Rebirth: My dad is too obedient

Chapter 383 Hidden predators

Dongchen Advertising, conference room.

Gong Ming expressed his gratitude to Xu Chen and Dongchen Advertising very sincerely.

“We are currently working on our long-term market planning.

Later in the brand advertising module, there will be a corresponding independent budget...

I hope Mr. Xu Chen and Dongchen Advertising will be able to participate at that time."

Gong Ming spoke with a polite expression.

This is the invitation for future projects.

Xu Chen really didn't want to continue to be involved in Kunlun Mountain's projects, unless they were related to Xie Bingran.

Generally speaking, brand advertising projects during the period of new product launch and new product positioning have larger budgets and are larger projects.

In the future, long-term advertising will tend to be more conservative in investment.

These are often the “dirty” and “hard” work of material design.

Unless there is a very large market development goal, a large-scale advertising campaign will be carried out throughout the year.

As for Kunlun Mountain mineral water, its overall positioning is high-end and its price is also high, so it is destined not to continuously carry out large-budget exposure advertising like conventional fast-moving consumer goods...

Of course Xu Chen did not refuse directly, and said with a smile:

"no problem!
We have already established contact with Xinyi.

When you have a need, let Xinyi send the order and we can communicate in detail. "

Gong Ming: "Thank you very much, Teacher Xu Chen!"

……

After discussing the general situation, Gong Ming said he wanted to have a dinner in the afternoon.

Xu Chen did not speak, but Nie Fei knew what "Mr. Xu" was thinking...

Sister Fei took the initiative to take over the conversation and said that "Mr. Xu" had other meetings and so on, which was considered as helping him to turn it down.

Gong Ming has a high emotional intelligence, so naturally he didn't bother with any more polite words.

……

Xu Chen and Nie Fei sent Gong Ming and his party out.

Nie Fei took Gong Ming on a brief tour of the office area and also mentioned the new office on the 6th floor that was being renovated.

Gong Ming smiled and said:
“No wonder…

I was just thinking that this office is too small for Teacher Xu Chen and Sister Fei!"...

While Nie Fei and Gong Ming were chatting, Chen Xinyi took the opportunity to walk over to Xu Chen:

"Teacher Xu Chen, don't forget the Great Wall Advertising Award ceremony!"

Xu Chen smiled:
"Of course I won't forget, I've already arranged my schedule!
I have to thank you for helping me with the registration process."

Chen Xinyi: "Teacher Xu Chen is so polite!

It is also a good thing for us that Wang Laoshun can become an industry case study.”

……

Chen Xinyi saw Gu Xinxin and Sun Amy again and went over to say hello happily.

The three of them have been working together for some time and have become very familiar with each other.

Chen Xinyi is also cheerful and lively. When she saw two boys, Jiang Yuze and Sun Lingfeng, in the back row, she took the initiative to say hello.

Jiang Yuze took the initiative to introduce himself, while Sun Lingfeng seemed a little shy.

Gu Xinxin also helped introduce them to each other, and only then did Chen Xinyi realize that the two were not from the Dongchen Advertising business line, but from Ranbing Sports.

Chen Xinyi revealed a hint of unintentional emotion and whispered:

“You have such a great atmosphere here!

When we first heard that Sister Fei and Teacher Xu Chen had joined forces, we were all very surprised.

I originally thought she had joined 'Dongchen Advertising', but later I found out it was Xie Bingran's sports brand.

We just found out that Teacher Xu Chen has such a promising business!"

Gong Ming, who was standing by, vaguely heard the noise here and looked a little strange.

Gu Xinxin took a breath and realized that Chen Xinyi had accidentally said something wrong, so he quickly gave her a look.

……

……

In the afternoon, Gong Ming made an appointment with Nie Fei to have coffee alone.

After all, Gong Ming was the leader and director of the former company, so Nie Fei couldn't refuse.

