Rebirth: My dad is too obedient

Chapter 435: Work happily and live seriously
Thursday.

After the afternoon class, Xu Chen did not follow Qian Xin and the others to the cafeteria, but hurried to the company on the pretext of work.

"Boss Xu is really busy!"

Behind me, I could still hear Qian Xin's joking voice...

There is still a lot going on in the company.

Xu Chen is a person who can't sit still at heart, and he has been thinking about company matters these past two days.

After intensively working on his final assignments over the past two days, "Mr. Xu" finally has some free time today and can go back to the company to handle business and projects.

……

Tonghai Creative Design Building.

Xu Chen did not go to the 6th floor, but went to the small office on the 8th floor first.

When you push the door open, you will see a long solid wood table placed at the original work area.

This was naturally Xu Chen’s latest purchase. During the New Year’s Day holiday, Gu Xinxin arranged for workers to deliver it.

It would still take some work to transform this place into Xu Chen’s own “small studio”.

In addition to this long table, a few cabinets are also needed.

In addition, the original conference room will also be converted into a small bedroom.

When Xu Chen wants to take some time off, he can sleep here.

The decoration company has been found, and it was arranged by the "little housekeeper" Gu Xinxin. They will come over to set up the things in the next two days.

Xu Chen went to the original "General Manager's Office" again.

I opened the cabinet and found that all the good wines were still there, including those of Mr. Fang Jun and a batch of wines I had collected myself.

In addition, Gu Xinxin has already arranged to purchase the safe that will house Brother Bing’s gold medal, and it is expected to be delivered in the next few days.

It could have been installed during the New Year's Day, but Xu Chen picked out a new one and the return and exchange process took some time.

Xu Chen did some research and found that if he wanted to preserve the gold medal well, there were some requirements for humidity, temperature, etc.

So I chose a high-end safe with corresponding functions.

After everything is installed securely, go and "invite" Brother Bing's pile of gold medals over.

"Mr. Xu" inspected his private studio before going downstairs feeling very satisfied.

……

6th floor.

Xu Chen walked into the front desk of "Ranbing Sports" but was slightly stunned.

It was because there was a strange young lady sitting at the front desk whom I didn’t know.

I saw that she was a girl in her early twenties, with a pretty oval face and a gentle and sweet look.

When she saw Xu Chen coming in, she stood up and said:
"Hello sir, are you here to visit?"

Xu Chen smiled, and immediately realized that this was the administrative lady newly hired by Sister Fei.

Nie Fei had mentioned this to Xu Chen before, and asked Xu Chen to interview him.

But since he was not a business person, Xu Chen let Nie Fei have full control.

Naturally, it was the first time that the lady at the front desk met "Mr. Xu" and she treated him as a stranger.

Xu Chen smiled, and for a moment he didn't know how to introduce himself.

Gu Xinxin had already walked over quickly:

"This is our boss, Mr. Xu..."

The gentle administrative girl was stunned for a moment before she reacted.

She quickly walked out from the front desk and said a little embarrassedly:

"Hello boss, my name is Han Meina, you can just call me Nana."

Han Meina had heard that "Young Mr. Xu" was very young, but she was still very surprised when she actually saw him.

Xu Chen: "This name sounds like a South Korean star."

Nie Fei walked over with a smile:

“Nana is indeed of Chinese and Korean descent.

She is very good at Chinese, Korean and English. If Mr. Xu takes on South Korean clients in the future, Nana can also help with translation.”

Xu Chen smiled and nodded, still a little surprised.

Han Meina secretly glanced at "Mr. Xu" and showed a hint of embarrassment.

Xu Chen smiled and said, "Welcome Nana to join us!"

"thank you boss."

Han Meina said softly, with a gentle smile on her face.

……

……

Large conference room.

Nie Fei called Jiang Yuze and Sun Lingfeng to briefly discuss the project progress with Mr. Xu.

Xu Chen: "Sister Fei is really capable. She actually found a South Korean mixed-race receptionist."

Nie Fei: “It was just a coincidence, a friend recommended it to me.

A beautiful person can help us maintain our image.

The little girl is quite clever, and she has the language advantage!"

Xu Chen joked:

"It does put pressure on me. I have to find a Korean project to take on in the future!"

……

Let’s talk business first.

Sun Lingfeng turned on the computer screen projection and roughly synchronized the sales of the first batch of "Ranbing 001" and the current operating data of the online store.

“When the first issue of ‘Ran Bing 001’ was released, there were hundreds of thousands of reservations.

With this number of reservations as a base, the second batch of goods will be sold out in an instant when they are released in February.”

