Rebirth: My dad is too obedient

Chapter 292 Another Sure Win

Noon, Dongchen Advertising Office.

In a conference call with Director Li Yue...

In the business cooperation, Xie Bingran designated "Dongchen Advertising" as the partner, and Director Li Yue clearly expressed his embarrassment on the phone.

Xu Chen remained silent for the time being, waiting for Li Yue to finish what he wanted to say.

"Director An and I have already discussed this cooperation with the brand, and the cost and specific terms of cooperation have been discussed very clearly...

Even in Osaka, the car brand came to watch the game. Xie Bingran's endorsement fee increased a bit, but the other party didn't say much and still agreed.

The main reason is because of Xie Bingran’s commercial value…”

“But now Xie Bingran has designated Dongchen Advertising as the partner, which is indeed a bit unreasonable. It has put Director An and I in a very passive position.

You met Director An Jinxiong in Osaka last time, and he was still a little angry.”

"The main problem is that the foreign auto brand that came to discuss cooperation this time already has a long-term advertising company. They are not willing to appoint an advertising company temporarily..."

Li Yue mixed a lot of emotions on the phone, which made Xu Chen feel a little annoyed.

Xu Chen interrupted again:
"Director Li, have you communicated with the brand? What is their feedback?"

Li Yue: “Of course we have communicated with each other, and the brand was very resistant at the beginning.

But Director An and I had two rounds of communication with their top leaders in the Greater China region, and they are now willing to listen to Dongchen Advertising's proposal.

But if the proposal is not satisfactory, and Xie Bingran still insists on Dongchen Advertising as a partner, then I will give up this cooperation..."

Li Yue kept talking, but Xu Chen already had a rough idea of what was going on.

Xie Bingran did not discuss this matter with Xu Chen in advance, but she certainly did it for Xu Chen's own good.

For Xu Chen's "Dongchen Advertising", being able to take on advertising for a car brand is indeed a major breakthrough.

Advertising orders from car companies are still very scarce in the industry.

Several major automobile manufacturers basically cooperate with large international 4A advertising companies, and generally have long-term cooperation with these advertising companies.

Being able to obtain advertising orders from automobile manufacturers in the country is itself a certification of a company’s strength.

Apart from business matters, Xu Chen still has some selfish feelings towards Xie Bingran.

Xu Chen was not too confident in handing over the advertisements related to Xie Bingran to other advertising companies.

The world is one huge makeshift team.

Xu Chen had worked in the advertising industry for a few years in his previous life, and he knew that even the so-called international 4A companies could often cause trouble without warning.

This was in 06. Just three years ago in 2003, an advertisement for Toyota Prado in China almost ruined the entire car series.

Afterwards, the name of the car series "Badao" disappeared and was replaced by the transliteration "Prado".

Xu Chen doesn't care about the client's business, but cares about Xie Bingran's reputation.

Various celebrities whose reputations are ruined due to advertisements and commercial activities appear every once in a while. Especially when cooperating with foreign brands, more attention should be paid to the content dimension.

Xu Chen thought for a moment, interrupted Li Yue's long "emotional catharsis", and said:
"Director Li, what do you and Director An think?"

Li Yue paused and said:

“I’m here to discuss this with you.

You are very familiar with Xie Bingran, and she seems to listen to you very well.

Teacher Xu Chen, can you talk to Xie Bingran? It's not necessary to cooperate with Dongchen Advertising...

If the current car brand cooperation is conducted in this way, then in the future, when other brands come to us, do they have to specify Dongchen Advertising?

This will block a lot of business cooperation for Xie Bingran!"

As soon as he finished speaking, he realized that he had offended someone, and he spoke again:

“Of course, I don’t mean to say that Dongchen Advertising is not strong. It’s mainly because many brands, especially big foreign brands, have long-term advertising partners, and they are all international 4A advertising companies.

People are not willing to use domestic advertising companies for services...

We are stuck here and can't talk any further.

Just like the car brand this time, they must ensure the quality of the advertising and will not allow a designated domestic advertising company to sign Xie Bingran..."

Xu Chen understood, but he didn't say anything in a hurry.

Li Yue paused for a moment, smiled and said:
“Of course, Mr. Xu Chen’s Dongchen Advertising can also participate in this project.

Like the cooperation with Jiaduobao, Dongchen Advertising also played a role in matchmaking...

Director An has also discussed this with the car brand, and they can take out 100,000 yuan from the endorsement fee and pay it to Dongchen Advertising as Dongchen Advertising's fee for assisting in signing the contract."

