Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 976 The cheat code is about to expire
Even before the game's official launch, Youke had already completed the comprehensive registration of the software copyright for "Black Myth: Wukong," covering all core content such as character images, scene designs, original soundtracks, promotional videos, art assets, 3D models, and various promotional materials.

In terms of intellectual property protection, Youke has registered trademarks in 45 categories for names such as "Black Wukong", "Black Myth Wukong", "Black Myth Nezha", and "Black Myth Yang Jian", building a solid IP moat.

After the game was released, its influence quickly spread beyond the game itself, giving rise to a huge derivative ecosystem.

Xiaomi took the lead in launching a number of co-branded products, including customized mobile phones, laptops, phone cases, power banks and themed TVs, which received a warm market response.

Seeing Xiaomi's sales surge thanks to the Black Myth IP, manufacturers seeking cooperation with "the other side" flocked to the company, with products covering multiple fields such as game controllers, bicycles, home appliances, and laptops, which was dazzling.

The stock market, with its keenest sense of economic activity, best reflects the economic climate of the "black monkey" economy.

Many stocks related to the gaming industry have risen in succession without clear reasons, with CITIC Publishing, which is involved in publishing game setting books, and Huaxia Publishing, which is responsible for content review, showing particularly outstanding stock performance.

What's even more eye-catching is the continuous limit-up of Shanxi Expressway – it turns out that many scenes and buildings in "Black Myth" are based on 36 ancient buildings and cultural sites across the country, of which 27 are located in Shanxi.

These attractions are scattered and suitable for self-driving tours. With the "check-in craze" triggered by the game's popularity, Shanxi Expressway has become a direct beneficiary.

Even the CEOs of these companies sent Chen Mo letters of thanks.
It can be said that any industry associated with "Black Myth" has gotten a share of the pie in this IP craze.

According to data from platforms such as Douyin and JD.com, within 24 hours of the game's launch, sales of official co-branded merchandise exceeded 3 million yuan; the transaction volume of game-related items on the "Bi'an" platform surged by more than 500% year-on-year.

Beyond physical merchandise, the film and performance market also performed strongly.

The offline symphony concert for "Black Myth: Wukong" is scheduled to kick off its national tour in mid-to-late December, with ticket prices ranging from 180 yuan to 880 yuan, and each price tier includes a complimentary gift bag.

Tickets for the four shows in Beijing, Shanghai, Hangzhou, and Shenzhen sold out immediately upon release, generating over ten million yuan in revenue. Additional shows will be added in several other cities.
Chen Mo then asked the team to make an overall forecast of the revenue from the derivative market. The results showed that the total revenue from related derivative products is expected to exceed 150 billion yuan in the future, and may even surpass the revenue from the game itself.

Even though Youke's profits are only a small part, with such a large revenue, billions of yuan is enough to make them proud.

The team no longer needs to worry about logistics and living conditions, nor about insufficient R&D funds. They can now focus solely on how to take things to the next level and create games that everyone loves to play.

At this moment, Chen Mo was very happy, but not because of the 70 billion yuan in revenue brought by the game—for "The Other Shore" with monthly revenue of tens of billions, this was not an amazing number.

What he really cares about is verifying his market predictions.

Before his rebirth, Black Myth had not yet been released. Player feedback from early demos and trailers suggested it was a game with potential, but everything else was unknown.

This time, Chen Mo first contacted Feng Ji and his team, and learned that they were a group of people who truly loved games and were genuinely committed to their work.

The fact that he achieved results far exceeding expectations with the support of resources from "the other side" precisely confirms his long-held belief in the methodology: those who work diligently and invest in their work over the long term will eventually reap the rewards.

Nearly a decade of entrepreneurship and exploration has made Chen Mo's judgment on certain things almost intuitive. As he once said on CCTV's "News Broadcast": "Companies that can truly calm down, not chase after the noise, and are willing to polish their works with their souls will eventually succeed."

This is also a value that "The Other Shore" has always advocated.

By now, Chen Mo has gradually realized that the world line has undergone an irreversible shift:

Xiaomi's early IPO and global dominance, Samsung's internal turmoil, the emergence of JD.com's Jingxi that overshadowed Pinduoduo, and Meituan's loss of its main market share in Waimai... The rise and fall of the Alibaba and Bianyi systems have far-reaching consequences.

This internet is no longer the internet he remembers.

Perhaps the success of "Black Myth: Wukong" marks the point at which he bids farewell to his identity as a "prophet".

After this battle, Chen Mo became even more convinced that he no longer relied on the advantage of being reborn, but rather on his solid judgment and strategic planning abilities to navigate the business world.

Moreover, there is another very important factor: with Jack Ma's retirement, he has become the most representative figure in China's Internet industry.

At this time, countless eyes are watching how the internet environment and trends will develop, and whether it will be more stable and better than before.

Therefore, when the Alibaba Group retreated and contracted its defenses, Chen Mo ordered the Other Shore Group to call a retreat and withdraw while they were ahead.

If the other side truly becomes the dominant force, it's an outcome those people don't want to see. If they really order a full-scale crackdown on Alibaba's affiliated companies, who knows, there might be more like Niu Yun and Gou Yun emerging in the future.
Old Ma was right when he said that the market needs both competition and cooperation. Working together to expand the market and broaden the path is the right way.

That's why he co-organized EWC (Esports World Cup) with Tencent. As for the current performance of "Black Myth: Wukong," he values ​​the influence it has behind it more than the billions in revenue.

However, both of these items were related to games before.

Beyond gaming, the film and television content sector is about to witness the culmination of its accumulated strength.

Starting next year, a series of animated and film works will be launched online:

The films "Ne Zha" (released during the New Year's Day holiday), "The Wandering Earth" (released during the Spring Festival holiday), and several animated series including "Fog Hill of Five Elements," "Cang Yuan Tu," "Bad Guys 4," "A Record of a Mortal's Journey to Immortality," "Xian Ni," "Battle Through the Heavens," and "Perfect World" will be available on Bilibili, Tencent Video, and Bilibili starting from the middle of the year.

As for the business aspect, next year the "Strengthening the Foundation Plan" will enter its 2.0 development phase, integrating resources to expand the scale and completely reverse the trend of the Internet.

At the conceptual level, we act strategically and leverage existing trends; at the practical level, we practice self-discipline and strive for mutual benefit.
Weakening the influence of the other side in the open is the direction for its future development.

Through this dual narrative, he will become the spokesperson for the internet, the uncrowned king, in the eyes of those above.

He knew that he had to prepare for a potential industry hiatus that could last for several years.

After all, some things change, but some things will still come.

Just like Lei Jun's experience building cars, he only knew the beginning, not the end.

The launch of the Xiaomi SU7 was a great success, and sales started off very well, but everything came to an abrupt end in April 2024. What happened after that?

What challenges will it face? Will it launch a new car? Will it ultimately succeed?
Chen Mo often thinks and deduces, and in his current view, Lei Jun will also succeed.
So, will Xiaomi make cars again this time?
Chen Mo had no answer.

(End of this chapter)