The two chatted for a while, and Nie Fei discovered that Gong Ming spoke in a somewhat secretive manner.

But Nie Fei did not ask proactively, but waited for the other party to continue speaking.

Gong Ming went around in circles before finally revealing his purpose.

“The situation of the group has basically stabilized now.

Mr. Chen's affairs have been sorted out...

Although he is now evading responsibility and hiding overseas, he has completely severed his ties with the company legally, and it will not have a substantial impact on future operations.”

“You were implicated at the beginning, and the board of directors saw it.

But there was no other way at the time, cutting requires some sacrifices..."

“Mr. Nie’s ability is obvious to all, including me and other management.

The success of the Kunlun Mountain product line was entirely due to President Nie’s persistence at the time…”

Nie Fei drank his coffee, just kept smiling and didn't take the initiative to speak.

Gong Ming smiled and said:

“Sister Fei is a smart person, she should know what I mean.

Now that the group is still in need of people, I hope you can come back.

The Kunlun Mountain product line, from top to bottom, is entirely up to you.

Including the group's future product lines, they are all placed with you..."

Nie Fei drank coffee without saying a word.

Sure enough, he wanted to pull me back...

Gong Ming saw that Nie Fei was silent, his expression changed, and he spoke again:
“This ‘Teacher Xu Chen’ is very capable, but he is still very young.

The company is not big, and it is really unfair for you, a big Buddha like you, to stay in this small temple..."

“The budget our group gives you is hundreds of millions every year.

How many can there be here?!
Advertising companies have high profit margins, but after all, there is a ceiling on the scale of revenue.

As for that sports brand, if we start from scratch now, even if we can make it big and strong, it will still take many years!"

“If you come back to the group now, you can get shares at the vice president level.

Sister Fei should be able to figure this out."

“And I did find out that this ‘Mr. Xu’ is actually a family business.

Father and son's business...

In this kind of company, the boss has the final say and it is difficult to achieve fair corporate governance.

Even if you are promised equity, it is still uncertain whether you will get it in the future."

He looked at Nie Fei with a serious look on his face:

"Nie Fei, why do you have to put yourself in a difficult position here?"

……

The words have been said very bluntly.

In fact, in Gong Ming's opinion, it is unwise for Nie Fei to stay here.

Of course, from his perspective, he wasn't really thinking about Nie Fei.

His goal was to recruit the capable "General Nie" back to help take charge of the group's business lines.

……

Nie Fei looked indifferent.

She put down the coffee cup in her hand and finally spoke:

"Mr. Gong, thank you and the group for the invitation.

However, I still choose to stay here.”

Gong Ming was stunned. He really didn't expect Nie Fei to be so decisive.

She didn't even hesitate.

Gong Ming frowned, showing an incredible expression:
"Mr. Nie, give me a reason."

Nie Fei smiled and said:

"You underestimated Xu Chen, and you also underestimated Dong Chen..."

Gong Ming remained silent, his expression turning slightly ugly.

Nie Fei picked up the coffee and took another sip.

She was still smiling, but seemed to have lost much interest in conversation.

She paused and then said:
“I probably can’t explain to you the potential of Xu Chen and Dong Chen.

Leave everything to time!"

“And…

When I was in the most difficult time, Mr. Xiao Xu extended a helping hand.

I have to repay this favor.”

"Of course, the most important thing is that I am optimistic about Xu Chen and Xie Bingran."

"..."

……

A few minutes later, the two men came out of the cafe.

Gong Ming stretched out his hand and shook hands with Nie Fei:

“The invitation the group has given to President Nie is valid for six months.

If Mr. Nie changes his mind, please feel free to contact me."

Nie Fei smiled politely and didn't say much.

……

……

In the evening, Xu Chen rushed to the company and interviewed Sun Amy's "junior".

He is a short boy named Tang Xiaowei.

He is Sun Amy's junior at the same art school, and was a little unarticulate during the interview.