Sun Lingfeng said with a smile, and he was obviously very optimistic about the sales of the subsequent stores.

Nie Fei took a sip of coffee and continued:

"Zhou Junjun is already working overtime.

After the first batch of production, he also optimized the production process, and the efficiency will be higher in the future.

In addition, we analyzed the data of the first phase of sales and reservations, and made corresponding adjustments to the subsequent size allocations.

These are fed back to the production side, and the subsequent distribution will be more accurate, and the overall cost can continue to drop...

At present, once production and sales stabilize, the profit margin of 'Ranbing 001' will be close to the expected value of 20%. "

Jiang Yuze also synchronized the marketing rhythm on the market side for the second wave of sales in early February.

It is expected that the warm-up operation will begin in mid-to-late January...

Xu Chen looked at Jiang Yuze and said with a smile:

"I promised you a hot topic that I could use for PR hype, and it's almost done now."

Jiang Yuze was instantly surprised: "Really, Mr. Xu?"

Xu Chen smiled and transferred two photos to the projection screen.

When the photos were opened, they were two group photos of Xie Bingran, Wang Shi and Yu Liang.

And in the group photo, it was the scene where Xie Bingran presented "Ranbing 001".

Nie Fei, Jiang Yuze and Sun Lingfeng were stunned for a moment, and their faces were filled with surprise and astonishment.

Nie Fei: "That's great, Mr. Xu! You actually brought the founder and president of Vanke here!"

Jiang Yuze: “This is great!
Wang Shi has athletic qualities, and being able to endorse 'Ranbing 001' will greatly enhance the product's image!"

Xu Chen: "It happens that at the end of January, there will be a marathon in Sanya, which is sponsored by Vanke.

Both bosses Wang Shi and Yu Liang will attend, and they will wear our 'Burning Ice 001'. ”

Jiang Yuze: "Really? That's great!"

Nie Fei looked at Xu Chen:

"You are really capable. You can handle this!"

Xu Chen smiled and said, "It's more than that."

"Oh?"

Xu Chen paused:
"Boss Wang Shi mentioned that we could have a booth at the Sanya Marathon.

Then we will make a big X display stand and put a few pairs of shoes on it." Jiang Yuze could not hide his surprise and excitement:

“This is really great! There are quite a few media present at the Sanya Marathon!
What’s more, those who participated in the event are all runners themselves, and they are the precise target audience! ”

Sun Lingfeng: "With this wave, there will be no problem with the promotion in February!

Combined with the store operation, the popularity is expected to continue for a long time! ”

Nie Fei said jokingly:

"You are so generous. I didn't expect Vanke to be so cooperative."

Xu Chen: "It's not that I have a lot of face, it's that Brother Bing has a lot of face.

The Asian Games champion came to Vanke headquarters and personally delivered autographed photos and shoes, which is a courtesy that cannot be missed.

Boss Wang and Boss Yu have gotten a great deal!"

Nie Fei smiled and said, "Brother Bing, isn't it still giving you face?"

Xu Chen still showed a hint of pride.

He remembered something else and continued:
“Regarding the speculation of shoes, let’s take advantage of this small promotion at the end of January to guide users.

As the official of 'Ranbing Sports', we still do not encourage users to speculate on shoes. After all, this is not a long-term healthy market behavior.

If it’s too much, it will damage the brand’s reputation.”

Jiang Yuze nodded:
"Sister Fei has already deployed this. We will release an official guide in mid-January."

Nie Fei looked at Xu Chen and said:

"As for the matter of 'Burning Ice X', I'll just update you briefly.

The design has already started at 'Chen Youjian Studio', and Chen Youjian is personally leading the team.

I checked the time with them, and they are also pushing for the finalization to be at the end of January or early February.

There is still enough time. Currently Zhou Junjun is still rushing to work on "Ranbing 001", a new product line, and he is currently too busy to work on it.

It’s just in time for February, so Zhou Junjun can take a break.”

Xu Chen nodded:

"It's okay, let's just run in small steps and don't rush it."

He looked at Nie Fei again:

"Has Chen Youjian Studio's offer come out? It won't be five million again, right?"

Nie Fei: "Of course not...

They now want to win this project, relying on Xie Bingran's popularity and the new brand promotion of Ranbing Sports, to help increase the popularity of their studio in the mainland.

There is also the tone and design concept of "Ranbing", which Chen Youjian likes very much. He still has a strong desire to be creative about the products of "Ranbing".

The specific price has not been discussed yet. We have to wait and see if their plan is reliable.

But the current psychological price is still controlled between one million and one and a half million. "

Xu Chen smiled and said, "Sure, Sister Fei will take charge."

