Rebirth: My dad is too obedient

Chapter 394: Sarcasm and Sneer

P&G Shanghai office.

There was a knock on the meeting room door.

Jiang Peng, the brand manager of Head & Shoulders, pushed the door and walked in.

There was someone following behind him, probably the director Sia.

"Let me introduce you. This is our brand director, Sia Sun."

Sun Ya Shi looks less than 40 years old, older than Nie Fei.

She has a thin figure and a gentle face, but her smile cannot hide her competence and sharpness.

I think at work, his leadership style is also gentle yet firm.

Xu Chen, Nie Fei and Gu Xinxin have already stood up.

Sun Yashi said:

“Just call me Sia.”

Her smile was gentle, but her tone was a little cold.

Jiang Peng has already walked over and took the initiative to introduce:

"This is Mr. Nie Fei from Dongchen Advertising."

Not surprisingly, Nie Fei was introduced first.

Nie Fei glanced at Xu Chen inadvertently, and a hint of embarrassment flashed in his eyes.

But she instantly regained her aura of a capable strong woman, stretched out her hand to shake hands with Sun Ya Shi, and greeted her politely.

In front of the P&G director, the powerful "Sister Fei" naturally did not show any fear...

Sun Ya Shi exchanged a few polite words with Nie Fei, and it was very obvious that she regarded Nie Fei as the director or boss of "Dongchen Advertising".

The two young people, a man and a woman, behind her were regarded as subordinates of Nie Fei's team.

Nie Fei turned around with a smile and introduced himself seriously:
“This is the founder of Dongchen Advertising and our executive creative director, Mr. Xu Chen.

Today, Mr. Xu also led a team to discuss the Head & Shoulders and Xie Bingran projects.”

"..."

As soon as the words fell, Sun Ya Shi and Jiang Peng on the opposite side were obviously stunned.

Sun Ya Shi looked up at Xu Chen, a hint of surprise in her eyes.

She was puzzled and turned to look at Jiang Peng beside her with a questioning look in her eyes.

Jiang Peng showed a hint of embarrassment, but was a little timid and didn't dare to look directly into the leader's eyes...

He himself had no idea what was going on at the moment.

This kid who looks less than 20 years old is actually the other party's "founder" and "executive creative director"? !

……

Xu Chen looked normal, always respectful and polite, but not humble or overbearing. Then he smiled and said:

"Hello, Mr. Sun, I'm Xu Chen..."

Sun Ya Shi quickly sorted out her emotions and expressions, smiled warmly, and stretched out her hand to shake hands with Xu Chen.

……

Two minutes later, everyone politely exchanged business cards.

Sun Ya Shi compared the titles on Xu Chen and Nie Fei's business cards, and was still a little confused.

……

Jiang Peng glanced at his boss and took the initiative to speak, leading the meeting forward.

"Welcome to all colleagues from 'Dongchen Advertising'...

Let me first introduce the project background.

The Head & Shoulders brand has already advanced endorsement cooperation with Asian Games champion Xie Bingran.

Head & Shoulders started to pay attention to Xie Bingran before the Asian Games.

During this period, we have also conducted a lot of consumer research, and the target users have a very high acceptance and preference for Xie Bingran..."

Xu Chen nodded:

"We also think that Head & Shoulders matches Xie Bingran's style very well."

Jiang Peng smiled and said, “Yes!
So taking advantage of the popularity of the Asian Games gold medal, the Head & Shoulders brand has decided to sign Xie Bingran.

The signing process is still underway, but everything internally and externally has been finalized...

Li Yue, the leader of the General Administration of Sports, specifically recommended Dongchen Advertising to us, which led to our communication today.

This is also what Li Yue insisted on and requested during the negotiation and communication process with the General Administration..."

Xu Chen couldn't help but smile in his heart.

P&G was obviously still polite and respectful to Li Yue, addressing him as "leader".

It seems that during the endorsement negotiation process, Li Yue was able to successfully control the brand.

In fact, for enterprises, Director Li Yue of the General Administration of Sports is indeed a "leader".

He is "official", controls core resources and is the dominant party in negotiations.

Director Li Yue is actually good at bargaining and manipulating others. After all, he has been in the system for so long.

When Li Yue first arrived in Tiancheng and talked to Xu Chen about Xie Bingran's endorsement of "Ranbing" and "Chenfeng", he actually tried to control Xu Chen.

However, he was taken advantage of by "Mr. Xu" who was well prepared.

Later, he used the incidents of An Jinxiong and Chen Jinru, Li Yue's promotion within the General Administration, the Jeep advertising project, etc.

Xu Chen had finally "settled" Li Yue.

