Rebirth: My dad is too obedient

Chapter 384 Arrogant at first and respectful at the end

Friday morning.

"Consumer Psychology" course.

The lecturer who was teaching was a young lecturer from the Advertising Department named Tang Shuo.

What we are talking about now is the consumption decisions of so-called "conspicuous goods", which naturally includes cars.

"Selling a sense of superiority is one of the basic cores of this type of advertising and marketing..."

"Teacher Xu Chen" nodded in agreement with the views expressed by Teacher Tang Shuo.

In fact, “not all jeeps are called Jeeps”, and what they sell is a sense of superiority.

The real estate advertisement "Without a certain height, it is not suitable to be so low-key" naturally has the same underlying logic.

In the decade after 2000, the national economy developed rapidly, and with the baptism of overseas brands and consumption concepts, the so-called "consumption upgrade" was in full swing.

This advertising and marketing strategy of "selling a sense of superiority" can be said to be tried and tested.

But when the economy hit a downturn a dozen or twenty years later and consumption began to pursue pragmatism, many citizens no longer bought into it.

Xu Chen thought of his previous life and the consumer market under the environment of "consumption downgrade", and couldn't help but sigh.

At that time, Vanke was on the verge of bankruptcy, and a joint venture line of Jeep in China was directly withdrawn from the market...

……

Just as Xu Chen was recalling what he had seen in his previous life, he received a message from Yan Chuan, the Jeep brand manager.

[Hello, Mr. Xu!]
Our commercial was officially released today.

It will also be broadcast on CCTV-1 during prime time tonight.

There will also be corresponding advertising placements during the live broadcast of the Asian Games closing ceremony...】

Xu Chen: [Congratulations! I will pay attention to it tonight!
I also wish that the sales of Grand Cherokee and Wrangler in the country will reach new heights! 】

Xu Chen knew that Jeep’s advertising campaign was very large, but he didn’t expect it to be broadcast directly during the prime time of CCTV-1.

There are even ads during the closing ceremony of the Asian Games...

This also shows how much importance Jeep attaches to this brand promotion.

The investment in the closing ceremony of the Asian Games must be related to the spokesperson Xie Bingran.

But I don’t know if it was because Xie Bingran won the championship that the budget for the advertising was increased later.

Xu Chen suddenly felt a sense of surprise and emotion.

I never thought that my once pitiful deskmate would have his advertisement broadcast during prime time on CCTV-1.

Thinking about it now, my former junior high and high school classmates would definitely sigh with regret.

Brother Bing was a "celebrity" on campus back then, and almost everyone knew him.

But no one would have thought that one day they would see her on CCTV...

What is even more contrasting is that "Brother Bing" back then was regarded as a negative example by many teachers.

It’s not that Xu Chen looks down on anyone, but Huang Aiying, the class teacher who once regarded Xie Bingran as a "black sheep", is afraid that she will never have the chance to go to Osaka, Doha, or other parts of the world in the future.

Some of Xie Bingran’s teachers and classmates who once looked down on her may never have the chance to earn as much as the prize money she won in the competition.

Not to mention the commercial endorsements that have been obtained or will be obtained.

……

Yan Chuan: [It just so happens that our Grand Cherokee and Wrangler have annual launch events.

President Leo and President Andy organized a "thank you dinner" tomorrow night and also invited President Xu and the Dongchen Advertising team to come...】

Xu Chen thought about it and readily agreed.

The connections of Jeep Pang Ming and He Dachang still need to be maintained.

In addition, at the thank-you dinners organized by such big brands, you may also be able to meet other connections.

Xu Chen thought about it and reported three dinner party names.

Sun Amy has been following the Jeep project, so of course I have to take her with me.

In addition, Xu Chen also planned to take Nie Fei with him.

In this kind of business-oriented occasion, the presence of "Sister Fei" can help to calm the situation.

……

……

At noon, Xu Chen ate something casually in the cafeteria and then strolled to the company.

I will come to visit Chen Youjian’s studio in Hong Kong Island at noon.

Originally the other party wanted to meet in the morning, but in order to accommodate Mr. Xu's schedule, it was moved to noon.

This somewhat arrogant design company has taken the initiative to stick to Xie Bingran since he won the championship and the material of "Ranbing 001" was released, which is also a bit funny.

Many businessmen and institutions in Hong Kong were influenced by Europe and the United States at an early stage, and they don’t care much about “face”. Everything is driven by interests and reality.

But sometimes, when doing business, you have to have the courage to "lose face".

……

As soon as Xu Chen entered the office, Sun Amy, Gu Xinxin and others stood up and called him "Boss".

