Rebirth: My dad is too obedient

Chapter 395 People are already numb

Xu Chen's expression remained calm, as if he didn't understand the sarcasm in Sun Ya Shi's words.

Sun Ya Shi on the opposite side really regarded "Dongchen Advertising" as a scam company at this moment, and came here to brag about herself by using other companies' and other people's cases.

Sun Yashi felt that she understood...

In fact, no matter from which angle you look at it, this "Dongchen Advertising" looks like a fraudulent company.

Any one of the projects in the PPT just now is an industry case that only comes out once every few years.

How could they be from the same company?
And this company is still unknown...

What’s even more infuriating is that this “Mr. Xu” in front of me did it all? !

He looks no more than twenty years old?
To come up with excellent advertising ideas and user insights, it still takes years of accumulation. How can a half-grown boy come up with these? !
Sun Ya Shi was actually a little angry.

Do you think you are a fool?

This "Mr. Xu"...

It seems that he is most likely a "second generation" with some extraordinary connections in his family, which is why he became a "relative" of Li Yue's leadership.

And that seemingly reliable and elite Mr. Nie, could he be a temporary actor? !

……

Sun Ya Shi was really unable to hold back and was losing her patience.

She shook her head helplessly and continued:
"Wang Laoshun, Kunlun Mountain, Fu Yanjie, Shenbao...

Being able to produce these cases, your company should be considered a leading company in the industry.

But I really haven’t heard of ‘Dongchen Advertising’ before, so I’m a bit ignorant…”

The sarcasm in his tone was no longer concealed.

Gu Xinxin remained silent, but he also heard something different.

The girl looked unhappy and turned to look at her boss.

Xu Chen smiled at Gu Xinxin and whispered:
"continue."

Gu Xinxin suppressed his somewhat annoyed mood and continued speaking with gritted teeth.

When the Jeep advertising case appeared on the projection screen, Sun Ya Shi turned her head and glanced at Jiang Peng. Both of them had extremely interesting expressions and sneered at the same time.

On the big screen, after the commercial of Xie Bingran and Wang Shi finished playing, Gu Xinxin frowned, turned off the PPT, and turned to look at his boss.

Xu Chen's expression remained calm and he remained silent.

Nie Fei frowned slightly.

The sarcasm and indifference of the two people opposite had already made Sister Fei's expression turn cold.

She turned and glanced at Xu Chen.

Then he put on an official and gentle smile, but said in a slightly cold tone:
"Is there anything wrong with you two laughing at our cases?"

The atmosphere suddenly turned a little colder.

……

Sun Yashi cleared her throat, paused for a moment, and then spoke:
“This Jeep commercial was released during the Asian Games and it still sparked a lot of discussion.

I personally like it very much too.

The advertising film has a good texture and the advertising copy is very stylish.

Especially the slogan 'Not all Jeeps are called Jeeps' is really brilliant."

She looked at Xu Chen and said with a teasing tone:

"Could this slogan also be from Mr. Xu?"

Nie Fei frowned again, his expression already looking very ugly.

"Sister Fei" was about to speak when Xu Chen said softly:

"I came up with the slogan. Is there a problem with that?"

Sun Ya Shi did not answer, but turned around and looked at Jiang Peng, and they both smiled at the same time.

Nie Fei frowned slightly and whispered:

"Mr. Sun, we come here to negotiate and communicate with sincerity.

If you have anything to say, you can just say it..."

……

Sun Ya Shi's expression changed slightly.

But she immediately put on a gentle smile and said:
“In the previous cases, it was said that you did it, but we cannot verify it at any time.

But this Jeep commercial is definitely not produced by Dongchen Advertising."

Xu Chen smiled, but seemed to be in a good mood:
"Why?"

Sun Ya Shi smiled and shook her head, as if she didn't want to waste any more time.

She stopped talking, lowered her head and started to tidy up the things on the table, as if she was ready to get up and leave.

Jiang Peng cleared his throat and explained:

“There are also former colleagues from P&G in the Jeep marketing department.

And I know Sister Sia...

Jeep's brand advertising has always been handled by BBDO, and we are actually aware of this.

So we at Sia always know which company made this commercial featuring Wang Shi and Xie Bingran, and we even know who the creative director was.

We at P&G also have other sub-brands and have previously worked with the BBDO team.

We have actually worked together before as the creative director for this Jeep commercial.”

As he spoke, Jiang Peng pretended to be embarrassed and put on a smile, then lowered his head to organize his things.

……

Xu Chen and Nie Fei looked at each other, but both were speechless.

