Rebirth: My dad is too obedient

Chapter 365 Suspense Plan
noon.

Xu Chen was driving and Nie Fei was sitting in the back seat, on their way back to the company.

I had just finished dinner with Director Li Yue of the General Administration of Sports. He had to meet a few clients in Shanghai, so I said goodbye and left.

"If Xie Bingran can really win a luxury brand, the brand image of Ranbing Sports will also be improved..."

Nie Fei spoke up.

Xu Chen nodded: "So this is a big surprise."

Nie Fei: "However, commercial endorsements for luxury brands require a long period of investigation and consideration...

Because they care most about their brand image.”

……

There are top luxury brands that want to discuss cooperation with Xie Bingran, which is naturally very beneficial for both Xie Bingran himself and "Ranbing Sports".

The one who was communicating with Director Li Yue was "Louis Vuitton".

According to Li Yue, what Louis Vuitton is currently focusing on is Xie Bingran's image and temperament...

This is extremely consistent with the style of a certain design line of Louis Vuitton next year.

Of course, brands currently also consider the issue of the spokesperson’s “popularity”.

In the past, Louis Vuitton’s spokespeople were all truly international superstars.

The domestic spokesperson is definitely a top-tier celebrity.

So they are also evaluating the possibilities of Xie Bingran in the future.

The main thing is to see what level of popularity, reputation and appeal Xie Bingran can reach.

This Asian Games is naturally an important stop for Louis Vuitton's judging.

Xie Bingran's track performance, as well as the attention and discussion brought by the Asian Games, will become reference criteria for brands to judge.

The reason why Director Li Yue contacted Xu Chen in advance was because of the issue of "designated advertising service provider".

According to Li Yue, luxury brands like Louis Vuitton don't even use advertising companies in many cases.

They have a truly top-notch content production team internally, and they are the best video artists in the world.

In fact, Louis Vuitton looks down on even the top international 4A advertising companies.

So in this case, the possibility that Louis Vuitton is willing to cooperate with "Dongchen Advertising" is almost zero.

Xu Chen naturally understood this truth.

If he had to make a choice, Xu Chen would definitely be willing to sacrifice Dongchen Advertising's order to secure Xie Bingran's endorsement.

Of course, neither Xu Chen nor Li Yue has made any final decision, and Louis Vuitton has not yet officially discussed the cooperation.

Li Yue made a special trip to talk to Xu Chen, but it was just to chat a little.

You can continue to push forward and there is no rush.

……

In addition to Louis Vuitton, Director Li Yue also revealed that there are several other brands in early stage communication.

These brands approached Li Yue to communicate with "Xie Bingran".

Director Li Yue couldn't hide his emotion at noon:

“There are so many athletes in the national track and field team, and everyone who comes to talk is asking about Xie Bingran.

I have been in charge of business cooperation for some years, and because of Xie Bingran, my workload has suddenly increased several times..."

This world values strength as well as looks.

There is no doubt about Xie Bingran's strength on the track, but the fact that she can attract the favor of so many brands is naturally inseparable from her face and temperament.

……

……

The white Cayenne stopped downstairs of the company and two people got out of the car.

Nie Fei said:

"Jiang Yuze and Sun Lingfeng have already completed their employment this morning. Do you want to go up and say hello?"

Xu Chen glanced at the time:
“I have to go back to class…

I'll come over at four or five when I'm done.

Let's have a dinner party tonight. We have a few things to celebrate...

Today is Monday, Wu Feifei should also come over."

Nie Fei smiled and said, "Okay, I'll arrange a place for you.

There is also the preparation progress of 'Burning Ice 001', which we need to discuss together this afternoon."

……

……

Today is Monday. After class in the afternoon, we rehearse the class program as usual.

As the weather turned colder, the rehearsal was moved to the large conference room in the Small Yellow Building on the South Campus.

Xu Chen once again served as the supplier of milk tea and snacks, which again attracted waves of gratitude to "Boss Xu".