Xu Chen was speechless.

This person thought that his own Dongchen Advertising wanted to "make money" by relying on his personal relationship with Xie Bingran, and he wanted to get rid of Dongchen Advertising with just 100,000 yuan.

Xu Chen remained calm and said in a gentle tone:

"Director Li, please don't worry.

Didn’t the brand say that they could listen to Dongchen Advertising’s proposal first? "

Li Yue: “That said, but in fact it was just a euphemism for rejecting the cooperation.

The other party’s leader made it very clear that they have their own advertising company to cooperate with, and it is an international 4A.

They said they wanted to listen to Dongchen Advertising’s proposal because Director An and I had two more rounds of discussions and they used some rhetoric to get rid of us.

Teacher Xu Chen, don't waste your trip.

In the end, we still have to convince Xie Bingran to agree to sign this contract."

Xu Chen thought about it and said:
"Director Li, can you help me schedule an appointment with the brand client? I'll go and have a chat first, and then prepare a proposal."

Li Yue: "..."

He didn't say anything, and his silence represented his attitude.

Xu Chen smiled:
"Don't worry, Director Li, I won't let you lose this order.

I will prepare a proposal, and if the other party agrees, then I will sign Xie Bingran's endorsement and Dongchen Advertising cooperation together.

If the other party disagrees, I will persuade Xie Bingran to agree to the endorsement contract even if Dongchen Advertising does not participate."

Li Yue on the other end of the phone seemed to be stunned for a moment, then smiled and said:

"Teacher Xu Chen, then I can trust you!"

Xu Chen smiled and said, "I promised Director Li that I would get Xie Bingran an endorsement. Haven't I already done it?"

Li Yue: “If you say so…then I will believe you!

I will communicate with the brand first. "

Xu Chen: "What brand is the other party? What kind of advertising do you need?"

Li Yue: “Off-road vehicle brand, Jeep.

They plan to sign two spokespeople, one of whom is Xie Bingran.

This is their annual brand promotion, and it is also the most important promotion they have done in China in recent years.”

Xu Chen was still a little surprised, but after thinking about it, it seemed reasonable.

A masculine off-road vehicle brand, in fact, if you find the cool and cool Bingge, you can still create some wonderful things...

Xu Chen: "Can I ask about the budget for this advertising project?"

Li Yue: “I really don’t know about this. We were originally only cooperating with athletes for endorsements.

As for cooperation in advertising production, we have to discuss it with the brand side in detail.”

Xu Chen: "Okay, I understand."

Li Yue: "Then I will make an appointment with the brand first, and I will probably get a reply today."

Xu Chen: "Thank you for your hard work, Director Li!"

……

After hanging up the phone, Xu Chen turned on his computer and searched for Jeep's domestic advertising in recent years. After looking around, he had a rough idea.

As a former advertising man who has been reborn, I just happen to know a "standard answer" to Jeep's brand advertising.

"Not all jeeps are called Jeep..."

This slogan at that time had a widespread dissemination effect because it had the same structure as a certain Su milk slogan.

At the same time, from the perspective of advertising strategy, this sentence also really speaks out the brand value of Jeep.

There are also several advertising films.

Even though Xu Chen couldn't "memorize" everything, he had a pretty good impression of it in his mind.

At least at the level of advertising strategy and core copywriting, there will be no mistakes.

In this way, the proposal of this project is basically a sure thing.

……

……

During the afternoon class, Xu Chen received a reply from Director Li Yue:

[Teacher Xu Chen, we have communicated with the Jeep brand. Their marketing brand team is all in Shanghai.

This Friday morning, you can have a general discussion with Dongchen Advertising. 】

[Okay, thank you Director Li Yue! Just give me the other party's contact person and I'll make an appointment! ]

……

Xu Chen thought about it and decided that this was just right.

Sun Amy will start work tomorrow, Thursday. So when we go to visit Jeep customers on Friday, we can bring her along, and it will look more like a team and a serious company.

In fact, it was a bit strange that Dongchen Advertising had only itself as the commander-in-chief, which was indeed a bit strange.

……

……

At five o'clock, after the boring advanced mathematics get out of class, several boys made an appointment to go out for dinner.

"Let's go, Boss Xu!" said Hong Xiaoqiang, who was in the same dormitory.

Xu Chen smiled and said, "I have an appointment, you guys go eat!"

Hong Xiaoqiang: "Boy or girl?"