However, as a "designer", you don't need to do too much business communication, as long as your professional skills are up to standard.

Xu Chen looked at some of his works in Publicis Advertising and asked about his ideas on advertising creation. His professional ability is quite good. Nie Fei has also checked it, so there are no major problems.

Xu Chen sent him away and walked behind Sun Amy:
"Let's quickly communicate the start time so I can help you share some of the work."

Sun Amy adjusted her round-frame glasses:

"Good boss!"

Sun Amy was very grateful to Xu Chen for recruiting subordinates for her.

She previously worked at Black Duke Advertising, and the directors at that time all had an exploitative look on their faces.

There are few leaders who will take the initiative to consider the interests of their subordinates.

……

Xu Chen remembered something, walked up to Nie Fei and said:

"Sister Fei, should we organize an annual meeting?"

Nie Fei: "Great! We are just about to move to a new office, and we have new colleagues joining us."

She thought for a while and said:

"Xinxin and I will discuss this and see what is the best approach!"

Gu Xinxin looked very happy and eager to try:

"Okay!"

……

Nie Fei remembered something, stood up and said:

"There is another important thing I need to tell you."

Xu Chen was stunned for a moment, and looking at "Sister Fei", it seemed that she was doing something serious.

……

General Manager’s Office.

Nie Fei lit a thin cigarette and said:
"I mentioned to you that there are other sports brands coming to ask Xie Bingran for authorization...

Currently, several companies have already talked to me privately through various connections.”

"Nike has offered 2000 to 3000 million yuan to buy Xie Bingran's endorsement from Ranbing Sports.

They were assessed based on endorsement fees of 800 million to 1000 million.

This appraisal price is almost a quantitative indicator of Xie Bingran’s current commercial value...

On top of this indicator, the budget was doubled or tripled in an attempt to buy out Xie Bingran's contract with 'Ranbing Sports'.

This quotation of 20 to 30 million is the annual cost.

If you want to renew the contract later, you will talk to us again."

Xu Chen smiled and said, "Just reject it. I won't consider it."

Nie Fei nodded:

"I've already turned it down, but I'll keep the same situation with you."

She paused:

"Anta proposed a 'profit sharing' model of cooperation.

They are responsible for all production and distribution, which is equivalent to us authorizing them to handle the "Ranbing" brand and Xie Bingran's endorsement.

Then we take 40% of the profits directly..."

Xu Chen shook his head:

“It just looks beautiful.

After they get it, they will not seriously develop the "Ranbing" brand.

They will only treat it as an unimportant product line, and they just want to keep Burning Ice safe to prevent a big competitor from emerging.”

Nie Fei smiled and nodded:

“So I rejected it.”

Xu Chen: "Selling the licenses of 'Ranbing Sports' and Bingge would certainly make a lot of money instantly...

But when I started 'Ranbing', it was certainly not just for the money.

This is Xie Bingran’s brand, no matter what it looks like, it has to be made by ourselves..."

Nie Fei nodded.

She took a puff of her cigarette and continued:

“There was another one that I couldn’t just turn down.

Their family is quite special, so even if you reject them, you need to be tactful and consider the words and form of the rejection.

In addition, I also need you to come forward and have a chat with me.”

Xu Chen: “Oh?”

He was still a little surprised.

Nike and Anta are already considered top brands in the industry.

Are there any companies that are more feared than these two?
Nie Fei paused, then spoke again:

"Nike, Adidas, Puma overseas, Anta, Li Ning, 361 domestically...

These are just the brands that have put it on the table.

There are also some big capital parties behind the sports category.

These capital parties have invested in, acquired shares in, or even controlled some sports brands through various means, which can be regarded as the "invisible hand".

It can also be seen as a 'hidden crocodile' underwater.

Even many people in the industry may not know this..."

"The company that has approached us is called 'Anrui Investment', which is a behind-the-scenes capital company in the sports category.

