Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 576 Lost? Because I haven't made a move yet!
After announcing the results, the host also invited two experts in the fields of tea and chili sauce to comment on the current stage.

The tea expert and economics professor spoke to the screen: "The Guardian Team's rattan tea sales reached nearly 2 million. Selling a slow-selling tea to such a great success fully demonstrates the strong advantages of the BAT Big Three in traffic integration and brand marketing.

The success of Tengcha lies in its precise market positioning and efficient resource integration. The traffic support from the three giants BAT, plus the unique cultural attributes of Tengcha, have made it quickly become a hit.

As an intangible cultural heritage product, rattan tea has quickly opened up the market with the help of the Internet platform, which has not only driven local economic development, but also injected new vitality into traditional culture.

In comparison, the sales of the hot sauce represented by the Disruptor Team were only 1315 million yuan, a full 10 times difference.

Although the product itself is from an old-established company, it is clearly insufficient in brand promotion and channel building, and is also suspected of being a copycat.

As far as the current situation is concerned, I dare say that the Guardian team will continue to lead, and the gap will become larger over time."

Another condiment expert sounded worried: “Although the Subverter Team’s peppers are of high quality, the strategy of making them into hot sauce and selling them as a carrier is still eye-catching.

The problem is that even if peppers are made into hot sauce and sales increase 5 or 10 times, it still cannot compare with the conceptual attributes of tea.

Moreover, the brand awareness and marketing strategy are slightly insufficient. As a daily consumer product, hot sauce faces fierce market competition, with more powerful brands occupying most of the market. A stronger differentiation strategy is needed to break through.

At present, the disruptors are still using traditional e-commerce thinking to promote and sell products. How can they compete with BAT?

I haven’t seen any subversive power demonstrated by the disruptors during this period, just based on the live broadcast two days ago?”

Host: "Do you have any good suggestions?"

"My suggestion is that the disruptor team should speed up their adjustment pace. There may still be a glimmer of hope for them if they innovate from another dimension. There are only three weeks left, and they don't have much time left."

The host concluded: “Thank you to both experts for their comments.

It seems that for now, the Guardian Team has indeed demonstrated its kingly status as everyone expected and is far ahead.

On the other hand, the Subverters team has yet to come up with any effective solution, which may disappoint some netizens who support them.

But there is still time, let us wait and see next week for the latest developments from both sides.

This episode ends here. Thank you for watching. See you next time."

Time flies, and another week has passed in the blink of an eye.

When the "Economic Half Hour" program was broadcast again, the actions of both teams slowed down this week.

On the Disruptor Team's side, there was still no big movement seen, according to the tracking camera footage.

People found that Chen Mo either set up camp at the headquarters, occasionally visited ByteDance, or wandered around JD.com, and it seemed that he held a few meetings.

Due to commercial secrets, the program crew did not film the specific content.

Moreover, the program crew filmed Chen Mo going home at a certain time every day. He used to work overtime, but now he doesn't even work overtime. This is quite in line with the work style of Bi'an, which focuses on a boss who leads by example and takes the lead.
As the leading advantage of the Guardian team grew, they followed the routine and even let the program crew film some of their meetings, showing the BAT team's unity and efficient collaboration, and the IT elites' serious work, which was a disguised form of advertising.
When the interim results were announced, the gap between the two sides not only did not narrow, but widened instead.

The two sides have reached 3.3 million: 2832 million.

Even the experts who originally stood on the side of the Subverter Team shook their heads and sighed, saying that this gap was difficult.
After this episode was over, many netizens still had hope for the Subverter Team and Chen Mo, but now, the gap is 10 times.
There is an insurmountable gap between "ten thousand" and "one hundred million" just like the gap between classes.
The number of votes on CCTV.com was originally almost 50-50, but now it is only a pitiful 82-80, of which the "2" is for the Subversive Team. I don't know how many emotional votes are included. It can be imagined that with the broadcast of the next episode, if this continues, there may not even be a 91-80 split.
Qi Zhuquan looked at the current data and felt a little regretful about his previous arrangements.

He wanted the Guardians to win, but he didn't want a crushing victory.

The gap is too big. If I had known earlier, I should have let Lao Ma and the others choose Chili. At most, I would have lost one round. There are plenty of ways to win later.