Xu Chen: "Girls, but let's talk about serious things!"

……

Miyun Road, a tea restaurant.

When Xu Chen walked into the room, he saw Gu Xinxin standing by the window from afar.

Her face is round and a little chubby, and she looks a bit like Sun Amy.

Gu Xinxin stood up with a smile: "Teacher Xu..."

Xu Chen walked over quickly: "Have you been waiting for a long time?"

Gu Xinxin smiled and said, "Just arrived too!"

Guo Liang had already discussed with his young apprentice about joining "Dongchen Advertising". This time Xu Chen invited Gu Xinxin to come over just to have another face-to-face chat.

After asking Gu Xinxin if she had any dietary restrictions, Xu Chen ordered some food.

The two exchanged pleasantries for a while, and Gu Xinxin expressed his gratitude to Xu Chen for the "Fuyanjie" project.

Currently, the "Wash for Healthier" advertising film has been put on trial, and has achieved very good promotional effects in several cities where it has been tried.

Once the feedback from this wave of trial launches is collected, the promotion budget of tens of millions will basically be spent...

As the two of them were eating, Xu Chen got down to business.

Guo Liang had already discussed the cause of the matter with Gu Xinxin, so Xu Chen just briefly talked about the projects at hand, future prospects, and painted some big pictures.

The main ones are the ongoing Jiaduobao, Kunlun Mountain, and Chenfeng electric vehicle projects, as well as the automobile brands that are under negotiation.

Gu Xinxin was still a little surprised when he heard that there were car customers chatting.

She is also very clear in the field of marketing that it is not easy to get advertising orders in the automotive industry these days.

Especially for foreign-funded and joint venture car brands that are positioned in the mid-to-high-end, ordinary small advertising companies will not even have the opportunity to participate in the competition and will not receive any invitations at all.

Gu Xinxin was still a little surprised that Dongchen Advertising was actually "under negotiation".

But the little girl remained calm and did not deliberately show any surprise or joy.

……

After dinner, Xu Chen took Gu Xinxin to visit the office in Tonghai Business Building.

“Besides me, there are currently two other colleagues.

There is a designer who will start work tomorrow...

In addition, Guo Liang should have told you that we have a parent company in Tiancheng, and for the current financial, administrative, and personnel functions, we should first borrow the resources there."

Gu Xinxin nodded.

She glanced at the nameplate on the workstation and showed a hint of doubt:
"Sun Amy? Isn't that Amy from Black Lord Marketing?"

Xu Chen smiled and said, "That's her!"

Gu Xinxin finally couldn't hide his surprise:

"You actually poached her here, Teacher Xu Chen, you are amazing!"

Xu Chen smiled and said, "Do you know Sun Amy?"

Gu Xinxin: “Our company’s previous two projects were both in cooperation with Heiju Marketing.

I have worked with Amy Sun before and I think she is a very capable designer! "

She thought for a while:

"She should have participated in the production of Fu Yanjie, so did Teacher Xu Chen recruit her through this project?"

Xu Chen: “Indeed, I met her through Fuyanjie’s project.

She was willing to come here because she saw the future potential of the Jiaduobao, Kunlunshan, Chenfeng electric vehicles and Dongchen Advertising projects. "

Xu Chen smiled:
“Of course, I also gave Teacher Amy a 30% salary increase.

If you want to come, it’s the same...”

Gu Xinxin smiled and said:
“My master talked to me and told me that there is a technology company in Tiancheng that makes electric cars, and the future prospects are predictable.

Although Dongchen Advertising only has two or three people, I would not regard it as a small company.

In addition...

After cooperating with Fu Yanjie on the project, I also know what Mr. Xu Chen is capable of. I think there will be more and more projects in the future, and they will get bigger and bigger.”

Xu Chen laughed, but he already had an idea in his mind.

Gu Xinxin saw the nameplate on Fang Jun's desk again and asked:
"Fang Jun, is she the sister who came with Teacher Xu Chen when we proposed the last time?"

Xu Chen: "Yes! Teacher Fang Jun is currently mainly at Morningwind Technology."

He thought for a while and said:

“Sun Amy and I will go back to Tiancheng during the National Day holiday.

The prototype of Morning Breeze Technology’s first product will be released soon. We will go back to take a look at it, do some market research, and then shoot a set of advertising materials.

If you are free and willing, you can come along.

And meet your Master Guo Liang!"

Gu Xinxin showed excitement: "Really?"

(End of this chapter)