Rebirth: My dad is too obedient

Chapter 293: Impolite Brand

Thursday, noon.

After Xu Chen finished his morning class, he quickly walked towards Tonghai Business Building.

I went all the way up to the 8th floor and as soon as I entered the office, I saw Sun Amy.

"Teacher Xu Chen!"

Amy Sun stood up and greeted them, smiling sweetly.

She still had her hair tied in a bun and wore round glasses.

"Thanks for your hard work!"

Xu Chen smiled and said, "I haven't given you a computer yet, and I'm not very familiar with the computers that designers need.

Please write me a list this afternoon with the computer model and configuration you need, and I will arrange for it to be delivered and installed tomorrow."

"Okay!" Sun Amy smiled sweetly.

Xu Chen took Sun Amy and walked around the small office again.

He opened the refrigerator door: "You can eat whatever fruits are in there. I'll come back every two days to restock them!"

He took her to the "General Manager's Office" and opened the bottom cabinet:
"You can drink all this red wine. Our company is quite casual, so drinking during the day is fine.

Don’t touch the Maotai and Guojiao liquors on the right. They are Mr. Fang Jun’s treasures. I don’t dare touch them.”

Sun Amy smiled awkwardly: "I can't drink!"

Xu Chen: "Let's go, I'll take you to dinner!"

……

Xu Chen brought Sun Amy to Miyun Road, a street full of small restaurants.

“This street is full of food, you can come here.”

"Okay!"

Xu Chen took her to a small Shanghai cuisine restaurant, which was relatively simple and clean.

Seeing that Sun Amy was also a foodie, Xu Chen deliberately ordered more.

Braised pork, Hujiang spare ribs, drunken chicken... we also ordered the special Shanghai-style fried dumplings.

Sun Amy was obviously very surprised and enjoyed the meal very much.

The two started talking about Gu Xinxin again. It turned out that she also contacted Sun Amy yesterday.

Hearing that Sun Amy had joined Dongchen Advertising, Gu Xinxin was still a little surprised and asked her some more questions.

During the National Day holiday, Xu Chen invited both of them to visit "Morning Wind Technology". The two young ladies already knew each other and were very happy to be together.

Only then did Sun Amy find out that Gu Xinxin actually had a "master" in the pharmaceutical industry who had already joined "Morning Wind Technology".

……

"A client will visit tomorrow, you have to go with me." Xu Chen said.

Amy Sun: "Okay, what kind of client is it?"

Xu Chen: “Jeep.”

Sun Amy was stunned for a moment, and was obviously a little surprised:

"Do we... have any car brand customers?"

She has been working in Heiju Marketing for two years and naturally knows how rare it is to get such foreign car brand clients.

Domestic advertising companies like Heiju Marketing can only participate in competitions for some domestic brands, and may not win the bid even after going through a lot of trouble.

However, mid-to-high-end imported car brands rarely use domestic advertising companies.

Sun Amy really couldn't understand how Dongchen Advertising had the opportunity to get in touch with a car brand like Jeep.

Xu Chen: "There is a cooperation project related to Xie Bingran. Let's go and talk about it first."

As for the relationship between Xu Chen and Xie Bingran, Sun Amy knew something about it through the last competition at Kunlun Mountain.

But it was somewhat unexpected that he received an invitation from the Jeep brand because of Xie Bingran.

Xu Chen further explained:

“I am still confident that I can get the Jeep order.

But tomorrow’s first contact may not be a pleasant one.”

Amy Sun adjusted her round-frame glasses: "Why?"

Xu Chen did not explain much, but just said:

“They were reluctant to cooperate with Dongchen Advertising, but because of Xie Bingran, they had to listen to our proposal.

I will do this plan, don’t worry too much.”

Sun Amy thought for a moment and said seriously:
"With Teacher Xu Chen's help, I think it will be no problem to get a car even if it's an imported brand."

Through the Fuyanjie project and the Kunlun Mountain Mineral Water project, Sun Amy has no doubts about Xu Chen's professional ability.

Especially after seeing the level of Xu Chen's proposal on the spot with her own eyes, she felt that Xu Chen was a very capable person, at least among all the advertising people Sun Amy had come into contact with.

And this is also the main reason why she is willing to join Dongchen Advertising.

Following Xu Chen, you don’t have to worry about not having good projects to do, and you can also learn a lot from him.

Although Dongchen Advertising looks like a small company, there is a "Morning Wind Technology" behind it after all.

Being backed by a real technology company is something that other pure advertising agencies cannot match.

In Sun Amy's opinion, Dongchen Advertising's stability may be higher than that of some medium-sized advertising companies.

As long as Morningwind Technology is there, there is no need to worry about not having projects. After all, in theory, an electric vehicle technology company will also need a "marketing department" in the future...

What Sun Amy didn't tell Xu Chen was that when Gu Xinxin talked to her on the phone yesterday, she also used the same rhetoric.

Sun Amy is also very happy that Gu Xinxin can join Dongchen Advertising.

After all, we have worked together on two projects in Renhe before, so we know each other well...

"Teacher Xu Chen, I have found some reference pictures for the graphic design of Kunlun Mountain Mineral Water and Morning Breeze electric car. We can discuss it this afternoon or later." Sun Amy said with a smile.

Xu Chen: "Don't worry, today is your first day at work, go for a walk and have some fun first.

It won’t be too late to discuss it in the office tomorrow morning after we come back from visiting the client!”

Sun Amy smiled sweetly:
"OK……

Is there anything I need to prepare in advance for Jeep's visit tomorrow?"

