Rebirth: My dad is too obedient

Chapter 389: The soldiers came to cover up the water and the earth
meeting room.

Kim Seo-bin adjusted his gold-rimmed glasses, revealing a hint of impatience.

He came to visit "Ranbing Sports", but he obviously dominated today's negotiations.

For Jin Ruibin from "Anrui Investment", this is a normal situation.

Even in the face of Li Ning and Anta, "Anrui" has a strong voice, not to mention that it is a small startup company...

At this moment, what made him a little unhappy and impatient was that the "Sister Fei" in front of him seemed to be "unyielding".

Jin Ruibin had already roughly revealed the core purpose of today's negotiation, but Nie Fei only said:

"We still have to wait for Mr. Xu to come over. He is the major shareholder, so he has the final say."

Jin Ruibin suppressed his impatience and smiled kindly:
"This 'Mr. Xu' was not previously involved in the sports industry and may not be familiar with the industry's situation...

Sister Fei is a veteran in the industry. If we reach some consensus first, it will be easier and faster to promote it.”

The implication was that Nie Fei would also act as a lobbyist.

……

The door of the conference room was suddenly pushed open.

A reckless young man walked in without knocking.

"Sorry, sorry! I got the time wrong!"...

As soon as the young man came in, he laughed loudly and sat down carelessly.

Jin Ruibin glanced up and down and found that the other person did not look to be twenty years old, just a "teenage boy".

He was wearing LV clothes with a big logo and looked arrogant.

Nie Fei said:

“Let me introduce you.

This is the major shareholder of "Ranbing Sports", Xu Chen, Mr. Xiao Xu.

This is the business director of 'Anrui Investment', Jin Ruibin, Ben..."

Jin Ruibin showed a hint of surprise and looked at the "Mr. Xu" in front of him again.

He really didn't expect that the other person was so young...

From the background check information, we knew that the other party was the son of a local entrepreneur in Wen Province, but we didn't expect that he looked to be in his teens or twenties.

Xu Chen smiled and stretched out his hand, shaking hands with Jin Ruibin:
"Hello, Mr. Jin!

Sister Fei said today's meeting is very important, so I came here to listen."

Jin Ruibin concealed his surprise and looked at the "young boy" in front of him, revealing a barely perceptible disdain.

He smiled kindly and said, "Hello, Mr. Xu."

Xu Chen: "Then let's continue! Let's see what we are going to talk about?"

……

Jin Ruibin flipped through the folder in his hand.

He seemed to have lost his patience, and then used a few simple sentences to briefly introduce "Anrui Investment" and himself.

He looked at Xu Chen who was sitting with his legs crossed and emphasized:

“We have direct or indirect stakes or even controlling stakes in all the big brands in the sports industry that you know of.

Even if they don’t have shares, they can still have a certain say in the board of directors or management through various means…”

Xu Chen said "Oh" and nodded with a smile.

But he didn't seem to understand the weight of Kim Seo-bin's words.

……

Nie Fei took over the conversation and briefly talked about the situation of "Ranbing Sports".

But they were all general talks, only talking about things that everyone knew, such as the exclusive cooperation with Xie Bingran.

Jin Ruibin adjusted his gold-rimmed glasses:

"In fact, I am very curious about how 'Ranbing Sports' reached a cooperation with Xie Bingran..."

Xu Chen laughed twice, seeming very proud:
"Xie Bingran was my classmate in junior high and high school, and we had a very good relationship!
When she started playing sports in her senior year, I signed her up!"

Jin Ruibin seemed to be thinking about something, then nodded and said:

"So that's it..."

He paused deliberately:

"I heard that 'Ranbing Sports' is a subsidiary of 'Dongchen Shares', a local enterprise in Wenzhou..."

Xu Chen crossed his legs and said with a smile:

“‘Dongchen Shares’ is the company my father founded!
He heard that I signed a classmate to start a sports brand, so he gave me 10 million and told me to do whatever I wanted with it! "

He paused, and then emphasized:
“And yes, give me 10 million every year!

I also told my dad that I must create a big brand that will be bigger than his company!"

When saying this, "Mr. Xu" looked like a second-generation rich man who was full of pride and confidence.

Jin Ruibin showed a disdainful smile and said:
"Ten million...

Do you know how much advertising costs are needed to create a new brand in the industry every year? "

Xu Chen: "Advertising? I don't know the details of this business...

I'm the boss, and these are things that a professional manager has to consider. You have to ask Sister Fei.

My dad said that as a boss, I only need to set goals for my subordinates!"

Jin Ruibin smiled again:
"So, what is the target you set for your subordinates?"

Xu Chen leaned back in his chair:
“In two years, we achieved an annual turnover of 10 billion.

In five years, we will be among the top three in the industry!"

Jin Ruibin couldn't help but snorted coldly, but then restrained his disdain:
"Ten million investment per year, two years is twenty million investment...

But we have to achieve a turnover of 10 billion.

This is probably even lower than the probability of winning the lottery!"