He held a cup of hot milk tea and sat in the corner, browsing his phone.

……

The rehearsal ended smoothly.

While Xu Chen was helping to collect the things, he said to Su Rong:

"We have a company dinner tonight. If you are free, you can come over!"

Su Rong was surprised: "Really?"

Xu Chen: “Of course.

There are new colleagues joining the company, Wu Feifei will also come..."

As for this "Miss Su", Xu Chen decided to let her have a stronger sense of "participation", especially in the affairs of "Ranbing Sports".

Currently, the supply of midsole materials completely relies on Su Rong's "connections", which need to be maintained well.

……

……

Ten minutes later, Xu Chen brought Su Rong to the office.

As soon as I walked in, I heard laughter.

It turned out that Wu Feifei had arrived a long time ago and was getting to know Jiang Yuze and Sun Lingfeng who had just joined the company.

As soon as she saw Xu Chen and Su Rong coming in, Wu Feifei walked over quickly and put her arm around Su Rong.

Jiang Yuze and Sun Lingfeng saw Xu Chen and quickly stood up:

"Hello, Mr. Xu!"

Xu Chen walked over with a smile:

“Welcome to join…

You don’t have to call me Mr. Xu, just call me Xu Chen.”

Nie Fei smiled and said, "You can call him Little Boss Xu, after all, there is another Boss Xu."

Jiang Yuze is relatively cheerful and outgoing, and has changed his name to:

"Hello, Mr. Xu!"

He still looks like a capable and elite person, with his slicked-back hair done meticulously.

Sun Lingfeng also shouted along, wearing a sweatshirt and jeans, looking a little stiff.

Jiang Yuze and Sun Lingfeng finally figured out the identity of "Mr. Xu".

During the whole day, I had heard Gu Xinxin and Sun Amy talk a lot about "Mr. Xu".

Both Jiang Yuze and Sun Lingfeng were extremely surprised and even found it a little unbelievable.

Especially Jiang Yuze, as a foreign-funded elite who graduated from Fudan University, he has always been very self-righteous...

Even when I came for an interview last time, I was a little disdainful of this young interviewer.

But after hearing some rumors about "Mr. Xu", I was really surprised.

It turns out that he is the real major shareholder of "Ranbing Sports" and is indeed Sister Fei's boss.

He also has an advertising company that actually serves brand clients in the automotive, real estate, and fast-moving consumer goods sectors...

The most important thing is that whether it is Sister Fei, Gu Xinxin or Sun Amy, they are all extremely convinced of this "Little Mr. Xu" and really regard him as the boss!

……

Wu Feifei pulled Su Rong over and introduced Jiang Yuze and Sun Lingfeng to her.

Before the three of them could finish their greetings, Wu Feifei dragged Su Rong to the back and pointed at two empty workstations:

“This is our workstation!
Look, the nameplate is already there!"

Xu Chen followed and said to Su Rong with a smile:

"If you want to study or surf the Internet in the future, you can also come to the company!

Besides, we are also looking for a bigger office, so we can just make do here for now!"

Su Rong looked embarrassed:
"Thank you... Mr. Xu."

……

……

meeting room.

In addition to Xu Chen, Nie Fei, Jiang Yuze, and Sun Lingfeng, Zhou Junjun was also called.

In addition, Wu Feifei and Su Rong were also "auditing and learning".

Nie Fei is the general manager of "Ranbing Sports". Xu Chen gave the "main seat" to Sister Fei and sat aside with the two little girls.

The project management work related to "Ranbing Sports" was previously handled by Gu Xinxin, but today it has all been handed over to Jiang Yuze.

For the subsequent work related to "Ranbing Sports", Jiang Yuze was mainly responsible for project management internally.

As for Sun Lingfeng, one of his core tasks is to operate the online store of "Ranbing Sports".

Jiang Yuze presided over the meeting and first synchronized the progress feedback of the "Pearl Cat" in London.

