Rebirth: My dad is too obedient

Chapter 437 Director and Producer
Small Yellow Building, tiered classroom.

Xu Chen and Nie Fei were chatting with Dean Lin Ruyang and Professor Ni Zhi.

At this time, of course, all the students behind him saw it.

"That boy is Xu Chen, right?"

"Which one?"

"Who else could it be? The boy who is talking to Dean Lin and Professor Ni!"

“It looks ordinary!”

"Being able to chat and laugh with Dean Lin, you call this ordinary?"

"Who is the beautiful sister next to him? She's my favorite queen type..."

"Isn't that the guest speaker invited by Dean Lin?"

……

The back row of the lecture hall.

Qian Xin and Huang Hao met Nie Fei when they were in Doha.

But at that time, I just saw Nie Fei and Xu Chen together, and I thought she was Xu Chen's friend.

But today, when he saw Xu Chen bringing this sister with a strong aura, he guessed that she must be someone from "Boss Xu's" company.

Huang Hao couldn't help but say:

"I really envy Boss Xu! We are in the same class, so why is there such a big gap between me and him?"

Hong Xiaoqiang also showed a hint of discouragement:
"My bed is next to his...

Now that I think about it, I really have a "big boss" sleeping next to me.

I feel so much pressure..."

What Hong Xiaoqiang didn't say was that Xu Chen had once asked him for help with a website project.

If I had known that Xu Chen's company was so awesome, I would have definitely worked harder for him...

Qian Xin said, “Don’t think about it.

I can’t catch up, I can’t catch up at all!”

"Academic master" Jiao Tianbo sat aside, and his expressionless face could not help but reveal his disappointment and discouragement.

……

Another "guest" was brought in by Zhao Siting.

Lin Ruyang turned around and saw him, then quickly went up to him with a smile.

"Welcome, Mr. Yu! It is a great honor for us to have you here."

"President Lin is so polite! Since you have summoned me personally, I will definitely respond to your request!"

Xu Chen looked up and saw that this "Mr. Yu" was a middle-aged man in his forties, wearing a sober dark suit.

Lin Ruyang laughed:

"Let me introduce you. This is our school's little genius and my beloved disciple Xu Chen!"

Then Mr. Yu turned around and looked over.

He was slightly stunned:

"He is really young and promising!"

Professor Ni Zhi then smiled and helped introduce:

"This is Mr. Yu, the deputy general manager of Huhai Advertising."

President Yu stretched out his hand towards Xu Chen:

"Yu Xuguang."

Xu Chen quickly extended his hand and shook it politely:

"Hello, Mr. Yu. My name is Xu Chen."

As soon as Xu Chen heard the name "Shanghai Advertising", he knew its significance.

Shanghai Advertising is the earliest advertising company in China, founded in 1962.

It is a "state-owned enterprise".

Currently, most of the clients of "Shanghai Advertising" are stable clients with backgrounds in state-owned enterprises and central enterprises.

For example, SAIC and some other local state-owned enterprises in Shanghai...

"Shanghai Advertising" is quiet in the creative circle, but it is the type that makes a lot of money quietly. After all, it has some long-term, relationship-based clients.

At the same time, "Shanghai Advertising" is also present in the capital structure of some domestic foreign-funded 4A companies.

In the 90s, when China began to introduce foreign-funded advertising companies, policy did not allow full foreign investment, and local companies had to hold shares and cooperate.

In Shanghai, Ogilvy & Mather and Japan's Hakuhodo Advertising have both established joint ventures with Shanghai Advertising.

The "Mr. Yu" in front of him is the deputy general manager of Shanghai Advertising, and he is also an important network resource.

Xu Chen didn't try very hard, but he still tried his best to make small talk and get closer to the other person.

Nie Fei was also very good at handling this kind of situation. After chatting and laughing with Yu Xuguang for a few words, he seemed like they were very familiar with each other.

……

……

After the guests took their seats, the "Sharing Conference" officially began.

Since it was an internal meeting of the college, no special attention was paid to the form.

Dean Lin Ruyang came to the stage and first briefly laid out the background, and then focused on introducing the three guests.

They are Yu Xiaoguang, Nie Fei, Xu Chen...

When the introduction was made, it naturally attracted applause.

However, when Xu Chen was introduced, both Xu Chen himself and the students in the audience still felt that it was a little strange.

After all, in addition to being a "guest", Xu Chen is also a freshman in the advertising department.

Especially for a group of seniors, they still felt a little weird that a freshman was sitting in the front guest seat and even had to listen to his "lecture" later.

