Rebirth: My dad is too obedient

Chapter 319 Just Tell Me If You Are Interested
On Saturday noon, Xu Chen took a taxi to the airport.

I made an appointment with Nie Fei for dinner today, so naturally I wanted to talk to her in depth about "Ranbing Sports".

Of course, they could also talk on the phone, but Xu Chen thought about it and felt that this matter was too important, so a face-to-face interview would be more formal.

It’s a good opportunity to have some Yangcheng morning tea and clay pot porridge.

Xie Bingran couldn't go out this weekend and was still living a miserable military training life.

Fortunately, the two will have a chance to spend time together as they shoot materials at the end of the month.

Xu Chen felt a little sorry for Xie Bingran because of the hard daily life of the national team.

But it seems that Brother Bing doesn't care. When talking about daily training or things on the track, he still looks very relaxed.

Perhaps, she is a natural athlete, born to be on the track.

Xu Chen had to punch in for a morning run every other day, and he was already relying on his willpower to get through it. Brother Bing got up at five o'clock every day to do morning exercises without fail. Just thinking about it shows his amazing willpower.

……

……

In the evening, Xu Chen took a taxi to Yuexiu District according to the address sent by Nie Fei.

Near Jianshe Liuma Road, in an inconspicuous alley, an old two-story building was converted into a restaurant.

"California Roll".

The store sign is simple and plain, with a fan logo painted on it.

The so-called "California roll" is actually a Japanese roll like sushi.

It is said that in the 1970s, a Japanese restaurant in Los Angeles, California, improved and innovated sushi rolls according to Western tastes.

Since the restaurant was first opened in California, it was named "California Roll".

After becoming widely popular in America, it spread back to Japan.

Guangzhou is indeed a food mecca in China. I never thought there would be a store like this.

Xu Chen was about to send a message to Nie Fei when he saw her sitting on a chair outside the store smoking.

"Mr. Xu!"

Nie Fei put out the long cigarette in his hand and stood up to greet him.

"Sister Fei." Xu Chen still greeted her warmly and politely.

Nie Fei still looked delicate and capable, with light makeup and an exquisite platinum pendant.

But today he didn't wear a full set of professional clothes, but a pure white sports casual wear.

Nie Fei took Xu Chen and walked into the store.

Like other Japanese food restaurants, it is still small and crowded.

The store was full of customers and business was booming.

On the second floor, there is an exquisite small private room.

After the two sat down, the waiter brought the menu.

"Sister Fei, please have some. I'm not picky about food."

Nie Fei smiled, raised her slender fingers, and signaled the waiter to come over to take the order.

Ten minutes later, piles of exquisite and beautiful rolls had covered the table.

Compared to traditional Japanese sushi, these do seem to have a lot more variety.

Visually, it is also colorful and very exquisite.

Tornado, Lion Head, Fire Kirin, Godzilla, Caterpillar...

The names of the dishes are also strange.

Xu Chen picked up a piece of "tornado" and stuffed it into his mouth...

Indeed, very delicious.

Fried shrimp, grilled eel, avocado, fish roe... are wrapped in a roll, with a fusion of multiple flavors and rich layers, which is crazy about pleasing the taste buds.

Xu Chen couldn't help but praise the store chosen by Sister Fei.

……

The two of them ate for a while, chatting about random things, and Xu Chen gradually brought the topic back on track.

Naturally, I first asked about the situation at Jiaduobao and Sister Fei's recent situation.

Nie Fei did not hide anything and told everyone honestly.

“This incident will have a huge impact on the company’s future operations.

If Wang Laoshun's authorization period only lasts until 2010, many things that require heavy investments will not be possible in the future.

Of course, this has not been finalized yet. The company will definitely negotiate with Guangzhou Pharmaceutical and even sue it. After all, the original extension contract is also a formal legal document...

It’s okay in the short term, at least Wang Laoshun’s sales have hardly been affected.

The overall revenue scale is expected to increase significantly by 2010..."

Xu Chen: "What about you, Sister Fei?"

Nie Fei took a sip of tea and said calmly:

“I’m leaving the company.

Something has happened to Mr. Chen, and in order to protect the company's existing interests, the group must cut ties with Mr. Chen.

The board of directors has had a frank conversation with me, and I will be treated as someone on Mr. Chen's side and be cut off from the group.

Although I did not participate in Mr. Chen's private operations, I was regarded as Mr. Chen's "direct line" within the company.

Besides, I am mainly responsible for Wang Laoshun's project.

Therefore, if I continue to work in the group, I will have trouble explaining to my superiors and subordinates.

At the same time, this is also for people outside the company to see...

Of course, the board of directors will still arrange for me to receive compensation.

For me, it’s all good.”

"What are Sister Fei's plans for the future?"

“Let’s take a break first.

I have hardly had any rest in the past few years, so it's just right for me to take a long vacation.

Things are going well at work. I’ve received some job offers.

