Rebirth: My dad is too obedient

Chapter 441 Observe words and emotions
Xu Chen asked about the shooting arrangement of the "Head & Shoulders" advertisement, and Gu Xinxin said:

“It’s currently scheduled for the first week of February, most likely February 2st.

At present, the brand is still confirming Bingge’s schedule with the national team, so the specific time has not yet been finalized.

But the current filming preparations are all being pushed forward according to February 2st.”

Xu Chen: "Is it filmed in Shanghai?"

Gu Xinxin nodded:
"The local production company in Shanghai is the director and photography team that P&G has been working with for a long time."

She paused and then spoke again:

"Also, as mentioned last time, I wanted to shoot a commercial for 'Morning Wind Ice Power'. I've already communicated with him.

There is nothing wrong with the studio.

"Head & Shoulders" is expected to be shot in one day, so we can rent it for the evening or the entire next day."

Xu Chen: “It’s enough for us to rent it for the night.

The shooting of our electric car advertisement does not need to be too complicated, and green screen cutouts can be used for post-production.

The most important thing is that Brother Bing may have a match in the near future, so we should try not to delay Brother Bing’s training.”

Gu Xinxin: "I understand. I'll communicate with the studio first.

And the director team...

I discussed it with Amy and decided to use the team led by Bao Junsen, who had previously worked with Jeep. "

Xu Chen smiled:
“No problem, even though Paul’s Mandarin isn’t very good, he’s still very reliable when it comes to filming.

Moreover, their team has worked with Xie Bingran before, so they are quite familiar with each other in terms of communication.”

Amy Sun: "Yes, it just so happens that Gu Xinxin and I have both worked with Paul's team, so the communication was smoother."

Xu Chen: "Have you contacted them?"

Gu Xinxin: "We have already contacted them, and Bao Junsen's team happens to have a filming schedule in February.

Paul was always happy to accept our project, and he filmed Xie Bingran. "

Xu Chen nodded: "Then I'll call him later and tell him."

Gu Xinxin: “But the quote hasn’t come out yet, we have to wait for our shooting script.

Then they will give a specific quotation after they produce the storyboard...

However, Bao Junsen mentioned that since it was Mr. Xu and Xie Bingran’s project, the price would definitely be quoted at cost.”

Xu Chen: "That's good."

He looked at Sun Amy again:
"Come back next week and we'll have a meeting to review the shooting script for 'Morrowind Ice Power'."

Amy Sun: “It’s no problem, Xiaowei and I are already doing it.

This is according to the boss’s request, it won’t be complicated…”

Xu Chen nodded and looked at Gu Xinxin:
"Have you arranged for the electric car for filming?"

Gu Xinxin: “We have communicated and a new car will be sent from Tiancheng.

Master is already negotiating with the logistics, and it is expected to arrive in Shanghai next week and will be placed at the company first."

The "master" that Gu Xinxin mentioned is naturally Guo Liang.

Xu Chen nodded:

“It just so happens that after the filming is finished, we will put the car in the company and make a small exhibition stand.

Teacher Amy will help with the design when the time comes."

Amy Sun smiled sweetly: "Okay!"

Gu Xinxin thought of another thing:
“The safe that we ordered earlier has arrived and will be installed this weekend.

Fire and explosion proof.

It also has constant temperature and drying functions, and is equipped with a display shelf..."

The safe was naturally installed on the 8th floor to store Xie Bingran's gold medal.

Previously, when Xu Chen saw Brother Bing casually throwing a bunch of gold medals on the bookshelf, he also thought it was a bit sloppy.

"It just so happened that I came back from Tiancheng with Brother Bing over the weekend. When I sent her back to the training base, I took the gold medal with me."

……

……

Thursday morning.

Xu Chen drove Sun Amy and Gu Xinxin to Lujiazui to participate in the "Cadillac" project submission.

The brand took the initiative to approach us about this project. Overall, they had a strong willingness to cooperate, so there was not much pressure in submitting the report this time.

But Xu Chen has participated in many projects in his past and present lives, and he knows that there may still be some variables, so he still has to take it seriously.

……

Cadillac and Jeep are both American car brands, but belong to different groups.

Jeep is owned by Chrysler, and Cadillac is owned by General Motors.

In a sense, there is a certain competitive relationship between the two. After all, there is still a certain overlap in the target customers, both of which are mainly mature male groups.

