Rebirth: My dad is too obedient

Chapter 387 This is not negotiable

He Dachang: "Director Li Yue has arrived.

He is in the reception room next door, chatting with the leader of SMG Group. "

Xu Chen: “Okay, I just happened to have something to talk to him about.

I'll send him a message first."

……

After exchanging pleasantries for a while, Pang Ming and He Dachang went to greet other guests.

Director Bao Junsen remembered something and said to Xu Chen:
"Mandy has visited Mr. Xu these past two days, right?"

Xu Chen was stunned for a moment, and after a little reaction, he remembered Qian Mandi from "Chen Youjian Studio".

Only then did I remember that when Qian Mandi came to visit, in order to get close to him, she specifically mentioned that Bao Junsen had worked in Chen Youjian's studio.

Xu Chen: "Yes, she even mentioned President Paul specifically."

Bao Junsen laughed and then said:

"Mandy came to me a few days ago and asked about Mr. Xu's situation.

I didn’t say much, just a little bit about the cooperation with Jeep.”

He paused and added:
“Mandy probably wants to discuss cooperation with Mr. Xu.

I don't want to get involved too much...

However, Alan has sufficient qualifications and professionalism in the industry, and he is also a very nice person.

It’s just that he’s been busy organizing exhibitions in recent years, and the company has been handed over to the business people under him, which is still a little unprofessional.”

The person Alan was referring to was the other party’s boss, Alan Chan.

It seems that Bao Junsen was entrusted by Qian Mandi to come here to act as a lobbyist in a tactful way.

This also shows that Chen Youjian's company really wants to win the "Ranbing Sports" project.

Xu Chen didn't change his expression, just smiled politely.

……

……

Xu Chen handed over some contact matters to Nie Fei.

Sister Fei is also very comfortable in such occasions.

Xu Chen sent a message to Director Li Yue to discuss some serious matters.

……

Ten minutes later, in a reception room next to the banquet hall.

When Director Li Yue saw Xu Chen come in, he quickly stood up with a smile.

The two exchanged a few pleasantries and then sat down on the sofa.

Li Yue expressed his special thanks and said that he had received the Doha specialties sent to Beijing by Dongchen Advertising.

That was arranged by Nie Fei. It should be dates, coffee and the like, which were mailed directly from Doha to China.

I also sent some specifically to Li Yue.

……

Li Yue:

"This time I'm looking for Teacher Xu Chen, mainly because of Xie Bingran's business endorsement."

"After Brother Bing won the championship on the 15th, several companies on the official website followed up and cooperated with us, and some new manufacturers also approached us."

When saying this, Director Li Yue could hardly hide his happiness.

As the person in charge of the national team's foreign business, these are naturally counted as his achievements.

Xu Chen did not take the initiative to respond, waiting for Li Yue to continue.

"Currently, there are seven manufacturers that have clearly expressed their intention to cooperate.

We still did a round of screening and only kept three.

We also have to consider Xie Bingran's overall image, so we will not accept any obviously inappropriate offers, no matter how much business expenses the other party offers.

For example, some inappropriate medicines and health products, as well as some small brands and manufacturers that no one has ever heard of.

It is better to have nothing than to have something inappropriate. "

Xu Chen smiled and nodded, not forgetting to compliment him:
“Director Li made a wise decision.

If these are signed, it will damage Bing Ge’s image and discourage some better brands from signing up.

In the long run, more business will come to us.”

Li Yue: “That’s the truth!

The big brands we contacted also considered other business cooperation with the spokespersons.”

He chuckled and whispered:

"Like...Louis Vuitton."

Xu Chen smiled and said, "Is this confirmed?"

Li Yue: “Confirmed!”

Xu Chen: "Okay."

Li Yue: “This collaboration is for Louis Vuitton’s spring and summer promotion.

The spokesperson for Europe and the United States is Scarlett Johansson..."

Xu Chen: “…”

Li Yue was very happy when he saw it:
"So when the time comes, Xie Bingran's advertisement will be released together with Scarlett Johansson."

Xu Chen couldn't help but feel emotional.

The “little rich lady” is really becoming more and more prestigious. Is she even on par with the future “Black Widow”?
This is a real international superstar...

Li Yue seemed to be hesitant to talk and gave an awkward smile.

Xu Chen understood what he meant and said with a smile:
“I understand that brands like Louis Vuitton produce their own ads in-house.

This Dongchen Advertising will not interfere in a forceful way.

Director Li Yue has confirmed the cooperation, and I will also talk to Xie Bingran about it. "

Li Yue: “Thank you, Mr. Xu Chen, for your understanding!

The other party's advertising materials will be sent back to us for review in due course.

