Rebirth: My dad is too obedient

Chapter 366 Invitation to the China Advertising Festival

Thursday morning, “Introduction to Communication” class.

During the break, Xu Chen received a QQ friend request.

He is the "Academic Director" of the College Student Union, a junior student majoring in Advertising.

[Hello, Xu Chen, I received the arrangement notice from the "China International Advertising Competition" and the college...

On December 12th and 28th, Dean Lin Ruyang will lead a team to Kuncheng to participate in a series of activities of the "China Advertising Festival".

You are the winner of the national first prize of the "Daguansai" and are already included in this itinerary.

Now I will communicate with you in advance and confirm the itinerary at the end of December...】

The senior sent a message and attached the original text of two notices.

In this "Daguang Competition", all the award-winning students of the college will be led by Dean Lin Ruyang himself to Kuncheng to participate in the event.

This is naturally a kind of reward from the college to the award-winning students.

The award ceremony of the "Grand Advertising Competition" is just one part of the "China Advertising Festival" in Kuncheng at the end of next month.

There are also a series of selections, lectures, exchange activities, etc. It is considered a grand event in the domestic advertising industry.

For the award-winning students of the “Daguansai” competition, it is naturally a rare opportunity to learn and broaden their horizons by following Dean Lin Ruyang.

Xu Chen calculated the time and realized that he would be back from watching the Asian Games by the end of next month, so it would be worthwhile for him to participate in the "China Advertising Festival".

After all, it is a grand event in the industry. Maybe you will have the opportunity to build some connections and resources that can feed back to your own business.

The award ceremony and exhibition activities of the "Grand Advertising Competition" will be scheduled on the 28th of next month.

And on the next day, the 29th, there was also the "Great Wall Advertising Award" ceremony.

Xu Chen thought about it and realized that the “fear of getting angry” advertising case was originally submitted by Nie Fei and Chen Xinyi. He didn’t know if there was any movement on it now.

Nie Fei has already left Jiaduobao and may not know the follow-up of this matter.

I might have to ask Miss Chen Xinyi of Jiaduobao about this later.

Xu Chen naturally didn't care about the tens of thousands of yuan in prize money from the "Great Wall Award"...

However, winning a major award in the industry will still help the reputation and influence of "Dongchen Advertising".

After all, the "Great Wall Advertising Award" is considered to be the largest and most influential advertising award in the country.

Xu Chen flipped through the message from the "Dean of the Academic Department" and replied:

[Hello, Senior, my schedule is fine...

Just follow the academy's arrangements when the time comes! 】

[Okay, please send me your ID information. The college will make travel reservations for you later.]

……

……

Xu Chen was browsing the schedule of the "China Advertising Festival" when Wu Feifei sent him a few messages.

Xu Chen clicked on it and took a look. All of them were news related to the first sale of "Morning Breeze Ice Power", and most of them came from Tiancheng local media.

In fact, most of them had already been sent to Xu Chen by Guo Liang for "review".

These local media resources in Tiancheng are naturally assisted by Director Feng Siliang of the Municipal Propaganda Department.

"The local star enterprise Morning Breeze Technology has launched its first electric vehicle, the 'Morning Breeze Ice Power', which is first sold in Tiancheng..."

"Morning Wind Technology is a restructured enterprise of the former state-owned Guangming Machinery Factory, and is also a key enterprise supported by the development of Tiancheng's science and technology industry..."

"Tiancheng athlete and national women's 100-meter hurdles champion Xie Bingran serves as the spokesperson for 'Morning Breeze Ice Power'..."

"Morning Wind Technology Chairman Xu Zhiquan: 'Morning Wind Ice Power' first sale was a big success...

We will continue to expand production capacity to meet the travel needs of the people of Tiancheng..."

……

Wu Feifei sent another special message:

[Congratulations to Mr. Xu!]
My dad said that he would arrange a symposium and report on Morningwind Technology in the city!
Later, leaders from the province will visit your park for inspection...】

Xu Chen replied:
[Thank you, Miss Wu!]
I've already told my dad and left one for you.

When we get back, I'll give it to you to ride for fun! 】

Wu Feifei: [Okay! I don’t think I’ve ever visited your park in detail! ]

Xu Chen: [I'll take you there during the winter vacation and specially arrange to entertain Miss Wu! ]

Wu Feifei: [No need for your treat, I'm going to play with Sister Fang Jun! ]

Xu Chen: [Two different things.

You guys play your games, and I'll entertain mine! 】

……

In the past two days, Xu Chen has actually been paying close attention to the first sales in Tiancheng.

The first batch of "Morning Breeze Ice Power" is scheduled to be shipped in quantities of 10,000 vehicles.

The first sales were launched in Tiancheng and the provincial capital.

Of course, these 10,000 vehicles also come off the production line one after another and cannot be completed in one go.

