Rebirth: My dad is too obedient

Chapter 318 Northwest Filming Project
There happened to be no classes on Friday morning, so Xu Chen had a comfortable nap after his morning run and staggered to the office.

Sun Amy was in a conference call. Xu Chen heard that it was a Jeep commercial and she was confirming the storyboard and script with the director team.

Xu Chen was too lazy to pay attention to these trivial details and went to his office.

After checking the mailbox, Jeep Brand Manager Yan Chuan synchronized the latest project weekly report.

This week there are two key developments.

First, Xie Bingran’s contract has been signed, and we are currently confirming with the national team the shooting schedule for Xie Bingran’s commercial.

Second, Dongchen Advertising and the director team have already connected with each other and are advancing the execution of the storyboard script and the preparation for the shooting of Xie Bingran's part of the commercial.

Spokesperson Wang Shi had already signed the contract earlier, and his schedule is more controllable than Xie Bingran's. He will be arranged to shoot after Xie Bingran, and the initial estimate is in mid-November.

……

The service contract between Dongchen Advertising and Jeep has also been signed and was handled by Mr. Fang Jun.

The contract payment will be paid in three installments, and the first installment will be received within two weeks.

Xu Chen doesn't need to worry about these things, Fang Jun will help keep an eye on them.

……

After finishing the conference call, Sun Amy returned to her workstation and started working on her computer.

Xu Chen brought over a fruit plate and placed it in front of Teacher Amy's desk.

"Thank you for your hard work, Teacher Amy!"

Sun Amy was startled. She was in the conference room making a phone call and hadn't noticed Xu Chen coming.

"thank you boss!"

Xu Chen: "How's the discussion on the storyboard going?"

Sun Amy: "It's going well, boss, let me take a look at it for you!"

As she spoke, she opened the storyboard script document in her computer.

This script was mainly produced by the director's team, with some assistance and guidance from the BBDO team and Amy Sun.

The theme framework content of the overall script is based on the proposal submitted by Xu Chen last time, without a single word changed.

After all, that plan was highly recognized by the brand's big boss Pang Ming, so neither BBDO nor the director team dared to make changes easily.

The work of the director team is mainly to adapt the framework script made by Xu Chen to appropriate shot images.

To break it down, it includes selecting exterior locations, determining scenes and storyboards, stringing together the language of the shots, etc.

Xu Chen pulled a chair and sat down next to Sun Amy, and read it carefully several times.

Xie Bingran does not have much time on his schedule, and it is estimated that he will only have one whole day of shooting from morning to night, so the choice of location is quite challenging.

It is necessary to cover multiple scenes and try to be in similar areas, otherwise it will take a lot of time just to change the venue.

At present, the director team’s plan is to shoot near Dunhuang in Xinjiang based on the suggestion given by Xu Chen earlier.

There are mainly three core filming locations.

The first is to shoot desert exterior scenes around Dunhuang City, which will include sand rushing and desert camping shots.

I originally wanted to take photos of Crescent Lake in Dunhuang, but after communication, I found that it was difficult to realize and the cost was too high, so I gave up for the time being.

The second is to shoot at the Yadan Seaway, a remnant of the ancient Lop Nur landform, also known as the "Mars Base", which has a desolate beauty of another world.

The third is the Gobi Desert outside Yumen Pass and the nearby Shule River...

These three filming locations are basically concentrated in the vicinity of Dunhuang, and the drive from each location is less than an hour. It is difficult to complete the shooting within one day, but it is basically feasible.

There are also a small number of shots taken inside the studio, mainly some shots where Xie Bingran pretends to drive.

These are initially scheduled to be filmed in Shanghai, and together with the graphic materials, it is expected to be completed in half a day.

……

There weren't any major problems with the overall storyboard script. There were some minor flaws, but overall they were harmless, and Xu Chen was too lazy to carefully identify them and give feedback.

This will be entirely left to Sun Amy to handle.

Sun Amy is obviously very much looking forward to and excited about going to Xinjiang to follow the film.

For this little girl from the south, going to Tiancheng during the National Day holiday was her first time to the north, and she had never been to Xinjiang, so she was naturally a little excited.

Xu Chen was also very happy to go to the northwest to film with Xie Bingran.

Shooting commercials is hard work after all, but there are always some breaks where I can take Brother Bing out to play.

Take a look at the vast scenery outside Yumen Pass and have fun driving.

The "little rich woman" has hard training every day at the Xinzhuang base, and the militarized training routine is also boring and torturous.

This trip to the northwest is also a way to take Brother Bing out to relax.

Xu Chen thought about his experience traveling in the northwest in his previous life, and reminded with a smile:
“The temperature in Xijiang will be quite low at the end of the month, especially at night, so please remember to wear more clothes.

Also, it’s dry there, so you should bring moisturizer and sunscreen.”

Amy Sun smiled sweetly: "Okay!"

……

Xu Chen was just about to go back to school for class when his cell phone vibrated. He looked down and saw that it was a message from Coach Cheng Hong.

【Call me back when you have time. 】

Xu Chen frowned in confusion and turned back to his office.