Gu Xinxin pointed to the conference room and whispered:

"The people have arrived and are in the meeting room!"

……

Xu Chen knocked on the door of the conference room and walked in with a smile.

In addition to Nie Fei, there were two people, a man and a woman, who were probably visitors from "Chen Youjian Studio".

"Let me introduce you. This is the major shareholder of Ranbing Sports, Mr. Xu Chen."

Nie Fei stood up and introduced.

"This is the partner of Chen Youjian Studio, Qian Mandi, President Qian..."

This "Qian Mandi" stood up and looked to be less than 40 years old.

She has delicate makeup and a slender figure.

When she saw Xu Chen, she smiled:
"I've heard a lot about you, Mr. Xu. You can just call me Mandy!"

As he spoke, his hands touched a business card.

There was a young male colleague behind Qian Mandi, who also greeted her and handed her a business card.

His name is Song Hetai, and he claims his English name is Sunny.

Qian Mandi looked at Xu Chen briefly, a hint of surprise on her face, but said nothing.

Xu Chen knew at a glance that the other party was surprised at his age again. He was used to it and was too lazy to explain it...

Qian Mandi said politely:
"I heard that Mr. Xu had collaborated on a project with Paul Bao Junsen some time ago?"

Xu Chen was stunned: "Do you know him?"

Qian Mandi smiled:

“To be honest with you, Mr. Xu, Paul also worked in our company a few years ago.

Later I went out to work as a commercial director and spent those years in Hong Kong Island.

I only started working in the mainland in the past two or three years..."

Xu Chen smiled and said nothing.

The other party's intention was also obvious. Naturally, he wanted to use someone that both sides knew to try to narrow the distance of the conversation.

At the same time, they deliberately emphasized that Bao Junsen had worked in their company before, which was also a secret way of saying that their company was awesome and professional.

Xu Chen knew it well and said with a smile:

"I'm just here to listen, you guys go on!

'Ranbing Sports' is also mainly managed by Sister Fei.

The decision-making power also lies with Sister Fei.”

Qian Mandi smiled and nodded immediately:
"I am introducing some basic information about our company to Mr. Nie..."

Naturally, she had a high emotional intelligence and did not continue to pester Xu Chen. Instead, she turned around and started communicating with Nie Fei.

It is still introducing some information about "Chen Youjian Studio", including its founding history, classic cases it has worked on, etc.

Everyone in the venue was also aware of this, and the key point was still to introduce it to "Mr. Xu".

Qian Mandi focused on introducing its founder Alan Chan.

He is indeed considered the "design godfather" in the Chinese community.

It has created classic cases in the industry such as Coca-Cola, National Grand Theater, Lee Kum Kee, and China 5000.

Even Vanke's overall brand design was created by him...

The design style of Chen Youjian and his studio is indeed close to the original positioning of "Ranbing 001".

They are all modern interpretations of traditional oriental elements.

This is also the reason why Nie Fei recommended their family in the beginning. …

Qian Mandi briefly introduced it, paused for a moment, and said with a smile:

"Our Alan watched Xie Bingran's competition during the Asian Games and he admired and respected her very much.

It was during our monthly meeting that he learned that Ranbing Sports had approached him...

Alan is currently holding an exhibition in New York and cannot come back, otherwise he would definitely visit Mr. Xu and Mr. Nie in person!"

“Alan is very interested in the ‘Ranbing Sports’ project.

So he entrusted me to come again to discuss in detail to see if there is any possibility of future cooperation.

Our Alan’s original words were…

Xie Bingran's image and personality, as well as the positioning and style of Ranbing Sports, are all unique at the moment.

It would be a great pity if we could not participate in this project.”

After saying that, Qian Mandi glanced at Nie Fei, then turned to look at Xu Chen.

Xu Chen didn't say anything, looking as if it was none of his business.

Nie Fei smiled and said politely:

“Mandy should also be aware that we are a startup.

The design fee of five million is indeed unaffordable.

So we cooperated with the British Pearl Cat because the price they offered was reasonable. "

Qian Mandi's face changed and she was choked and speechless for a moment.

Xu Chen found it funny that when Sister Fei argued with others, she was very sharp and unambiguous.

These few words sounded nonchalant and objective, but they also carried obvious sarcasm.

Qian Mandi immediately regained her friendly smile:

“There were some rifts in the previous communication, so Alan sent me to communicate.

We are willing to cooperate with 'Ranbing Sports', and there will naturally be a corresponding discount on the design fee..."

She paused:

"Our exclusive cooperation with 'Ranbing' will not cost more than PearlCats."

Nie Fei smiled and said:
“Thank you Alan and your company for your trust and respect.

