Rebirth: My dad is too obedient

Chapter 439: Just as Mr. Xu expected

Chapter 439: Just as Mr. Xu expected
In the evening, downstairs of the company.

Nie Fei suddenly remembered something and just happened to take Xu Chen to the parking area.

She pointed to a black Audi A4 and said:
"Boss Xu gave it to me and told me to drive it.

In the future, the company can also use this car for meetings and receptions."

When Xu Zhiquan came over last month, he mentioned to Xu Chen that he wanted to help Sister Fei get a car, but unexpectedly it has already been arranged.

I think such high efficiency is also due to the contribution of Teacher Fang Jun.

Xu Chen took a look and said with a smile:
"My dad is such a jerk. He bought a black car for Sister Fei..."

Nie Fei was smoking a thin cigarette:
“It’s a nice car, and I like black.

I left a key with Nana at the front desk. You can pick it up whenever you want to change your car. "

Xu Chen: "Okay, thank you Sister Fei!"

……

As soon as I entered the office, I saw the sweet and beautiful receptionist Nana.

She stood up with a smile and politely called "Mr. Xu" and "Sister Fei".

Having such a pretty girl at the front desk really helps the company look good...

Xu Chen first called Nie Fei and Gu Xinxin and briefly discussed the recruitment of interns.

Gu Xinxin smiled and said:

"No wonder I received so many resumes in my mailbox just now..."

Xu Chen: “The advertising business is mainly under Xinxin’s command, and we need one or two interns to help.

As for 'Ranbing Sports', let Sister Fei take care of the arrangements.

Anyway, all the resumes are here with Xinxin, you can take a look and choose. "

Nie Fei: “No problem.

It just so happens that we need some help with our online store operations.

There is no need for too much professional depth, interns are also very suitable...

Please forward all the resumes Xinxin received to Sun Lingfeng. I will let him pick them out."

Gu Xinxin: "Okay, Sister Fei!"

Xu Chen looked at Gu Xinxin:
"Talk to Amy and Xiaowei again. They can also hire an intern majoring in design.

We have received a long-distance design request from Kunlun Mountain, and I guess Tang Xiaowei can’t handle it alone.”

Gu Xinxin: "Understood, boss!"

Xu Chen smiled again: "As for Xinxin's subordinates, you can interview and decide on your own. You don't need to go through my interview again."

Nie Fei said jokingly:

"Yeah, it feels a bit weird that Mr. Xu is interviewing his seniors."

……

meeting room.

Xu Chen convened another meeting of "Dongchen Advertising".

There are also Sun Aimi, Tang Xiaowei, and Gu Xinxin.

The sweet administrative lady Nana brought Mr. Xu the soda water he usually drank, and also washed a fruit plate and placed it on the table in the conference room.

Xu Chen couldn't help but think that being entertained and served like this by his subordinates in the company really maxed out his emotional value.

The topic to be discussed in the meeting was naturally the project requirements of "Cadillac".

The proposal has to be reported next Thursday, so time is still a bit tight.

Sun Amy and Tang Xiaowei looked at each other with strange expressions.

"What's wrong?" Xu Chen said with a smile while drinking soda water.

Sun Amy adjusted her round-frame glasses:

"Boss, this project needs to be proposed next Thursday?

Xiaowei and I discussed it, but we haven’t come up with any particularly satisfying ideas yet…”

Xu Chen smiled and said, "It's okay. I already have some ready-made."

Tang Xiaowei was stunned for a moment, then showed a look of surprise and expectation.

Sun Amy looked worried:

"Every time, he uses the boss's ideas. Xiaowei and I can't help. It seems useless..."

Xu Chen laughed:
"What are you talking about? You are so useful!

We just have different divisions of labor. I am responsible for coming up with ideas, and you are responsible for perfecting the plans and executing them.

Without any of them, the project cannot be carried out.”

Sun Amy thought about it and it seemed that what the boss said made some sense.

But thinking back on my career experience at my last company, I still find it a little strange...

After all, in other companies, as a subordinate, you are responsible for planning and creativity as well as production and execution.

She adjusted her round-frame glasses again and glanced at Xu Chen secretly.

I think Mr. Xu is too professional. Besides, he is a very nice person and never deliberately exploits the team...

Xu Chen drank soda water and said with a smile:

"Take it easy.