After closing the door, he called Cheng Hong.

After a while, Coach Cheng Hong picked up the phone.

“I’m telling you…

An Jinxiong has been suspended, and the specific circumstances are still unknown.

Director Li Yue has taken over Director An's position, and all matters are under his jurisdiction.

I happened to be in Beijing for a meeting these two days and just met Li Yue, and he said a few words to me.

He has been in a meeting these two days, so he asked me to tell you..."

Xu Chen smiled, he didn't expect it to be so fast.

"Thank you, Coach Cheng, for letting me know!"

Cheng Hong: "That's good, your endorsement of Morningwind Technology and Ranbing Sports will basically be fine.

Li Yue won’t stop you anyway…”

“And it’s not just An Jinxiong, there’s another person above him who has also been suspended.

I just ran into Li Yue at noon, and he seemed to be in high spirits as well."

Xu Chen pretended to be unaware and said in surprise:
"Great! Then we can use Brother Bing's materials to promote our Morning Breeze electric vehicles without any worries!"

Cheng Hong: “Also, Xie Bingran’s schedule at the end of the month is almost confirmed.

The Kunlun Mountain mineral water and Jeep off-road vehicle you have will give you a total of three days to spare.

Anyway, you are the one who will follow up, so make sure to take good care of Brother Bing when the time comes.

She is very precious now, the treasure of the entire national track and field team, she can't be bumped or hurt!"

Xu Chen: "Coach Cheng, don't worry! I promise to send it back to you intact!"

Cheng Hong: "When the time comes, the team will arrange an accompanying assistant coach to help take care of Brother Bing.

The team hasn't made any arrangements yet, let me tell you first!"

Xu Chen: "Okay, no problem!"

……

After hanging up the phone, Xu Chen breathed a sigh of relief again.

In this way, An Jinxiong's problem was completely solved.

Chenfeng Technology and Ranbing Sports have cleared away all obstacles in their endorsement of Xie Bingran, so they can proceed with peace of mind.

He thought about it, walked out of the office, and said to Sun Amy:
"Please help me prepare some moisturizing and sunscreen products! I'll reimburse you when the time comes!"

Sun Amy adjusted her round-frame glasses:

"Okay... Boss, do you want to use it? Do you need a men's one?"

Xu Chen: "Prepare some for Brother Bing...

I guess she can’t think of these trivial things herself.”

Amy Sun: "Okay, I'll buy it this weekend!"

Xu Chen: "Gu Xinxin will start work next Wednesday, please tell her about the business trip.

When the time comes, you two will divide the work when liaising with BBDO and the director team.

You are mainly responsible for professional matters.

Some business matters will be gradually transferred to Gu Xinxin.”

Sun Amy: "Okay, got it!" Xu Chen was about to leave with his bag, and when he reached the door, he gave another instruction:
"Leave a little later after get off work, and let's discuss the poster copy for "Morning Wind Ice Power"!"

Amy Sun: “Okay!”

……

……

There is another "Computer Graphic Design" class in the afternoon.

Xu Chen huddled over the computer in the back row and quickly finished his homework for the class while still being able to do some of his own things.

He logged into his email and happened to receive an email from Director Li Yue.

It was still a little strange, so Xu Chen clicked it and took a closer look.

He couldn't help but smile. This email was obviously sent specifically for Xu Chen.

This is a "thank you email" to Dongchen Advertising and also a confirmation email of the cooperation.

The recipients were Dongchen Advertising and Xu Chen, and it was also copied to several other people.

Xu Chen took a look and saw that the CC list included leaders of the national team and the General Administration of Sports, who were probably Li Yue's superiors.

In the email, Dongchen Advertising was first thanked for its support for the national track and field team, especially for its efforts and help in the cooperation between Kunlun Mountain Mineral Water, Jeep brand and Xie Bingran.

According to the original words in Director Li Yue’s email, “Dongchen Advertising and Teacher Xu Chen played a crucial role in the achievement of cooperation on the Kunlun Mountain and Jeep projects.”

The second part mentions the cooperation between Morningwind Technology, Ranbing Sports and Xie Bingran.

The email did not specifically mention the details of Xie Bingran's endorsement cooperation, but emphasized that the national track and field team and Xie Bingran would cooperate with Chenfeng Technology and Ranbing Sports on subsequent related transactional needs.

At the same time, some matters that need to be paid attention to in the promotion are also listed, such as only using Xie Bingran's image, and not including information such as "national team" or "national track and field team"...

This email is not long, but it is crucial to Xu Chen.

This email can be seen as feedback and promise given by Li Yue to Xu Chen after he took office.

As the person in charge of external business cooperation of the national track and field team, Li Yue acknowledged the legitimacy of the cooperation between Chenfeng Technology, Ranbing Sports and Xie Bingran in a formal email.

If anyone raises objections later, this official email from Director Li Yue can serve as strong supporting evidence together with the business contract in Xu Chen's hands.

Xu Chen smiled approvingly...

Director Li Yue is quite particular about what he does.