At present, the cooperation with "Pearl Cat" has been officially confirmed. The contract is still in the signing process, but the design work has started simultaneously.

The other party will submit the first version of the design draft for communication on November 11th at the end of the month.

After that, based on the design and technical feedback, a second design draft communication will be given within a week.

According to the current verbal cooperation agreement, the other party will provide three rounds of design adjustments.

On the phone, Zhou Junjun said:
"I have already arranged everything at the factory. I just delivered a batch of orders, so the workers and production lines are free.

The supply of core materials has also been arranged in advance...

As long as the design is finalized, I can start working on it right away!

Of course, we still have to ‘make a sample’ first and do some technical verification…”

Sun Lingfeng adjusted his black-framed glasses and asked:
“I have never worked in the manufacturing industry, please advise…

How long is our production cycle?

Zhou Junjun: “The production chain of footwear is very mature.

Once the design is finalized and the materials are ready, I will definitely be able to supply you within a week!"

Sun Lingfeng nodded: "Okay, I understand."

He turned to look at Nie Fei:
“Then our online channels are indeed quite anxious.

There are also supporting warehousing, logistics, customer service, etc.”

Nie Fei nodded: "If you need resources or assistance, just ask."

Sun Lingfeng: “I will get the online store ready as soon as possible.

However, the supporting warehousing, logistics, customer service, etc. still need to be based on the order volume.

In the early stage, when the scale is small, it is not a big problem for us to do it internally, but when it reaches a certain scale, we either need to find a service provider or have a corresponding team. "

Jiang Yuze said:

“Well, let me discuss this with Sun Lingfeng in private first.

In fact, we talked about it this morning. It might be relatively cost-effective to find a store operation service provider. "

……

Several people were still discussing various details regarding the implementation.

Xu Chen listened silently and didn't say anything more.

The discussions so far have been reliable and appropriate.

Jiang Yuze and Sun Lingfeng do have experience and corresponding resources in e-commerce establishment and operation.

Since Nie Fei is the general manager of "Ranbing Sports", Xu Chen will try his best to delegate power.

Unless it was something crucial, Xu Chen would try to stay out of it...

Nie Fei, Jiang Yuze, Sun Lingfeng, and Zhou Junjun on the other end of the phone had another round of discussion and finalized the implementation details.

Sister Fei paused, turned her head to look at Xu Chen, and said:
"At present, our 'Ranbing 001' will definitely not be available during the Asian Games.

But it would be a pity to miss this wave of popularity.”

Xu Chen nodded, but didn't say anything.

Nie Fei looked at Jiang Yuze and Sun Lingfeng again:

“Do you have any ideas or suggestions?”

Wu Feifei on the side raised her hand, as if she was going to "answer quickly".

Nie Fei smiled and signaled Wu Feifei to speak freely.

"Let's make a pre-order!

Taking advantage of the heat of the Asian Games, let's expose 'Ran Bing 001' first! "

Xu Chen turned his head to look at Wu Feifei and nodded silently in his heart.

He couldn't help but say:
"Ms. Wu, I feel really bad for not paying you your internship salary!"

Wu Feifei showed a hint of pride:
"Just leave me a pair of 'Burning Ice 001'!"

Xu Chen looked at Nie Fei:

"I was thinking the same thing."

The excitement of the Asian Games is certainly not to be missed.

Although "Ranbing 001" has not been produced yet, it does not prevent us from doing a round of warm-up activities first.

First, let fans and consumers know that Xie Bingran’s official sports brand has been launched, and will launch a very awesome pair of sports shoes...

Sun Lingfeng pondered for a moment:
"Xie Bingran's match is on December 12th, right?

I can start now and immediately create a suspense site or a reservation site. There is still time!"

He paused, "But the content of the suspense or reservation station must be decided quickly, otherwise it will be too late."

Xu Chen: “For this matter, ask Teacher Amy for help.

Previously, 'Morning Wind Ice Power' filmed a batch of footage of Brother Bing.

You can pick one as the main material...