Just after we won the Great Wall Award, many brand customers came to us on their own initiative.

I have sent project requirements to Xinxin's mailbox, and Xinxin is also screening and matching...

Teacher Amy and Xiaowei, you can take a look at those projects.

If you can complete the project on your own without my intervention, I will give you an extra project bonus!"

Sun Amy and Tang Xiaowei looked at each other, still feeling worried.

Sun Amy said timidly:

"Then Xiaowei and I will discuss this first!"

Xu Chen: “Don’t be too anxious.

Our company is not pursuing a large scale. It is enough for a few of us to work on projects we like.

You don’t have to worry about your income. I’m not a stingy boss. I will definitely satisfy you based on your contribution to the project.”

"thank you boss!"

……

In response to Cadillac's project requirements, Sun Amy and Tang Xiaowei first shared their ideas.

Although time was tight, both of them still prepared seriously.

Xu Chen listened carefully and found one of the ideas was pretty good, so he suggested making it and use it as a backup for the proposal.

The idea comes from Sun Amy, and it is called "Fearless Stance, Cadillac".

This year, all of Cadillac's models have undergone more or less family-style appearance updates.

What Cadillac has always pursued are tough characteristics.

This is also the significant difference between Cadillac and other car brands...

The concept of "Fearless attitude, Cadillac" is not only a description of Cadillac's appearance and temperament, but also a portrayal of the mentality and spirit of Cadillac owners.

Cadillac cars have a "fearless posture", and Cadillac owners have a "fearless heart".

……

Xu Chen couldn't help but comment:

“This creative concept is pretty good and it seems to fit the tone that the brand wants.

This will be perfected and used as one of the proposals for the report!"

Sun Amy adjusted her round-frame glasses and was obviously very happy.

My plan was affirmed by Mr. Xiao Xu, which shows that my professional level has improved recently!

……

Xu Chen forwarded a document and projected it onto the large screen in the conference room.

This is exactly the idea in my mind, and I sorted it out a little bit the day before.

"The degeneration of males is the tragedy of this era, but fortunately we have Cadillac." This sentence appeared on the screen. Sun Amy and Tang Xiaowei looked up and saw it, and they both felt their eyes brightened.

Tang Xiaowei pondered for a moment and couldn't help but say:

"It's really very interesting. The key is the sentence that I will never forget..."

Amy Sun: "Besides, it fits the image of Cadillac."

She thought about it for a moment:
"Boss, this concept is much more brilliant and eye-catching than my 'fearless attitude'!"

Xu Chen smiled and said, "It's just a different angle of approach. Teacher Amy, there's no need to belittle yourself."

Xu Chen spent another ten minutes or so roughly explaining the content ideas for the print posters and video ads.

A series of images are introduced around the concept of "masculinity", matching the muscular and masculine body lines of Cadillac.

Animal horns, including those of rhinos and reindeers, which look powerful and aggressive at first glance.

As the warrior's sword, Xu Chen chose the Roman sword and the Chinese horse-slaying long sword.

Then there are the muscles of human males and male beasts...

Creative expression doesn’t have to be complicated.

Whether it is a graphic or video, angles, knives, and muscles are used to match the body features of Cadillac to highlight the "masculine" tension of the Cadillac brand.

While Xu Chen was talking, Sun Amy and Tang Xiaowei were also taking notes seriously.

The two looked at each other and both felt that they had gained a lot.

Mr. Xiao Xu’s actions are really different.

Moreover, he not only did a good job in creative concepts, but he even thought of the specific forms of creative expression...

After Xu Chen finished speaking, Sun Amy said:

"Boss, this idea is really good! I imagined it could be made very ceremonial and full of visual tension!"

Tang Xiaowei: "Especially the drawings of rhino, reindeer and antelope horns, they will definitely be very cool when they are finished!"

Xu Chen paused for a moment, then continued:
"Having a good idea alone may not be enough to sell the manuscript..."

What he was referring to, of course, was taking advantage of current social issues.

Currently, influenced by Korean wave, Hong Kong and Taiwan entertainment culture, "feminization" has caused huge social controversy in mainland China.

Cadillac's launch of this advertisement will just hit the nail on the head on a hotly debated social topic, making it more conducive to the dissemination and spread of the topic.