"Now, let's invite Mr. Yu from Shanghai Advertising to share with us!"

Amidst thunderous applause, Yu Xiaoguang walked onto the stage with a friendly smile.

Yu Xiaoguang had a kind face and he first gave a brief introduction of himself and "Shanghai Advertising".

In particular, the relationship between "Shanghai Advertising", "Ogilvy Advertising" and "Hakuhodo Advertising" was discussed.

In the next half hour or so, Yu Xiaoguang focused on sharing several advertising cases that won the "Great Wall Award".

They just happen to be from three companies: Shanghai Advertising, Shanghai Ogilvy, and Shanghai Hakuhodo.

These advertising works have won gold, silver, bronze and shortlisted awards at this year's "Great Wall Awards" and are also outstanding practical marketing cases in the industry this year.

The students in the audience also gained a lot.

Xu Chen listened roughly and realized that he had seen these cases when he was in Kuncheng.

At the same time, he couldn't help but sigh in his heart that with the rise of Internet marketing, these "traditional" advertisements would soon be greatly subverted.

"Traditional advertising people" like Yu Xiaoguang on the stage are still living in the afterglow of the old advertising era.

In fact, in a certain sense, the same is true of the current "Dongchen Advertising".

Xu Chen managed to find the last batch of gold by rushing to catch the last train of traditional advertising.

In the decade after the 2010s, under the impact of Internet marketing, it will become increasingly difficult for traditional advertising companies to survive.

However, by that time, Xu Chen's "Ranbing Sports" had already become successful, not to mention "Chenfeng Technology", so he no longer had to earn hard-earned money in the advertising industry.

……

After Yu Xiaoguang’s sharing, there was a live question and answer session.

The group of advertising students below were all eager to try and raised their hands high.

They scrambled for the microphone and asked a bunch of questions that Xu Chen thought were very "childish".

Xu Chen turned his head and glanced at Dean Lin Ruyang, and felt that the old professor's expression was a little ugly.

Most of them felt that the students’ questions were too childish and unprofessional, which lowered the professional image of the college.

What made Xu Chen even more amused was that one of the childish questions was actually asked by the "academic master" Jiao Tianbo.

Yu Xiaoguang remained polite and patient, answering all the questions one by one.

In addition to some professional questions, some juniors and seniors who are about to graduate and find jobs also asked some industry-related questions. One senior even asked directly how to interview and join Shanghai Advertising...

After all, Yu Xiaoguang is an insider in the industry, so the content he shares is still real.

He did not shy away from saying:
“Although I work for a local advertising company, I still have to admit…

Given the current domestic advertising industry environment, if young people want to enter the industry, they should give priority to large 4A companies with foreign backgrounds.

In terms of professionalism, it is still much more systematic than local companies.

The clients that we can contact with in international 4A are basically large clients with sufficient budgets. "

He paused for a moment, then smiled and said:

“Of course, things are not absolute. For example, at this year’s Great Wall Awards, Dongchen Advertising, which won the grand prize, is a local company.

They are all big customers...

Since you all know the boss of Dongchen Advertising, you can actually communicate with him."

Xu Chen smiled awkwardly, but felt speechless.

This leader of Shanghai Advertising is digging a hole for himself...

……

Amidst thunderous applause, Yu Xiaoguang walked down from the podium.

The next person to take the stage was Ni Zhi, the head of the advertising department.

Professor Ni is a man with extremely high emotional intelligence and good eloquence. He first spent a considerable amount of space praising Mr. Yu’s previous sharing.

He glanced down casually and felt that Yu Xiaoguang was already flattered, so he got to the point of sharing.

What Ni Zhi shared were also winning works of the “Great Wall Award”.

Of course, I have specifically excluded the cases that Yu Xiaoguang has already shared.

Professor Ni is quite good at giving lectures; after all, he is a professional academic.

Every advertising case he talks about can be analyzed clearly and incisively, as if he had personally participated in the creation of the case.

Ni Zhi shared quite a lot of works, but still managed to keep it within 45 minutes, the duration of one class.

After a round of applause, the session began with questions and answers.

The students were still very enthusiastic in speaking, and when they asked Professor Ni Zhi, they mostly asked questions about professional creation.

Ni Zhi is an excellent eloquent person. He can analyze a lot of things, whether they are understood or not, from various angles.

However, Xu Chen still heard a few places where he showed weakness.

After all, Professor Ni did not participate in the specific creation of the advertisements, and he looked at those advertising cases completely from a third-party analysis and academic perspective.

