Rebirth: My dad is too obedient

Chapter 396 Hit the snake seven inches

Sun Ya Shi couldn't help but take a breath.

She finally understood...

No wonder Jeep's vice president of marketing, Pang Ming, was so polite to this "Mr. Xu".

It turned out that the importance of Dongchen Advertising and the "Mr. Xu" in front of him far exceeded his expectations.

In the conversation between Pang Ming and Xu Chen just now, Sun Yashi captured a few key sentences:
"I had a private chat with Xie Bingran..."

Director Li Yue asked to "ask for Mr. Xu's opinion"...

Is this "Mr. Xu" in front of him actually the key person communicating with the spokesperson?
Even Li Yue, the leader of the General Administration, had to proactively ask for his opinion? !

Being able to communicate directly and privately with the spokesperson is a very critical and important "resource".

P&G has also worked with many celebrity spokespeople, and many of them are very "difficult to deal with".

The cooperation of the spokesperson, the filming of the advertisement, the discussion of the rights and interests details, etc.

Having a "key person" who can communicate easily with the spokesperson can achieve twice the result with half the effort.

Sun Ya Shi really never expected that the "Mr. Xu" in front of her turned out to be such a "key person".

……

Xu Chen finally hung up the phone with Pang Ming.

He flipped through his phone in silence, looking indifferent.

Sun Yashi looked up at Xu Chen...

She quickly gathered her thoughts and spirit, and put on a smile that she thought was just right.

And at the fastest speed, I devised a set of words to ease the embarrassment...

But before Sun Ya Shi could speak, Xu Chen had already dialed the number again.

But I don't know who this call is for...

……

"Director Li, are you still in Shanghai?"

"Hello, Teacher Xu Chen, I'm still in Shanghai.

Today and tomorrow, I am having meetings with the Shanghai Sports Bureau and the Shanghai Track and Field Center!"

……

Sun Ya Shi and Jiang Peng looked at each other, but suddenly they dared not speak anymore.

The person on the other end of the phone was Li Yue, the leader of the General Administration of Sports...

On the phone, Li Yue continued:

"Coach Cheng told me that after Xie Bingran arrives in Shanghai this weekend, he will have a few days off...

Teacher Xu Chen, please say hello to our champion after you meet him!"

Xu Chen smiled and said:

"No problem at all!

Director Li is thoughtful! "

Sun Ya Shi and Jiang Peng were stunned, looking a little strange.

really……

This "Mr. Xu" has a very good private relationship with the spokesperson.

Xu Chen paused for a moment, then spoke again:
"Director Li, I'm calling you because I have something to discuss..."

Li Yue: "Teacher Xu Chen, please speak."

Xu Chen: "We haven't signed the contract for the Head & Shoulders endorsement yet, right?"

Li Yue: “We haven’t officially signed the contract yet…

Within our general administration, it is still in the reporting and approval process.

These business collaborations also require the approval of the superiors.”

Xu Chen paused again:

"It's good that we haven't signed the contract yet..."

On the other end of the phone, Director Li Yue was suddenly stunned.

In the conference room, Sun Ya Shi and Jiang Peng were startled and suddenly became nervous.

Li Yue: "Teacher Xu Chen, is there any problem?"

Xu Chen: “It’s not a big problem…

I messaged Xie Bingran a couple of days ago and talked about these business collaborations.

We discussed it, and Xie Bingran raised some concerns..."

Xu Chen paused deliberately again.

Li Yue: "Ah? What are you worried about?"

At the same time, Sun Ya Shi and Jiang Peng on the opposite side suddenly became nervous again.

Xu Chen: “Because it’s an anti-dandruff shampoo ad, we had to film scenes showing dandruff.

For Xie Bingran, the picture of dandruff still has a great impact on his personal image.

Even if this image doesn't appear, the association with dandruff still makes me worry about damaging my personal image...

So I think we need to further investigate and discuss the Head & Shoulders endorsement.”

"..."

