I have directly rejected them. "

Xu Chen took the mouse and briefly went through the company, products, project requirements, etc. in the document.

Overall, I haven't seen any projects that I'm particularly interested in.

Most of them are still small and medium-sized domestic companies, and there are no major highlights in their brands and products. The key is that the project budget is also very small.

Doing these projects is thankless and it is very likely that you will not get paid after the project is completed...

There are one or two brand projects that Xu Chen is still interested in.

Among them is a currently top-tier snack brand in China, and another is a drinking water company.

Seeing Xu Chen taking a serious look at the two companies, Gu Xinxin said:
“Xizhilang and Nongfu Spring just came to establish contact but did not put forward any specific project requirements.

Among them, the brand of Xizhilang said that it also participated in the "Great Wall Award" and happened to see the winning work of "Dongchen Advertising", so it came to contact them.

Nongfu Spring also approached us because they saw the herbal tea project that was aimed at preventing people from getting angry.

But they don’t have any clear promotion needs at the moment, so they just want to establish contact first.”

Xu Chen nodded:

“Then keep following up…

This fast-moving consumer goods food and beverage giant is still willing to spend money on advertising projects.

The advertising budgets of some star products or new products are definitely no less than those of automotive and real estate clients.

Besides, creativity is not that complicated..."

Gu Xinxin: "I understand, boss!"

……

Sun Amy and Tang Xiaowei took out the proposal documents for the "Cadillac" and "Baidu" projects and showed them to Xu Chen.

It has been sent online before and Xu Chen has read it. This is a revised version.

Xu Chen took a closer look and found no major problems. It was just a creative draft for a proposal, so it didn't need to be particularly detailed.

Xu Chen thought for a moment and said:

"Cadillac will report tomorrow morning. Amy and Xinxin, come with me!"

"Good boss."

Xu Chen thought of something else:
"Is there any news about the shooting time for the Head & Shoulders Bingge commercial?"

……

(End of this chapter)