Rebirth: My dad is too obedient

Chapter 368 Asian Games Opening Congratulations and Good Luck
meeting room.

The feedback on the "Ranbing 001" design plan has basically been discussed.

Jiang Yuze tapped on the computer and quickly compiled the consensus adjustment opinions, which needed to be fed back to the London "Pearl Cat" tonight.

The overall conceptual direction is "Ice and Fire Pattern" plus "Great Wall".

The upper is a contrasting color of "celadon ice crackle" and "Dunhuang flame pattern", integrated with the dynamic "IOF" logo.

The side of the sole incorporates the Great Wall pattern, highlighting the concept of "the Great Wall".

Zhou Junjun on the phone added a few more technical details.

It mainly involves materials and production, and the constraints on design elements.

In this way, the design direction of "Ranbing 001" was determined.

This is also an important milestone for "Ranbing Sports".

Sun Amy adjusted her round-frame glasses and added:
"The IOF logo made by Pearl Cat can be integrated into the current 'Ranbing Sports' logo. Let me handle this!"

Xu Chen nodded: "Yes! That's what I mean!"

Nie Fei was still staring at the big screen, the design draft of the "Ice and Fire Pattern":
“It really gets better and better the more I look at it!”

On the phone, Zhou Junjun smiled and said:
“And it’s very distinctive and very recognizable!

It is totally worthy of the title of "national trend movement"! "

……

……

December 12st is Friday, the opening day of the Doha Asian Games.

CCTV will broadcast the opening ceremony of the Asian Games live in the evening, but due to the time difference, it will be broadcast until midnight.

Xu Chen thought back and realized that in his previous life he had not paid much attention to this Asian Games and had never watched the opening ceremony.

After all, in his previous life, Xie Bingran had not yet made his debut.

At that time, Xu Chen actually didn't pay much attention to sports events.

……

During the morning break, the classmates around me were discussing the opening ceremony in the evening.

The college organized a live broadcast event in the "Little Yellow Building" tiered classroom, and some girls discussed going there together.

Qian Xin, the "Little Prince of Jiangsu and Zhejiang", had already found a "beer bar" and said that there would be live broadcast activities at night, so he invited a few boys.

Xu Chen naturally did not take the initiative to get involved, after all, there was an organization in his own company.

In the college’s large group, a lot of news and pre-events about the Asian Games were forwarded.

Xu Chen clicked on them and took a look. There were two or three articles published by local media in Shanghai, some of which covered local athletes in Shanghai.

Among them are naturally the "Shanghai Twins" Bai Miao and Dong Jiajia.

Like Xie Bingran, both of them qualified for the women's 100-meter hurdles group competition.

But it is obvious that Senior Bai Miao is more favored.

After the "National Games" in August this year, Bai Miao, like Xie Bingran, was called up to the national team, and her performance has also been steadily improving.

However, Dong Jiajia never made any major breakthrough and only recently officially joined the "National First Team" and became teammates with Bai Miao and Xie Bingran.

These two reports from Shanghai local media also mentioned Xie Bingran, who was studying at "Huahai Normal University" in Shanghai.

However, since Xie Bingran still belongs to the "Wenzhou Provincial Team" in the domestic team, the reports by the Shanghai media are still somewhat "awkward".

Xu Chen also specifically searched the media in Wen Province and Tiancheng, and found that they all had made detailed reports on Xie Bingran.

They listed Xie Bingran's achievements since her debut and promoted her as a "genius girl".

Since Xie Bingran won the gold medal in the National Games, she is naturally regarded as the "top seed" in the country.

……

In an Asian Games press release issued by the Publicity Department of the General Administration of Sports, which was somewhat official in nature, two athletes were specifically mentioned in the women's 100-meter hurdles event.

In addition to Xie Bingran, there is the national team’s “senior sister” Chen Lan.

Before Xie Bingran emerged as a dark horse, the top two in the country were Feng Youping and Chen Lan.

Feng Youping won the gold medal in the last Asian Games, and Chen Lan won the bronze medal in the last Asian Games.

Feng Youping has passed her prime and retired, while Chen Lan just turned 24 this year and is at the peak of her competitive form.

It can be said that if Xie Bingran had not risen, Chen Lan would be the current leader in the domestic women's 100-meter hurdles.

The "National Games" in August was also originally a "handover ceremony" between veteran Feng Youping and rising star Chen Lan.

No one expected that a seventeen-year-old Xie Bingran would suddenly appear out of nowhere.

Not only did he win the gold medal, he also broke the "National Games" record that had been dormant for thirteen years.

Chen Lan was suppressed by Xie Bingran and finished second.

……

In this report, the "Asian Games" is also seen as a "duel" between Chen Lan and Xie Bingran.

During the National Games, Xie Bingran emerged as a dark horse with overwhelming performance.