I will then send it to Teacher Xu Chen privately, along with your feedback."

Xu Chen nodded:

“This is still necessary.

After all, foreign brands are not so well understood by Chinese people.

Including the makeup and clothing of the spokesperson, there is still a risk of accidentally making mistakes. "

……

Li Yue paused:
“There is another one, which is also a foreign brand.

The other party has not given a final reply yet, but the verbal intention has basically been confirmed.

When we talked internally, we also felt that it was very suitable for Xie Bingran."

Xu Chen: “What brand?”

Li Yue: "Head & Shoulders."

Xu Chen pondered for a moment:

"It's indeed quite suitable..."

Brother Bing’s short-haired image is quite compatible with Head & Shoulders’ product selling points and brand tone.

If Xu Chen remembers correctly, the spokespersons for Head & Shoulders in the past two years seem to be Kelly Chen, Wang Lihong, etc.

They are all first-line stars in Mainland China, Taiwan and Hong Kong.

“Is this Xie Bingran’s sole endorsement?
Or are there other spokespersons to pair it with?

For example, Wang Shi from Jeep..." Xu Chen asked.

Li Yue: “That’s not certain yet.”

He lowered his voice:
“But what I heard privately was that the other party was also in contact with Hong Kong actor Tony Leung Chiu-wai.

The cooperation between Head & Shoulders and Xie Bingran is basically clear in intention.

If Tony Leung Chiu-wai also signs, he will probably become a dual spokesperson together with Xie Bingran.

Of course it is possible. Liang Chaowei and Xie Bingran were two candidates at the beginning, but after Bingge won the Asian Games, Liang Chaowei was eliminated. "

Xu Chen smiled and said, "Being able to squeeze Liang Zhaowei out, Brother Bing's appearance is really formidable."

Xu Chen thought about it and realized that he had seen the Head & Shoulders advertisement in which Tony Leung Chiu-wei was the spokesperson.

Overall, it's still selling Tony Leung's looks and temperament, but the creativity is lackluster.

However, this is also a common routine in European and American fast-moving consumer goods advertisements.

Li Yue paused and continued:

“Behind Head & Shoulders is the American company Procter & Gamble.

They also work with international 4A advertising companies.

I inquired about it, and Head & Shoulders’ current partner is Ogilvy & Mather Advertising…”

As an advertising professional, Xu Chen is naturally very familiar with Ogilvy & Mather Advertising. Founded by David Ogilvy, the true godfather of American advertising, it is the leading company in the industry.

Li Yue continued:
“I have already communicated with the brand.

There will be a competition for the Head & Shoulders advertising project, and I will recommend Dongchen Advertising to them when the time comes..."

When he said this, his tone was still somewhat tentative.

It was obvious that he was afraid of Xu Chen or Xie Bingran, and he also insisted on "designating an advertising partner."

Xu Chen smiled and said, "No problem. Dongchen Advertising is also willing to participate in the competition."

Foreign-invested fast-moving consumer goods like Head & Shoulders spend a huge amount of money on advertising every year.

If Xie Bingran can become the spokesperson, it will bring her a steady stream of television media exposure.

This will greatly help to increase Bingge's popularity and recognition.

Xu Chen would naturally not interfere with Brother Bing's advertising endorsement project just for an advertising order.

Moreover, projects like P&G's shampoo advertisements have fixed creative routines, and it is basically impossible to come up with interesting and outstanding ideas.

From a purely competition perspective, Xu Chen's willingness to participate was not particularly strong.

But because it was Xie Bingran's project, he was still willing to take a look.

If we can get it, it will be counted as Dongchen Advertising’s performance next year.

anyway.

Scarlett Johansson, Tony Leung Chiu-wai...

The current level of the "little rich woman" has far exceeded Xu Chen's expectations.

Being able to endorse products together with Black Widow and to replace Tony Leung Chiu-wai, does that mean he is already that big of a star?

The growth rate of Xie Bingran's commercial value is really too fast.

Xu Chen withdrew his inner surprise, looked at Li Yue and said with a smile:
"Director Li just said that there are three companies interested in cooperating?"

Li Yue smiled:
"In addition to Louis Vuitton and Head & Shoulders, there is also a domestic first-tier milk powder brand that has also expressed its desire for cooperation."

"milk powder?"

Li Yue:

"Yes, Sanlu milk powder..."

Xu Chen was stunned and his expression changed instantly.

Li Yue: "Sanlu is a first-tier milk powder brand in China.

It has a long history and is highly recognized and favored by the people.

Moreover, in the middle of this year, we established a joint venture with New Zealand's Fonterra, and now it is considered an international brand..."