There are fast-moving consumer goods in the beverage industry and sports categories... But I am also considering it and I am not in a hurry. "

Xu Chen smiled and said:
"It sounds like we should actually congratulate Sister Fei,"

Nie Fei: "Not really. After all, it is a hurdle in my career."

Xu Chen paused, then went into the whole:

"If I extend an invitation to Sister Fei, will she consider it?"

Nie Fei was stunned, as if he had never expected Xu Chen to speak like this.

She thought for a while:

"As for pure advertising, I'm not that good at it..."

Xu Chen: "It's not Dongchen Advertising."

Nie Fei drank a cup of tea and didn't respond, waiting for Xu Chen to continue.

"Xie Bingran had received endorsement and business cooperation invitations from sports brands before, but was unable to reach an agreement.

Mainly because Xie Bingran has his own independent sports brand.

But it hasn’t started yet.”

Nie Fei was stunned for a moment, and finally showed a hint of surprise.

Xu Chen continued:
“I had already signed this deal with Xie Bingran before she officially debuted.

In terms of equity, Xie Bingran and I each own a portion, and the brand name has been determined, called 'Ranbing Sports'."

Nie Fei thought for a moment:
“Ranbing Sports…

This name is quite good.”

She looked at Xu Chen and said with a smile:
“I remember we talked about this before. Nowadays, it is very difficult to create a sports brand.

Overseas sports brands, with huge marketing expenses and offline stores covering the whole country, have raised the threshold for new brands to enter the market.

Several domestic sports brands were born in the 1980s and 1990s, when foreign capital had not yet entered the market, so they had the opportunity to build user awareness in advance.”

Xu Chen smiled: "Ranbing Sports, Xie Bingran...

Sister Fei, just tell me whether you are interested or not?"

Nie Fei was silent for a while, drank half a cup of tea, and then said with a smile:

"interested."

Xu Chen laughed:
"Since you are interested, let's discuss the feasibility..."

He filled a cup of tea for Nie Fei and continued:

"Last time in Tiancheng, Sister Fei came to my father's office at Dongchen Holdings.

At that time, I also briefly introduced to Sister Fei that my family has two other companies.

One is 'Morning Wind Technology', which is currently producing electric vehicles and is expected to launch an electric vehicle product within the year.

The other one is 'Chenxin Seedlings', a local seedling engineering company in Wenzhou Province.

It may seem quiet, but it is a very profitable cash cow company. Morningwind Technology started out mainly relying on the funding from Chenxin Seedlings...

Both companies will be the backers of Ranbing Sports. They will mainly provide financial support, and of course they can also solve some problems in the early stage of the team, such as finance, legal affairs and other functions, which can be directly used by Morningwind Technology.

Of course, as the company grows in size, it still needs to build its own complete team..."

"On the Ranbing Sports side, Xie Bingran and I signed a 'full authorization' agreement.

Sister Fei also knows about the personal relationship between Xie Bingran and I.

Therefore, my cooperation with her will not lead to any split or disagreement, nor will there be any infighting within the company, so you can go ahead and do it with confidence..."

Nie Fei thought for a moment and said:

"Xie Bingran is also signed to the national team. Are there any restrictions in the contract?"

Xu Chen answered decisively:
“There are no restrictions.

The contract with 'Ranbing Sports' was signed earlier than Xie Bingran signed with the national team.

I have asked the company's legal department to study it carefully. There is no problem with the contract signed between Xie Bingran and me..."

"Originally, there was some debate and resistance from the national team and the General Administration of Sports.

But now they have all been cleared away, and there will be no external obstacles for "Ranbing Sports" in the future.

If necessary, Sister Fei can consult Director Li Yue at the General Administration. He knows the situation well. "

Nie Fei nodded:

"In this case, you can do it with confidence."

Xu Chen continued:
“I think Sister Fei is also optimistic about Xie Bingran’s commercial value, otherwise she wouldn’t have let Kunlun Mountain Mineral Water cooperate with us.

But I won’t just throw the words ‘Ranbing Sports’ to you to run…”

“My initial estimate for the start-up capital of Ranbing Sports is that we can raise 10 million in cash.

It mainly comes from Dongchen Advertising’s annual revenue, as well as some funds that can be transferred from my father’s parent company, Dongchen Holdings.

Of course, it can’t be done all at once. Ten million in start-up capital may take several months to come…

I roughly studied the market situation. Ten million in start-up capital is not a lot, but it is enough for us to launch one or two products.

As long as there are sales coming in, the funds can be rolled over gradually.

You can also use other financing and borrowing methods. Sister Fei can communicate with our financial director, Mr. Fang Jun, about these later.

She’s very good at it…”

"Then there are the conditions I gave Sister Fei.

I can take out 10% of the shares of Ranbing Sports...

Sister Fei has been in the business field for many years and should be very clear that as a startup company, 10% of the executive equity is still a relatively appropriate share.