In the early years, they only invested in stocks in the securities market, and later they began to invest directly in sports brands.

But they did it in a covert way, changing into many different identities...

Most of the sports groups that are currently well-known at home and abroad may have their capital involvement behind them, including the top domestic and foreign brands just mentioned.

In recent years, domestic capital has acquired several European sports brands, and their shadow is also behind it..."

“The composition behind this type of capital investment institution is also quite complicated.

What we know now is that behind Anrui are large overseas investment institutions and two large domestic private equity capitals.

Especially the two private equity funds in China, the composition and energy behind them are more complicated..."

Xu Chen took a deep breath and looked serious.

He naturally smelled a different scent.

Unexpectedly, before the first product of "Ranbing Sports" could be released, it was already targeted by the so-called "hidden giant".

Nie Fei continued:
“Originally, they negotiated in the name of another investment institution.

But the other party knew my background, so he told me his true identity. "

She paused again:
“We still don’t know the other party’s intentions or the conditions they offer.

But if we want to refuse, we still have to consider the way of speaking.

In the capital circle, some of the operating methods are very dirty..."

Xu Chen: "It would be best if we could know the other party's intentions in advance.

Do you want to invest in 'Ran Bing', or buy out Xie Bingran's endorsement, or something else?"

Nie Fei thought for a moment and said, "Let me try it out first."

Xu Chen nodded.

He frowned and pondered for a moment, then spoke again:
"Behind 'Ranbing Sports' is my father's Dongchen Holdings, and its capital structure and decision-making structure are very simple.

We have no other financing and are not involved with other shareholders or directors, so the decision will not be affected in any way.

So, no one can force us to make a decision we don’t want to make.”

"The problem is what you just said, I'm afraid they will use some dirty tricks later...

But if you are really targeted, I am afraid it is unavoidable."

Xu Chen had naturally heard of and even seen some cases in his previous life.

Some companies have encountered invasion or encirclement by capital, and those who did not surrender have paid a huge price.

For example, several years later, Wang Shi's Vanke was invaded by certain capital groups, and even Wang was expelled from the board of directors...

Xu Chen thought about it seriously and said:
“The other party has set their sights on us because they see the value of Ranbing Sports.

So the only method that can be used now is to make the other party feel that "Ranbing Sports" is not reliable and will not be able to succeed in the future...

A delaying strategy.

Get rid of the other party first.

We will develop in a low-key manner. Once we have a certain scale and strength, and our brand has been well-regarded by users, we will be able to resist risks.”

Nie Fei thought for a moment:
"Let the other party feel that... we are unreliable?"

Xu Chen: "Yeah...

And we have a big advantage.”

Nie Fei: "What advantage?"

Xu Chen pointed at himself:
"me……

I am an eighteen-year-old naughty kid with a rich dad.

My family is still a township enterprise, a nouveau riche from the countryside...

This doesn't seem reliable!

The purpose is to make the other party feel that a behind-the-scenes boss like me will definitely destroy Ranbing Sports.

Maybe the other party won’t keep an eye on us anymore…”

He frowned and thought again:
“So when we meet, we’ll have to act it out.

I have to act more dandy and unreliable, and Sister Fei also has to cooperate with me.

And there is an advantage to this.

Even if I reject them rudely on purpose, they will still find it reasonable.

After all, he is an 18-year-old brat, and he becomes arrogant just because he has some money...

Send them away first, and then develop 'Ranbing Sports' in a low-key manner and accumulate strength!"

Nie Fei took a puff of cigarette and said with a smile:

"Thank you for being able to figure it out!"

He looked Xu Chen up and down again and said with a smile:

"A dandy must also act like a dandy.

You are too low-key dressed like this."

Xu Chen smiled and said:
"Okay, I'll go get myself a few tens of thousands of dollars to wear this weekend!"

……

　Thanks to all the bosses who gave tips!
　　
　
(End of this chapter)