Rebirth: My dad is too obedient

Chapter 434: Come and give me a lesson

Wednesday afternoon, North Building classroom.

"Internet and New Media" course.

Xu Chen sat in the back row, listening attentively and even taking notes.

In addition to Xu Chen, Qian Xin, Hong Xiaoqiang and others around him also seemed to be listening attentively.

There's no way, the final exam is coming soon.

What the teacher is talking about at this moment is also the key area of the final exam, so of course you have to listen carefully.

Although you can retake the exam or retake a university course if you fail, it will waste a lot of time. It is safer to pass it in one try.

……

During these two days, Xu Chen did not have time to go to the company, but stayed in the classroom and library to study.

I missed two days of classes last week because I went to Kuncheng. Besides, it’s almost the end of the semester and I have a lot of final exam assignments to do and exams to prepare for.

Fortunately, Xu Chen was exempted from the assessment of two courses because he won two "Grand Advertising Competition" awards.

After weighing the pros and cons, Xu Chen chose a communication course and a consumer psychology course as “exempt subjects”.

This is because both subjects require paper exams, and it takes time to memorize and recite boring knowledge.

The flower cakes and coffee sent from Kuncheng arrived yesterday.

Everyone in the company should have eaten it.

In addition, yesterday afternoon, Sun Lingfeng and Tang Xiaowei helped move a box of flower cakes to the classroom, and Xu Chen distributed a box to each student in the class.

It can be regarded as a souvenir gift from the trip to Kuncheng, and also as a way to share my joy after winning the award.

A group of classmates surrounded Xu Chen and naturally there was a round of "congratulations". Xu Chen pretended to be modest but was also very pleased.

The appearance of two "subordinates" Sun Lingfeng and Tang Xiaowei also surprised some students.

Especially in front of Xu Chen, they called him "Boss" or "Mr. Xu" one after another, and their respectful and polite appearance was also seen by a group of classmates.

Combined with the "Great Wall Award" that Xu Chen won, we know that the "company" that Xu Chen is said to be running is a serious one with employees, business, and scale.

They were all 18-year-old freshmen. While everyone was still struggling with their studies and final exams, Xu Chen already had a very decent company, which was naturally enviable.

However, it is useless to be envious or jealous about this matter. After all, for these students, even if they are given "start-up capital", they cannot set up such a company.

……

……

Afternoon break.

Baidu Group's assistant Miao Xiaoyu contacted Xu Chen separately again, naturally to inquire about the project intentions of "Dongchen Advertising".

In fact, I had asked Xu Chen twice in the past two days.

Xu Chen still put on some pretense and said that the team was still evaluating something.

It is obvious that the vice president Zhao Ling very much hopes that "Dongchen Advertising" can participate in this project.

Xu Chen looked at the calendar, thought about what he had to do, and replied:

["Dongchen Advertising" will come up with a plan, which is expected to be produced on the 8th. ]

Miao Xiaoyu: [That’s great! Thank you so much, Mr. Xu!
Mr. Xu, please check if the proposed itinerary is convenient. I will help you book a trip to Beijing. 】

Xu Chen thought about it and didn't want to go on a special business trip.

In addition to the fatigue of traveling, it is also near the end of the semester, and there are a lot of final assignments to prepare.

He hesitated for a moment, then replied:
[The company's projects were indeed quite busy at the beginning of the year...

Let's make a plan here first, and then see next week whether to come here to propose or make a proposal online by phone. 】

Miao Xiaoyu: [Okay, it depends on Mr. Xu’s convenience!
I'll report this to Mr. Zhao first! 】

……

As get out of class was about to end in the evening, Xu Chen's phone vibrated again.

When I opened it, it turned out to be an email from "Procter & Gamble".

When Xu Chen opened it, he found it was a "thank you" email.

This morning, Nie Fei took Sun Amy and Gu Xinxin to submit the creative plan for "Head & Shoulders".

Before Xu Chen had the chance to ask for feedback, he had already received a "thank you" email, which meant that the submission went very smoothly.

The email was sent by Jiang Peng, the brand manager of Head & Shoulders, who expressed his approval of the "Dongchen Advertising" plan and expressed his sincere gratitude.

Also attached is a schedule for subsequent business contracts and project promotion.

The brand director, Sia Sun, also responded to the email specifically, praising the professionalism of "Dongchen Advertising" and expressing her gratitude to "Mr. Xu".

Xu Chen flipped through the email and sneered in his heart.

The arrogance and rudeness of Sister Sia last time is still fresh in our memory.