Xu Chen glanced at the time and thought that there was no need to analyze too much with Sun Amy and Tang Xiaowei.

This will be shown later in the on-site proposal sales.

"That's about it. Thank you both for coming up with the proposal!"

Amy Sun: "No problem! Xiaowei and I will definitely do it!
The creativity of this manuscript is very unique, and the pictures will definitely have a lot of visual appeal! ”

Xu Chen smiled and said, "Okay! It's the weekend, you guys should get off work early!"

……

After coming out of the meeting room, Gu Xinxin discussed with Xu Chen the reporting time for next week.

Go to Cadillac next Thursday morning to submit your proposal.

I flew to Beijing that evening and went to Baidu headquarters on Friday morning to present my proposal.

There is basically no pressure on Cadillac's report.

After all, for this project, it was the client who took the initiative to communicate with us, so the other party's willingness to cooperate would be very strong.

Besides, Xu Chen's manuscript itself is very convincing...

As for the Baidu project report, although Xu Chen used the "standard answer" from his previous life, he still needed to put some thought into the report.

After all, the idea of "Tang Bohu fighting against foreigners" was still too outstanding in 07, and it was not known whether customers could easily accept it.

The vice president Zhao Ling felt okay, but she said that Baidu founder Robin Li was also keeping an eye on this project, which made Xu Chen a little worried.

In my impression, Li Yanhong is also a very typical "tech guy".

For those who are purely technical, it is not certain whether the other party can easily accept such outstanding creative content.

……

Xu Chen thought of something else and asked:
"How's the 'Spring Calling' project going?"

Gu Xinxin: "This topic has exploded!"

"Oh?"

Xu Chen did not pay much attention to the online developments in the past two days, but the explosion of the topic itself was expected.

Gu Xinxin: “This is completely in line with the boss’s original expectations and plans. The topic has now spread beyond the local forum in Yichun.

There are some discussions on Tianya Community and Mop.com. Of course, there are some critical voices, but overall, netizens are just watching the fun.”

Xu Chen: "Some media should have followed up, right?"

Gu Xinxin: “Yes, some media have noticed the hot topic and started reporting on this matter.

But currently it is mainly online media, including news channels of several portals such as NetEase, Tencent, and Sina. "

Xu Chen nodded: "What about the client? Is he not panicking?"

Gu Xinxin: “No.

We all have contingency plans, and the current public opinion situation was also anticipated long ago, so everything is fine on the customer side.

Director Lou revealed privately that although there are a lot of criticisms at present, the leaders are still quite happy.

The most important thing is that Yichun has become well-known and discussed nationwide!
This was unimaginable before, and the popularity of the two words "Yichun" rose all of a sudden!"

Xu Chen nodded:

"Very good! Keep an eye on the direction of public opinion.

The topic has fermented enough, so we will start to lay out the official topic harvesting! "

Gu Xinxin: "Everything has been arranged. Once the popularity continues to rise, the next wave of official publicity will follow!"

The next wave of official communication will be to interpret "Why Yichun is called Chun" from the perspective of Yichun City officials.

Based on the general idea given by Xu Chen, Yichun’s publicity department worked with local media to plan a complete set of rhetoric.

All of Yichun City’s tourism resources, local customs, investment advantages, etc. are packaged in it.

With the theme of "Spring Spring, Spring Mountain, Spring Color, Spring Moon and Spring Breeze", the concept of "Yichun Calling Spring" will be explained clearly from an official perspective.

While transforming the negative associations, it also completely captures the heat of this wave of topics...

"Mr. Xu" is very happy that he has made another project into a social hot spot.

“Once the project is completed, remember to create a case study and put it on our official website of Dongchen Advertising.”

Gu Xinxin: "I understand, boss!"

……

At night, in the dormitory on the first floor of the southwest.

Xu Chen returned to the dormitory yawning.

Only the "academic master" Jiao Tianbo was there. Hong Xiaoqiang and Chen Wenyi probably went to take a shower.

When Jiao Tianbo saw Xu Chen return to the dormitory, he stood up and came over, as if he had something to say.

"What's wrong?" Xu Chen asked.

Jiao Tianbo: "Have you read Yichun's topic?"

Xu Chen smiled and said, "I just asked her about it during a meeting with Xinxin this afternoon, and she said that the topic has come up."