……

The location of Cadillac's Shanghai headquarters is inconspicuous, on the 46th floor of a CBD building in Lujiazui.

The person who came out to greet us was a young girl with a sweet face and smart and fashionable clothes.

Cadillac Marketing Manager, Candy Sun.

"Hello, Mr. Xu, you can just call me Candy!"

"I'll take you directly to the conference room, and we can start the presentation right away."

Sun Tang didn't exchange too many pleasantries. He just briefly introduced himself to Xu Chen and the other two and then took them to a large conference room.

Sun Amy and Gu Xinxin were connecting to the computer. Xu Chen was standing in front of the floor-to-ceiling window on the 46th floor, looking down. He could see the Huangpu River and the Bund on the opposite bank in the distance.

At this time, the tallest building on the Bund was still the Jinmao Tower.

The nearby World Financial Center is still under construction and will not be completed until 2008.

The construction of the tallest building, Shanghai Center, also started in 2008.

In this sense, 2008 is indeed an extremely important year.

There is also Brother Bing, the Olympics at home.

With Bing Ge's current strength as the best in Asia, he has already secured qualification for the 08 Olympics.

Xu Chen was almost certain that she would represent China in the finals and create history for the yellow race in the field of women's hurdles.

Xu Chen looked at the Huangpu River surging away.

I think time flies, and 2008 may be here in a flash.

……

……

After waiting for a few minutes, the door of the conference room was pushed open and a group of people walked in.

There were actually seven or eight of them, and it looked quite a grand occasion.

Xu Chen, Sun Amy, and Gu Xinxin had naturally stood up politely.

The group that came in were all wearing dark suits and business suits.

It seems that the working environment of Cadillac is more formal and restrained than that of Jeep.

But the "leader" among them is naturally easy to identify.

Marketing Manager Sun Tang helped introduce:
"This is our VP of Marketing, Mr. Shane."

"This is our brand director, Jack."

"This is our sales director Sun Jing, Judy..."

Xu Chen brought Sun Amy and Gu Xinxin to meet the three leaders and exchange business cards.

Marketing VP Lian Sean looks like a tall and strong middle-aged man. Although he has yellow skin and black hair, his facial features seem to have some European and American ancestry.

Brand Director Hua Shaojie is a capable male leader in his thirties. He has a sturdy build and shows a habit of exercising, but his smile is gentle and casual.

Sales Director Judy Sun is also a capable and stylish female leader. She wears light makeup and has her hair tied up, meticulously...

These three are the ones I will be reporting to today.

In theory, the person who organizes the event should be the brand director Hua Shaojie, and the final decision should be made by the big boss Lian Sean.

The sales line leader, Sun Jing, should be here to listen and offer side opinions.

Some of the others looked very young, and I guess they were children under the marketing or sales department.

They just followed the leader in a low-key manner and sat on the chairs in the back row, as if they were there to listen.

...The three client leaders were still surprised at the age of "Mr. Xu".

Especially the big boss Lian Sean, who even said "amazing" and "incredible" several times.

Xu Chen had long been accustomed to it, so he simply made a few self-deprecating remarks and let it go.

Brand Director Hua Shaojie is gentle and enthusiastic, and plays the role of controlling the situation.

And simply synchronized the background of the project...

Just as Xu Chen knew, the other party came to him on his own initiative after seeing the advertisement made by "Dongchen Advertising" for Jeep.

“Not all Jeeps are called Jeeps, which is really impressive…

Not only here, but also in the automotive industry, people appreciate it very much.”

Hua Shaojie spoke.

The senior leader Lian Sean also smiled and said:

"Jack recommended your company. I also saw the Jeep commercial and thought it was very remarkable!"

Xu Chen followed suit with a few pleasantries, without being deliberately modest.

Sales Director Sun Jing also smiled and said:
“After Jeep’s ad went live, their sales went through the roof.

We also hope that the campaign that Dongchen Advertising has done for our Cadillac will bring about a sales boom..."

Xu Chen didn't say anything, but frowned slightly.

Sales Director Sun Jing's words seemed to be fine at first, but Xu Chen still saw something different based on today's situation.

The plan that Dongchen Advertising has made for Cadillac today cannot undertake the task of "explosive sales", and it does not match the demand that Dongchen Advertising received at the beginning.

Normally, "pure brand" advertising, like that of automobile clients, is not directly linked to "sales volume".