"hiss……"

Almost in an instant, Sun Ya Shi's face became extremely ugly.

She moved as if she was eager to stand up from the chair.

But he suppressed his anxiety and sat back.

If Xie Bingran's endorsement fails, this matter will really get out of hand...

Procter & Gamble is a foreign-invested company with a global system, and Head & Shoulders is an extremely important brand asset of the company.

Head & Shoulders' marketing plan and spokesperson selection are not decided easily.

Xie Bingran's endorsement plan has also gone through multiple rounds of inspections and reports, and layers of approval.

The American brand headquarters has approved it...

If at this time, the spokesperson is suddenly no longer available, all previous business investments will be wasted.

As the leader of the main project, Sun Ya Shi is afraid that her annual evaluation will be affected.

……

Even more nervous than Sun Ya Shi was Jiang Peng, the Head & Shoulders brand manager standing next to her.

The internal plan and budget approvals were all completed. If something went wrong at this time, Jiang Peng, as the brand manager, might lose his job...

For a moment, Sun Ya Shi and Jiang Peng suddenly became nervous.

It feels like something stuck in the throat and like sitting on pins and needles.

On the other end of the phone, Director Li Yue remained silent, but he was actually starting to get nervous...

Xu Chen sat quietly, looking calm and composed.

Nie Fei turned around and glanced at "Mr. Xu" and couldn't help but smile secretly.

Hit the snake seven inches.

This might be stepping on the weak spot of Mr. Sia on the other side...

On the phone, Li Yue finally spoke:
"Teacher Xu Chen, can you help me with this matter?
It’s easier from the Head & Shoulders brand side; the contract can be cancelled even before it’s signed.

But I have also verbally reported this cooperation to my superiors internally...

If this is cancelled, I will still feel a lot of pressure.”

His words were sincere and serious.

The corners of Sun Ya Shi's mouth twitched, and she felt a little relieved, but she didn't dare to say anything.

Leader Li Yue, who was so strong when he came to the meeting, actually had to "ask for help" from the young "Mr. Xu" in this way?

Xu Chen looked normal:

"It's mainly because Xie Bingran might be a little bit repulsed psychologically.

In addition, I am afraid that the images and associations related to dandruff will have a negative impact on Xie Bingran’s image.”

Li Yue showed a hint of urgency and said with a smile:

“I really have to ask Teacher Xu Chen for help with this matter.

You are so familiar with Brother Bing, you must have a way to convince Xie Bingran.

Xie Bingran doesn't listen to anyone but Teacher Xu Chen...

As long as Teacher Xu Chen is willing to help, I believe Xie Bingran will change his mind.

About the dandruff lens and the association...

Isn’t this also easy for Teacher Xu Chen?

You are a creative person. You have won such a difficult project as Jeep...

As for the dandruff issue, with Mr. Xu Chen’s creative ability, he can definitely come up with a very suitable solution!”

"Teacher Xu Chen, I really have to ask you for help with this matter. Please help me!

I also talked about this last time we had dinner. I still have a lot of pressure to report to my superiors..."

……

Li Yue spoke anxiously, trying to convince Xu Chen from every angle.

In his opinion, the crux of the problem naturally still requires "Teacher Xu Chen" to be willing to help.

If we can deal with Teacher Xu Chen, we will also deal with Brother Bing.

……

Xu Chen remained silent and just listened quietly.

Of course, he didn't want to listen to it himself, but deliberately let Sun Yashi on the other side listen to it...

Sun Ya Shi lowered her head slightly, but her eyes were a little evasive.

This P&G director can be considered a middle-level "big leader" of the company.

But today, in front of this "Young Mr. Xu" who is in his teens or twenties, he felt really embarrassed and awkward.

President Sia, who usually bosses his subordinates around in the company, now dares not even utter a word.

This is because the "Mr. Xu" opposite him is holding a key project that is related to his career.

……

Gu Xinxin turned around and looked at his "boss" with a smug smile on his face, with little stars twinkling in his eyes.

