Rebirth: My dad is too obedient

Chapter 388: Probing and Hinting

Grand Hyatt Lujiazui, Jeep thank-you dinner.

Xu Chen and Director Li Yue had finished their private communication and walked out of the reception room chatting and laughing.

After the two returned to the banquet hall, Li Yue happened to introduce a leader of the Shanghai Media Group to Xu Chen.

This director, whose surname is Chen, works at the Advertising Center of SMG Group. He manages the advertising resources of a series of Shanghai media including Dragon TV, and is considered to be a very important network.

Li Yue recently arranged a batch of supporting publicity for Xie Bingran, which also included the media resources from Director Chen's side.

After hearing about Xu Chen and Xie Bingran's relationship, Director Chen also started to get to know them politely...

Li Yue was very enthusiastic and introduced some colleagues from local media in Shanghai to Xu Chen one by one.

Xu Chen then brought Nie Fei along, and regarded it as an important opportunity to accumulate connections and resources.

There are also some third-party companies, such as media placement companies and public relations companies, whom Nie Fei took the initiative to get to know and contact.

……

During the break of the dinner, Xu Chen sent a message to Gu Xinxin.

Ask her to help collect public opinions, serious food safety incidents, etc. related to the dairy industry in recent years.

These are naturally prepared for Director Li Yue to facilitate his reporting to higher authorities and internal communication.

[Received, boss, do you want it at this time? ]

【It needs to be sorted out and sent to me next Monday. 】

[Okay, I'll deal with it when I get to the company on Monday.]

……

Regarding the endorsement of Sanlu milk powder, at least Li Yue verbally agreed not to let Xie Bingran get involved.

Xu Chen was still a little worried, so he sent a message directly to Xie Bingran.

Inform them that the contracts with Louis Vuitton and Head & Shoulders can be signed, but the contract with Sanlu must not be signed.

Brother Bing replied with just one cool word:

【oh】……

……

Nie Fei was still getting to know some media leaders when Sun Amy approached Xu Chen with a glass of orange juice.

[Boss, Coach Cheng sent me some photos of Brother Bing.

I picked one of them to make a poster, please take a look...】

As he spoke, he handed over the phone screen.

The high-definition color photo that I asked Coach Cheng for was naturally to be printed into a poster and given to Vanke's boss Wang Shi for autographing.

Xu Chen glanced at the phone screen:
“Okay, this one is great!”

The photo on the screen shows the moment when Xie Bingran sprinted to win the championship at the Doha Asian Games.

This is the footage captured by CCTV reporters at the competition site.

Xu Chen looked at the phone for a while, smiled and said:
“Send me a photo too.”

Amy Sun: "Okay! I'll forward the photos that Coach Cheng sent to the boss!"

……

……

Monday morning, physical education class.

It is almost the end of the semester and students are intensively practicing projects for the final exam.

Xu Chen and his roommate Hong Xiaoqiang were both in football class and were currently practicing juggling and passing the ball on the sidelines.

Not only physical education classes, but other general education courses and professional courses also have final exams or project assessments, and the academic pressure among students has suddenly increased a lot.

General education courses such as English, advanced mathematics, and computer science are actually okay, and the final exams are not very difficult.

However, several professional courses in the college have special project topic assessments, which are quite time-consuming and labor-intensive.

Students in the advertising class have been busy recently, and students who are usually idle have also flocked to the library or the small yellow building of the college.

Fortunately, Xu Chen won two national first prizes in the "Advertisement Competition", so he could be exempted from the final examinations in two professional courses and get an A directly, which made him feel a lot more relaxed.

The two courses that Xu Chen finally chose were naturally the two most troublesome, time-consuming and labor-intensive final examination projects.

This included a course taught by Professor Ni Zhi, the head of the Advertising Department. Ni Zhi expressed some regret:
"What a pity, I can't see Xu Chen's final masterpiece..."

Xu Chen looked well behaved but also boastful:

"There's still a long way to go. I still have Professor Ni's courses in my sophomore and junior years..."

The roommates and classmates were also extremely envious of Xu Chen.

While others were still busy preparing for their research projects, Xu Chen was sitting on the Diaoyutai, having already secured an A-level assessment...

……

Taking a break during physical education class.

Xu Chen and Hong Xiaoqiang came to the rest area between the football field and the basketball court.

A group of students from the basketball class were also resting there, including Huo Dashan, Qian Xin and Pei Qian from the same class.

The three of them happened to be in basketball class.

A few people were drinking and chatting, but they found that Qian Xin, the "Little Prince of Jiangsu and Zhejiang" who usually loved to make noises and laugh, was holding his mobile phone without saying a word and fiddling with something.

Hong Xiaoqiang said jokingly:

"Which girl is Mr. Qian dating? Why is he so busy?"

Qian Xin: “Grabbing the shoes!”

Hong Xiaoqiang: "What shoes are you trying to steal?"