“After they formed a joint venture with New Zealand, they will start a big promotion early next year with a sufficient budget.

I am currently looking for an athlete to be my spokesperson...

We were still hesitating and waiting, but after Xie Bingran won the Asian Games, Sanlu decided to cooperate with us.”

Xu Chen remained silent, but his expression became a little ugly.

He was thinking about how to communicate with Director Li Yue.

Under no circumstances could Xie Bingran be allowed to take over the business cooperation with Sanlu.

As a person who has been reborn, Xu Chen naturally knows what will happen next.

If Xu Chen remembered correctly, less than two years later, in 08, the Triamcinolone incident broke out...

Xie Bingran, of course, cannot have anything to do with such a brand.

……

Li Yue looked excited and was giving a brief introduction and promotion of Sanlu.

But he found that Xu Chen was silent and looked strange, and he couldn't help but feel puzzled:
"Teacher Xu Chen, is there any problem?"

Xu Chen was silent again.

He thought about it and decided that it would be difficult to "make excuses" with Li Yue now.

He thought carefully about how to start, and then said seriously:
"Director Li, Xie Bingran cannot be allowed to take on the endorsement of milk powder products."

Li Yue was stunned: "Ah?"

When he saw Xu Chen's serious expression, he knew he was not joking.

"Why? What is Mr. Xu Chen worried about?"

Xu Chen paused:
"In the milk powder and milk industry, there are vicious food safety incidents every few years...

This is still a big risk.”

Li Yue was stunned, and seemed a little confused:
“Sanlu is not an ordinary small company.

This is a national brand that has been around for more than 1950s!
This year, Forbes selected the 'Top 100 Chinese Companies', and Sanlu ranked first in the dairy industry!

Ranked above Mengniu and Yili..."

“Their family also participated in the formulation of national standards.

Moreover, we have now established a joint venture with a New Zealand dairy company and have also adopted international dairy standards.

There is no possibility of so-called 'food safety' issues here..."

He looked at Xu Chen with a serious expression.

Li Yue really couldn't understand the questions raised by Xu Chen.

With this company’s endorsement, how could anything go wrong?
Xu Chen frowned:
"Director Li Yue, I will be more persistent on this matter.

Xie Bingran cannot accept Sanlu’s advertisement.”

Li Yue was stunned, his expression looking a little ugly.

But he immediately calmed down and said in a negotiating tone:

“Teacher Xu Chen will not hide it from you. In fact, among the companies that came to us, there are three or four dairy and milk powder companies.

We also conducted a screening and after a comprehensive evaluation, we felt that Sanlu is the one with the strongest strength and the strongest brand power.

That’s why we promoted the intention of cooperation…”

“Sanlu is also very sincere and will work with Xie Bingran to promote a national public welfare project.

This will also greatly enhance Xie Bingran's personal image!"

……

Li Yue kept talking, obviously still trying to convince Xu Chen.

He also knew that if he couldn't convince Xu Chen, the endorsement cooperation would not be signed.

After all, Xie Bingran also listens to Xu Chen...

Xu Chen frowned again.

He raised his hand and signaled Director Li Yue to stop.

"Director Li, I am quite persistent on this matter.

I don't agree with Xie Bingran endorsing Sanlu, and this also includes other domestic milk powder and milk brands...

This is not negotiable, I will communicate with Xie Bingran. "

Li Yue was stunned, his face changed, and he was speechless for a while.

He really didn't understand and didn't expect Xu Chen to be so determined.

Xu Chen thought about it and softened his tone:

"In recent years, there have been many incidents in the dairy industry, including those involving so-called big brands and big companies...

It is risky to let Bingge cooperate with this brand after all.”

He paused:

"Xie Bingran's commercial value is increasing rapidly now, so there is no need to worry about more brands coming to him.

There is definitely no shortage of Sanlu on this list...

Just like Director Li just said, it is better to have nothing than to have something of poor quality.

The risk in this category is still too high, so we should be more cautious.”

Li Yue looked embarrassed:

"Teacher Xu Chen, we are very familiar with each other, I won't hide it from you...

Although I am the person in charge of business cooperation, things in the bureau are more complicated and the decision-making chain is long.

Louis Vuitton, Head & Shoulders, and Sanlu, the intentions of these three companies have been confirmed and have been verified..."

Xu Chen nodded and said with a smile:
"I will sort out some public opinions and negative events in the dairy industry in recent years and give them to Director Li for reference.

These reference materials can be used for communication upwards.”

He paused:

"Director Li, just like you said, we are already very familiar with each other.

Then let’s discuss together how to solve the problem and how to communicate with the bureau.

As for the endorsement of Sanlu, there is no room for negotiation."

……

……

(End of this chapter)