Rebirth: My dad is too obedient

Chapter 393 I got it!

The drinking party lasted until about eight o'clock in the evening, when it finally came to a close.

Gu Xinxin and a few boys went to make some tea to help the drunk people sober up.

Xu Chen came to his brand new "General Manager's Office" holding a cup of hot water.

He swayed and sat on the chair.

Looking around, this room is even more spacious and more spacious than the "General Manager's Office" on the 8th floor.

I also bought bookshelves and cabinets.

In the cabinet, of course, you can also help Teacher Fang Jun hide his wine...

Xu Chen put his legs on the table, looking lazy and comfortable.

Maybe it was because I drank a little bit of wine, but I felt a little sentimental.

I will be able to see Xie Bingran at the weekend, but I still can't help missing her a little.

Xu Chen took out the cartoon nameplate from his pocket and took a look at it. The big, fierce eyes were really vivid.

Miss Su Rong is really quite talented.

……

Xu Chen sat alone for a while, and when he felt that the alcohol was almost gone, he pushed the door and walked out.

He sat back next to Nie Fei and said:
“We need to hire an administrator…

Now Xinxin is doing it concurrently, and has to trouble Tiancheng Yuejie from time to time, which is not very convenient after all."

Nie Fei smoked a thin cigarette and nodded with a smile:

"Okay, I'll arrange it."

She remembered something else:
"Mr. Xu and Teacher Fang Jun are coming. Do you want to arrange accommodation and reception?"

Xu Chen: “No need.

I have arranged...

They are both very convenient. "

……

……

It was already past nine o'clock when the show ended.

Xu Chen took a look at the situation of everyone. It was still a little unsafe for the girl who had drunk some wine, so "Mr. Xu" made some "escort" arrangements.

Jiang Yuze is responsible for sending Sister Fei back.

Sun Lingfeng and Tang Xiaowei were responsible for escorting Sun Amy and Gu Xinxin.

The two young ladies, Wu Feifei and Su Rong, were naturally escorted by Xu Chen himself.

……

Ten minutes later.

A taxi was stopped downstairs of the company, and everyone let Xu Chen and the two young ladies get in first.

Xu Chen sat in the passenger seat and said to the driver:

"Drive into the southwest area of Tonghai University first, then go to Hucheng Foreign Language School..."

He looked back and saw two little girls leaning against each other in the passenger seat, looking a little funny.

Su Rong suddenly said:
"Brother Bing, I'm so happy..."

Xu Chen was stunned:
"what?

Why do you say that? "

Su Rong seemed to have no energy to reply. Wu Feifei beside her said with a smile:

"Because you are good at taking care of people..."

Xu Chen: “…”

Thinking of Xie Bingran, Xu Chen suddenly fell silent.

Did Xu Chen take good care of Xie Bingran?

When we were desk mates in middle school, I guess filling her stomach was the right thing to do...

In Xu Chen's mind, he suddenly thought of the dilapidated old house of the Xie family in Nanhe Village.

Xie Bingran has been taking care of herself since she was very young.

Xu Chen felt distressed again and also a little regretful.

I regretted being a stranger to her during those years. She must have had many times when she didn't have enough to eat or wear warm clothes...

……

Xu Chen sent Su Rong and Wu Feifei back to the school dormitory one after another, and then took a bus back to Tonghai University.

He bought a drink at the school supermarket, and after getting rid of the alcohol on his body, he walked towards the dormitory on the first floor in the southwest.

Xu Chen went all the way up to the third floor and looked up to see that the lights in the dormitory had been turned off.

It was already past eleven o'clock at night, and Jiao Tianbo, Chen Wenyi, and Hong Xiaoqiang, who were in the same dormitory, all had the habit of going to bed early.

I turned around and saw that the lights in the next door dormitory 3104 were still on and there was a noise coming from inside.

Xu Chen knocked on the dormitory door and walked in.

"What are you doing...staying up so late?"

I saw Qian Xin, Huang Hao, Pei Qian and Huo Dashan, none of them went to bed.

Qian Xin, the "Little Prince of Jiangsu and Zhejiang", looked excited and said to Xu Chen with a smile:
"Grab the shoes at midnight tonight!"

As he spoke, he pointed to his computer screen.

Xu Chen took a look and found that it was the reservation page for "Ranbing 001".

He was stunned and felt a little strange.

"Are everyone in your dormitory fighting for it?" Xu Chen asked.

Deputy squad leader Huo Dashan looked innocent:
"I was pulled up by the little prince...

He forced me to help him grab it, saying that it would increase the chances of winning. "

"Stock trading brother" Pei Qian said with a smile:

“I grabbed it for myself, these shoes are kind of hot.