But the problem now is that our cooperation with 'Ranbing001' and PearlCats has already been signed.

We recently launched our first product, which you may have seen.”

Qian Mandi smiled and said:

“This is understood.

If the design company of Burning Ice 001 has been confirmed...

I wonder if "Ranbing Sports" has any other product plans in the future?

If so, we would like to step in and participate in the design.

In the early stage, we communicate in the form of a 'competition'. If the draft is not selected, there is no need to pay the design fee. "

Nie Fei remained calm and looked up at Xu Chen.

In fact, both of them were speechless.

The high-handed and arrogant "design godfather" was actually willing to participate in the competition for "Ranbing Sports".

"Chen Youjian Studio" is also well-known for its strength in the industry.

No competition, no bargaining, no revision...

It seems that Alan is really interested in the design of "Ranbing".

Designers are ultimately emotional, with a self-centered desire for expression and creation.

Maybe it was the theme of "Burning Ice Sports" or the "Ice and Fire Pattern" design given by Pearl Cat that made Alan always have different creative imaginations.

……

Xu Chen still said nothing and smiled at Nie Fei.

Nie Fei also understood what he meant, and said with a smile:

“Thank you Mandy and Alan for your trust.

'Ranbing Sports' does have other product line plans in the future...

However, it has not been officially launched yet. If your company is interested in contacting us, we can communicate when the project starts."

Qian Mandi: “That’s great!
Then my trip was not in vain!"

……

……

After discussing the general situation, Qian Mandi did not stay for long and took her leave.

Nie Fei sent the two out of the elevator hall and returned to the conference room.

She smiled and looked at Xu Chen:

"It just so happens that when you come over this afternoon, let's talk about the new product planning of 'Ranbing'!
The design company just happened to be able to use it.”

Xu Chen: "Is the price of Pearl Cat going to increase?"

Nie Fei: “Yes!
If Chen Youjian is reliable, we can save two to three million!"

Xu Chen: "I feel sorry for Sister Fei, thinking about how to save costs every day.

There's no need to be too stingy, Vanke will soon have two million coming in...

At the beginning of next year, I will try to take on two more projects, which can supplement the cash flow of Burning Ice. "

Nie Fei smiled:
“You don’t have to work too hard later.

As the production capacity of 'Ranbing 001' increases, revenue will start to increase.

We don’t have hard costs such as offline stores and large-scale media placements, so our cash flow will be very healthy.”

Xu Chen nodded:

"'Ranbing 001' has just started to be promoted, and there are companies like Anrui that are watching...

Let’s keep a low profile first, and when the time is right, we can do large-scale media placement and PR.”

Xu Chen thought of something else and said with a smile:
"Tomorrow night, Jeep has arranged a thank-you dinner. Sister Fei, please come with me and help to make the occasion more interesting."

Nie Fei: “No problem!”

Xu Chen: "Then tell Amy too."

……

……

In the afternoon, Xu Chen contacted Zhou Kai, the secretary at Vanke.

We can start working on that two million dollar “group brand” project.

In addition, in addition to President Yu Liang, Xu Chen still hopes to bring Wang Shi along.

The purpose behind this is, of course, to promote "Ranbing 001" and to make these two entrepreneur internet celebrities become users who post their orders on "Ranbing 001".

And Xu Chen also had a ready-made opportunity to bring Wang Shi along...

【Hello Zhou Kai:
We are currently preparing for the Vanke Group brand advertisement. When would be the appropriate time to meet with General Manager Yu to report?
In addition, last time you said that you hoped to have a signed poster of Xie Bingran.

I have it ready, and I can give it to Mr. Wang in person! 】

Although he didn't say it very directly, Zhou Kai was a smart man and naturally grasped the meaning of the word "in person".

[Mr. Xu, please wait a moment. I need to confirm the schedules of Mr. Wang and Mr. Yu! ]

……

A few minutes later, Zhou Kai sent three time slots, all of which were Wang Shi and Yu Liang's free schedules.

Xu Chen took a quick look and saw that it was December 12th.

He thought about it and it seemed that this was the only time that was suitable.

The 28th is also the time to go to Kuncheng to participate in the "College Student Advertising Festival".

Theoretically speaking, it would be possible to report to Vanke in Pengcheng in the morning and then fly to Kuncheng at noon.

According to the schedule sent by senior Zhao Siting earlier, the award ceremony of the "Daguan Competition" will not start until 28 pm on the 4th, which is definitely in time.

On the morning of the 28th, they just looked at an exhibition of some "college students' works", which was really dispensable to Xu Chen.

It would be better to go to Vanke first and get that two million project done.

……

……

(End of this chapter)