Rebirth: My dad is too obedient

Chapter 382 Too high to reach
meeting room.

The topic of "Burning Ice 001" has been discussed, and Jiang Yuze and Sun Lingfeng went out first.

Xu Chen and Nie Fei were the only ones left in the conference room.

Nie Fei said:

"There are two things I need to tell you..."

"Gong Ming, the current vice president of Jiaduobao, wants to come over to visit and get to know him...

Kunlun Mountain mineral water has been officially distributed and promoted.

Chen Xinyi told me privately that the market feedback in the past two days has been very good, thanks to the popularity of Xie Bingran after winning the Asian Games championship.

It is said that some large channels that were difficult to distribute products to also started to distribute products after knowing that Xie Bingran was the spokesperson. "

“Gong Ming came to visit, probably to get to know you.

Most of the time, I would express my gratitude in person. After all, you were the one who did everything from naming Kunlun Mountain to brand strategy and spokesperson.

Maybe we also want to discuss future cooperation..."

Xu Chen said jokingly:

“After Sister Fei left, I didn’t want to do the project there anymore.

That Vice President Gong Ming did not even show up for such an important event as the shooting of spokesperson materials.

Just leave it all to a little girl named Chen Xinyi...

This is a bit too ambitious.”

Nie Fei smiled:
“When the group was promoting Xie Bingran’s endorsement plan, there were some opposing voices.

Gong Ming was against it at first, and thought they should find a movie star or a famous singer...

The professional judgment is inconsistent, but it is not because he has any subjective hostility or bad intentions. "

Xu Chen: "Okay, since they came to visit me on their own initiative, I'll still meet them.

As for the future cooperation, let’s wait and see…

Now our time and energy are limited, so Dongchen Advertising will only look at larger projects in the future.

After Kunlun Mountain mineral water was launched on the market, there were no big orders for advertising brands anymore..."

Nie Fei nodded:

"Then I will respond to Gong Ming's visit first, probably this week."

She glanced at her phone and continued:
"There is another visit, which is more interesting."

Xu Chen: “Interesting?”

Nie Fei smiled and said:
“When designing ‘Ranbing 001’, in addition to the British ‘Pearl Cat’, we also asked Chen Youjian Studio in Hong Kong…

At the time, they were very arrogant and directly asked for a design fee of 5 million, and they would not accept any bargaining or modification suggestions. "

Xu Chen: “I remember this.”

Nie Fei: “Now they are coming to us again.

I want to come over to visit and see if I can have follow-up cooperation with 'Ran Bing'..."

Xu Chen was speechless: "I won't spend five million foolishly."

Nie Fei: “They came to us on their own initiative, so the bargaining power and the right to choose naturally fell into our hands.

I did some research...

Brother Bing’s Asian Games presence has been very loud these days, so naturally, it was also noticed by Chen Youjian’s studio.

Only then did they remember that Xie Bingran's exclusive brand 'Ranbing Sports' had once discussed cooperation with them.

The materials of 'Burning Ice 001' have been released one after another in the past two days, and they must have seen it.

Since they are all in the design circle, they can easily find out that it was made by "Pearl Cat" and can also see the excellent design of "Ranbing 001".

So, I guess he is coveting this project again.

The news I heard is that the business director who contacted us at the beginning has been fired internally because he blocked the cooperation with "Ranbing". "

Xu Chen shook his head helplessly:
"They looked down on 'Ranbing Sports' at first, but after Brother Bing won the Asian Games, they came to us again..."

He smiled happily again:

"Brother Bing is really awesome. He can make others feel 'out of reach'!"

Nie Fei: "I suggest we still get in touch with them. It won't hurt us.

Chen Youjian Studio is a first-tier design team in Greater China.

In addition, the product line of 'Ranbing Sports' also needs to be planned, which I haven't talked to you about yet.

In the future, the product line of 'Ranbing 001' alone will definitely not be enough and cannot support the long-term scale of the company.

To open up a new product line, maybe we can also look into the possibility of establishing a studio with Chen Youjian.

At the same time, continued cooperation with 'Pearl Cat' may also involve price increases in the future.

Contacting one more candidate can also be considered as a precaution...

Of course, in the long run, "Ranbing Sports" will definitely need its own "chief designer" and design team.

But there is no rush for this.”

Xu Chen smiled and nodded:

"Sure! Let's meet up then!"

Nie Fei: "Okay, I'll tell you when I've arranged it."

These two "visits" that came to him on their own made Xu Chen feel a little amused and helpless.

In a sense, it was only after Xie Bingran won the Asian Games championship that the other party realized the strength and potential of "Dongchen Advertising" or "Ranbing Sports".

In this world, “winner takes all” is still a universal rule.

……

……

Coming out of the conference room, Xu Chen went straight behind Sun Amy.

I looked up at the screen and found that she was busy with the page design of "Ranbing 001".

Sun Amy turned her head and adjusted her round-frame glasses timidly:
"boss……"

Xu Chen: "Why are you looking at me like that? I don't eat people.