Xu Chen was sitting next to Qian Xin. He turned his head and took a look, then became speechless.

On Qian Xin’s mobile phone screen was the reservation page for “Ranbing 001”.

Qian Xin showed a hint of excitement:
“Grab the Asian Games champion’s shoes!
Xie Bingran has released an official pair of running shoes, they are so cool!

Unfortunately, they are very popular. Only one thousand pairs are available, and the number of people who have made reservations is almost three hundred thousand!"

Hong Xiaoqiang: "So popular?"

Pei Qian: "Limited to 1,000 pairs, and the number of reservations is 300,000?!"

This "stock speculator" blinked his eyes, as if he had sensed a business opportunity:
"What's the link? Send me one..."

Xu Chen: “…”

Qian Xin looked excited and forwarded the reservation link of "Ranbing 001".

He then continued to talk about how beautiful, popular, and cool these shoes are.

……

Xu Chen thought about it and felt fortunate that he did not reveal his relationship with Xie Bingran in advance.

It’s not that Xu Chen is stingy. The production of “Ranbing 001” is really in short supply right now.

Among the first batch of shoes, only four people are reserved for Wu Feifei, Su Rong, Wang Shi and Yu Liang.

Including Xu Chen himself, Nie Fei and others, they were all prepared to take the "defective products" eliminated from the production line first.

If Qian Xin and others come over to ask for shoes, "Xiao Zong Xu" might not be able to take them out...

Hong Xiaoqiang:
"These shoes are so cool! I'm going to buy a pair too!"

Qian Xin: "What the hell, I told you to grab it..."

Hong Xiaoqiang stared at his phone:
“It’s really that hot!”

Qian Xin: "Hurry up and make an appointment first. If you don't want it after you get it, sell it to me later!"

He lowered his voice again:

"Don't let more people know about this, otherwise more people will come and rob it."

Xu Chen: “…”

……

However, by noon, there were suddenly more people coming to grab things.

In the college’s large group of hundreds of people, there have been related news and reservation links about “Ranbing 001”, which has aroused widespread discussion.

Initially, a classmate forwarded a post from Tianya Community.

The content was several photos of Xie Bingran in Doha.

In the photo taken with foreign fans in a restaurant, she was wearing "Ranbing 001" on her feet.

Of course, some people were discussing the shoes on Brother Bing’s feet in the comments, and soon someone found the PR draft and reservation page of “Ran Bing 001”…

Taking advantage of Xie Bingran’s own popularity, “Ranbing 001” is also being widely discussed.

So the students in the group started to make reservations and grab orders.

"It will be officially released the day after tomorrow, the 20th! I need to set an alarm for this!"

"Zero o'clock?"

“It seems to be in the order of appointment?”

"Someone will probably give up the order! Let's wait and see in the early morning of the 20th!"

"I'm buying shoes at a high price! If you're interested, please contact me!"...

Xu Chen remained silent. Was this a sign of "shoe speculation"?
However, the issue of "shoe speculation" has been discussed within the company before, and it is really hard to avoid.

But the government cannot be implicated in any way and can only guide users and buyers to consume rationally. …

While eating in the cafeteria at noon, several roommates were still having lively discussions.

I'm afraid everyone has submitted their application to that simple reservation page several times.

Xu Chen was eating quietly, and no one came to ask him questions.

I can breathe a sigh of relief...

Otherwise, if my good brothers and classmates came to ask for them, even though I am a major shareholder of "Ranbing Sports", I really can't give them the shoes at the moment.

Xu Chen thought about it and realized that he had not yet exposed his relationship with Xie Bingran.

The sign of "Ranbing Sports" was hung at the company's front desk. Chen Wenyi and Jiao Tianbo should have seen it since they had been to the company.

But I guess they wouldn’t care or have any impression of it, and they haven’t guessed the relationship between “Ranbing 001” and themselves yet.

After all, in the eyes of his classmates, Xu Chen just opened an "advertising company".

Just as Xu Chen was thinking this, his cell phone suddenly vibrated.

I opened it and saw that it was a message from my good high school friend Chen Dahai:
[Boss Xu, I’m afraid I can’t make a reservation for ‘Ran Bing 001’!

Can you help me get a priority purchase spot? 】

Xu Chen couldn't help but smile.

Chen Dahai is a good brother who is truly "frank and honest" and we can communicate directly.

[The first batch of goods was too tight, there was nothing I could do.

When the second batch of goods comes out, I will send you a pair directly! 】

[Thank you, Mr. Xu!]

When will you be back from winter vacation? Let’s go have a barbecue and beer together! 】

[Okay, it’s a deal! ]

……

……

office.

A young man in a neat suit and gold-rimmed glasses knocked on the door with a polite smile on his face.

Nie Fei stood up and came out to greet him.

"Sister Fei, right? I'm Ben."

"welcome!"