Xu Chen did not rush to talk, but glanced at the brand director Hua Shaojie.

As far as the eye could see, Hua Shaojie also frowned, as if he was a little dissatisfied with what Sun Jing had just said.

It seems that there is still some discord between these two people...

Xu Chen remained silent, but he already had a rough guess in his mind.

In fact, in many companies, there are certain hidden contradictions between the brand line and the sales line.

In market strategy, brand and sales are two sides of the same coin and are intertwined.

But sometimes, there is a conflict between the two.

For example, many brand investments are long-term and cannot bring immediate sales stimulation, so they will be disliked by people in the sales line.

Something like "The brand department invested so much money in advertising, but it didn't bring in any sales orders..."

For example, the price reduction promotion methods of some sales lines will damage the long-term brand image and bring resistance to the brand line.

Similar to "Sales use these very low-level promotional methods, which really lowers our brand tone..."

……

Xu Chen observed the expressions.

I found that there seemed to be some subtle tension between Hua Shaojie and Sun Jing.

He didn't say anything and kept smiling politely.

I just picked up the mineral water on the table and took a sip.

……

The report begins.

Xu Chen briefly laid the groundwork and then handed the court over to Sun Amy.

Teacher Amy completed the "Head & Shoulders" submission independently last time, which shows that her reporting ability is still excellent.

At the same time, "Mr. Xu" also needs to train more subordinates so that he can have more free time in the future.

……

Sun Amy deliberately wore a neutral, black and gray outfit today to match the temperament of the overall scheme.

And when she began to report and introduce advertising strategies and user insights, Sister Amy, who usually looked sweet and gentle, suddenly became more powerful.

Xu Chen sat aside and listened, nodding silently in his heart.

He recalled that in his previous life, he met Sun Amy only after 2010. At that time, she was already leading a team in Heiju Marketing and was a capable and outstanding "female leader".

Xu Chen, who had just entered the industry at that time, would politely call Sun Amy "Sister Amy" when he saw her.

And now, she has changed from "Sister Amy" to "Sister Amy".

……

Sun Amy paused for a moment:

"The following are the core concepts we proposed today..."

On the big screen, the core text appeared:

[The decline of males is the tragedy of this era, but fortunately there is Cadillac. ]

When the people from the brand looked up and saw this sentence, they couldn't help but take a few more glances at it.

Sun Amy turned her head and glanced at Xu Chen, as if asking whether to continue or stop and wait for feedback.

Xu Chen smiled and nodded at her.

This is what “continue” means.

In fact, in proposal skills, there should be no pause at this time.

You need to strike while the iron is hot and throw out the whole idea at once, without giving the client the opportunity to be distracted, question, or have wild thoughts...

Sun Amy cleared her throat and instantly returned to the proposal state.

What is shown next is a series of creative presentations.

They are the horns of animals, the cold blades of cold weapons, and the muscular lines of beasts, which are compared one by one with the body of Cadillac.

After graphic design, the next step is advertising film design.

Rhino showdown.

A long sword for beheading horses.

Muscle and Mud...

Every picture perfectly reflects the tough lines of Cadillac's body.

Male, hormones.

Death and power, battle and love.

……

……

"The above is all the plans submitted today."

After Sun Amy finished speaking, she couldn't help but adjust her round-frame glasses.

And the moment she adjusted her glasses, she finally revealed her usual sweet and gentle look.

She turned her head to look at the boss, and Xu Chen was giving her an approving smile.

Gu Xinxin, who was standing by, also secretly gave Sun Amy a thumbs up.

……

There was a brief silence in the conference room.

Brand Director Hua Shaojie is smiling enthusiastically.

He looked at Xu Chen and nodded slightly to "Mr. Xu".

This is a great endorsement of the plan.

The big boss Lian Sean stroked his well-defined chin, seeming to be still pondering the plan just now.

Sales Director Sun Jing said nothing, but there was no sign of emotion on her face.

Xu Chen picked up the mouse on the table and moved the projected screen back to the original core concept.

[The decline of males is the tragedy of this era, but fortunately there is Cadillac. ]

……

It was Hua Shaojie who spoke first:

"Very exciting! I personally like it very much!
The decline of males is the tragedy of this era, but fortunately there is Cadillac...

This sentence immediately established Cadillac’s masculine image.”

……

(End of this chapter)