I need to help with the manuscript..."

Sun Amy smiled sweetly:
"Okay! What project?"

Xu Chen: "From Vanke, we still owe Mr. Yu a set of graphic design for the Vanke Group brand!"

Sun Amy had participated in the proposal process before, so she naturally knew about this project.

I also know that although the "boss" has not yet made a plan, he has actually already received the two million project budget.

This project was "given" to Xu Chen by Yu Liang of Vanke to express his gratitude. In fact, no matter what Dongchen Advertising does, Vanke will pay for it.

But Sun Amy also knew that her "boss" Xu Chen still had professionalism and reputation, and would never fool people with just anything.

Amy Sun:
"No problem! Then I'll come up with some ideas and discuss them with the boss."

Xu Chen smiled:
"Need not……

I'll come up with the creativity.

I'll work on the plan in the next two days, and you can just help me design it!"

Sun Amy blinked her round eyes:
"Okay boss..."

She still can't understand where her boss's "professional ability" comes from.

In other advertising companies, even after many rounds of brainstorming, the entire team may not be able to come up with a decent plan.

But for every project Xu Chen handled, it seemed that he just thought and wrote casually, and then he would come up with "shocking" ideas.

Boss... is still too comprehensive.

Sun Amy suddenly remembered something, picked up an A4 document from the table and handed it over.

Xu Chen took it and took a look, it turned out to be a resume.

Sun Amy had a heavy workload, so Xu Chen gave her a position as a subordinate and had told her several times that he was recruiting people.

“This is one of my junior classmates. He has been working at Publicis Advertising for one and a half years, almost two years…

Sister Fei has already had the interview.

Boss, please take a look at your resume. If it's acceptable, I'll arrange an interview with you."

Xu Chen took a quick look and said with a smile:

"The resume is fine, just come over and I'll have a chat."

Amy Sun: "Okay boss! I'll tell you about the appointment."

Xu Chen suddenly remembered something and said half-jokingly:

"I met Coach Cheng Hong in Doha, and she even mentioned you specifically..."

Sun Amy was stunned for a moment, then smiled sweetly.

……

Seeing Xu Chen was about to leave, Gu Xinxin called him back:

"Boss, I want to briefly sync up with you on Yichun's project.

We have confirmed with Director Lou that the first launch of the 'Spring Calling' page will be scheduled before the end of the month and New Year's Day.

After that, the hype steps determined previously will be followed...

I am still following up with Jiao Tianbo, and we are currently implementing specific resources.”

Xu Chen: “No problem.

Teacher Xinxin can take care of this project, it won’t be a big problem.”

Gu Xinxin: “Okay!”

……

……

During the afternoon class, Xu Chen saw Su Rong in the front row and suddenly remembered his schedule in Kuncheng at the end of the month...

During the break, Xu Chen made an appointment with Su Rong to go to the music square to drink milk tea.

Of course it wasn't for no reason, Xu Chen still needed Miss Su's help. Su Rong and Xu Chen were already very familiar with each other, so she happily followed along.

The weather is already quite cold, but holding a cup of hot milk tea, I feel warm and comfortable.

Xu Chen said:
“Have you told Sister Fei about your shoe size?
Around the 001th or th, we will be able to get the first batch of mass-produced 'Ranbing '."

Su Rong drank a sip of milk tea and said happily:

"I've already reported it to Sister Fei!"

She thought for a while and then said:

"I haven't thanked you seriously yet!

This time he took me to Doha, and I got to know Bingge formally.”

Xu Chen: “You’re welcome!

If you want to thank me, I have a favor to ask of you."

Su Rong was stunned for a moment, then said with a happy smile:

"You said."

Xu Chen: "Brother Bing is in the national team, and he has been doing military training all year round, so it's rare for him to have a vacation...

Just after the Asian Games, the team gave Brother Bing a few days off.

I'm going to take her out for some fun."

Su Rong: "Really? This is a good thing!

Brother Bing has been training so hard, it’s time to take a break! "

Xu Chen: "So...

Our class will perform at the college's 'Welcome Party' on the 30th.

Can I ask you for leave?
I was just a prop, playing a tree, which was dispensable in itself.”

Su Rong blinked her big eyes and immediately understood.

She thought about it and said seriously:
"No problem! I'll talk to the squad leader and I'll take care of this for you...

Just go and accompany Brother Bing!"

Xu Chen felt grateful:

"Thank you so much."

Su Rong looked very happy:
"Don't be polite to me!"

Xu Chen: "When Brother Bing returns to Shanghai, I will organize a small dinner party and I will invite you!

Wu Feifei will come along too!"

Su Rong immediately showed joy:
"Okay, okay!"

……

……

It's Thursday in a blink of an eye.

The Asian Games has come to an end, and the closing ceremony will be tomorrow.

If nothing unexpected happens, the "little rich woman" will return to Beijing the day after tomorrow and start a series of "high-end" activities.