Nie Fei smiled and took him to the meeting room.

They politely exchanged business cards and glanced down at each other.

The young man wearing gold-rimmed glasses is named Jin Ruibin, and he is the one who came from "Anrui Investment".

The job title on the business card is "Business Director."

Kim Ruibin is dressed exquisitely and meticulously, with the air of a financial elite.

He smiled and said:

"I have heard of Sister Fei for a long time. I have heard of her great name in the industry."

Nie Fei: "Mr. Jin is too polite."

"Anrui Investment" is basically invested in the field of sports brands. Jin Ruibin's understanding of Nie Fei mostly comes from her previous work experience at Nike.

Today's negotiations were initiated by "Anrui Investment", and Nie Fei still doesn't know the other party's purpose and intention.

But after all, it is the capital party hidden behind the industry, so Nie Fei naturally dare not neglect it easily.

In recent years, several acquisition and merger cases in the industry actually have the shadow of "Anrui Investment" behind them.

In the process of acquisitions and mergers, not all means are fair and honest, there are also some bizarre "black hands" behind the scenes.

It is unclear whether there was any manipulation by "Ammonia Sharp" involved.

This is also the reason why Nie Fei and Xu Chen were wary of this communication...

Jin Ruibin: "We also have a shareholder director, right?"

Nie Fei smiled and said, "Our President Xu is still on his way here and should be here soon.

We can chat first..."

Kim Seo-bin nodded.

He looked around, adjusted his gold-rimmed glasses and said with a smile:

"Your office is a bit small, and it looks like the company is not very big..."

There was already a strange tone in his words.

Nie Fei remained calm and just smiled along.

Kim Seo-bin still smiles kindly:
"Don't mind, Sister Fei.

I did some background research, and Fei is considered a very experienced brand manager in the sports industry...

How could you be willing to condescend to stay in such a small company?"

Nie Fei pretended to be embarrassed, but did not say anything.

Jin Ruibin lowered his head and adjusted his gold-rimmed glasses, as if the few words he just said were just a test or hint.

He spread out the documents in his hand and said with a smile:

“Sister Fei has been in the industry for a while, so she should know the background of our Anrui.

Our company has participated in the overall competitive landscape of the domestic sports category in recent years.

In order for the entire industry to maintain healthy profits, the competitive landscape still needs to be stabilized.

We will still pay attention to any new potential brands that suddenly emerge.

Now it also includes, 'Ranbing Sports'..."

“We first paid attention to ‘Ranbing Sports’ because you won the TPU material of Wanrong.

This incident still has some far-reaching impact..."

“There were mainly three companies competing at the beginning.

Among these three competing companies, Anrui still has a say.

Including the competitive prices they discussed with Wan Rong, An Rui can also mediate and communicate to a certain extent..."

"But what we didn't expect was that in the end it was won by 'Ranbing Sports', a company we had never heard of. Everyone was a little surprised.

We also did some indirect research on this matter later.

But we still don't know why Wan Rong gave the materials to 'Ran Bing'.

I only know that it was Su Qitai, the chairman of Wanrong, who gave the order directly..."

As he spoke, he adjusted his gold-rimmed glasses and glanced at Nie Fei.

Nie Fei still maintained a very "official" smile, but had no intention of taking the initiative to respond.

Seeing that Nie Fei did not respond, Jin Ruibin smiled and continued:
“We had originally ignored ‘Ranbing Sports’.

After all, we at Anrui only focus on new brands or competitors with potential and threat in the industry.

Although Wanrong's TPU material is very good, it is not revolutionary.

There is no big investor behind Ranbing Sports, and we were not optimistic about its success...

But it was not until the Asian Games, when Xie Bingran won the championship, that her commercial value skyrocketed.

Our investment team also conducted a special report analysis on "Ranbing Sports".

That’s why today, I came here to have a chat on behalf of Anrui.”

Nie Fei smiled and nodded.

Until this moment, she finally had an idea in her mind.

Especially the sentence, "We at Anrui only focus on new brands or competitors with potential and threats in the industry."

This is consistent with what Xu Chen and Nie Fei discussed earlier...

As long as the general direction is correct, the "communication strategy" previously determined by Xu Chen and Nie Fei can still be implemented.

That is to find a way to make An Rui feel that "Ranbing Sports" has no potential and no threat.

Without being taken seriously or watched, "Ranbing Sports" can develop stealthily for a period of time without being disturbed.

……

Nie Fei smiled and finally said:
"I'll go get some tea and drinks. What would you like to drink, Mr. Jin?"

Jin Ruibin said politely: "Ice water is fine."

Nie Fei smiled and nodded:

"Please wait a moment, Mr. Jin."

Nie Fei got up and went out.

While getting the drinks, she quietly sent a message to Xu Chen.

The content is just a number "1".

It means "as expected, communication as planned"...

……

(End of this chapter)