Rebirth: My dad is too obedient

Chapter 436 Arrangements for two days of staying at home

In response to Baidu's project requirements, Sun Amy and Tang Xiaowei came up with two concepts.

The first concept is "simple and easy to use, Baidu search".

The strategy is relatively straightforward, focusing on the “simple and easy to use” attributes of Internet tools.

The second concept is closer to the idea in Xu Chen's mind:
“Chinese people all use Baidu to search.”

The main focus is on the competitive relationship with Google, and it directly points out that "more Chinese people use Baidu search" and "Baidu search is more suitable for Chinese people's usage habits."

The creative method used is "analogy".

Chinese people are used to using chopsticks instead of knives and forks, Chinese characters are more in line with Chinese cultural habits than Roman letters, etc...

Several analogies were used to express that Baidu, which is based on a purely Chinese environment, is more suitable for Chinese people's usage habits than Google, which was born in the English world.

……

After Sun Amy and Tang Xiaowei finished sharing, they looked at Xu Chen anxiously, waiting for their boss's feedback.

When talking about the professional field of advertising, both of them felt a little timid in front of "Mr. Xiao Xu".

After all, the boss is someone who can win the Great Wall Award with just one move.

Xu Chen thought about it and followed their thoughts and said:

“The second concept was obviously much better and more in line with the client’s project requirements.

But since it is an advertisement for Internet dissemination, it can still be made more interesting.”

Next, Xu Chen spent about ten minutes simply synchronizing the advertising idea of "fighting Google".

"Tang Bohu angrily said to the foreigners, 'I don't know'"...

The core creative concept is "Baidu understands Chinese better."

The core idea is to use the talented scholar Tang Bohu to symbolize Baidu, which understands Chinese better, and to use a foreigner to symbolize Google, which does not understand Chinese.

It uses many funny elements from the Internet context, such as Zhou Xingchi's intonation performance, vomiting blood, foreign girls throwing themselves into his arms and other exaggerated expressions.

This video advertisement can be said to perfectly meet the "fun" needs of Internet users.

In this day and age, most advertisements are still serious and formal, and this viral idea is undoubtedly extremely innovative.

In fact, after this advertisement, the Internet's "viral content marketing" gradually took root in the domestic marketing field.

In the past, this "viral video" from Baidu was widely circulated on the Internet and had an extremely good dissemination effect.

It was also after this that Google's market share in China gradually declined and it eventually withdrew from the mainland market.

Of course, the reasons for Google's defeat and withdrawal are comprehensive and complex.

But it is undeniable that this viral advertisement of Baidu has made many netizens know about Baidu search.

……

There were bursts of laughter in the office. Sun Amy, Tang Xiaowei and Gu Xinxin actually added a lot of interesting details to this funny idea.

After another twenty minutes of discussion, the creative idea of the entire advertising video was perfected through collective efforts.

Xu Chen said:

“In the final part, we need to highlight Baidu’s core competitive advantages.

Understand Chinese better, know Chinese better, respect Chinese more, and focus on Chinese the most...

It mainly includes some of Baidu's technical and team advantages over Google, such as Baidu's Chinese word segmentation technology, transliteration keywords that are more in line with Chinese people's habits, and the world's best Chinese technical team, etc. "

Amy Sun: "Okay, let's refine and polish the copy."

Xu Chen smiled and said, “That’s it!

Thank you Amy and Xiaowei for organizing the script and making it into a PPT for the proposal."

……

They were originally going to discuss the idea of "Cadillac", but Xu Chen saw that it was getting late, so he postponed it to tomorrow.

As the end of the semester was approaching, Xu Chen had to go to the library at night to study.

"Leave work early, we don't encourage overtime!"

"Good boss!"

……

After Xu Chen left, Sun Amy and Tang Xiaowei still worked a little longer.

The content of the plan just discussed still needs to be sorted out while the iron is hot.

Tang Xiaowei was typing away at the document and couldn't help but speak:
“I think the boss is really awesome…

Every time I meet with him to discuss creative ideas, I feel so amazed.

Some of his ideas and thoughts are really brilliant and advanced.”

Amy Sun: "The boss is like this...

The reason I was willing to join Dongchen was because I had seen him propose proposals and work on projects.

At that time, I was working at my previous company and happened to have a project, but I lost the pitch to Mr. Xiao Xu.

Later, I followed Mr. Xu to listen to the proposal of Kunlun Mountain. The boss's professional ability is really beyond reproach."