Sun Ya Shi had completely lost her patience and didn't want to continue to get entangled with this "scam company" in front of her.

She collected the things on the table, forced out an official and polite smile, and said:
"Sorry, I have another meeting.

John, continue chatting with Dongchen’s partner…”

Having said that, he stood up and prepared to leave.

Xu Chen ignored Sun Yashi and looked at Jiang Peng and said:
"The BBDO creative director you're talking about is Vincent Liu Wenqin, right?"

Sun Ya Shi has stood up.

She was stunned for a moment, then said with a playful smile:

"You actually know Vincent?"

There was an obvious hint of sarcasm in his tone.

It's as if to say, since you know it, you dare to fake someone else's creativity...

Xu Chen did not answer directly, but looked at Sun Yashi and asked:
"John just said that there is a former P&G colleague in the Jeep marketing department, and Sia knows him...

Is it convenient to ask which colleague it is? "

Jiang Peng turned his head and glanced at Sun Ya Shi with a strange look on his face.

Sun Yashi smiled and said:

“The person I know is a vice president of Jeep in charge of marketing brand.

When he was at P&G, he happened to be my immediate superior, and we were quite familiar with each other privately.

In fact, when Jeep and BBDO first started working together, they asked me for my opinion of Vincent.”

What I mean is, I am very familiar with both Party A and Party B of this project, so how can you still "cheat"?
……

Xu Chen looked normal, nodded and said:
"It turns out to be President Leo..."

"..."

Sun Ya Shi was stunned. She didn’t expect that the other party actually knew Leo Pang Ming?

She frowned and thought about it, but then suddenly found it funny.

In order to impersonate this project, did they actually conduct a background check?
……

Sun Ya Shi had lost her patience and stood up to leave again.

At this moment, Xu Chen took out his cell phone and made a call.

I also turned on the hands-free function.

The line beeped twice, and a voice with a Taiwanese accent came from the other end:

"Teacher Xu Chen? How come you have time to talk to me..."

The voice belonged to BBDO's Creative Director Liu Wenqin, also known as Vincent.

Sun Ya Shi had already taken two steps forward and confirmed that it was Liu Wenqin's voice. She frowned and took a breath.

Xu Chen: "Mr. Vincent, I have something to confirm with you...

I'm communicating with external clients about a project, and they're all talking about the Jeep advertising creative endorsement by Xie Bingran and Wang Shi. Is this the plan you came up with?

They even said that Jeep's latest advertising slogan was also Vincent's masterpiece? "

On the other end of the phone, Liu Wenqin hesitated for a moment, but then quickly said:

"Who is spreading this rumor outside?

Teacher Xu Chen, we are familiar with each other. You should know my character and personality. I will never deceive the world and steal the reputation...

Jeep's plan and slogan are the output of Dongchen Advertising and the masterpiece of Teacher Xu Chen. This is absolutely true.

My team here is just cooperating with Teacher Xu Chen to execute the production..."

Liu Wenqin said this, with a hint of anxiety in his tone.

In fact, in the advertising creation circle, plagiarism and impersonating other people's ideas are considered extremely despicable behaviors.

Once it gets out, it will bring very bad reputation in the circle.

Xu Chen's words just now seemed as if Liu Wenqin had impersonated Xu Chen's ideas, which made Liu Wenqin a little anxious.

"Teacher Xu Chen, where did this rumor come from?
Is it the advertising company or the client?

You can tell me and I will communicate and clarify!
I, Liu Wenqin, cannot afford to lose face in this industry..."

Xu Chen did not respond, but looked up at Sun Ya Shi who was standing there.

Sun Ya Shi was stunned, and her expression changed several times in an instant.

Almost in an instant, Sun Ya Shi showed an embarrassed expression.

Since Vincent Liu, the person involved, has said so, what is there to doubt? !
Another point is, why was Liu Wenqin's tone towards the young "Mr. Xu" on the phone so polite?
……

Nie Fei turned his head to look at Xu Chen and smiled helplessly.

Gu Xinxin remained silent, but secretly revealed a hint of happiness and pride.

Jiang Peng looked at a loss and turned to look at his boss.

……

Xu Chen spoke into the phone again:

“Thank you, Mr. Vincent!
I just need to confirm that this rumor didn’t come from BBDO…”

Liu Wenqin was still a little anxious and said a lot, mainly asking where he heard it. Liu Wenqin wanted to clarify it personally.

Sun Ya Shi had already walked back to her seat silently.

She listened to the speakerphone in silence but never had the nerve to speak.

