Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 577 Others look down on you, but I like you the most
Under the "extreme proposition of explosive sales" proposed by Chen Mo, Lei Jun and Liu Qiangdong gave their full support without hesitation.

Immediately, all departments of the three companies worked at full capacity and cooperated closely. The original standards were raised again and again, like reaching the height of "Mount Everest". They even contacted Wang Wei of SF Express in advance and requisitioned part of SF Express's transportation capacity in advance to ensure the timeliness of logistics.

Warehousing and logistics:

JD.com transports Lao Gan Die hot sauce to various regions through logistics, arranges warehousing in advance to ensure fast delivery. At the same time, it optimizes the inventory management system and monitors inventory in real time to avoid out-of-stock or backlog.

Technical connection:
TikTok, WeChat, and JD.com have opened up data interfaces to achieve real-time/asynchronous dual synchronization of orders and data;
WeChat and TikTok have developed exclusive purchase pages that support one-click ordering. Although this is a multi-platform collaboration, it does not make users feel uncomfortable.
Bi'an Cloud Computing reserves sufficient resources and bandwidth;

Xiaomi MIOS system comes pre-installed with TikTok, further increasing user reach.

Marketing planning:

Chen Tong selected a group of sales talents with strong marketing capabilities, and Chen Mo personally taught the class (completed). After all, Chen Mo's energy is limited, so he only plans to lead one session himself, and then leave the follow-up to these young people.

User experience:

JD.com provides a variety of delivery options (such as next-day delivery and express delivery) to improve customer satisfaction, and logistics time must not be extended due to a surge in orders;
Douyin’s comment section has a purchase guide to simplify the user operation path.

After-sales experience:

JD.com provides comprehensive after-sales protection (such as returns and exchanges, customer service support) to enhance user trust;
Tik Tok adjusts its promotion strategy in a timely manner based on user feedback.

The only thing that hurt them was that their overtime pay was flowing out like water...

In the eyes of Guizhou Lao Deng, Chen Mo is now like the "King of Hell", with one or even several calls a day, which makes Lao Deng almost cry.

Finally, Old Deng pointed at the lamp and swore that under the premise of ensuring quality, the new production line was almost running at full speed. Even his son was sent to the assembly line to fill the hot sauce himself. Only then did Chen Mo reluctantly give up.

Over the past ten days, Bi'an, JD.com, Xiaomi, and ByteDance have been relaxed on the outside but tense on the inside. On the surface, they appear calm, but in fact, they are working at full speed and have been busy preparing for this live broadcast.

After posting on Weibo and Douyin, Chen Mo first talked with Lei Jun, Liu Qiangdong, Zhang Yiming and others in the WeChat group.

After confirming that everything was ready, he directly @Chen Tong: "Send me the news of the next live broadcast, publicity level: gongs and drums, firecrackers!"

Chen Tong replied immediately: "Received! Promotion level: gongs and drums are roaring, firecrackers are blasting! (Sunglasses emoji)"

……

At 9 p.m. on September 10, the Bianshi Information Platform Matrix began to take effect.

Any netizen who has used Bi'an products will have seen the poster previewing this live broadcast.

As the news spread, the news of the second live broadcast of the Big Three spread across the entire Chinese Internet like the sound of gongs and drums and firecrackers.

The title of the live broadcast preview is very attractive:

"The three giants joined together for a live broadcast, and the Lao Gan Die hot sauce special came - subverting the taste buds and igniting the whole audience!"

In the poster, the background is a farmyard covered with red peppers, and in the front is a bottle of classic Lao Gan Die chili sauce. The bottle is slightly tilted, as if pouring out rich chili sauce, forming an attractive red waterfall, which increases one's appetite.

In the middle of the picture, Chen Mo is in the center, Lei Jun and Liu Qiangdong are slightly sideways, and the three of them are standing side by side, wearing casual clothes, smiling, and full of their own unique affinity as big guys.

The poster is accompanied by the text:

"Family, are you ready?

This time, the three giants of the Disruptor Team - Chen Mo, Lei Jun, and Liu Qiangdong - will join forces to bring an unprecedented live broadcast feast!

Live broadcast time: September 9 (tomorrow night), 11 pm

Live streaming platform: Tik Tok, WeChat Mini Program, JD.com, and Xiaomi Mall can be watched simultaneously.

Welfare preview: limited-time discounts, free gifts with purchases over a certain amount, lucky bag draws. Please visit the “TikTok Selection” live broadcast room tomorrow night for details.

Special reminder: Pay attention to the "Tik Tok Selection" live broadcast room in advance to lock in the benefits!
Share the poster and invite your friends to grab the hot sauce together, limited to 1 bottles..."

As soon as the poster came out, many netizens who were paying attention to the Disruptor Team or this PK were excited.

After all, the Disruptors finally made their move.

Don’t worry about the final result, but at least there is an impact, which is the most important thing.

Many supporters, especially those who like spicy food, were eager to try it out after seeing the poster:

"Haha, I knew Xiao Mo would make a move. Luckily I didn't place an order before..."