Li Yue was wary of Xu Chen, and at the same time, on some key issues, he still relied on Xu Chen to communicate with Xie Bingran privately.

After all, "Brother Bing", who doesn't care about anyone, only listens to Xu Chen.

This is also the reason why Li Yue would try his best to help promote "Dongchen Advertising" in projects like Head & Shoulders.

……

Jiang Peng continued:

“Although the Head & Shoulders brand already has a long-term advertising company, since Dongchen Advertising was recommended by the General Administration and Li Yue, we are still open to it.

Regarding Xie Bingran’s endorsement advertising project, if the proposal is excellent and appropriate, we are willing to promote follow-up cooperation.”

Xu Chen didn't respond, but just smiled and nodded.

Jiang Peng paused for a moment, then smiled and said:

"Leader Li Yue just introduced Dongchen Advertising to us without going into any details.

So we don’t know much about the situation at Dongchen Advertising.”

……

Gu Xinxin had already prepared the company introduction document in advance. She turned her head and glanced at Xu Chen beside her, unsure whether she should speak first.

Xu Chen gave Nie Fei a look.

Nie Fei understood what he meant and took the initiative to take on the role of "controlling the situation" for Dongchen Advertising. He smiled and said:

“It’s like this…

We at Dongchen Advertising have always had long-term and stable cooperation with the National Track and Field Team and Xie Bingran himself.

We will do Xie Bingran's endorsement advertisement, and subsequent spokesperson communication and production progress will be smoother...

Director Li Yue must have considered this and recommended your company to you.”

What Nie Fei said was the truth and it was also reasonable.

……

As soon as Nie Fei finished speaking, Sun Ya Shi on the opposite side frowned slightly.

She glanced at Jiang Peng and the two exchanged glances.

In fact, Sun Ya Shi was naturally a little resistant to the General Administration's recommendation of "Dongchen Advertising".

This is actually roughly the same as the situation with Jeep back then.

After all, Head & Shoulders has always had a long-term partnership with the international 4A advertising company Ogilvy & Mather, and it simply looks down on local advertising companies in the mainland.

What's more, I have never even heard of the name of this "Dongchen Advertising" before.

But due to the General Administration and Li Yue, I still have to contact them...

After Nie Fei's words just now, Sun Ya Shi confirmed her thoughts.

It seems that Dongchen Advertising is a "connected company" of the General Administration, or it can be seen as someone that Li Yue forced to come here. This is what cooperation with the system is like, and you can't guarantee that some "connected companies" will appear.

Although P&G is a foreign-funded company, it has been doing business in China for a long time and naturally knows the tricks behind it.

Sun Ya Shi raised her head and glanced at the young "Mr. Xu" opposite her.

She couldn't help but guess that maybe this "General Manager Xu" was some kind of "second generation" and had some connections within the General Administration behind him...

This allowed the leaders of the General Administration to make recommendations for him.

Fortunately, Head & Shoulders did not make any final decisions when negotiating with Li Yue.

Li Yue simply introduced "Dongchen Advertising" and asked it to contact and participate in the project.

But the final choice is still in P&G's hands...

Sun Ya Shi lowered her head and glanced at the three business cards on the table, and instantly lost some interest.

Due to the consideration of the General Administration and Li Yue's face, we still have to continue to contact "Dongchen Advertising".

You can only wait for the other party to come up with a plan, and then politely reject it on the grounds that the plan is not suitable.

But Sun Ya Shi was still a little distressed, as it was obvious that several rounds of communication time would be wasted.

Including today's meeting, she also wanted to end it as soon as possible.

……

Nie Fei didn't think much about it, paused and continued:
“We prepared a company and case presentation…”

As she said that, she turned and looked at Gu Xinxin.

Gu Xinxin nodded and had already prepared the laptop in advance.

Jiang Peng also quickly stood up and walked over to help connect the large-screen projection.

Sun Ya Shi might have been feeling a little impatient in her heart, but she remained polite and patient on the surface.

……

Gu Xinxin opened the PPT, cleared his throat, and began to introduce himself step by step...

The company’s PPT was newly made, covering the business capabilities of “Dongchen Advertising” and the presentation of several important cases.

The layout design is by Amy Sun, which is simple and advanced.

It looks like a "creative hot shop".

While Gu Xinxin was explaining, Sun Ya Shi turned her head and whispered a few words to Jiang Peng.

……

……

When Gu Xinxin introduced the case of "Afraid of getting angry, drink Wang Laoshun", Sun Ya Shi was suddenly stunned.

She had already stopped trying to hide her impatience, but now she looked up and looked carefully at the projection screen.