In Beijing, the people that the Asian Games champion had to meet were too high-end, and Xu Chen had no chance to meet them.

Thinking about it this way, I am really envious of the life achievements of the "little rich lady".

Xu Chen ate something in the cafeteria at noon and then strolled to the company.

Gong Ming, the vice president of Jiaduobao, will come over at noon, so we will just have a brief meeting.

……

As soon as he entered the office, Xu Chen felt that the atmosphere was a bit weird.

Everyone gathered around Sun Lingfeng's workstation, staring at the computer screen in silence, all looking very strange.

"what happened?"

Xu Chen spoke.

Only then did Nie Fei and others realize that Xu Chen had come in.

"Come and look at this." Nie Fei said.

Xu Chen didn't understand what was going on, so he walked to Sun Lingfeng's computer.

Gu Xinxin and Sun Amy quickly gave up their seats to the boss.

On the computer screen is the reservation background of the "Ranbing001" website.

Xu Chen's face was solemn: "Is it accurate?"

Sun Lingfeng adjusted his black-framed glasses:

"I checked the data flow and then manually flipped through Curry's data...

Basically, no problem.”

Xu Chen turned to look at Nie Fei and said with a smile:

“This is stressful!
Vice President Zhou's machine is about to start smoking!"

Nie Fei held an unlit cigarette in his hand and laughed out loud.

On the computer screen, the number of reservations for "Ranbing 001" has exceeded ...

Jiang Yuze said:

"We limited the production to 1000 pairs, and in just a few days, the number of reservations has exceeded ...

It’s a little bit scary.”

He paused and added:
“When I was at Amazon, I followed up on the pre-sale of a new Adidas product, and the number of reservations at the time was only about 100,000.

But it is a new product of Adidas after all, and there are plenty of promotional resources..."

Xu Chen smiled and said:
“That’s worth a drink!

I'll treat you to a barbecue tonight."

Hearing this, the whole group of people expressed their joy.

"thank you boss!"

"Congratulations to the boss too!"

……

Nie Fei: “We need to take a careful inventory of production capacity and inventory.

With so many reservations, I still have to talk to Zhou Junjun."

Xu Chen thought for a moment and said:

“You have to look carefully…

In terms of the general direction, we will continue to follow what we discussed last time.

Don't be blindly optimistic and make sure your inventory is healthy.

We don’t have the massive offline stores of Nike and Li Ning, so we can’t use distribution channels to digest the inventory.

And we can’t afford to cut prices too much…”

Nie Fei nodded:

“Okay, let me do the math with Zhou Junjun first.

Lifeng took over Anta's production and inventory a few years ago, so Zhou Junjun is familiar with some industry situations...

At the end of this month, I may need to go on a business trip to Lifeng to settle accounts with Zhou Junjun in person.

In addition, we may need to trouble Mr. Fang Jun to help."

Xu Chen: "No problem, Sister Fei can just talk to Teacher Fang Jun directly."

He thought for a while:

"It just so happens that she will be here in a few days. You can go there directly on your business trip from Shanghai."

Nie Fei: “That’s great!”

……

At one o'clock in the afternoon, the group arrived at the Dongchen Advertising office.

This is Gong Ming, Vice President of Jiaduobao Group.

Also coming was Chen Xinyi, who had previously contacted Xu Chen, and Gong Ming's secretary, Yuan Ming.

Nie Fei and Gong Ming already knew each other, so she politely brought him to the office and introduced Xu Chen to him.

Xu Chen walked out of the "General Manager's Office" and was still warm and polite.

Gong Ming looks to be in his forties or fifties, and from his appearance he is obviously from Guangdong Province.

As soon as he opened his mouth, he spoke with a strong Cantonese accent.

When he saw Xu Chen, he couldn't help but look surprised:
"I heard that Teacher Xu Chen is very young, but I didn't expect him to be so young..."

Xu Chen had experienced this kind of scene too many times and just smiled casually.

Nie Fei: "Let's go to the conference room and talk!"

Having said that, he brought a few people to the conference room.

"Teacher Xu Chen is young and successful, and people envy him..."

Gong Ming kept on making polite remarks. Although he was in his forties or fifties, he did not show any disrespect to Xu Chen, his junior, at least on the surface.

After chatting about some things, Xu Chen also asked about the sales of Kunlun Mountain mineral water.

Gong Ming was very happy and asked Chen Xinyi to synchronize some non-confidential sales data with Xu Chen.

Gong Ming showed a trace of emotion and said:
“I came here specially to meet Teacher Xu Chen in person and express my gratitude.

Kunlun Mountain Mineral Water, even the product name was given by Teacher Xu Chen...

Xie Bingran, the spokesperson recommended by Dongchen Advertising, has been of great help in channel development and market sales.

Teacher Xu Chen should have heard about the problems that Wang Laoshun encountered.

Now that Kunlun Mountain Mineral Water has been able to establish itself, it is of great significance to our group!"

(End of this chapter)