If you grab it, you can sell it and make a fortune! "

Ok……

As expected of a “stock speculator”, he is already showing signs of becoming a “shoe scalper”.

Qian Xin quickly said:

"If you get it, sell it to me!"

Pei Qian said seriously: "It's business, according to the market price.

I can give you a 10% discount at best..."

Qian Xin smiled and said, "Sure!"

Huo Dashan scratched his head and said, "I helped you rob for free, why do you feel like you're losing out?"

Huang Hao smiled and said:
“Grab it first and talk later!
There are only 1,000 pairs in total, and you have to order them in the order you make your reservation! "

Qian Xin looked up at Xu Chen:

"Boss Xu, please help me grab one too!

If I can get it, I promise to sell it at a high price!"

"..."

Xu Chen looked helpless and didn't know how to explain for a moment.

The most critical problem is that Xu Chen himself can’t get the shoes now.

I can't even give a pair to my good brother Qian Xin...

Xu Chen stared at the page for a few seconds, pointed at the two lines of text at the bottom and said:
"Didn't I say it here...

We will continue to restock the stock later, so don’t rush to grab this batch! ”

Qian Xin looked up at the poster of Xie Bingran on the cabinet and said seriously:
"Can not be done!

I must get the first batch of Xie Bingran's shoes!"

"..."

Xu Chen scratched his head, feeling a little weird and upset.

……

……

Twenty minutes later.

When Xu Chen came back from taking a shower, he heard a commotion coming from dormitory 3104.

When I pushed the door open, I saw Qian Xin laughing happily.

"Did you get it?" Xu Chen asked.

Qian Xin was very excited: "God will not let down those who work hard!
I got it, sir!"

For some reason, Xu Chen felt relieved.

He turned around and looked at Huang Hao, Pei Qian, and Huo Dashan, who all looked a little disappointed...

Then I knew that the "Little Prince of Jiangsu and Zhejiang" who was laughing arrogantly at this moment was the only lucky person tonight.

Qian Xin was one of the first users of "Ranbing 001". After he received the shoes, Xu Chen also happened to observe the real consumer reviews. …

……

On Wednesday morning, Xu Chen asked for leave from school.

Going to visit Head & Shoulders' clients involves Xie Bingran's endorsement advertising, which is a serious job after all.

When meeting foreign clients who claimed to be "high-end", Xu Chen still dressed a little more formally.

Coming out of the south gate of the school, you will go directly to the parking lot downstairs of the company.

Nie Fei and Gu Xinxin were already waiting next to his white Grand Cherokee.

"Let's go!" Xu Chen said with a smile.

……

After getting in the car, Gu Xinxin briefly synchronized the previous contact information.

“In today’s communication meeting, there were mainly two people on the other side.

One is the brand manager in charge of Head & Shoulders, named John Jiang Peng.

The other is the brand director of Procter & Gamble, named Sun Yat-Sze, or Sia in English.

Sun Yashi is in charge of several brands including Head & Shoulders, Rejoice, and Safeguard.”

Nie Fei said:

“Those who can manage several brands at P&G are considered to have reached a very high level among Chinese people.

Moreover, Head & Shoulders and Rejoice are both strong brands of P&G.”

Gu Xinxin: "So Sun Yashi should be the main decision maker of this project."

Nie Fei: “Foreign fast-moving consumer goods brands still place great emphasis on so-called data and user research when making marketing decisions.

Especially the P&G series...

Even though Sun Ya Shi has a high management level, she may still have to ignore some personal factors when making specific project decisions based on feedback from user surveys.

The fact that Head & Shoulders was able to sign Xie Bingran must have been verified by data and research.”

Xu Chen nodded slightly.

When I worked in an advertising company in my previous life, I also came into contact with this type of foreign fast-moving consumer goods brands.

They will indeed pay more attention to user research and data feedback, with the aim of eliminating the influence of leaders' personal factors on program evaluation.

This also leads to the fact that many advertisements of foreign fast-moving consumer goods seem to have no creativity or highlights at first glance, and they are all using almost the same routine over and over again.

For example, advertisements like Tide or Safeguard have a basic structure of being divided into three parts.

In the first paragraph, the housewife encountered a problem, such as the child's clothes were dirty or the child's hands were germy, and the housewife was very upset.

In the second paragraph, the product appears as a "hero", introducing its powerful functions and demonstrating obvious usage effects.

This section is usually accompanied by laboratory effect simulation, or comparison with the effect of competing products...

In the third paragraph, the housewife solved the problem, went from being very frustrated to being very happy, and recommended the product to the audience.

……

Advertisements for shampoos like Head & Shoulders actually use pretty much the same formula.

Although they are all the same, it has been verified through user research that they have a good stimulating effect on consumer purchases.

Tried and tried.