If the situation is one-sided, the show will not be interesting. If the score is really 3-0, the show that could have been broadcast for five episodes will end abruptly after three episodes. Who can be happy?

Well, the station just negotiated the latest sponsorship, this time with a profit of over 1 billion yuan. It’s just that the broadcast will be a little longer and there will be more logos on the program.

But if only one episode is broadcast, the sponsor will definitely not be happy.

How to ensure that the show is broadcast for 5 episodes and at the same time ensure that the Guardian Team wins has become the problem Qi Zhuquan is currently facing.

He sighed: "I have put a lot of effort into this program."

Then he called Chen Hongbing.
Seeing the gap getting bigger and bigger, netizens' public opinion gradually changed direction.

Many netizens said: "There is basically no suspense about the outcome of this episode. Just announce 0:2. Destroy it. I'm tired."

Nowadays, whenever this topic is involved, netizens from all sides will argue with each other.

Some netizens who were unwilling to give up and held on to a glimmer of hope ran to Chen Mo's Weibo and Douyin to leave messages, but the comment section still could not escape the quarrel:
"What's going on lately? This doesn't seem like you, Xiaomo? Are you defeated just like that? Are you still the you who created miracles one after another?"

"It feels like Xiaomo saw the huge gap and just gave up. It's only because Xiaomo has a good temper, otherwise no one would be able to stand being targeted like this by the production team."

"If you ask me, I should have just withdrawn from the competition. At least I could have died standing up, which is better than the slow death I am experiencing now."

"You can always trust Chen Mo. This is the belief of Chen Mo's fans!"

"Haha, just give up. Do you know how many 3.3 million are in 2800 million? More than 10 times, how can a crappy chili sauce sell for million? Are you going to chase me with your head?"

"Fuck, stop barking like a dog upstairs. If you have the guts, ask the program team to swap the two sides and let Xiao Mo try to sell tea. It's not just 3 million now. With Xiao Mo's online appeal, 10 billion is easy."

"Yo yo yo, if you can't afford to lose, then don't play. Now you're blaming the tea leaves. If I'd known this would happen, I wouldn't have accepted the challenge. You withdrew from the show and made a fuss, thinking you were so awesome. Now that you can't beat me, you Mi monkeys, Beijing dogs, and other dogs are starting to make noises."

"Yes, rattan tea is really great. I sell you 9999 grams for 100 yuan. Huang Shiren feels ashamed and admits defeat. Before, there was a legendary knife for 999 yuan, and now there is a rattan tea for 999 yuan. It doesn't cheat the poor, it only cheats the fools." "Xiao Mo, stand up, where have you been? If you see it, let me know~"

"Family! I guarantee that today's dish will be absolutely amazing!"

"I don't want 99, 79, or 59. Today in my live studio, for those who click 'want', I will directly offer 9.9 yuan."

"Is one bottle enough? Two bottles, three bottles are not enough, six bottles, I will give you a small sample bottle as a gift."

"If you think it's awesome, please type 'Awesome' on the public screen, and remember to follow the host so you don't get lost next time."

"The brand must be bullying me in the background, never mind! I have to beat the price today! Just to make a friend~"

"Today's supply is limited. I have to continue selling tomorrow. I can't sell them all at once. Only 1,000 copies are available."

"Be quick or you'll miss out! 321, link up!"

"Family members and sisters who are still hesitating, just buy it with confidence! We have seven days of no questions asked! Shipping insurance is fully provided! If you are not satisfied with the taste, you can keep the sample and return the rest, at zero cost."

In a conference room in the Bi'an Technology Park, these words echoed in the room, and the lingering sound was lingering.

A man on the stage was performing a non-property show in an impassioned and highly provocative manner. Who else could it be but Chen Mo?

This is a crash course for anchor training, and also an advance rehearsal for Chen Mo.

These days, Chen Mo doesn't play games when he gets home from get off work. He just practices repeatedly at home, either in front of the mirror or in front of Ningning and Mengmeng.

After all, it is better to practice it once in reality than to think about it thousands of times in his mind. Fortunately, he had the experience of many press conferences in the past and had already developed the aura. He became proficient in it in just a few days. However, this kind of deliberate practice has one disadvantage - every time he practices with the two women, he will eventually end up in bed.