In the end, Xu Chen and Liu Wenqin laughed it off and finally calmed down Vincent's anxiety.

Liu Wenqin smiled and said:

"I heard from a girl in the team yesterday that Teacher Xu Chen's company has moved?

I have to say congratulations, and I will come to visit you some other day!"

Xu Chen: “Thank you, Mr. Vincent.

The original office was too small, so we rented another floor.

I didn't tell anyone, how did Vincent know about it?"

Liu Wenqin: "There is a young girl in our team who got very close to Amy, one of your subordinates, when she was following the film in the northwest.

She heard Amy talk about it over the weekend..."

……

The people from the island were still polite and chatted for a while.

Xu Chen finally hung up the phone with Liu Wenqin and fell silent again.

……

opposite.

Sun Ya Shi showed a hint of embarrassment.

But she immediately put on a kind smile.

She cleared her throat and was about to say something when "Mr. Xu" on the other end of the phone made another call.

The hands-free mode is still on...

A strong male voice came from the other end of the phone:

"Mr. Xu?"

"Mr. Leo, I'm not going to bother you, okay?"

The person on the other end of the phone was Pang Ming, Jeep's vice president of marketing and brand.

This was also the former boss that Sun Yashi mentioned, who was very familiar with him...

When Sun Ya Shi heard Pang Ming's voice, her expression became even more embarrassed.

The brand manager Jiang Peng, who was standing nearby, shrank back and dared not make a sound.

Jiang Peng knew about this Mr. Leo.

A few years ago, he worked as a group director at Procter & Gamble and was Sun Ya Shi's immediate superior.

Later, he was poached by Chrysler and was responsible for the market development of Jeep in Greater China.

……

Xu Chen smiled and said:

"Last week, Mr. Leo invited us to a dinner party. I think I left in a hurry and didn't have time to thank him formally!"

Pang Ming smiled heartily:

"Mr. Xu is too polite!
I still want to thank you...

Our advertising was so good and this wave of promotion was so successful!
The data fed back by the sales line today has completed the entire month's car order KPI in just one week."

Xu Chen: "It's mainly because of Jeep's brand heritage, and the quality of the Grand Cherokee and Wrangler!"

Pang Ming laughed heartily twice again:

“Mr. Xu’s idea is great!

Our new slogan is definitely the best among all car advertisements in recent years!

Our car owners also give us feedback that they like it very much!"

……

Naturally, the conversation between Pang Ming and Xu Chen fell into the ears of Sun Ya Shi and Jiang Peng.

Naturally, this call was specifically made for them.

This Sia boss is already numb...

Pang Ming is Sun Ya Shi’s former boss and old leader.

At this moment, Sun Ya Shi was sitting on a chair, but she was too embarrassed to take the initiative to say hello.

This phone call naturally once again confirmed that the Jeep advertisement was indeed created by "Mr. Xu"...

This makes Sun Ya Shi’s previous "sarcasm" and questioning even more ridiculous and absurd.

……

Xu Chen was chatting with Pang Ming on his own, and seemed not to want to pay any attention to Sun Ya Shi and Jiang Peng sitting opposite him.

Nie Fei and Gu Xinxin looked at each other with interesting expressions.

Just now, Sun Yashi said that Leo was her acquaintance and former boss...

As a result, when Mr. Xu called her and they chatted happily, Sun Ya Shi was too embarrassed to even utter a word.

……

Sun Ya Shi felt a little uneasy.

What surprised her was that Mr. Leo was so polite to this "Mr. Xu"?!
The advertisement was well done, and it is understandable that Xu Chen expressed his gratitude...

However, Sun Yashi still didn't understand why Pang Ming, as a senior executive of Party A, was so polite to Party B...

On the phone.

Xu Chen continued:

"One more thing...

At the dinner last week, Mr. Leo asked if it was possible to invite Xie Bingran to attend an offline press conference next year..."

Pang Ming showed obvious expectation:
"Any news about this matter?"

Xu Chen smiled and said:
“I talked to Xie Bingran privately, and she didn’t object.

But Mr. Leo still needs to communicate with Director Li Yue.

Mainly to confirm the national team's schedule and Xie Bingran's specific schedule...

In addition, Director Li Yue may have another quotation for individual offline activities."

Pang Ming: “Thank you so much, Mr. Xu!

As long as Xie Bingran himself doesn't object, I will communicate the details with Director Li Yue later.

When I first asked Director Li, he meant that I should first ask Mr. Xu for his opinion..."

……

Sun Ya Shi was stunned.

She finally heard something extremely crucial from the conversation on the phone just now.

……

(End of this chapter)