Rebirth: My dad is too obedient

Chapter 367: Confident Wall of China
During the afternoon class, Xu Chen received a meeting invitation from Jiang Yuze.

Tonight is an online meeting with London's "Pearl Cat".

The design case of "Ranbing 001" was discussed for the first time tonight.

In addition to his anticipation, Xu Chen couldn't help but feel a little worried.

After all, this is the first time I see "Pearl Cat" take out the real thing, and I'm afraid it's not reliable.

The preparation time for "Burning Ice 001" is quite tight, mainly because we want to take advantage of the popularity of the Asian Games.

If the design draft is unreliable, it may delay the suspense exposure originally scheduled for December 12.

……

Xu Chen looked at the list of meeting invitations again, and Jiang Yuze also copied it to Wu Feifei and Su Rong, two "key ladies".

This is naturally necessary, and getting the two young ladies involved in the project is also an important step in maintaining relationships and connections.

It’s a pity that Wu Feifei “doesn’t want money” and Su Rong “is not short of money”, otherwise Xu Chen really wants to pay them both “internship salary”.

Fortunately, by getting involved in the "Ranbing Sports" project and becoming friends with Nie Fei and others, it seems that the two girls can gain "emotional value", which can also be regarded as a kind of feedback.

……

After school in the evening, Xu Chen walked out of the classroom and saw Miss Su Rong waiting for him outside the corridor.

"I'm going to the cafeteria to get some food, and Sun Lingfeng will come over to get it with me later.

Why don’t you go to the company first?”

Su Rong smiled sweetly: "I'll just go with you!"

Xu Chen nodded and walked towards the cafeteria with Su Rong.

The two of them walking together naturally attracted the attention of their classmates.

But Xu Chen had already laid the groundwork for the boy, saying that his company had a project that happened to be in cooperation with Su Rong's family's company, so some meetings had to be held together and so on.

Naturally, it still attracted some ridicule, but there was no malice in it and it was all said in a joking tone.

As for Chen Wenyi, Xu Chen still said a few words specifically, deliberately stating that he and Su Rong had an open and honest relationship.

……

Su Rong said, "Tomorrow night is the opening ceremony of the Asian Games!"

Tomorrow, December 12st, is the official opening day of the Doha Asian Games.

Because of the participation of senior Bai Miao in the competition, the school has attracted a lot of attention.

There is also a special "Asian Games" section on the school's official BBS forum, as well as online activities to cheer for Bai Miao.

Inside the college, a live broadcast of the opening ceremony of the Asian Games has been arranged in the large lecture hall of the Xiaohuang Building tomorrow night.

However, due to the time difference, the opening ceremony will actually be in the early morning.

Xu Chen smiled and said:

"Sister Fei has also organized a live broadcast of the opening ceremony in the evening. If you are free, you can come to the company together."

Su Rong: "Brother Bing will show up, right?"

What she was talking about, of course, was the opening ceremony tomorrow evening.

Xu Chen: "During the athletes' entrance, Brother Bing will be in the delegation...

But it seems like there are too many people, and I don’t know if the live broadcast camera can capture them.”

Su Rong looked happy: "Then I want to go over and take a look!"

She looked a little embarrassed and said weakly:
"The girls in my dormitory are not very interested in this...

And it’s quite fun to be with Sister Fei, Amy and the others!”

Xu Chen smiled and said:

"You can go anywhere in the company, and you still have your workstation!"

Su Rong looked very happy: "Okay! Thank you, Mr. Xu!"

University campus life may seem “colorful”, but after a couple of months, it becomes boring.

Even the student union and clubs are still somewhat childish.

The things happening in Xu Chen's company were indeed new and interesting to the little girl.

And whether it's Sister Fei, Amy, Vice President Zhou, or Jiang Yuze...

All the people in the company are excellent and interesting. Moreover, they are all mature career elites and much more "charming" than the immature college students around them.

More importantly, the atmosphere in Xu Chen's company is relatively relaxed and active.

It has to do with the personality of the boss, "Mr. Xu", and also with every person hired.

It is easy to understand why Wu Feifei and Su Rong are willing to "get involved".

Su Rong looked very happy and said with a smile:

"I also like the feeling in your company where everyone discusses one thing together and then works together."

Xu Chen: "Isn't it the same in your father's company?"

Su Rong thought for a moment and said:
“They are so boring…

When I was a child, I went to my father's company to play and attended two meetings.

There are chemists, physicists and the like there. It’s terrible to have meetings with them. I can’t understand what they say at all…”

"..."

Xu Chen thought of something else: "I heard from Sister Fei that Vice President Zhou has signed a contract with your father's company.

Wanrong also signed the exclusive right of midsole material to Ranbing Sports...

Thank you for this matter!"

Su Rong smiled and said, "Just save a pair of shoes for me!"