However, in recent years, there have been too many repetitive advertisements, and consumers are gradually becoming "aesthetically fatigued."

So we had to seek some changes.

Finding celebrities as spokespeople has naturally become one of the mainstream promotion methods for big brands.

But after having more and more spokesperson advertisements, he quickly summed up a routine.

For example, these celebrity spokespersons usually play the role of "users" of the products and act as "witnesses" to prove and promote the efficacy of the products.

Under this "routine" advertising model, it is actually quite difficult to bring out advertising creativity.

In the past two days, Xu Chen has given some thought to the advertising creativity of Head & Shoulders.

Based on the experience accumulated in the previous life and referring to the classic advertisements in the industry, I quickly defined the crux of the problem.

The most important thing is to find a "combination point" between the product and the spokesperson.

That is to find a "creative connection" between Head & Shoulders and Xie Bingran.

The keywords on the table are short hair, dandruff, and fresh.

But how to make the connection just right determines the persuasiveness of the advertisement.

……

Xu Chen already had some vague ideas about the direction of the creative concept in his mind, and he was generally confident about it.

Even though his competitor is Ogilvy & Mather Advertising, the "forefather" of international 4A, Xu Chen does not show any fear.

After all, it is related to Xie Bingran's advertising project, so Xu Chen still wants to get it.

In addition, Procter & Gamble is known as the "Whampoa Military Academy" in the domestic marketing field.

The earliest batch of marketing and brand marketing talents in China were basically trained by Procter & Gamble.

Xu Chen vaguely remembered that when he worked at Tencent and Alibaba in his previous life, the senior leaders of the marketing system all came from Procter & Gamble.

The "P&G Group" has great power and voice among the top domestic companies.

After all, they were the first to introduce the systematic and advanced marketing management of Europe and America to the mainland...

In the advertising industry, if a company has done a case study like P&G, it is naturally a symbol of hard power.

If Xu Chen can get the Head & Shoulders advertisement, it will undoubtedly be a powerful case endorsement for "Dongchen Advertising".

……

……

A three-story building on Shangpuxi Road, Lujiazui, Pudong.

P&G's marketing headquarters in Shanghai is located here.

Xu Chen parked the car, looked at the time and it was just right, so the three of them got out of the car and went upstairs.

……

The front desk is located on the first floor. On the simple white background wall is the blue "P&G" logo.

Gu Xinxin went to the front desk to register, and the beautiful administrative lady led the three of them to the rest area next to them.

……

A few minutes later, a thin young man came over with an enthusiastic look on his face.

Gu Xinxin has already stood up.

"Jiang Peng, right? I'm Gu Xinxin!"

Jiang Peng in front of him is the brand manager in charge of Head & Shoulders.

He doesn't look very old, probably only one or two years older than Gu Xinxin.

"Let me introduce you to ..."

Gu Xinxin introduced Nie Fei and Xu Chen to Jiang Peng respectively.

Jiang Peng is very warm and polite, speaks efficiently, and has a sunny tone that is unique to employees of foreign companies.

"You can just call me John...

I will take you to the meeting room first. Our director Sia is ready, and our meeting will start soon. "

Jiang Peng led the three people and quickly walked through the office area towards the conference room.

As he walked in, Jiang Peng also enthusiastically introduced:
“Our headquarters is still based in Guangzhou, and we are a brand marketing company in Shanghai.

It just so happens that we have been working here for the past six months, so it would be more convenient for you to come here today..."

Xu Chen and Gu Xinxin followed behind, while Jiang Peng took the initiative to accompany Nie Fei and introduce him to "Mr. Nie".

Nie Fei felt something was wrong and looked back at Xu Chen.

Xu Chen just gave a wicked smile and said nothing.

It is obvious that Jiang Peng regards Nie Fei as his "boss".

Just now, the few of them just made a brief introduction and didn't have time to exchange business cards.

Jiang Peng probably regarded Xu Chen, who looked "still childish", as a subordinate and follower like Gu Xinxin.

Nie Fei frowned, as if he wanted to interrupt Jiang Peng who was still introducing himself enthusiastically, so as to formally introduce "Mr. Xu".

But before Nie Fei could speak, several people had already arrived at the meeting room.

Jiang Peng: "Please wait here for a moment...

I'll go call Sia and our meeting will start right away."

Having said that, he turned around and left quickly.

Nie Fei showed a hint of helplessness, looked at Xu Chen and said:
"I shouldn't have come with you."

Xu Chen smiled:

"This is the purpose of bringing Sister Fei here!"

Gu Xinxin scratched his head and looked speechless.

However, from Jiang Peng's perspective just now, it seemed that "Sister Fei" with a strong aura was indeed more like a leader and a boss.

Xu Chen didn't care and even looked happy.

(End of this chapter)