Nie Fei: “‘Burning Ice Lite’ will be launched after ‘Burning Ice X’.

This has already been briefly communicated with 'Pearl Cat'.

They will modify the design based on the 'Ranbing 001'."

Xu Chen nodded:

“‘Ranbing X’ is a high-end product line, and ‘Ranbing Lite’ is a popular youth version product line.

Combined with 'Ranbing 001', there are basically three core jogging shoe product lines.

If we can smoothly implement these three product lines throughout this year, we will have successfully achieved our annual KPI.”

Nie Fei smiled:
“A smooth landing is certainly not enough.

The KPI for me, Jiang Yuze, and Sun Lingfeng is to achieve monthly sales of 100,000 pairs of ‘Ranbing’ shoes within this year.”

Mr. Xu smiled happily:
"Don't be too stressed, work happily and live seriously!"

Jiang Yuze joked:
"It's mainly because Vice President Zhou is under a lot of pressure. I heard that the machines in the factory are smoking..."

……

After the meeting of "Ranbing Sports" ended, Xu Chen convened a meeting of "Dongchen Advertising".

The new administrative lady, Nana, was very considerate and brought Mr. Xu the soda water that he often drank and loved.

Xu Chen was a little surprised and thought that this was probably what Sister Fei had instructed.

But it feels good to be a boss by doing this, as there are people greeting and serving you, and the emotional value is also maximized.

Gu Xinxin, Sun Aimi, and Tang Xiaowei have already arrived at the conference room.

Xu Chen smiled and spoke first:

"I received an email from P&G yesterday afternoon. It looks like your report was very successful!"

Gu Xinxin looked very happy:

“Yes! The customer feedback is very good…

After Amy submitted her proposal yesterday, she was waiting for the other party to give her opinion, but Sister Sia directly said that there was no problem with the plan.

It also made us confused.”

Xu Chen smiled and said, "I've long said that it's okay for Teacher Amy to propose a proposal on her own.

Besides, I have seen your plan, and it is already very complete."

Amy Sun: "The boss's creative concept is the best, and the clients really approve of it."

Xu Chen: “Just keep an eye on this project, it’s very important.

After all, it is a P&G project and a Head & Shoulders brand. Once it is released, it will be an important fast-moving consumer goods case for our Dongchen Advertising.”

Gu Xinxin: "Besides, it's Brother Bing's project, we must do it well."

Xu Chen: “Just connect with the customers, I won’t get too involved.

After the shooting execution script was finalized, I was asked to take a look.

Then, once the shooting schedule is confirmed, please let me know. "

He pondered for a moment and then spoke again:

“Morning Wind Ice Power needs to shoot a video advertisement for Brother Bing.

I originally thought of taking advantage of Brother Bing's return to the provincial capital to attend an event to shoot some footage, but I was a little worried that I wouldn't be able to find a good production company there.

Besides, Brother Bing’s schedule to Wen Province is very tight, I’m worried that I won’t be able to make time…

The filming of the Head & Shoulders project shouldn’t be delayed too long, it will just be in the near future.

If it's appropriate, we'll try to use the same studio and production team as them.

The shooting of Morning Breeze Ice Power is not too complicated. Just pull a car over, shoot in the studio and do post-production.

It just so happens that Bing Ge’s schedule doesn’t need to be communicated with the national team…

Don't worry about the fees, just use Morning Breeze Power's account and contact Mr. Fang Jun."

Gu Xinxin: "I understand, boss. I will discuss this privately with the production company later."

Xu Chen nodded, thinking that Gu Xinxin was indeed very smart:

"That's what I mean. I need to communicate with the production company privately. It's best not to let the client know."

Gu Xinxin smiled:

"Besides, if we discuss the two projects of Morning Breeze Ice Power and Head & Shoulders together, we should be able to lower the production and execution costs."

Xu Chen: "Our little housekeeper really knows how to save money for the company!"

……

After talking about these trivial matters, Xu Chen took the lead in discussing Baidu's project plan.

We have already promised Baidu that we will submit a plan next week.

Gu Xinxin, Sun Aimi and the others were naturally very surprised when they learned that Xu Chen had come back with another "Baidu" project.

After all, it is a very hot "Internet" project in the past two years, and the three young people still find it novel.

Compared with traditional brands such as Jiaduobao and Head & Shoulders, it should be much more interesting in terms of creativity and execution.

Sun Amy and Tang Xiaowei already had some ideas and creativity, so they shared them first.

Xu Chen listened to it roughly and had some creative ideas.

It actually has some similarities with the "standard answer" in my mind.

……

……

(End of this chapter)