Well, the only drawback is that it is quite demanding on your waist.

Chen Mo looked at the handsome men and beautiful women in the audience. Their faces flushed, their eyes sparkled, and they were extremely excited. He felt like they wanted to buy back the air in his hand for 999 yuan.

Chen Mo was quite pleased with this scene, and felt that his training during this period was not in vain. However, it was also true that young people these days could not withstand the impact of such a sophisticated rhetoric.

"Remember how you feel right now. This is the highest level of live streaming sales. It's like a blind man passing by who, after listening for a while, also feels that he might need these glasses."

The students attending class today are a very balanced mix of five boys and five girls. They were all carefully selected from Army Attack, the Other Shore Marketing Division, and Ivy League College. It is no exaggeration to say that they are one in a hundred. They are definitely the elite among the elites, with both inner and outer talents.

At this moment, everyone looked at the man on the podium with great respect.

After all, being able to receive personal instruction from one's own boss is a unique treatment in the entire group.

Before they came, they heard that the last time the big boss gave a lecture in person could be traced back to the early days of Bi'an's entrepreneurship, and the students who listened to the boss's lectures at that time have now become big bosses in charge of Bi'an's business.

By the same token, they all hold themselves to the standard of closed disciples. Of course, it doesn’t matter whether the boss recognizes it or not. Anyway, they themselves recognize this identity.

Chen Mo drank some wolfberry tea from the thermos cup to moisten his slightly dry throat, and looked at the young people in the audience: ".These are just some of the representative words, which are all written in the notebooks in front of you.

Memorizing is just the basics, the most important thing is to be emotional and convey to everyone in the live broadcast room the feeling that 'what I sell is the best, and I want to recommend the best things to my family'"

"I just talked about the opening tricks, price anchoring techniques, Chen's comparison method, and common sales pitches.
Next, I will talk about scenario-based rhetoric, which can be divided into three small points: pain point amplification, scenario immersion and counter-common sense impact.
What does it mean to amplify pain points? It means to think about what this product can bring to users from their perspective. What part of their needs can it meet, and then amplify this need, for example, "blah blah blah"

after an hour,

“.I have covered the lesson and answered all the questions. This training ends here.

The master leads you to the door, but the practice depends on yourself. My fate with you has ended, and you have to walk the rest of the way on your own.

The quality of products sold through Douyin live streaming is controlled by both the group and JD.com, and they are definitely carefully selected high-quality products.

You are people on the other side, so I hope you will remember to be a live streamer with conscience, morality and bottom line, set a good example for Douyin, and create brilliant achievements for our group. "

"Everything is for the other shore!" Everyone said in unison, their expressions extremely solemn.

"Well, get out of class is over!"

After saying that, Chen Mo left leisurely with the thermos cup in his hand amid the admiring eyes of these people.
Back in his office, Chen Mo turned on his computer to surf the Internet to relax, and saw the comments under his Weibo.

He simply deleted the comments that were suspected of being abusive, thinking out of sight, out of mind.

I saw the comment “.吱” and replied with “吱!”

Chen Mo thought about it and posted a new Weibo: "Rest, rest, let the bullets fly for a while" and then calculated it and added a countdown at the end.
During this period, he was relaxed on the outside but tight on the inside, making the most thorough preparations for live streaming to sell goods.

The last time the Big Three did a food show was just a warm-up.

In fact, taking advantage of the popularity of the previous food live broadcast, it is not impossible to sell goods directly the next day. Many links have been opened up, and the conditions and capabilities for live streaming sales are indeed in place.

But Chen Mo is very clear about the power of this first live broadcast of selling goods, especially the lineup of Douyin + WeChat + JD.com + SF Express, plus the terrifying traffic and influence of himself + Lei Jun + Liu Qiangdong. The BUFF can't be more full and has reached the theoretical upper limit.

To put it bluntly, let alone selling chili sauce, even if they were selling sanitary napkins, women across the country would not go to the supermarket to buy them for the next year.

Chen Mo is very confident and confident about this.

The only unknown is how much money the live broadcast will sell tomorrow.
(End of this chapter)