But in the next two or three months, Chen Lan, a senior sister from the "Beijing Team", also made great progress in her track performance.

In the "National Indoor Track and Field Championships" held in October, Chen Lan broke her PB (personal best), ran 10 seconds, and successfully won the championship.

This result has already tied Xie Bingran's record-breaking performance at the National Games...

This is almost the same as her result of 9 seconds in the Osaka "Tokyo Open" in September.

Judging from their current PBs, they are indeed at the same competitive level and have both reached the top in Asia.

It seems that the competition between the two for the "top spot" in this Asian Games is still somewhat competitive.

In fact, purely from Chen Lan's perspective, Xie Bingran's sudden appearance was really unexpected.

If it weren't for Xie Bingran, Chen Lan would undoubtedly be the number one in the country and the top fighter in Asia.

Veteran Feng Youping's performance in his peak period was only around 12 seconds, and he was already crushed by Chen Lan...

And Xie Bingran is only eighteen years old, so there may be room for him to develop in the future.

I wonder if Senior Sister Chen Lan would also feel the same way as “If we have Yu, why do we have Liang?”

……

……

Xu Chen was flipping through the news. Huang Hao, who was sitting in the front row, suddenly turned his head and looked at Qian Xin and Xu Chen and said:

“Have you two booked your trip?

Whether or not to go..."

Qian Xin: "I've already booked it! The flight and hotel are the same as yours!"

He looked at Xu Chen again:

"Where's Boss Xu?"

Xu Chen: "Which flight and hotel are you taking?"

Qian Xin took out his phone: "I'll transfer it to you!"

Xu Chen took a look and said with a smile:
"We're on the same flight, so we can still travel together!"

Qian Xin: “Great!
I'll drive to the airport, and you two can just take my car!"

Huang Hao: "Great! Then I don't have to squeeze into the school bus!"

Xu Chen felt a little embarrassed, but just smiled and said nothing.

After all, "Mr. Xu" also has to drive there himself.

……

In the afternoon, the "Academic Director" of the College Student Union contacted Xu Chen again.

The main purpose was to confirm with him the itinerary for the "China Advertising Festival" at the end of December so as to arrange train and hotel reservations in advance.

Xu Chen thought about it and replied:
[I will take care of my own travel here!

Senior, please just send me the itinerary for those two days.

We will meet in Kuncheng then...】

【are you sure?
If you book your own train tickets and hotel, the college will not reimburse you...

Then you will have to bear all the expenses yourself. 】

[Sure, I'll take care of it myself! ]

……

The reason why "Mr. Xu" booked his own travel tickets was naturally because he took the comfort of the trip into consideration.

The itinerary arranged by the college for students naturally takes the overall cost into consideration.

The only way to get around is by train, the hotel conditions are probably very poor, and I have to live with a senior I don’t know.

Now that I'm "Mr. Xu" now, I still have to have some travel standards and try to make myself more comfortable.

...The class meeting on Friday ended hastily and we started rehearsing the program again.

Today is a rehearsal for the whole class, and it’s a big deal.

Xu Chen and his roommate Hong Xiaoqiang, one played "a tree" and the other played "a city wall"...

I also practiced "positioning" and dynamic coordination seriously.

Huo Dashan, the deputy squad leader in charge of props and costumes, moved the rented costumes over today.

So several main actors put on their costumes excitedly.

And when "Xiao Qiao" and "Zhou Yu" appeared on the stage, everyone was still quite amazed and exclaimed in amazement.

Su Rong's appearance as "Xiao Qiao" does indeed carry a sense of gentleness and pity. No wonder Su Rong is regarded as the "class beauty" by many people.

The class monitor Min Siyi's cross-dressing role as "Zhou Yu" actually attracted screams from a group of girls.

He does have the temperament of a handsome and elegant gentleman...

After a round of playful rehearsals, this originally seemingly "sloppy" program actually became quite realistic.

Even Xu Chen found it very interesting.

The "main creators" Su Rong and Min Siyi have indeed proved their abilities.

……

The rehearsal lasted until almost six o'clock and it was already dark.

The group of students were also hungry, so they dispersed with laughter.

This "project" has obviously made great progress, and Su Rong, as the person in charge, also breathed a sigh of relief.

……

……

Ten minutes later, in the office.

In the conference room, the table was piled with various foods and drinks.

Taco, pizza, and fried chicken.

Popcorn, potato chips, fruit...

"Why did you come?"

Wu Feifei saw Xu Chen and Su Rong come in and said with a smile.

Before Xu Chen could speak, Su Rong looked apologetic:
"We were just rehearsing the show and were delayed for a while..."

Wu Feifei smiled and took her to the table:
"Eat quickly, it's getting cold!"