"It's okay, I've placed the order. The hot sauce has a long shelf life anyway, so I'll stock up and eat it slowly. I want to see how good the benefits in the preview are."

"Is there any need to think about this? Think about how Xiaomi is increasing the quantity without raising the price, and think about the various gifts on the other side. If not for the hot sauce, I have to wait for the Xiaomi phone. Maybe I will win the lucky bag..."

"Well, even though I don't like spicy food, it doesn't stop me from liking to watch Xiao Mo. I have to support him..."

"But I have to say, this date is very much to my liking. The Americans are too bullying. I have to go to the live broadcast room to take a look."

But some people scoffed:

"That's it? That's it? Live streaming to sell goods? What's the difference between this and those eight-star and eight-arrow scammers on TV before?"

"Jiang Lang has run out of ideas, Chen Mo is just like this. After all this trouble, I thought he had some new and ingenious tricks... Douyin has just launched live streaming, and it can't catch up with YY, and it wants to sell goods? It's really ugly..."

"I guess the Subversive Team is desperate and wants to use this trick to fight a desperate battle. I think it will never work..."

The layman looks at the excitement and the insider looks at the doorway.

Many friendly business people in the industry saw this live broadcast preview, such as Ding Lei of NetEase, Li Guoqing of Dangdang, Su Hua of Kuaishou, Dong Rongjie of Huya, and Wang Xing of Meituan. Their opinions were completely different from the online public opinion.

Although the live streaming service of TikTok was launched only a few days ago, it seems radical to suddenly launch the e-commerce-related product promotion service. However, a closer analysis shows that TikTok is backed by JD.com and has all the necessary conditions in terms of the allocation and reserve of various resources.

But no one can predict what the final effect will be. However, these people think it is unrealistic to use this method to narrow the gap between the two sides, so they begin to take a neutral attitude and plan to register a small account to wait and see.

The experts who were responsible for commenting on the two teams in the "Economic Half Hour" program also spoke out online, expressing their doubts about the Subverter Team's move. Some people took the lead in charging forward, and some media judges of the "Win in China" program also began to express their opinions on this.
Tea expert and economics professor: "Although Douyin has developed rapidly this year, it is wishful thinking for it to challenge traditional e-commerce giants like Taobao just after it has established a foothold in the short video field.
I have reason to suspect that this radical style of being too ambitious and never getting what one wants is definitely instigated by Chen Mo from the other side, because this method is very consistent with Chen Mo's style. It is impossible for the steady and steady Liu and the others to act so recklessly."

"E-commerce World": "Although the live broadcast of the three giants of the Disruptor Team is full of gimmicks, the prospects are not optimistic. Although Douyin live broadcast seems to have a large amount of traffic, the users are more entertainment-oriented, and the purchase conversion rate may not be comparable to Taobao. Taobao is different. It relies on the Alibaba ecosystem. This time, Baidu and Tencent Assistant are added to form a closed loop from search to user to payment. The user's shopping intention is clear. Perhaps because of the traffic of the three people, this live broadcast seems to be more popular, but it is more likely to be short-lived."

Beijing News: "As a low-priced product, it is difficult for chili sauce to achieve explosive growth through a live broadcast. In comparison, Taobao is more suitable for the sales of high-frequency, rigid-demand products, while Douyin live broadcast is more suitable for high-priced, impulse-consumption products.

The choice of chili sauce as the main product by the Disruptor Team may not be the best strategy. Choosing other categories to sell may have a better effect, but there is no other way. Who can only choose chili this time? I can only sigh that the three giants of the Disruptor Team are dancing with shackles this time, and this is not their fault. "

"36Kr": "See the future first. Hello everyone, this is 36Kr. We think that the disruptor team's use of short video platforms to sell goods through live broadcasts has great potential for imagination.

First of all, the personal IP effect of the three giants is unmatched, and what is behind them? It is Douyin + WeChat + JD.com + Xiaomi. This combination of "top stream + top stream platform" is expected to break through the moat built by traditional e-commerce.

Secondly, compared with Taobao, Douyin's users are more likely to "swipe content" rather than shop directly. In this scenario, users' consumption behavior is more impulsive, which is more suitable for high-frequency, low-unit-price fast-moving consumer goods such as Lao Gan Die Chili Sauce.

Through the personal charm of the three giants, especially Chen Mo, and the interactive atmosphere of the audience in the live broadcast room, Douyin live broadcast is expected to push the "swipe and buy" consumption model to a new height.

The live streaming of the Disruptor Team is not just about selling goods, but also a feast of brand marketing.

With the endorsement of the three giants, the brand awareness of Lao Gan Die chili sauce will be greatly improved, and it may even break Lao Gan Ma's monopoly in the chili sauce market.

This dual effect of "selling goods + brand upgrading" is difficult to achieve through traditional e-commerce live streaming.

The Douyin live streaming sales by the three giants of the Disruptor Team is not only a commercial attempt, but also an innovative exploration of the e-commerce live streaming model.

If successful, Douyin, with the support of JD.com, may form a "duopoly" with Taobao in the e-commerce field, and even surpass it in some categories.