Xu Chen was too lazy to contact the other party again, so he asked Sister Fei to lead the team to report.

For this project, Xu Chen asked Gu Xinxin to quote a creative service fee of three million, which is considered a very expensive quote in the industry.

But because of Xie Bingran's cooperation and the relationship with Director Li Yue of the General Administration, Head & Shoulders had to accept this offer.

It can also be regarded as a small punishment for Sister Sia from last time.

Mr. Xu was naturally happy to have won this three million project at the beginning of the year.

After all, no matter who you are against, there is no need to be against money.

……

at the same time.

Procter & Gamble, Office.

Brand manager Jiang Peng compiled a document and brought it to Sun Yashi:

"Sister Sia, this is the project progress chart that I just worked out with Gu Xinxin. Please take a look."

Sun Yashi took it and looked through it carefully:

“No problem, let’s implement the project quickly!

Now that the creative plan has been decided, we can quickly arrange the shooting and production.”

Jiang Peng: "Okay, then I'll contact Director Li Yue first to confirm the spokesperson's filming schedule."

Sun Ya Shi picked up the coffee on the table, took a sip, and also let out a long sigh of relief.

Seeing that the boss was in a good mood, Jiang Peng said:

“I didn’t expect that the proposal from Dongchen Advertising would be surprisingly good.

Especially the concept of 'help me win clean and beautiful' is better than the proposal submitted by Ogilvy..."

Sun Yashi sighed:
"I really underestimated him at the beginning. This Mr. Xu is really something.

It seems that it is no accident that they can undertake projects like Jeep and Vanke.”

Jiang Peng: “Their Vanke Rancho Santa Fe advertisement is online. I saw it on the subway today.

Really well done! ”

He paused for a moment:

"Moreover, the 'Fear of Getting Angry' project just won the Grand Prix of the Great Wall Awards!"

Sun Yashi turned around and showed surprise:
"There's such a thing? I didn't even pay attention to it."

Jiang Peng: "It's the award that was just announced two days ago...

The grand prize of the Great Wall Awards was previously won by foreign 4A agencies such as Ogilvy and JWT, but this time it was won by a local company, Dongchen, which caused a lot of discussion in the advertising circle.

Sun Yashi thought for a moment:

"I should have also expressed congratulations in the email just now."

Jiang Peng: "Oh...it's my fault. I missed it."

Sun Yashi: “It’s okay…

When the commercial is being filmed, Mr. Xu should come over and express his gratitude in person.

I will see if I can find an opportunity to visit Dongchen Advertising later."

Jiang Peng: "I understand. I will first establish a good relationship with Gu Xinxin in private."

He remembered something else:
“Sia, what about the budget?
They quoted 3 million, which was over budget...

Under the current circumstances, we can’t bargain.” Sun Yashi: “It doesn’t matter. I will move it from other projects to ensure the smooth implementation of the project.”

……

……

North Building Classroom.

When the get out of class was over, Xu Chen received a private message from Professor Ni Zhi:

[This Friday, Dean Lin arranged a sharing session.

It mainly includes case analysis of the "Grand Advertising Competition" and the "Great Wall Award".

Dean Lin specifically asked you to come up on stage to share your experience and teach the third and fourth year students! 】

Professor Ni added another sentence:
【This matter should not be shirked! 】

Xu Chen smiled helplessly and replied:
[Okay, I got it. I will definitely cooperate! ]

Ni Zhi sent a smiling expression and said:
[For the specific arrangements, I will ask Zhao Siting from the junior advertising class to contact you.]

Xu Chen: [Okay! Senior Zhao Siting and I are pretty familiar with each other, I will ask him later! ]...

Within two minutes, senior Zhao Siting came over on his own initiative.

[Hello Xu Chen, Professor Ni asked me to contact you for the sharing session on Friday! ]

At the end, there is a "please" expression.

Be polite.

Xu Chen asked about the needs and details of the sharing conference, and Zhao Siting replied:
[President Lin wants you to share more details about the project that won the Great Wall Award.

The participants of the sharing conference are all freshmen to seniors majoring in advertising, so I hope to have in-depth professional sharing...】

Xu Chen thought for a moment:
[Then I'll bring someone over.]

For the "Fear of Getting Angry" project, advertising is only one part of the success; it is actually a comprehensive marketing case.

The person Xu Chen wanted to bring was naturally Nie Fei.

As the operator of the "Wang Laoshun" herbal tea project, Nie Fei naturally has more content to share.

At the same time, letting Sister Fei come on stage to help out gave Xu Chen a chance to take a break.

Zhao Siting: [No problem, you can arrange it yourself.

