Rebirth: My dad is too obedient

Chapter 291 Designated Dongchen Advertising
When I came out of the cafeteria after dinner, it was already getting dark.

Xu Chen and Xie Bingran walked around the training base again. In fact, it was not much different from a large campus, the only difference was that it was full of sports venues and supporting facilities.

On a sparsely populated path, the two held hands tacitly again.

Xie Bingran whispered, "We will resume training tomorrow."

There was some melancholy in his tone.

Resuming training means resuming a "militarized" life.

I get up at 5am every morning and do morning exercises at 6am. I do physical training in the morning, technical training in the afternoon, and recovery training and theoretical study in the evening...

That means I can't walk around holding hands with Xu Chen like I am doing now.

Even more arduous are the "winter training" and "summer training".

Athletes also need to adapt to different weather and climate conditions in order to cope with competitions in different seasons, countries and regions.

The so-called "training in the coldest days of winter and the hottest days of summer" means honing and consolidating competitive ability in the most extreme weather conditions...

Fortunately, athletes still have weekends, and after completing their training plans for the day, they still have some free time.

Xu Chen said: "I'll come to see you this weekend!"

Xie Bingran: “Oh.”

Xu Chen: "I'm planning to buy a car. It will be more convenient for me to drive over to see you in the future."

Xie Bingran: “Oh.”

Xu Chen: "I'm going to buy a car, don't you want to congratulate me?"

Xie Bingran: "Congratulations."

"..."

Xu Chen: "When you are free, I will drive you out to play!"

Xie Bingran finally smiled happily: "Okay!"

Xu Chen thought about it, and suddenly said:

"You just checked in today, so you shouldn't be strict, right?"

Xie Bingran: “Ah?”

Xu Chen: "Can I sneak out at night?"

Xie Bingran blinked her big eyes.

Xu Chen smiled wickedly: "When I first got here by car, I saw there was a hotel next to it."

Xie Bingran pursed her lips and smiled: "Coach Cheng will make rounds tonight, wait until she leaves..."

Xu Chen: “Okay!”

……

……

On Monday, Chen Xinyi from Jiaduobao's marketing department contacted Xu Chen.

Xie Bingran's endorsement contract for Kunlun Mountain Mineral Water is already being pushed forward.

This week, Nie Fei, accompanied by the boss Chen Jinru, will fly to Beijing again to discuss specific contract matters with the two directors of the General Administration of Sports, An Jinxiong and Li Yue.

I think it will take some time to negotiate the endorsement fee.

During the lunch break, the two sides held a conference call. Xu Chen was too lazy to go to the office, so he held the conference call on the school lawn at noon.

Of course, the person on the other end of the phone was Nie Fei. She had already returned from Japan.

The main thing was to communicate with Xu Chen about Xie Bingran's shooting requirements for graphic materials.

After National Day, a specific plan for shooting print advertisements will be needed.

This is not complicated. I will give the request to Sun Amy today. She happens to be in Tiancheng during the National Day holiday. Let's discuss it together and come up with a plan. There shouldn't be any problem.

Theoretically, when a celebrity endorses a product, they will sign both video and print ads. However, Nie Fei revealed that the collaboration between Kunlun Mountain and Xie Bingran may not involve video ads.

First, considering the cost issue, if the demand for one video advertisement is eliminated, the overall cost can be reduced.

In addition, Kunlun Mountain did not dare to invest too much marketing budget at one time in the first wave of promotion after its launch, so it did not plan to launch large-scale TV advertising.

Overall, it is still mainly based on print advertising and channel distribution.

From the perspective of new product launch, this is actually a very appropriate arrangement.

In addition, Nie Fei also revealed that the negotiations for Xie Bingran's endorsement fees are indeed difficult at present.

Mainly after the Osaka competition, Xie Bingran's popularity skyrocketed, and her commercial value naturally also increased.

An Jinxiong and Li Yue, who are responsible for business negotiations with national team athletes, naturally try their best to get a good price.

Jiaduobao's boss Chen Jinru couldn't help but express regret.

I should have listened to "Teacher Xu Chen" earlier. After listening to Dongchen Advertising's proposal report, I should have immediately contacted the national team to discuss cooperation.

If we can sign Xie Bingran before the game in Osaka, it is expected that a lot of money can be saved.

But it's too late now, and we can only be at the mercy of others.

At present, Jiaduobao is still considering using "Wang Laoshun" to sign the international track and field team as a whole.

If both parties talk together, the overall cost may be able to be reduced.

After several months of rapid growth, "Wang Laoshun" has now encountered a bottleneck in sales growth, and it is time to launch a new wave of promotion.

The cooperation with the national track and field team is also a very good promotion attempt.

……

After the conference call ended, Xu Chen called Sun Amy directly.

The material shooting requirements for "Kunlun Mountain Mineral Water" and "Morning Breeze Electric Vehicle" were synchronized.

During the National Day holidays in Tiancheng, Teacher Amy had a heavy workload. She needed to prepare two sets of draft plans at the same time, and also supervise the shooting of the materials of Xie Bingran of the Morning Breeze electric car.

Sun Amy did not find it troublesome. Instead, she showed excitement and said that she would start making the plan in the next two days and would talk to Xu Chen about it when she arrived in Shanghai.

For the graphic design of Kunlun Mountain Mineral Water, Xu Chen directly provided the picture copy, and Sun Amy directly created the picture composition.

The plan is still based on the plan previously proposed by Xu Chen, after all, it has been reported and approved.

The core creative concept and advertising theme is "The quality of water determines the quality of life."

The product name and slogan were also based on the proposal submitted by Xu Chen.

Jiaduobao has contacted the trademark holder of the "Kunlun Mountain" trademark, negotiated the price and is ready to buy it.

Mr. Chen Jinru was a smart man. He did not negotiate in the name of "Jiaduobao Group", but used the name of a small company under its umbrella. He thought that he could save a lot of money on trademark transfer fees.

Xu Chen couldn't help but be curious. He wondered whether Mr. Chen Jinru had used any special bargaining tactics in the cooperation between Wang Laoshun and the national track and field team.

……

……

On Wednesday, Xu Chen unexpectedly received a call from Coach Cheng Hong.

She said that Director Li Yue had a business cooperation with Xie Bingran and needed to talk over the phone.

Xu Chen naturally coordinated the time and held a conference call with Director Li Yue that afternoon.

During the call, Director Li Yue got straight to the point:
"There is a car brand that wants to discuss endorsement cooperation with Xie Bingran.

The fees, details of cooperation, etc. have been almost discussed, and the brand has no objections.

But when talking with Xie Bingran, she raised a specific and strong demand, which was that this advertising project must be specifically participated by Dongchen Advertising.

Otherwise, she won’t sign the endorsement contract.”

Only then did Xu Chen realize that the reason why Brother Bing suddenly asked about "Dongchen Advertising" at the training base that day was because of this.

(End of this chapter)