Of course, the above is pure speculation, and the specific results will be determined after the live broadcast tomorrow night."

The direction of public opinion among netizens includes supporters, onlookers, and opponents.

As for the media, whether in the business circle or the Internet circle, except for a few media such as "36Kr" and "Ebrun Power", most of them have a pessimistic attitude towards the Disruptor Team.

After all, this is not in line with the common sense of the objective development of things. How can you transform into e-commerce right after launching live streaming when you are halfway through short videos? Although both hands must be strong, there are also prerequisites.

What is this? It's like a person taking a triple jump and wanting to take off as soon as he takes the second step? How is it possible...

Even so, there is still a group of people who attach great importance to this live broadcast.

On the afternoon of September 9, the three giants of the Guardian team gathered in a teahouse that overlooked most of the Shenzhen Bay.

This time they went to Xiao Ma's territory, and he treated Lao Ma and Xiao Li to tea. Of course, the tea they served were rare treasures not available on the market, not some crappy vine tea.

The theme of this gathering is to set the overall guidelines and tone for the third phase of cooperation. The subsequent specific operations will be handled by Wang Xing, Zhang Tao of Dianping, Zeng Liang of Nuomi and others.

However, Xiao Ma Ge has a more important thing - he watched the live broadcast preview released by the other party yesterday, and it was like the other shoe finally dropped, and his heart, which had been hanging in the air, finally settled down.

Chen Mo finally took action.

After reading the media's analysis, speculation and suspicion, Ma sneered.

Except for "36Kr" which is relatively reliable, the rest are bullshit. Now everyone in the world has been deceived by this guy named Chen.

If he was really that simple, would he be able to get Lao Ma and Xiao Li to come all the way to Shenzhen to discuss major plans?

Brother Xiao Ma was extremely certain that this live broadcast was definitely operated by Chen Mo himself.

And for some reason, he was inexplicably confident about the final effect of this live broadcast, believing that the other party would at least be able to catch up by a large distance.

When he found himself inexplicably optimistic about his competitors, he laughed out of anger.

What is this? Inertial dependence? Or is it that the person who knows you best is always your opponent?

"Did you watch the live broadcast preview yesterday?" Xiao Ma Ge asked after coming back to his senses.

Seeing the two nod, he asked: "What do you think about this?"

Lao Ma took a sip of tea and spoke first: "Well, the tea is good~ In fact, Tianxia.com is a media under Alibaba, and some of the views above are similar to my thoughts.

I was waiting for the other party to make a move, but I have to admit that his unique approach of selling goods through live streaming was somewhat beyond my expectations. After all, Chen Mo is quite clever.

Can you use short video platforms to do live broadcasts and sell goods? This feels like a hybrid, with several products grafted together. Can this thing be delicious?
Besides, what does it matter even if they can achieve good sales results relying on their respective traffic?
Without the halo of Chen Mo, Lei Jun and others, Douyin sales have become a toothless tiger that is not to be feared. How can it challenge Taobao? Haha~"

Li Yanhong also agreed with Lao Ma's view: "I think this is nothing more than old wine in a new bottle.

But it is undeniable that the ideas in Chen Mo's head are really strange and unconventional.

If we were at the same starting line, I might be a little worried about the other party's actions. Now looking at the gap between them and us, I can't imagine how they can win. We are a one-platform multi-channel coverage, and how many products can they sell with a small live broadcast window? "

Even though the other two said so, Xiao Ma Ge's expression did not relax at all. He slowly spoke:
“From the perspective of this incident itself, I don’t think the other party is doing this.

Moreover, the other party's live broadcast account this time is no longer the previous 'Bi'an Xiaomo' account with over 10 million fans, but a new official account called 'Douyin Selection'.

I don't really understand the practice of practicing martial arts at one's own expense and starting over.

But on the other hand, this also fully exposed Chen Mo's extremely confident, even conceited ambition.

Speaking of which, when it comes to analyzing people, to be frank, among the three of us, I can say that I have dealt with Chen Mo the most and I am the one who knows him best. You two won't deny this, right?"

Seeing the two nod, he continued, "From what I understand, this person is best at making a comeback in impossible situations, otherwise the Other Shore wouldn't have grown to such a scale right under our noses.

Otherwise, the three of us wouldn't be sitting here drinking tea and enjoying the scenery...

Don’t you think it’s a bit strange that no one is optimistic about such an opponent?

On the contrary, I feel that this is precisely a deliberate disguise by the other party!
To be honest, for tonight's live broadcast, I suggest that we should use our technical staff to improve our performance and not let Chen Mo broadcast too comfortably.
Anyway, we still have to be extremely cautious. I suggest that the three of us watch the live broadcast tonight, so that we can prepare for any unexpected changes. I think this psychopathic guy might give us a surprise..."

"merciful!"

After Xiao Ma Ge finished speaking, he looked out the window.

It is said that the Forbidden City is magnificent and the alleys are full of ancient charm.
But in his eyes, the view of Shenzhen Bay under the sunset is obviously better.
(End of this chapter)