She paused: "Sister Fei and Xinxin should be like this...

At that time, Xinxin was working at his previous company and was coordinating a project with Mr. Xiao Xu.

That project was the same one that my previous company lost the competition for.

Sister Fei happens to be the person in charge of Wang Laoshun and Kunlun Mountain, so she knows more about Mr. Xu’s abilities…”

Tang Xiaowei: "But our boss is still a freshman...

It’s really incomprehensible.”

……

……

Friday.

During the morning break, Xu Chen received another message from Miao Xiaoyu from Baidu.

The other party asked about the progress of the project, and then invited Xu Chen to go to Baidu headquarters again to submit the project.

Xu Chen inquired further and found out that Baidu's boss Robin Li was currently keeping an eye on this project, which put the vice president Zhao Ling under great pressure.

Zhao Ling wanted Xu Chen to go over because she thought that if she needed to report to Li Yanhong in person, it would be better if the creator of the plan was there.

Xu Chen thought about it and decided not to agree directly.

[I'll take a look at my schedule for next week and then get back to you this morning.]

[Thank you Mr. Xu, I will wait for your news! ]

……

Gu Xinxin also sent a message saying that "Cadillac" had also come to inquire about the progress of the submitted proposal.

Xu Chen already had a plan in his mind, so he just asked Sun Amy to prepare a report, which wouldn't take too much time.

Xu Chen looked at his schedule and decided to schedule the Cadillac and Baidu projects on Thursday and Friday of next week respectively.

The Cadillac brand is in Shanghai, so just take some time on Thursday to submit your application.

Baidu's business trip is scheduled on Friday, so you can fly to Beijing on Thursday night or early Friday morning and take a day off.

Xu Chen thought this arrangement was a safe one, and asked Gu Xinxin to communicate with the client.

[Received the message from the boss. I will confirm the specific time with Cadillac and Baidu.]

She paused and replied:
[Boss, Cadillac's plan has not been discussed yet...

I will submit the application next Thursday. Will it be in time? 】

Xu Chen: [No problem.

I already have a plan. I will discuss it with Amy and Tang Xiaowei this evening and we will have the plan ready next week.

There is still enough time to submit the application on Thursday. 】

Gu Xinxin: [Okay! Then I’ll tell Amy and Xiaowei first.]

Xu Chen: [Please discuss the proposal and business trip for these two projects with Amy.

The main thing is to coordinate the things at hand, and then see who can follow along. 】

Gu Xinxin: [I understand! ]

……

Xu Chen thought about it and thought that if he could get both the Cadillac and Baidu projects, he would earn another three to four million.

According to Jeep's budget standards, Cadillac is expected to quote a service fee of two million.

But Baidu's video was a viral video for Internet dissemination, so the overall production cost would not be too high, and the creative service fee was also limited. Xu Chen initially estimated that the budget might be only one million or one and a half million at most.

However, it is said that this project is personally monitored by Li Yanhong, so there may be some surprises, and it may be sold at a good price.

In addition, being able to win the Baidu project can be regarded as opening up a customer base in the Internet field, which will naturally be beneficial for contacting other Internet giants in the future...

At "Ranbing Sports", funds are still a bit tight at the beginning of the year.

When Fang Jun came over last month, he reviewed the annual budget with Nie Fei.

Although Xu Chen didn't care too much about the details, after listening roughly, he knew that Sister Fei's cash flow was still tight.

The first 001 pairs of "Ranbing 1000" sold out, but there is no way to make a profit at all.

The production demand for the second batch of "Ranbing 001" is coming up, and there are also new product development expenses for "Ranbing X" and "Ranbing Lite"...

With the project fees from Vanke and Head & Shoulders that I just received, plus these two projects, my funds will basically be sufficient.

However, the financial constraints are temporary.

According to Sister Fei's estimation, if the sales of "Ranbing 001" increases, at least this product line will definitely break even within half a year.

Of course, in the short term, "Ranbing Sports" does not pursue absolute profits.

The money earned still needs to be invested in new product development and market promotion.

The most important thing is to increase revenue scale and market share.

With scale, profit will come naturally...

……

……

At noon, the academy cafeteria.

Qian Xin wore the latest "Ranbing 001" and looked very happy and proud.

Xu Chen couldn't help but take a few more glances and thought that the design of "Pearl Cat" was indeed good.

"Chen Youjian Studio" is currently working on the design of "Ranbing X", but it is still unknown what the final quality will be.