Now that An Jinxiong has been suspended, Li Yue dares to be so high-profile, which means that it is almost certain that he will become the full-time employee in the future.

As soon as Xu Chen hinted to Li Yue about An Jinxiong and Chen Jinru's affairs, he pulled An Jinxiong out from the inside, which also shows that Director Li Yue still has some skills...

Xu Chen thought about it and simply replied to the email:

“Thank you Director Li and the leaders of the National Track and Field Team for your trust…

Dongchen Advertising will live up to your trust in the future and provide good services for Xie Bingran and the national track and field team-related projects..."

……

……

After the afternoon class ended, the cultural and arts committee member Su Rong and the class monitor Min Siyi organized a class meeting.

The theme of the class meeting was naturally the college’s “Welcome Party” at the end of December.

Min Siyi briefly introduced the background of the welcome party, and then Su Rong organized the first "performance program" discussion.

Everyone was more active and enthusiastic than expected, and we brainstormed and came up with a lot of ideas.

In addition to the usual singing and dancing, there are also ideas such as stage plays and talk shows.

Instead, it was a place where everyone worked together and it was lively and exciting.

Xu Chen sat in the back row, watching this group of energetic "youngsters" excitedly discussing, but did not participate too much.

His cell phone vibrated. It was a message from Wu Yue's sister.

[Mr. Xu, I have booked your trip to Yangcheng tomorrow. I have sent the detailed information to your email! ]

【Thank you, Sister Wu Yue! 】

When I went to Yangcheng, I naturally wanted to talk to Nie Fei about "Ranbing Sports".

He has already greeted Nie Fei and will invite her to dinner tomorrow afternoon.

Xu Chen didn't use any special words when he asked her out. He just said that he happened to be going to Yangcheng to discuss a project and asked her out to chat.

Nie Fei gladly accepted and said he would take him to a very good "California Roll" restaurant which had just opened recently.

……

……

Tonghai Creative Design Building.

Xu Chen packed some food from the cafeteria and chatted with Sun Amy while eating.

Xu Chen spread out the food directly in front of Teacher Amy's desk and went to the refrigerator to get two cans of soda.

On the computer screen, Sun Amy has already flipped out two flat KVs of "Morning Breeze Ice Power".

There are two drafts, one is a full-length portrait of Xie Bingran with a Morning Breeze electric car, and the other is a half-length portrait with an electric car.

The size will be adapted according to different delivery channels.

The pictures are all clean and tidy in a "technological style", which is indeed in line with the style of a high-end technology brand.

Xu Chen opened a Word document and typed on the keyboard while thinking.

【Morning Breeze Ice Power】

[Better looking, higher end, safer...]

[Limited to 10000 units, reservation price XXXX]

[Morning Wind Technology, a restructured enterprise of the former state-owned Guangming Airport Factory, a key enterprise supported by Tiancheng City...]

Xu Chen finished typing roughly and then looked at it carefully.

"I'll check with Guo Liang later about prices and discount information."

Amy Sun responded, "Okay."

Xu Chen turned his head to look at Sun Amy and found that she was adjusting her round-frame glasses with a confused look on her face.

Xu Chen smiled and said, "Do you think it's too low-brow and too down-to-earth?"

Sun Amy blinked her round eyes but didn't dare to speak.

She did feel it was a bit too “down to earth”.

Especially since he had just finished working on the Jeep commercial, the quality of Xu Chen’s design was very high.

In the previous report on Kunlun Mountain Mineral Water, Xu Chen’s proposal was also written in a very stylish manner.

What the hell is this "better looking, more advanced, safer"? This is too straightforward...

Xu Chen laughed and explained:

“Ultimately we’re in this for sales.

The first phase of trial sales of Morning Breeze Ice Power was in Tiancheng and the provincial capital.

Especially Tiancheng, which is a small county town, the comprehensive cultural quality of its residents is not that high.

At the same time, the target users of our electric vehicles are ordinary working families, or even ordinary people with middle to lower incomes.

When I write them high-pitched advertising copy, they feel they can’t understand it…”

“Better looking, higher end, safer…

It is a little more straightforward, simple and rustic, but it will be useful for electric car consumers in Tiancheng and provincial capitals. "

Sun Amy thought about it and seemed to understand it roughly.

"The former Guangming Machinery Factory has been transformed into a key enterprise supported by Tiancheng City...

It is also written for local consumers in Tiancheng.

Guangming Factory was the largest state-owned factory in Tiancheng, and it is very well-known among the locals..."

Xu Chen glanced at Sun Amy:

“When Morning Breeze Power wants to do nationwide promotion, especially when it comes to putting out TV commercials, it needs to make some high-end and stylish advertisements.

But for now, we are only doing trial sales in Tiancheng and the provincial capital, which is enough and more appropriate.”

Sun Amy nodded:
"Boss, I think I understand."

Xu Chen: "When we start 'Ranbing Sports', we will have the opportunity to make some good and stylish advertisements.

Don’t rush, take your time.”

……

　This is the only chapter for today. I am so tired, I am just being lazy and taking a break.

　　
　
(End of this chapter)