Sun Ya Shi was of course aware of the advertising case of “Fear of Getting Angry”.

This year, Wang Laoshun's marketing case has become a classic case widely discussed in the entire marketing field.

Wang Laoshun Herbal Tea, with this "Afraid of Getting a Heatstroke" advertisement, quickly went from being a local herbal tea brand in Guangdong Province to being popular across the country.

In terms of sales volume, there is even a trend of it reaching the top three beverages, with the only two colas left ahead of it.

In the view of many people in the industry, being able to promote Wang Laoshun to become a national first-line beverage brand in the current market environment can even be considered a miracle in the history of marketing.

Ordinary consumers and audiences may not be able to accurately understand the power and uniqueness of the "Fear of Getting Angry" advertisement.

But Sun Ya Shi, who has been engaged in marketing for many years, knows deeply that this advertisement is truly the work of an expert.

The precise product positioning and profound consumer insights behind it are not something that ordinary advertisers can come up with by luck.

In Sun Ya Shi's opinion, the "fear of getting angry" advertisement can be regarded as one of the most effective advertising cases in recent years.

A household name.

And it successfully led to the increase of product sales and market share.

Even at a P&G internal marketing training last month, Sun Yat-shih analyzed "fear of getting angry" as a classic case.

Unexpectedly...

This advertisement was actually made by the "Dongchen Advertising" in front of us? !

Could it be that there is a marketing expert and advertising guru hidden in this "Dongchen Advertising"?
Sun Ya Shi looked up at the three people opposite her again and still found it hard to believe.

……

When Gu Xinxin was about to continue flipping through the PPT, Sun Yashi couldn't help but interrupt and said:

“The Wang Laoshun herbal tea project is still very outstanding this year.

I didn't expect it was made by your company.

Especially the slogan 'afraid of getting angry'...

May I ask if this is the work of Mr. Nie or one of your company's creative directors?"

Nie Fei smiled and turned to look at Xu Chen beside him:

"The slogan 'Afraid of getting angry' came from our CEO Xu."

"..."

Sun Ya Shi turned her head and looked at Xu Chen, frowned and looked surprised.

She seemed to think about it, but said nothing.

Xu Chen looked normal, he just smiled and didn't respond.

But from the look in Sun Ya Shi's eyes just now, Xu Chen had already sensed an obvious look of "disbelief".

She didn't believe that the "fear of getting angry" advertisement came from this teenager in his teens or twenties...

She even began to wonder if this company had pasted other companies' cases into its own PPT...

In order to brag about themselves, some small local advertising companies often engage in ridiculous acts such as deceiving the public and plagiarizing advertising cases.

……

Seeing that there were no more questions from the other side, Gu Xinxin turned the PPT page and continued his introduction.

Later, the cases of Fuyanjie and Huishuang Shenbao were briefly talked about.

These two cases are also famous "brainwashing" advertisements this year, and are almost known to everyone.

At this moment, it is still being widely broadcast on television stations across the country.

The continued release of these two advertisements also proves the positive impact of these two advertisements on product sales.

Sun Ya Shi and Jiang Peng looked at each other again, and their expressions became a little strange again.

Nie Fei frowned slightly.

At this moment, she also interpreted the distrust and doubt from the other party's attitude and eyes.

It was obvious that Sun Ya Shi and Jiang Peng, who were sitting opposite, did not believe at all that these advertising projects were really made by "Dongchen Advertising".

Nie Fei turned around and glanced at Xu Chen, and found that "Young Mr. Xu" was calm and composed, and still looked very casual.

But Nie Fei knew that with "Mr. Xu"'s intelligence, he had already noticed the doubts and even malicious speculations in the other party's heart.

……

At this moment, the projection screen shows an advertising case for Kunlun Mountain Mineral Water, which was launched not long ago.

The main poster shows the spokesperson Xie Bingran holding Kunlun Mountain mineral water.

In the past few days, this endorsement poster, along with Kunlun Mountain mineral water, has been placed in supermarkets of all sizes across the country.

……

Sun Yashi narrowed her eyes, and couldn't help but smiled and said:

"Did you also make this advertisement?"

There was actually a hint of sarcasm in his tone.

Xu Chen and Nie Fei naturally sensed the strangeness in the atmosphere, but neither of them responded.

Gu Xinxin:
"yes.

Not only this advertisement, but even the product name of Kunlun Mountain Mineral Water was the idea of our CEO Xu.”

Sun Ya Shi sneered, as if deliberately showing her indifference.

She added jokingly:
"With these cases, Mr. Xu should be considered one of the top advertisers in the country!

I actually never met him before..."

……

(End of this chapter)