Xu Chen: "How can they be a pair?
I’ll have as many pairs as you want in the future…”

……

At the entrance of the school cafeteria, I ran into Sun Lingfeng and Jiang Yuze who were waiting.

When they saw Xu Chen, they quickly called him "Mr. Xu" and also greeted Su Rong politely.

"Why are you two here?" Xu Chen said with a smile.

Jiang Yuze:
"Let me lend a hand..."

Xu Chen nodded:

"Now that there are more people in the company, we need to buy more!"

Jiang Yuze still looks like a workplace elite.

Sun Lingfeng was wearing a sweatshirt, jeans, and black-framed glasses, and was actually not much different from the college students around him.

In fact, the two still felt a little strange about "Mr. Xu's" identity as a college student.

After all, Xu Chen is indeed the "major shareholder" and "boss" of Ranbing Sports.

But after two business meetings with Xu Chen, the two were convinced of Xu Chen's business capabilities.

Not only is he very professional in his business, he is also very sophisticated in his interpersonal relationships, which is totally inconsistent with his actual age.

The key is that "Mr. Xu" has a very likable personality, without any association with the character of a "rich second generation" or a "dandy".

Especially for the somewhat arrogant "foreign elite" Jiang Yuze, he was originally quite afraid that this "Little Mr. Xu" would blindly direct the business.

But after getting to know her for a while, he discovered that "Mr. Xu" basically delegated power to Sister Fei, and did not express his opinions easily, let alone give blind orders.

His occasional discussions and suggestions were all very professional and reliable.

During these two days, Jiang Yuze learned another thing, which made him admire "Xu Chen" even more.

Most of the initial start-up capital for "Ranbing Sports" was actually provided by Xu Chen's "Dongchen Advertising".

And the projects that made money for "Dongchen Advertising" were basically won by Xu Chen alone.

Jiang Yuze really couldn't understand it, but was also "deeply shocked".

He also gradually began to understand. No wonder "Sister Fei", who was so capable, was willing to cooperate with "Mr. Xiao Xu" and work for him with peace of mind.

As a top student who graduated from Fudan University and has been working in a foreign-funded company in recent years, Jiang Yuze still has a high opinion of himself.

Among his peers, he has always been quite confident.

But he was still surprised when he met "Mr. Xiao Xu".

At least as for the two companies that Mr. Xu had started, Jiang Yuze thought that he had absolutely no ability to succeed.

And he is so much younger than me.

The key is that the family is already very good, and my father is also an entrepreneur...

It is true that “comparing yourself with others will only make you angry”.

……

……

Ten minutes later, in the office of Tonghai Creative Design Building.

We didn’t have dinner in the conference room, but in the lounge area outside, where tables and chairs were put together.

Wu Feifei had also arrived and happily sat with Su Rong.

It was the first time for Jiang Yuze and Sun Lingfeng to eat in the cafeteria of Tonghai University, and they couldn't help but marvel at the food.

Sun Lingfeng chewed a large piece of pork chop and couldn't help but say:
"Is this really the food from the university cafeteria? It's so delicious!"

Jiang Yuze, who graduated from the neighboring Fudan University, obviously knew something about it, so he explained the rumor about "Shi Zai Tong Hai".

……

……

In the evening, the online meeting with London was held on time.

Naturally, "Vice President Zhou" from Lifeng had also received the call. The proposal document had just been sent over and projected onto the big screen.

The person on the other end of the phone who made the proposal was the "chief designer" Leon Chu.

Since the proposal was for clients, he submitted the report directly in Chinese.

There is still a period of preparation and introduction at the beginning, which revolves around the keywords "national trend", "sports", and "Xie Bingran".

As a "proposal master", Xu Chen himself does not have much feeling about the introduction of these fancy strategies.

However, the proposal PPT of "Pearl Cat" is indeed very simple and stylish, worthy of being a "design studio".

After more than ten minutes of preparation, I finally started to look at the actual "design concept" draft.

"Based on the core concept of 'national trend + sports', we have three design directions..."

Zhu Yunang began to explain one by one.

And when the first set of manuscripts appeared before my eyes...

Xu Chen remained silent, but finally breathed a sigh of relief.

The direction is correct.

The tonality is enough...

Nie Fei, who was standing by, also exchanged glances with Xu Chen with a smile.

It was indeed the right decision when "Sister Fei" recommended this London design studio to me.

Sun Amy is a designer herself. When she saw the proposal submitted by "Pearl Cat", she was obviously "amazed" and couldn't help but nodded.

……

Zhu Yunang's team designed three conceptual directions for "Ranbing Sports" and "Ranbing 001".

The first direction is the "Ice and Fire Pattern".

The "celadon ice crackle" and "Dunhuang flame pattern" with Chinese characteristics were introduced.

The overall upper design is a "red and blue contrast" color scheme, which is very eye-catching and distinctive.

The "celadon ice crackle" and the "Dunhuang flame pattern" collide and overlap with each other, carrying with them a sense of dynamic and sharp potential energy.