Xu Chen was stunned for a moment, as if he didn't hear the sarcasm in the other party's words, but suddenly smiled and said:

“Mr. Jin is from Hong Kong Island?
We don’t have Mark Six Lottery in the mainland, we only have Sports Lottery and Welfare Lottery.”

Jin Ruibin flipped through the documents in his hand and said with a smile:

"At least the Mark Six lottery has a probability, but other lotteries may not have a probability..."

Xu Chen: "Boss Jin is really good at joking."

……

Jin Ruibin was still flipping through the documents in his hands, and it was obvious that he had lost much patience.

The "major shareholder" in front of him, who was like a "second-generation rich man", made him lose interest in communicating.

If he hadn't had an established communication task, he might have gotten up and left.

Kim Seo-bin suppressed his impatience, took control of the situation again, and brought the topic back to the main business.

“The entire sporting goods industry has maintained a relatively stable competitive landscape.

Behind this, "Anrui Investment" did do something.

Only by maintaining a stable competitive landscape can we ensure overall benefits...

Simply put, everyone can make money.”

As he said this, Kim Seo-bin couldn't help but smile at himself.

I don’t know whether this “second-generation rich kid” in front of me can understand what I’m saying.

“When new brands come out, we will pay close attention and follow up.

For 'Ranbing Sports', the most valuable thing is Xie Bingran's endorsement, and the 'Ranbing' brand itself."

“Nike and Anta should have already contacted you and put forward conditions.

Nike paid 20 to 30 million to buy Xie Bingran's endorsement.

Anta wants to obtain the operating rights of the "Ranbing" brand and give you 40% of the profit share.

The news I received is that you all rejected it..."

Xu Chen smiled and said:
"Yeah, we don't even think highly of this little bit of money!

It’s only 20 or 30 million, my dad can afford it…”

Jin Ruibin paused:

"Xie Bingran's endorsement and the 'Ranbing' brand still have their scarcity and commercial value...

Today, I am here on behalf of Aminrui to discuss two other cooperation plans with you."

Xu Chen did not respond, but crossed his legs and waited for the other party to continue.

Jin Ruibin flipped through the documents in his hand and continued:
“The first option is to buy out Xie Bingran’s five-year endorsement contract with 5000 million in cash.

The buyout party is Anrui, and Anrui will decide which brand to license the product to after the buyout. "

He paused and emphasized:

“Fifty million is half a hundred million in cash, and it’s almost a net profit with no cost.

If you do it yourself, it’s actually very difficult to make this much money…”

Xu Chen showed a hint of disdain:
"We are aiming to achieve a revenue of 10 billion in two years, so how come we can't make 50 million?"

Jin Ruibin looked speechless and was at a loss for words for a moment.

He sighed softly and lost interest in communicating again.

However, out of professionalism and communication tasks, I continued the topic:

"There is also a second option, where Anrui invests in and controls Ranbing Sports.

We have done an overall assessment and, based on relatively loose conditions, have valued Ranbing Sports at RMB 4 million... Anrui paid RMB 2.4 million in cash and holds a 60% stake in Ranbing Sports.

After we take control, the overall operation and management appointment of Ranbing Sports will be led by Anrui..."

Jin Ruibin looked up at Xu Chen and saw that this "young president Xu" showed a hint of disdain, and then said "earnestly":

“Mr. Xu, don’t jump to conclusions.

2.4 million in cash is not a small amount.

We will pay it over four years, which is equivalent to your annual net profit of 60 million...

You can also discuss with your father and assess the generosity of this plan."

“You can also do some research on the 4 million valuation of ‘Ranbing Sports’.

This valuation is already very inflated, and we also value Xie Bingran's future commercial value after the Asian Games.

Anrui Investment is sincere and willing to offer such conditions..."

“It’s rare to find a domestic athlete with commercial influence, and Xie Bingran is extremely rare.

We don't want her commercial value to be wasted.

Only by entrusting it to 'Anrui Investment' can Xie Bingran's commercial value be maximized.

At the same time, Mr. Xu and Dongchen Holdings can directly take away 2.4 million, which is also the maximization of your interests. "

……

Jin Ruibin's words were almost "earnest and sincere" and "earnest and heartfelt".

In his opinion, the conditions offered by "Anrui Investment" were already too generous and the other party had no reason to refuse.

But looking at the arrogant and ignorant "second-generation rich" in front of him, Jin Ruibin felt a little scared.

As expected, Xu Chen shook his head and said:

"A valuation of 4 million? If it's US dollars, I'll consider it..."

"..."

Jin Ruibin suppressed his anger and adjusted his gold-rimmed glasses:
"4 million US dollars? How did Mr. Xu calculate this?"

Xu Chen: “The revenue scale is 100 billion!
That means the valuation is at least 10 billion US dollars!"

Jin Ruibin was speechless:
“The valuation of a company or a brand is not calculated this way.”

Xu Chen leaned back in his chair and crossed his legs again:
"Based on the valuation of $4 million, I will consider it for now.

Forget about the rest..."

Jin Ruibin smiled:

"It seems that there is nothing to talk about."

……

The scene fell into a cold and awkward moment.

Nie Fei smiled and handed each of them a bottle of water, easing the awkwardness.