The boss is so cruel...

After making three phone calls, the other party was completely terrified.

Simply ruthless.

……

Nie Fei smiled and shook her head. Sister Fei couldn't help but think that it was a good thing that she and Xiao Xu were always "in the same group".

If I were to sit on the opposite side of Mr. Xu, I would really have no way to cope with it.

……

Li Yue "begged" politely for a while, also appealing to his emotions and reasoning with him.

Xu Chen saw that the situation was almost over, so he decided to quit:

"I just happened to meet Xie Bingran this weekend, I'll discuss it with her!"

Seeing that Xu Chen's words softened, Li Yue smiled and said:

“Thank you so much, Teacher Xu Chen!

As long as you take action, there will be no problem!
Xie Bingran will listen to you!
As for the advertising plan, isn’t it easy for Teacher Xu Chen to handle it?

What's so difficult about dandruff? Other advertising companies can't handle it, but Teacher Xu Chen can handle it, right? "

……

Li Yue deliberately flattered Xu Chen again, which made Xu Chen speechless.

Xu Chen comforted Li Yue a few more words before finally hanging up the phone.

……

In an instant, absolute silence returned to the conference room.

Sun Ya Shi was stunned.

She cleared her throat slightly embarrassedly.

As if he had mustered up some courage, he spoke tentatively:

"Mr. Xu..."

But before she could continue, Xu Chen suddenly stood up.

He looked at the time, smiled and said:
"I have to rush back to attend a meeting, so I won't bother you any more..."

As he said this, he looked like he was about to leave.

Nie Fei and Gu Xinxin also quickly stood up.

Sun Yashi looked anxious instantly:
"Mr. Xu...

Please allow me to apologize."

Xu Chen smiled and said:
"Sia always speaks too seriously..."

Having said that, he stood up and left without paying any more attention.

Sun Yashi quickly chased after him:
"Mr. Xu, our project..."

Xu Chen finally stopped at the door and said with a smile:

“For follow-up projects, please contact Gu Xinxin from our team first.

After all, there are still variables regarding Xie Bingran's endorsement."

Sun Yashi looked anxious:
"Mr. Xu..."

Xu Chen opened the door and continued:
“Although Dongchen Advertising is not well-known, it does not accept every project.

If your company has project requirements, please talk to Gu Xinxin first.

We also need to evaluate...

However, I have two requirements for accepting the project:

First, we do not participate in competitions, so cooperation with us requires exclusivity.

Second, we do not bargain. We quote based on specific advertising needs and do not accept haggling.

And the quote is definitely higher than other advertising companies...

Sia should think about it again. It is not necessary to find Dongchen Advertising. "

Having said that, he opened the door and went out without further ado.

Nie Fei stood up and followed with an unusually wonderful smile.

She found it funny.

Under the current circumstances, it is really necessary to "find Dongchen Advertising"...

Gu Xinxin was carrying a computer bag, but was still stopped by Sun Ya Shi and Jiang Peng.

"Boss Gu, how are we going to communicate later?"

Gu Xinxin:
"Let's communicate online first to confirm whether your company has project requirements..."

She was still polite and respectful:
"Sorry, I have to go first...

Our Mr. Xu has a bad temper, I’m afraid I’ll be scolded if I fall behind…”

As he said this, he trotted after him.

……

……

Twenty minutes later, at a steak restaurant in Lujiazui.

Xu Chen, Nie Fei and Gu Xinxin were sitting near the window.

When it comes to steak, Xu Chen only eats it well-done.

Even the female clerk with exquisite makeup, who strongly recommended "70% cooked" in Shanghainese, seemed to be "educating" the customer...

Xu Chen just smiled:

"I like my steak well done."

Black pepper steak, vegetable and fruit salad, freshly squeezed orange juice...

Gu Xinxin drank a glass of juice and asked:
"boss……

Should we still do the Head & Shoulders project?"

Xu Chen: "Why not do it if you can make money?"