And they designed a dynamic logo with the abbreviation of "IOF" for "Ice On Fire", which perfectly integrates into the collision of the two patterns...

The second direction is the "Great Wall of Ice and Fire".

The first is to use the "Great Wall" with Chinese characteristics as the main symbolic design element.

Then "ice and snow" and "beacon fires" were decorated inside and outside the "Great Wall".

Compared with the first picture, it is a little "plain", but upon closer inspection, the associations and connotations are richer...

The third direction, which is relatively traditional and conservative, is the "Ice On Fire" logo solution.

The overall design is a recognizable, simple and sharp "IOF" logo, which is then integrated into the upper shape.

This design concept is the same as that of current mainstream brands such as Nike, Adidas, Li Ning, etc.

……

During the report, Zhu Yunang spoke eloquently and was obviously very confident in his plan.

“The above are the three directions we proposed.

Are there any questions or feedback here? "

After the report was over, no one in the meeting room was in a hurry to speak.

Nie Fei turned around and glanced at Xu Chen. Seeing that he was smiling and saying nothing, he said into the phone:
"Thank you Leon, and thank you PearlCats colleagues!
The plan is amazing!

We need to have an internal discussion here.

Feedback will be given tonight, before you leave work this evening!"

……

……

After hanging up the phone, Nie Fei smiled and said:
"Let's discuss it. Speak freely."

Everyone in the conference room was obviously excited.

“The Great Wall plan is great!

During the last ‘Anti-Japanese War’ in Osaka, Brother Bing had this feeling of being at the ‘Wall of China’!

And there are elements like ice, snow, and beacon fire, it's perfect!"

“I like the first plan, mainly because it is so unique.

When this shoe came out, it was different from all the designs on the market and was very eye-catching.

The key is, it’s very trendy and cool! ”

"Yes! It's so cool and trendy!

But if you look closely, you can see the ceramic ice cracks and ancient fire patterns, which are traditional Chinese elements!"

……

……

Everyone was talking about it and was extremely excited.

When there were differences of opinion, the arguments became heated.

After discussing for about half an hour, there was still no clear conclusion.

But overall, the "Pattern of Ice and Fire" and "Great Wall of Ice and Fire" schemes are obviously more popular.

Nie Fei looked at Sun Amy and asked:
“Amy, you are also a designer…

What do you think? "

Sun Amy adjusted her round glasses and said:
“From a purely design perspective, I prefer the first option.

If you put all the shoes on the market together, the contrasting red and blue colors will be very unique.

Just like Su Rong said just now, it is also very cool and trendy.

Just as Mr. Zhou mentioned just now, the 'celadon ice crackle' and 'Dunhuang flame pattern' are also very convincing.

So, I think it fits the concept of 'national trend' very well."

Nie Fei smiled and turned to look at "Mr. Xu".

Xu Chen never expressed his opinion and was currently staring at his phone replying to messages.

He paused for a moment, then smiled and said:

"Brother Bing, I also chose the first one."

After the words were spoken, there was a pause for a few seconds in the conference room, and then applause and cheers broke out.

Naturally, it comes from the few people who support the first option.

Xu Chen just took photos of the three plans and sent them to Xie Bingran for review.

Xie Bingran just coldly replied with the number "1".

Sun Lingfeng adjusted his black-framed glasses:

“Do you want to do a round of research?”

Nie Fei: "It's too late."

Xu Chen nodded: "No need to do research.

If the sample size does not reach a certain level, it may not be of reference value.”

He paused, thought for a moment, and then spoke again:

“Comprehensively speaking, the first ‘Ice and Fire Pattern’ solution is indeed the best.

But I personally like the concept of the Great Wall.”

Sun Amy blinked her round eyes: "Actually... it's not impossible to merge."

Xu Chen looked at Sun Amy and couldn't help but smile.

Sun Amy spoke again:

“The upper part of the shoe remains unchanged, just follow the scheme of ‘ice and fire pattern’ and ‘red and blue contrast’.

Then the 'Great Wall' pattern can be designed on the side of the midsole of the shoe.

No additional coloring is required, only the texture pattern is needed, which will not affect the overall design.

More decorative..."

Xu Chen pondered for a moment and said:
“Why not give them some feedback and let them try it!

Although the design emphasizes subtraction and simplicity, there are some textures on the side of the midsole.

It is also possible to integrate elements of the Great Wall.”

He paused, then continued:

“Moreover, the soft elastic midsole of ‘Ranbing 001’ is itself a major product differentiation selling point.

The soles with the "Great Wall" elements can be considered as a marketing concept.

Similar to the concepts you just mentioned, such as 'Wall of China', 'full of confidence', and 'Great Wall confidence'!"

After the words fell, everyone thought about it seriously:
"This is good!"

"'Full of confidence' and 'Wall of China' are simply amazing!"

"It's really brilliant! It also includes the product's selling points!"

……

……

(End of this chapter)