Huang Hao looked at Xu Chen and said:
"I'm going to listen to Boss Xu's lecture this afternoon. I'm really looking forward to it!"

Qian Xin: "Boss Xu is still too low-key. It turns out that you came up with the 'Fear of Getting Angry' project, and you didn't even share it with your brothers in advance!

If I had your ability, I would have been bragging about it every day!"

Pei Qian said jokingly:

"So you are the 'fake Mr. Qian', but Xu Chen is the real 'Boss Xu'."

Qian Xin laughed:
"That's a good point! I'm convinced by Boss Xu!"

Xu Chen still pretended to be modest:

"It was done by the company and the team. I can't do it alone."

……

As he spoke, Xu Chen's phone vibrated.

When I picked it up, I found it was sent by Xie Bingran.

[I will be attending an event in the provincial capital next Wednesday and Thursday.

Friday and Saturday in Tiancheng...

The activity schedule is quite full, so if it is inconvenient for you, you don’t have to come back specially. 】

Xu Chensheng was delighted and quickly looked at the calendar.

Although it has not been long since I separated from the rich woman, I have actually started to miss her.

……

A business trip to Beijing has been scheduled for next Friday.

Then after the meeting at Baidu that day, I can go directly back to Tiancheng.

Then I can still spend two days with the rich lady.

In addition, I also happened to visit the new park under construction by "Morning Breeze Technology".

Happy.

[I happen to be on a business trip in Beijing next Friday, and I can return to Tiancheng on the same day! ]

【Oh. 】

[Congratulations to Brother Bing, you will get a house in Tiancheng! ]

……

……

3pm.

Small Yellow Building, tiered classroom.

"Everyone please take your seats as soon as possible. Our sharing meeting will begin soon."

Zhao Siting, a junior in the advertising class, is also the "Academic Director" of the college student union.

He has always been the one organizing "academic-oriented" activities like today's.

Today is a sharing session organized by President Lin Ruyang, which is mainly focused on last month’s “China Advertising Festival”.

Those attending the conference today are mainly students from the Advertising Department, covering advertising classes from freshman to senior year.

There was no mandatory requirement for other majors to attend, but those who did not have courses at that time still came forward on their own initiative.

After all, it is a sharing session organized by President Lin, so I think it is quite nutritious.

In addition, some students came specifically to see "Student Xu Chen".

A freshman not only won two national first prizes in the "Guangdong Art Competition", but also won the grand prize of the "Great Wall Award".

This is so incredible that it is even incomprehensible.

So many seniors wanted to come and see what kind of "monster" this legendary Xu Chen was.
Of course, some of them may not have completely good intentions.

Failure to understand also means difficulty in accepting, which is inevitably mixed with complex emotions such as questioning, jealousy, and dissatisfaction.

……

Xu Chen and Nie Fei arrived at the classroom very punctually.

Senior Zhao Siting, who was in charge of organizing the event, placed Xu Chen and Nie Fei in a row of guest areas.

Xu Chen looked back and saw that two-thirds of the students had already sat down.

There were several people in the back row waving at him. They were Qian Xin, Huang Hao and others from the same class.

Xu Chen still smiled back.

……

After waiting for a while, Dean Lin Ruyang and Professor Ni Zhi arrived.

Dean Lin saw Xu Chen from afar and walked over with a smile.

Xu Chen also quickly stood up and went out to greet him respectfully.

Lin Ruyang held Xu Chen's arm and laughed, showing a look of liking and admiration.

Xu Chen pointed beside him and introduced Nie Fei to Lin Ruyang and Ni Zhi.

Nie Fei is good at dealing with people and has a very high emotional intelligence.

Even when facing academic bigwigs, his words and deeds are still decent and appropriate.

Lin Ruyang and Ni Zhi became more serious when they learned that Nie Fei was an executive of the former vice president of marketing of Jiaduobao.

Ni Zhi smiled and said:

"Welcome, Mr. Nie, it's great that you can come and share with us!

The case of "fear of getting angry" and the overall idea of marketing promotion are also worth learning from...

It is a great surprise today that Xu Chen invited you here!"

Just a few words, very appropriate and kind.

Nie Fei glanced at Xu Chen and said with a smile:
"Actually, I have joined Mr. Xu's company and am now working with Xu Chen."

Hearing this, Lin Ruyang and Ni Zhi looked at each other and couldn't help feeling surprised.

All the executives of brand client have joined Xu Chen’s company?
Xu Chen smiled:
"Sister Fei, you are now a partner in our company."

……

(End of this chapter)