Xu Chen thought for a moment and said: "Please help me design a new business card this afternoon and print the 'Dongchen Advertising' logo that you designed.

There is a printing company downstairs from our company, which can help us print it out.”

Amy Sun: "No problem, I'll get it done this afternoon."

Xu Chen smiled and said, "Remember to issue the invoice. I will create a work group this afternoon. You also met Teacher Fang Jun when he was in Yangcheng...

She is our God of Wealth. Teacher Fang’s financial team will help us with finances and reimbursements.”

Amy Sun: "Okay. I will be meeting with my client tomorrow. Do you need me to prepare any materials? For example, company introduction..."

Xu Chen: “No, I will introduce our company verbally.

They know that we are just a small domestic advertising company, so there is no point in preparing a PPT to introduce the company.

Whether you can win this customer ultimately depends on the solution you can offer; nothing else matters.

Tomorrow will be the initial contact, mainly to discuss the other party’s advertising needs.

I think we need to come up with a plan during the National Day holiday, and then present the plan to the other party after the holiday."

Amy Sun: "Okay, if there is anything you need me to do, just tell me."

Xu Chen: "Don't be so polite to me!"

……

……

Friday.

There was a physical education class and a photography class in the morning, so Xu Chen had to skip classes.

Fortunately, the photography teacher was rather casual when calling the roll, and my roommate Hong Xiaoqiang would help me out.

Xu Chen met Sun Amy at the school's south gate on Chifeng Road, then waved to stop a car and headed towards Lujiazui.

……

Taxis are traveling through Lujiazui, an area lined with tall buildings.

Sun Amy graduated in Guangzhou and it seemed to be her first time to visit Lujiazui. She looked around with great interest.

Xu Chen also looked up. The Oriental Pearl Tower and Jinmao Tower stood tall and were particularly eye-catching.

At this time in 2006, the World Financial Center has not yet been topped out, and the glass curtain wall is only half installed...

This super-high building, designed with the participation of Japanese architects, also caused a stir at the time due to the wind tunnel plan at the top.

The original design was a perfect circle, but because it was created by a Japanese designer, it attracted criticism from the Chinese people.

Later, they had to consider the national sentiment and changed the circle to a square...

However, in the Lujiazui area, the later taller "Shanghai Center Building" had not yet started construction in 06.

……

The taxi stopped at a high-end office building on the edge of Lujiazui's core area, and Xu Chen took out cash to pay the fare.

Although I have adapted to "cash life" for a long time, I still find it a bit troublesome.

The two got out of the car.

Sun Amy was carrying a laptop bag and following her "boss", looking very well-behaved.

Xu Chen took out his cell phone and contacted the Jeep customer first.

"Let's go! Let's go to the lobby first!"

There is access control at the elevator hall, so you can only wait here.

After waiting for a while, a young man with a slicked-back hair and a capable look came down.

Xu Chen took the initiative to greet him: "Manager Yan Chuan, right? I am Xu Chen."

Yan Chuan is the brand manager of Jeep's marketing department, a thin and capable young man wearing a neat white shirt.

He looked at Xu Chen with a look of surprise:

"I'm sorry, I didn't realize you were so young."

Xu Chen smiled and did not respond. He directly introduced Sun Amy behind him:

"This is our colleague, Design Director Sun Amy."

Sun Amy was polite, smiled and bowed slightly.

The two sides exchanged business cards, and Yan Chuan led the two of them upstairs.

"Our office is on the 17th floor. Our director Andy happens to be here today. We can chat with him later."

……

The elevator goes straight up to the 17th floor, and you will see a large and simple Jeep logo when you exit the elevator hall.

Following Yan Chuan into the office, I saw that it was spacious and bright.

On the background wall are posters showing classic models from various generations in Jeep's history.

There is also a large cultural wall that records the history of Jeep in English, including its military supplies from World War II...

The decoration of the office still has some automotive industry style.

For example, the bar in one corner is a table made of car tires.

Yan Chuan took the two of them through the office area and came to a meeting room.

The meeting room was clean and simple, not much different from an ordinary meeting room. The only difference was the screen saver on the big TV, which played a poster of a "Wrangler" model in the wild.

"Teachers, please wait a moment. Our President Andy is still in a meeting."

Xu Chen: "No problem, we'll just wait."

Yan Chuan smiled, took two bottles of water, and turned to leave.

……

Xu Chen and Sun Amy waited quietly for nearly half an hour, but there was no movement.

Sun Amy looked at the time and frowned:

"Making us wait so long... Even though the other party is the brand owner, isn't that too rude?"

Xu Chen looked calm, as if he had expected this, and said:
“Dongchen Advertising accepted this advertising order, but the Jeep brand was somewhat reluctant.

Making us wait like this on purpose is a hint to us..."

Amy Sun: "Then...are we still doing this project?"

Xu Chen smiled and said, "I estimate that the project budget is at least two to three million. Why not just leave the money there and make some money?"

Sun Amy blinked, but her heart was beating fast.

If Party A's client resists from the beginning, there will probably still be resistance to subsequent proposals.

Xu Chen, however, didn't care at all and even looked confident.

He knew the "standard answers" for the Jeep advertising project, so he was not worried about the proposal itself.

More importantly, he believed in Xie Bingran's commercial value and the Jeep brand would never give up easily.

He was deliberately leaving two people alone at this moment, just to show off his "little temper".

Or it could be implying that Dongchen Advertising could voluntarily withdraw from this project.

Xu Chen was not angry at all. In the adult world and business world, emotions are worthless.

(End of this chapter)