While providing executives with future earnings expectations, it is also necessary to ensure the overall equity balance...

Furthermore, the biggest asset of "Ranbing Sports" is actually the three words "Xie Bingran".

Without Xie Bingran, this company and this brand would have no meaning at all.

Therefore, 10% of the equity is the upper limit that can be given at present...

As for cash compensation, Ranbing Sports cannot currently offer a very high reward.

I invited Sister Fei to come here to serve as the general manager.

Therefore, you can actually set your own salary, of course, this must be based on the overall income and expenditure of the company.

But in the long run, whether "Ranbing Sports" can be developed to a large scale still depends on the future income from equity dividends and equity realization.

That’s the big head.”

……

Nie Fei was holding a cup of tea, seemingly still thinking.

Xu Chen smiled and said, "That's the situation on my side.

I hope Sister Fei can seriously consider this invitation."

Nie Fei paused and said:

“Of course I’m very interested.

It is still very exciting to be able to bring out a brand independently.

What's more, it's related to 'Xie Bingran'...

I am very optimistic about Xie Bingran's future commercial value.

In addition to the fame brought by the competition, Xie Bingran is still very "fan-charming", which will be transformed into brand reputation and product sales..."

She pondered for a moment and then spoke again:

“But I may need to study the operation of ‘Ranbing Sports’.

Including the brand positioning, how to implement, production and distribution, etc.

We still need to prove the feasibility first.”

Xu Chen smiled:
"I was really afraid that Sister Fei would agree right away!

I feel more relieved when you said you want to prove the feasibility. "

Nie Fei nodded:

“I have been away from the sports category for a few years, and I still need to get a feel for the market situation.

In addition, I previously worked for Nike, which is very different from domestic sportswear brands.

For example, the production resources that Nike can obtain may not be available to domestic brands, not to mention that we are a brand new brand...

All of these require further understanding of the market situation.

In addition to issues on the product side, market distribution channels also need to be seriously considered.

Under the current circumstances, it is really impossible for 'Ranbing Sports' to succeed like mainstream offline stores...

The most important thing is the brand and market positioning of Ranbing Sports.

What kind of products to make, what kind of prices to set, what kind of consumers to target..."

Xu Chen smiled and said:
"It seems that I have found the right person. The issues Sister Fei mentioned are all core and crucial.

This is also what I have been thinking and pondering during this period of time. "

He thought for a while:

“Then I think there’s no rush.

Sister Fei can do some research and feasibility analysis first.

Then we can have another chat and discuss what to do.

Including issues in all aspects such as brand positioning, product production, distribution channels, and market promotion.”

Nie Fei: "Okay, give me some time."

She thought again:
"I may need to find some connections in the industry, and then visit a few industrial chain clusters..."

When Xu Chen heard her say this, he actually had an idea in his mind.

Although Nie Fei has not formally agreed, he has obviously begun to think about the implementation path of the company.

Xu Chen smiled and said:
“If Sister Fei has time, you can also go to Tiancheng and visit our parent company of Dongchen Shares.

Mainly the production park of 'Morning Wind Technology', and I can also talk to my dad...

We already have a prototype of the 'Morning Wind Ice Power', and the first mass-produced machine is about to roll off the production line."

Nie Fei: "Ice Power... So it's also a commercial promotion related to Xie Bingran?"

Xu Chen didn't say anything, just smiled and nodded.

Nie Fei: "Then I should go visit and learn!"

Xu Chen: “It just so happens that our electric vehicles are going to be marketed and sold.

Sister Fei is very experienced in this area, go give my dad some on-site guidance!"

Nie Fei: "You're too polite. I can't say I'm giving you guidance."

……

The two of them ate and chatted, and it was almost eight o'clock in the evening.

After coming out of the store, Nie Fei took Xu Chen to the bar next door for a drink.

The bar is run by foreigners and there are quite a few foreigners in the bar.

Nie Fei ordered a margarita, while Xu Chen ordered an ordinary Long Island iced tea.

The two chatted about some trivial matters, relaxed and casual.

Xu Chen also specifically mentioned that there are currently two people in the company, Sun Amy and Gu Xinxin, who can also listen to Sister Fei's orders...

After finishing a cocktail, Nie Fei ordered another glass of Gin Fizz. She suddenly felt a little emotional:

"I never thought that Mr. Xu and I would have such a way of cooperation..."

Nie Fei picked up his glass and clinked it with Xu Chen's:
"Happy cooperation!"

Xu Chen laughed and drank the Long Island iced tea in the cup.

Nie Fei stroked the wine glass with his fingers, thinking and saying:

"Then I will go to Morning Breeze Technology to visit it next Monday and get to know your father, Mr. Xu.

Then I looked for connections in the industry and looked at a few OEM industry belts...

Let’s take a look at the overall situation first.”

Xu Chen: "Okay! I'll ask Tiancheng to arrange a good reception for Sister Fei!"

(End of this chapter)