Professor Ni will give you an hour of sharing time, and you can control it yourself then.

If you need on-site equipment or other assistance, just come to me. 】

Xu Chen: [Okay, thank you senior! ]

……

……

In the evening, the academy cafeteria.

Xu Chen and several roommates were having dinner together.

A few people were also discussing going to the library to study after dinner.

Faced with various final exams and assessment assignments, everyone has entered the state of "sharpening their swords before the battle".

Huang Hao was eating while browsing his phone, and suddenly said with a look of surprise:
"Boss Xu is going to give a lecture on Friday?"

Xu Chen: “Ah?”

But he understood it immediately.

Naturally, the others were also confused and looked at their phones.

It turned out to be a notice about the "sharing meeting" in the classroom on Friday, which had been posted in the college group.

And in the conference schedule, there is naturally a special note for Xu Chen’s sharing session.

"Boss Xu is so generous. He is going to teach juniors and seniors together!"

"Not only that! There are also lecturers and associate professors from various majors!"

"The grand prize that Boss Xu won is something that even the teachers in our professional courses have no chance of winning!"

Xu Chen didn't pretend to be modest, he just smiled along.

"Little Prince of Jiangsu and Zhejiang" Qian Xin arrived late.

He didn't bring any food, but came with a package in his arms, looking mysterious.

"Mr. Qian, what good stuff is this?" Huang Hao asked.

Qian Xin looked smug and put the unopened package on the table.

Everyone turned to look, but couldn't make out what was going on.

When Qian Xin removed the outer plastic cover, everyone was surprised.

Xu Chen smiled, he didn’t expect it to be a pair of “Ranbing 001”.

Starting from New Year's Day 1st, the first batch of "Ranbing 001" will be shipped one after another.

Unexpectedly, Qian Xin got it a few days later.

"Stock Trading Brother" Pei Qian seemed to be unable to hold back and said:
"These shoes are now being sold for a thousand yuan."

Hong Xiaoqiang: "One thousand yuan? Is it so expensive?"

Pei Qian: "The main reason is that we only sold 1,000 pairs in the first phase, but the number of reservations has exceeded 300,000...

It’s still too scarce.”

Huang Hao: "What a pity, we didn't get one."

Pei Qian: "Officially they said the second batch will be released in February, so you can keep an eye on it."

As the behind-the-scenes boss of "Ranbing Sports", Xu Chen thought it would be nice to listen to real discussions and feedback from people around him.

As he spoke, Qian Xin had already opened the shoe box.

“These shoes are so cool!”

"It really looks good, and the texture is better than on the computer!"

Qian Xin looked very proud. He had already put one of them on his foot and stepped on it:
"It's really soft and elastic! No wonder it's called 'stepping on shit'?"

Huang Hao: "The feeling of stepping on shit? Is there such a weird saying?"

Qian Xin: “This is a metaphor discussed online, which means that the shoes are very soft and elastic!”

Xu Chen couldn't help but smile in his heart.

"The feeling of stepping on shit" was naturally the public relations rhetoric that Xu Chen had arranged in advance.

Jiang Yuze raised some public relations topics, specifically hyping up the three words "feeling of stepping on shit" from the perspective of third parties and consumers.

The topic of these three words originally belonged to Adi, but now it has been intercepted by Xu Chen and used on "Ranbing 001".

The soft and elastic midsole of "Ranbing 001" is promoted by the three words "feeling of stepping on shit", which is indeed easy to spread and easily trigger discussion.

For example, Huang Hao, Hong Xiaoqiang and others in front of us, as soon as they heard these three words, they remembered them clearly and had a good understanding of the product functions.

This is a good marketing topic.

……

Qian Xin wore the brand new "Ran Bing 001" and looked very happy:
"It would be even better if I could get Xie Bingran's autograph..."

"Stock Trading Bro" Pei Qian was also envious, thinking it was a pity that he didn't get it in the first place.

Xu Chen observed the on-site feedback from Qian Xin, the "real user", and nodded with satisfaction.

It seems that after the first batch of users receive the shoes, they will continue to spread good word of mouth.

The subsequent second wave of sales naturally laid a good foundation.

When combined with the topics of two business tycoons, Wang Shi and Yu Liang, the popularity of "Ranbing 001" should be boosted again.

Nie Fei had returned from a business trip to the factory in Fujian Province, but Xu Chen had not had time to meet her.

I don’t know whether subsequent production is safe.

In addition, the other two product lines, “Ranbing X” and “Ranbing Lite”, also need to look into the follow-up arrangements.

……

……

(End of this chapter)