From the perspective of a creative person, Xu Chen clearly heard a few small loopholes in Professor Ni Zhi's thinking, but of course they were not a big deal.

Xu Chen was naturally not stupid enough to point it out on the spot, and he was still applauding Professor Ni Zhi.

……

After Ni Zhi stepped down from the stage, it was his turn to share the case of the “Great Wall Award” grand prize.

Xu Chen showed no sign of timidity and walked onto the stage confidently and calmly.

When the students in the audience saw this amazing junior come on stage, they were naturally full of curiosity.

Xu Chen took over the microphone, said a few words modestly, and appropriately praised Yu Xiaoguang and Ni Zhi who had shared their experiences earlier.

The general meaning is that I am flattered and overwhelmed to follow the two big guys on stage...

Although he spoke humbly, the calmness and confidence he displayed on stage still surprised Lin Ruyang, Yu Xiaoguang and Ni Zhi in the audience.

The manner and demeanor of his public expression were indeed not like that of a freshman.

The students in the audience naturally saw this, especially Xu Chen's classmates, who couldn't help but feel a little pressured.

"Boss Xu is so strong, he wasn't nervous at all when he was on stage sharing his experience!"

"Yes, there are so many people, not to mention Dean Lin is sitting downstairs!"

"I really can't believe it. I didn't expect Xu Chen to be so eloquent!"

"He also has a good speaking temperament, which is really a plus for a guy like him!"

"Normally in class, you really can't tell."

……

Xu Chen laid the groundwork for a few more sentences, and then said modestly:

“The success of the ‘Fear of Getting Angry’ project is a combination of the right time, right place and right people.

Slogans, advertising films, and advertising packaging are just one part of the story...

Since I have received an invitation from President Lin to share, I still hope to give everyone a complete picture of the project.

Therefore, I also invited Nie Fei, former vice president of marketing and brand of Jiaduobao Group...

Mr. Nie is currently also a partner of our company.

She is the operator of the entire "Afraid of Getting Angry" project. She knows more about the process of the entire project from scratch to becoming one of the top three in the industry than I do.

Next, please welcome President Nie Fei Nie! "

Lin Ruyang, Yu Xiaoguang and Ni Zhi have already taken the lead in applauding.

Nie Fei stood up and walked onto the stage with a smile, taking the microphone from Xu Chen.

"Thank you, Mr. Xu..."

……

When the students in the audience heard that Nie Fei was previously the "vice president" of the brand, they all became serious.

But when they saw Nie Fei's strong aura as a workplace elite, they all felt admiration for him.

Especially since Sister Fei is very beautiful, a bunch of boys can't take their eyes off her.

"What did Xu Chen say just now? Is this Mr. Nie now a partner in his company?"

"That's amazing! The former vice president of Jiaduobao Group is actually a partner in Xu Chen's company..."

"Xu Chen's company, why does it sound so reliable?"

"I'm about to submit my resume now!"

……

On the podium, Nie Fei still prepared a PPT.

Sister Fei can easily handle this kind of "small scene".

Xu Chen sat on the stage and couldn't help thinking that Sister Fei was really a very charming working woman...

He couldn't help but look back, and sure enough, a group of boys had dazed looks in their eyes.

Xu Chen smiled wickedly in his heart. It turned out that young boys generally like this type of girls.

Nie Fei’s sharing was professional and detailed. Naturally, she was open and honest about Xu Chen’s classmates from the same college.

Except for concealing some confidential industry data, Nie Fei carefully shared all the market ideas and execution details.

Lin Ruyang, Yu Xiaoguang and Ni Zhi also listened very carefully.

There were also several young teachers in the second row who came to listen.

After all, it is a rare actual industry case, and it has achieved real market results, so it naturally contains a lot of knowledge.

The students in the audience also listened very attentively and felt it was really "eye-opening".

This group of students, who have not had much exposure to real workplace work, also listened to such a systematic business case for the first time.

Moreover, the person sharing the information on the stage was the actual operator of the case, not a third party who heard about it from others.

Xu Chen looked at Nie Fei on the stage and thought that he had really gotten a great bargain by recruiting Sister Fei to the company.

At the same time, I have more confidence in the future of "Ranbing Sports".

Xu Chen is good at giving the general direction, like a "director", while Fei Jie can arrange all the resources and execution from beginning to end, more like a "producer".

This kind of partnership is indeed a perfect match.

What Xu Chen didn't know was that Nie Fei actually felt the same way privately.

……

……

(End of this chapter)