Tiancheng opened a directly-operated store, while the provincial capital cooperated with a local electric vehicle dealership for the first sale.

In addition, Guo Liang also arranged a sales team to go to surrounding counties and cities to arrange some test drives and sales activities.

Just like what Director Yang Congxin said in a previous conference call:
“If you put all the electric cars together, consumers will basically be attracted by the ‘Morning Breeze Power’.

If they had asked about the price, they would have placed the order right away!"

The success of the first sale was expected.

Next, the production capacity will be expanded and the distribution channels will be laid out.

There will definitely be new challenges and difficulties coming.

Just like what Nie Fei mentioned two days ago...

Next, Morning Breeze Ice Power will face many challenges in expanding to other cities and provinces, and eventually to the entire North.

Morningwind Technology wants to open up a market niche, and its competitors may also take targeted competitive actions.

But overall, Mr. Xu and Mr. Xu and his son are still confident.

As for the level of advertising materials, the set of graphic materials currently made for Xie Bingran is sufficient.

Under the current circumstances, Morningwind Technology is still in the stage of expanding its production capacity and distribution system and does not have any large-budget advertising plans.

Of course, the company’s current financial situation is not enough to support large-scale advertising, especially TV advertising.

All of these can be considered after "Morning Breeze Power" has at least gained a foothold in Wenzhou Province and starts to truly expand into the entire northern market.

Since its establishment, Chenfeng Technology has been in a stage of "heavy investment". Apart from the capital injection from "Chenxin Seedlings", it is basically maintained by debt.

Now that it has been launched on the market for the first time, it has finally brought in revenue.

The advantage of making consumer products is that you make a profit from every sale.

Of course, as sales scale expands, there is still a demand to expand production investment. Most of the money earned still needs to be invested in production first...

Professor Fang Jun has also calculated the overall revenue model, and the goal is to achieve revenue balance within three years.

Among the several companies owned by the Xu family, Dongchen Advertising is the one that makes the most money in the short term.

Taking on a project only costs one or two million, and there is no heavy cost investment, so the profit margin is extremely high.

However, due to the business model of an advertising company, its revenue ceiling will not be particularly high.

"Chenxin Seedlings" currently has a good revenue scale and efficiency, but it is still too dependent on relationships and external projects.

It is a good "cash cow" business at the moment, but whether it can maintain the current revenue in a few years is affected by too many external factors...

The truly long-lasting and stable "big business" will only be "Ranbing Sports" and "Morning Wind Technology".

There is still huge room for imagination in the upper limits of these two companies.

……

……

noon.

Xu Chen and his roommate ate something in the cafeteria, then said goodbye and walked towards the company.

When he was almost at the South Gate, he heard someone calling him. He turned around and saw that it was the "academic master" Jiao Tianbo.

Jiao Tianbo caught up and said in a muffled voice:
"I just need to check the progress of Yichun's project with Gu Xinxin."

He paused and added:
"I have an appointment with Teacher Gu Xinxin... today at noon."

Xu Chen nodded: "Thank you for your hard work, Tianbo!"

The Yichun project has entered the execution preparation stage, and it is basically Gu Xinxin who is following up on it, so Xu Chen is not worrying about it.

The original plan was to launch the "Spring Calling" promotion before the Spring Festival, and it is currently in the preparation stage, so there is no rush.

However, this kind of official project still involves relatively complex internal coordination and communication, which is probably quite troublesome.

It would be better with Jiao Tianbo around, after all, he already knew Director Lou Ting.

……

When they arrived at the office, the team was busy.

Seeing Xu Chen coming in, they all hurriedly greeted him politely:

"Boss!" "Mr. Xu!"

……

Jiao Tianbo followed in and found that there were suddenly a few more people in the office.

Xu Chen smiled and explained:

"Several new colleagues have joined during this period."

Jiao Tianbo was stunned and still a little surprised.

When they came before, there were only Gu Xinxin and Sun Amy.

All of a sudden, three more employees came in...

Nie Fei came out with a cup of coffee and a smile.

Xu Chen still introduced the "nerd brother" seriously.

Jiao Tianbo looked serious, but seeing Nie Fei's powerful aura of a "female elite in the workplace", he couldn't help but feel a little timid.

Nie Fei was still warm and polite, and chatted with Jiao Tianbo with a smile...

Gu Xinxin had already seen Jiao Tianbo and stood up to call him over.

……

General Manager’s Office.

Nie Fei held a cup of coffee and sat opposite Xu Chen:

“Next month, two companies on the 7th floor will give up their lease.

We can rent them together and connect them together, it will be about 300 square meters.”

Xu Chen: “Great!

Rent it quickly, it’s inconvenient to hold a meeting here with so many of us!”

Nie Fei: "Xinxin has already been in communication. They will move out at the beginning of next month. We just need to do some simple cleaning and renovation."