Jin Ruibin sorted out the folders in front of him and said:
“What we valued was Xie Bingran’s endorsement and the words ‘burning ice’.

As for the current operation and management team of 'Ranbing Sports', they are not included in the current valuation system."

The implication is that "Anrui" also looks down on this current small company.

Jin Ruibin closed the folder in his hand and said with a smile:
“Let me put it bluntly.

We want to get Xie Bingran's endorsement because we see Xie Bingran's commercial value...

But if you really can't win, you can also push other sports stars, not just Xie Bingran.

It’s just a little bit of a pity…”

"We want to control 'Ranbing Sports' because we are worried that a strong new brand will emerge in the industry and disrupt the existing competitive landscape..."

He paused, and said casually:
"But at present, this worry seems to be unnecessary."

The implication is also very clear, which means that he is not optimistic that "Ranbing Sports" can succeed.

Xu Chen seemed not to understand and drank the water in his hand with a smile.

Nie Fei kept smiling, as if to ease the awkwardness in the air.

……

……

Jin Ruibin said goodbye politely and shook hands with "Mr. Xu" again.

Nie Fei stood up and sent Jin Ruibin to the elevator hall.

While waiting for the elevator, Jin Ruibin looked at Nie Fei and couldn't help but speak:

“I came here to talk today because the company’s analysis department mistook ‘Ranbing’ as a new brand with potential and threat.

But I checked it today and it seems not to be a big deal.

It’s just a pity that Xie Bingran’s commercial value will be wasted…”

Nie Fei still smiled and didn't respond.

Jin Ruibin glanced at Nie Fei again:
"Sister Fei is a veteran in the industry, why would she follow this second-generation rich local boss?

Besides, he’s still a little kid…”

He smiled:

"Sister Fei, have you thought about it?
Nike, Anta, Li Ning...

You can pick any one you like, 'Anrui' can help you negotiate for an offer. Your salary may not necessarily double, but a 30% to 50% increase is no problem.

Asics is still short of a domestic No. 3 player, and can help you communicate..."

Nie Fei still just smiled and didn't respond.

Kim Seo-bin:
“I really don’t understand...

With this "Mr. Xu" as the boss, it would be impossible for "Ranbing Sports" to succeed.

It would be better for Mr. Nie to come out earlier and let "Burning Ice" fend for itself.

Of course I want to pull you out for the company's purpose.

Aminrui cannot control Ranbing, so naturally they hope it dies sooner rather than later..."

The language was very direct, even offensive.

But Jin Ruibin knew that Nie Fei was a smart man.

And now that things have come to this, the communication between the two can be straightforward.

What's more, for the powerful "Anrui Investment", in addition to facing the official and a few specific bigwigs, it can also "look down" and communicate with any corporate executives in the industry.

Nie Fei smiled and said:
“I have a non-compete agreement, and it may not be easy to get out now.

Mr. Xiao Xu and 'Ranbing' may not be reliable, but the money is enough.

It's not bad for me to earn money peacefully for a year...

In addition, I am actually considering returning to the fast-moving consumer goods industry.

Just like what Mr. Jin said, it is really difficult to create a new brand in the sportswear industry.”

Jin Ruibin: "If we cooperate with 'Anrui', it will certainly not be difficult to create a new brand."

He paused and said, "But I feel relieved now that President Nie said so."

……

……

Nie Fei sent Jin Ruibin to the elevator and returned to the meeting room.

Xu Chen has returned to his normal state and whispered:
"Should I get away with it?"

Nie Fei: "It should be fine. At least Jin Ruibin himself is not optimistic about the development of 'Ranbing Sports'.

They no longer see us as a threatening new brand..."

Xu Chen nodded:

“Didn’t our reservation page for ‘Burning Ice 001’ show 30 reservations?
Let Sun Lingfeng log off first, and just hide the reservation number...

Let's develop in a low-key manner and not attract too much attention.

The first bird to stick its head out gets shot, so it is better to keep a low profile before becoming stronger."

Nie Fei: "But in the future, a head-on confrontation is inevitable."

Xu Chen: "When the enemy comes, we will fight them; when the water comes, we will block it with earth."

……

……

Cafe downstairs.

Kim Seo-bin sat by the window, opened his laptop, and drafted a feedback email.

He thought back to the meeting just now and couldn't help laughing.

The feedback email needs to be sent to the partners of "Anrui Investment", so it must be written carefully.

"After on-site evaluation and investigation, it was found that 'Ranbing Sports' has huge operational shortcomings and will not have good growth and competitiveness in the future..."

"'Ranbing Sports' investment rating is D. We do not recommend continuing to make investment contacts..."

"Xie Bingran's commercial value remains at the original A-level rating.

However, given its exclusive contract with Ranbing Sports, the possibility of cooperation in the short term is low.

Follow-up advice: Wait and see.

Note: If the development of 'Ranbing Sports' is not ideal or even continues to suffer losses, we may consider transferring and releasing Xie Bingran's commercial endorsement rights..."

　Thanks for the tip, boss!
　　
　
(End of this chapter)