By then, the design draft for 'Pearl Cat' will probably be almost complete."

Nie Fei thought about it and added
"December 12th may just be a suspense, and we can't tell what the specific shoes will look like.

It's like a silhouette, with a tonal copy...

Every 10 days or so, the suspense station will be updated and specific shoe styles and introductions will be released.

Some appointment activities, welfare activities, etc. can also be uploaded one after another...

During this period, you can also cooperate with some online promotion and traffic diversion activities.

Then determine a specific release date..."

Sister Fei was making arrangements one after another, and Jiang Yuze and Sun Lingfeng were also taking notes quickly.

In this way, "Ranbing 001" was confirmed through its first exposure at the Asian Games.

Later, I called Sun Amy to the conference room, and simply synchronized the requirements of the "Burning Ice 001" suspense station with her.

"I'll come up with a few plans in the next two days and show them to Sister Fei and Mr. Xu!"

Xu Chen smiled at Sun Amy:
"Hurry up and recruit a subordinate!"

He looked at Jiang Yuze and Sun Lingfeng again:
"If you two have suitable and excellent designers, you can recommend them to Amy and let her choose!"

……

……

In the evening, a lively party was held at the barbecue stall on Miyun Road.

Jiang Yuze and Sun Lingfeng were both able to drink, and they toasted "Mr. Xu" with beer bottles in hand.

Sun Lingfeng looks a bit introverted and reserved in private, but when he drinks, he reveals his generous and playful personality, which is quite a contrast.

Several girls shared two bottles of beer, their faces slightly red.

Nie Fei was smoking a thin cigarette, and suddenly raised his glass to toast Xu Chen:
"The 'Morning Wind Ice Power' will be officially launched tomorrow, right?"

Xu Chen drank a glass of beer:
"Yeah! Hope everything goes well!"

Nie Fei: “I have visited the production line and heard about the overall launch and sales strategy…

It will definitely be a big hit!"

She took a puff of her cigarette:
“However, we will have to expand distribution channels to other cities and provinces in the future, which will probably still present many challenges.

I also mentioned this to Guo Liang...

The entire northern electric vehicle market is generally occupied by two brands from Jinshi.

Morningwind Technology wants to carve out a niche in the market, so they may take some competitive actions.”

Xu Chen nodded:

"My dad will come to Shanghai in mid-December. I'll ask Sister Fei for advice then."

Nie Fei: "Mr. Xu, don't be so polite to me..."

……

After three rounds of drinks, Xu Chen remembered something else.

Holding a glass of wine, he raised it to Sun Amy and Gu Xinxin:

"Teacher Amy, Teacher Xinxin!

Sister Fang Jun sent me a message today, saying that our Dongchen Advertising’s turnover has exceeded 10 million!”

Wu Feifei on the side was surprised:
"Really? So amazing?!

Your company has only been in operation for less than half a year, right?"

Jiang Yuze also looked surprised:

“That’s really amazing, and it’s just a team of three people: Mr. Xu, Xinxin, and Amy!
To achieve 10 million in half a year is really amazing!"

Nie Fei: “It’s really amazing!

With a turnover of 10 million in less than half a year, it has already surpassed most local advertising companies...

What’s more, you are starting from scratch and have no previous industry resources.”

Gu Xinxin and Sun Amy held up their wine glasses and clinked them with Xu Chen.

Gu Xinxin said:

"actually……

These projects were all won by the boss alone!

So the boss is awesome! "

Amy Sun: “Yes!
Jeep, Vanke, Kunlun Mountain... all of them were won thanks to the boss's plan!"

Xu Chen laughed heartily twice:
"You can't say that, I can see how hard you two have worked!

Without you, I wouldn’t be able to take on this project.”

He paused, then smiled and said:
"Thank you for your hard work, Amy and Xinxin!
It's just the end of the year now, and we will give you a salary increase in January.

You can rest assured about this year's year-end bonus, it will definitely be higher than your previous company!"

(End of this chapter)