Sister Fei turned around and looked around:

"I asked Fang Jun, and he said that this office has a one-year contract, so why not refund it for now?"

Xu Chen thought for a moment:
“Leave it to me first!
The starting points of Dongchen Advertising and Ranbing Sports are still left as memories.

Also, when I’m afraid of noise, I can come and stay for a while! ”

Nie Fei: "See if there's anything missing from the decoration. I can help you with it this time."

Xu Chen thought about it seriously:
“The booths outside are no longer used, as they have all been moved to the new company.

Then just leave some space outside for me, and I will do it myself later.”

Nie Fei: “Okay!”

Xu Chen thought for a moment and then spoke again:

"In the new office downstairs, remember to reserve a window seat for Fang Jun.

Then you can refer to the overall decoration style here, or just ask Sister Fang Jun for her opinion. "

The decoration here was naturally arranged by Fang Jun, and she also invested a lot of time and energy into it.

……

However, Nie Fei was aware of the importance of Teacher Fang Jun in the company.

She was not clear about Fang Jun’s specific background, but Nie Fei could clearly sense that the father and son, Xu Zhiquan and Xu Chen, were particularly "caring" for Teacher Fang Jun.

Nie Fei thought for a moment:
"Why don't I just leave her an office?"

Xu Chen smiled and said, "That's not necessary, just leave her a good workstation.

Anyway, I'm not giving up the lease here, and I'll still keep the wine that Sister Fang Jun hid here for her.

Then you can ask her about the decoration first.

If she is interested and wants to participate, let her do it."

Nie Fei nodded: "I understand!"

Sister Fei remembered something again and said with a smile:

"Yesterday Xinyi told me that she received an invitation from the 'Great Wall Advertising Awards'.

Actually, it is an invitation to Dongchen Advertising...

It’s just that it was Chen Xinyi who helped me register, so the invitation letter was sent to her email.”

Xu Chen couldn't help but smile.

I was still thinking about this matter this morning, and sure enough, there was news.

Nie Fei:

"I'll pass the invitation to you shortly.

Invitation letters are sent to all institutions shortlisted for the award.

But the announcement and presentation of the awards will have to wait until the 'Advertising Festival' at the end of next month.

This invitation is an invitation to attend the award ceremony."

Xu Chen: “I was going to go there anyway.

There is a 'College Student Advertising Contest' that I want to participate in, so I can also receive the 'Great Wall Award'."

He thought for a while and then said:

"If Sister Fei is free, come with me!"

Nie Fei: "Why would I go there to calculate? I am not a member of Jiaduobao anymore."

Xu Chen: "But 'Wang Laoshun' was made by Sister Fei!

The launch of the "fear of getting angry" advertisement is only one part of the reason for the success of this product. The overall control is still in the hands of Sister Fei.

The market success of Wang Laoshun, including honors like the Great Wall Award, is definitely due to Sister Fei’s contribution.”

Nie Fei showed a trace of emotion and said seriously:
"Thank you, Mr. Xu!"

Xu Chen smiled:
"Do not worry!

'Ranbing Sports' will become Fei Jie's new glory! "

……

……

When Xu Chen was about to leave, he found that the "academic master" Jiao Tianbo had already left.

It turns out that he has a very low EQ. He didn't even come over to say hello.

Xu Chen still asked Gu Xinxin about Yichun's project.

"Everything is progressing steadily. I have already drawn up a project progress chart and am coordinating with the Yichun City Tourism Bureau and the media!"

"Thank you, Teacher Xinxin."

Xu Chen was about to leave when Sun Amy called him back.

"Boss, take a look at this!"

Xu Chen glanced at Sun Amy's computer screen, but his expression suddenly became serious. He pulled a chair and sat in front of the computer.

For the Jeep advertisement, the director team has already given A Copy, which is the first rough cut version.

After all, it was an advertisement film involving Xie Bingran, so Xu Chen not only took it seriously, but also had some expectations for it.

A Copy mainly looks at the order of shot editing and the structure of the film.

There is no official dubbing or music yet, just a track imitating the tonality is laid as background music.

The picture has not been color graded yet.

Xu Chen put on his headphones, clicked on the video and watched it carefully.

There are several versions of the commercial: one minute, 30 seconds, and 15 seconds.

What Xu Chen was watching was naturally the one-minute full version.

The shots of spokespersons Wang Shi and Xie Bingran were interspersed and edited together according to the shot organization logic in Xu Chen’s original advertising plan.

Xu Chen also watched intently.

……

One minute later, the commercial ended.

Xu Chen took off his headphones and leaned back in his chair, thinking.

Before I knew it, other people in the office had already gathered around.

"Brother Bing, it's so beautiful!"

"This movie has such a high tone..."

"Desert off-roading really suits Brother Bing's temperament and image."

"That Wrangler makes Brother Bing look even better!"

……

……

(End of this chapter)