Gu Xinxin said "Oh", but still looked confused.

Nie Fei smiled and said:
“For a foreign company like Procter & Gamble, any plan will go through multiple levels of demonstration and approval.

Xie Bingran's endorsement must have been decided after a long period of internal discussion and approval.

It is impossible to give it up casually...

In large foreign-funded companies like this, the senior management is generally European and American, while the middle management is Chinese with overseas backgrounds, or people from Taiwan or Hong Kong.

Only a very small number of mainlanders can climb to the position of mid-level director or above.

It is precisely because of this that their internal constraints and struggles are more serious...

Mr. Sia has worked for so many years to climb to the position of director, and he must have been very cautious and careful in his work.

In the case of the Head & Shoulders brand, the spokesperson was almost completely dismissed and then suddenly abandoned. This kind of thing requires responsibility.

Sun Ya Shi, there is no way to give up.

After Mr. Xiao Xu’s several phone calls just now, Mr. Sia now has no choice but to come over and beg Mr. Xiao Xu.

She had no other choice..."

Gu Xinxin smiled:

"OK!
I just heard my boss talking on the phone, and it was really refreshing!"

Xu Chen smiled and said:
"Just wait for the other party to contact you and see what their specific needs are.

Without competing for manuscripts or bargaining, why not make some easy money and have a prosperous new year?

The Head & Shoulders brand is pretty good, with huge media investment every year, which will be very helpful in exposing Bingge's image.

In fact, getting the Head & Shoulders endorsement is a commercial boost for Bing Ge.”

Gu Xinxin thought for a moment:

"But how do we solve the dandruff problem that the boss just mentioned?

It seems like there will be some bad associations..."

Xu Chen smiled:
“It’s not a difficult thing, it just takes some creativity.

You can ask Amy when you get back, she’s in the design and creative field, she’ll understand.”

Gu Xinxin was a little timid:
"Sorry, boss, I think I'm still lacking in creativity..."

Xu Chen smiled and said:
“Every profession has its own specialization.

You are our account director and the competency model is not on creativity.

Teacher Xinxin has outstanding project management skills and can write strategic plans, which is already very good! ”

Gu Xinxin smiled happily:
"Thank you, boss! I will work harder!"

……

……

Procter & Gamble, conference room.

Jiang Peng looked at the leader with a bad face and asked:
"Sister Sia, what should I do..."

Sun Yashi sighed:
"What else can be done?
Follow that little girl and contact her...

We have pushed it to this point. If Xie Bingran gives up the endorsement, we both won't have to stay in the company anymore.

Our internal plans have been approved, and the big boss above us also likes Xie Bingran very much...

Now several big bosses are looking forward to us signing Xie Bingran!"

Jiang Peng: "But if we cooperate with Dongchen Advertising, they don't compare drafts or negotiate prices...

What if their plan is bad and the cost is very high? "

Sun Yashi frowned and pondered:
“They handled the Jeep and Wang Laoshun cases, so there’s no need to worry about the plans being bad.

The cost is expensive, but there is no way..."

She paused, then continued:
"Let's communicate with Gu Xinxin about our specific needs first and see what specific quote he gives us...

It doesn’t matter if it’s higher. I’ll try to move some budget from other projects.”

Jiang Peng: "What if the offer is outrageous?"

Sun Yashi looked hesitant:
“It shouldn’t be that…

They cooperate with big companies and big brands, and they definitely abide by the rules and care about their reputation.

But if it's really expensive, there's nothing you can do about it.

This is not just an advertising plan, it has already involved the issue of spokesperson cooperation.”

Jiang Peng: "Okay, then I will contact Gu Xinxin this afternoon.

The communication with her was quite smooth before, she should be able to help me talk. "

Sun Yashi nodded:
“It’s better to be polite when communicating with this little girl…

Don't treat the other party as the second party. We are currently in a state of needing help from others."

Jiang Peng: "I understand."

……

……

　Thanks for the tip, boss!
　　
　
(End of this chapter)