Xu Chen also felt hungry, so he picked up a taco and started eating it.

……

……

After dinner, Xu Chen and Nie Fei were called over by Sun Amy.

"I have three design directions for the suspense station of 'Ranbing Sports'. Please choose one from Sister Fei and Mr. Xu!"

As she spoke, Sun Amy opened a design document.

This "suspense station" was launched to coincide with the popularity of the Asian Games.

Xie Bingran's match will be on December 12th, and this suspense station is also scheduled to be launched simultaneously on the 10th.

This will also be the first exposure of "Ranbing Sports" and "Ranbing 001" to the public.

They wanted to take advantage of Xie Bingran's Asian Games topic to officially announce that there is an independent brand of Xie Bingran, and that they will launch a pair of sports shoes...

"Ranbing Sports" has not yet specially filmed the endorsement materials of Xie Bingran, so it first used the previous materials of "Morning Wind Ice Power".

At that time, Xie Bingran was wearing a very plain sportswear, and the image was all cutout using green screen, so it was very easy to do the design processing.

The design draft of "Ranbing 001" has not yet been finalized, but to maintain this suspense, only a "silhouette" of a pair of shoes will be put up and it will not be fully displayed.

Sun Amy came up with three directions, mainly with differences in picture composition and color tone.

Xu Chen and Nie Fei had a general discussion and quickly picked out one of the options.

"This direction is very good. The overall background of the picture is darker, which makes it more suspenseful..."

“It’s also better to use the ‘close-up’ material of Brother Bing.

Close-ups of faces and looking directly into the camera are more eye-catching…

Also, can you add some dynamic special effects to the hair, but I don’t force it.”

“The shoe silhouette can be placed like this. Let’s see if we can add a floating animation to make it feel more three-dimensional!”

……

The current matching screen copy is also very simple:
"Born invincible, divine ice from heaven - Burning Ice 001"

【National trend sports, Burning Ice Sports】

At the very bottom, there is a [Book an Appointment] button link.

Sun Lingfeng came over at some point and started to explain:

“This ‘booking’ function will link to the official online store, where users can choose to leave their phone number or email address…

Product launch information can be pushed to users later.

In addition, I want to set up a function where ‘pre-booked users can purchase in advance’, but I am still confirming with the website construction company whether this can be achieved…”

Sun Lingfeng also synchronized the preparations for the online store.

At present, the store construction on Taobao is already in progress and will be available online on December 12th.

But it also involves the product production situation on Zhou Junjun's side, so we need to wait for follow-up promotion.

As for warehousing, logistics, and customer service, Sun Lingfeng has already contacted a local Shanghai service provider, "Baozun Network".

They will send "outsourced employees" to "Ranbing Sports" to assist Sun Lingfeng in the operation of the online store...

Xu Chen listened to Sun Lingfeng's report roughly, which was a proper operational path, so he just smiled and nodded.

Nie Fei paid more attention to the details and made some specific and detailed requests to Sun Lingfeng.

……

……

night.

There was laughter in the meeting room.

While still waiting for the live broadcast of the "opening ceremony" to begin, the young people ate snacks, chatted, and played the "murder game".

Xu Chen and Nie Fei stayed in the "General Manager's Office" next door, each holding a glass of red wine.

Nie Fei smoked a thin cigarette and said:
"It seems that we haven't discussed the sales target of 'Ranbing 001' yet."

Xu Chen was very frank:

“I don’t really have much idea.”

Nie Fei smiled and said, "It's great to have a boss like you. There's no clear KPI."

Xu Chen: "I mainly believe in Sister Fei."

Nie Fei picked up the red wine glass and clinked it with Xu Chen.

She took a sip and continued:
“I calculated the production capacity with Zhou Junjun, and also worked out the production model with Fang Jun.

In addition, the sales of several popular products such as Nike, Li Ning, and Anta were also referenced...

The goal is to achieve monthly sales of 001 pairs of Burning Ice within ten months.”

Xu Chen took a sip of wine and calculated the significance of monthly sales of 100,000 pairs.

Nie Fei: "The current preliminary pricing range is about 260 to 290.

After deducting all costs, including production, channel distribution, marketing investment, human resources investment, etc., the profit margin is controlled at around 20%...

According to the monthly sales target of 10 pairs, the monthly sales volume is about million, and the monthly profit is about million..."

Xu Chen: "More than 300 million in sales per year, 60 million in profits..."

Nie Fei nodded:

“This is the goal of the ‘Ranbing 001’ product.

The actual achievement depends on how the team performs. But overall, I am confident...

If we expand our product lines in the future, there will be more than these..."

Xu Chen smiled, raised his glass and clinked it with Nie Fei's, and said in not very standard Cantonese:

"May you be happy and prosperous!"

……

……

(End of this chapter)