Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 570: Bring your godfather and godmother!
A few hours later, the municipal government leadership team warmly welcomed Chen Mo and his delegation.

Chen Mo didn't have time for polite conversation and got straight to the point: "Besides Jiaoyuan Village, how many other farmers are there in the surrounding area that grow peppers?"

The mayor sighed and gave a detailed account of the current scale and predicament: "The output is more than 10 times the demand, far exceeding the local digestion capacity. There are at least 3 tons of unsold peppers, which would require 10 heavy trucks with a load capacity of 3000 tons..."

"How can there be so many?" Although Chen Mo had seen large tracts of pepper fields along the way, this number still shocked him.

“Look, as you can see, in the past few years, Lao Gan Ma hot sauce has been sold well both at home and abroad, and many hot sauce and condiment companies have emerged in China, and the city is no exception.

This led to a huge increase in demand for peppers, with the price of a pound of peppers more than double the original market price.

One village tasted the sweetness of growing chili peppers, and farmers in the surrounding villages saw this and all switched to growing chili peppers.

The first few years were good, but the good times didn’t last long.
As these companies have gone bankrupt one after another due to poor management in the past two years, the farmers have not noticed these changes and continue to grow peppers. As a result, the output has increased year by year, but the sales volume and price have become worse and worse...

The city did come up with some solutions, but they are just a drop in the bucket..."

Chen Mo and the other two chatted with the city government leaders for a few more words, saying that they would try their best to find a solution and asked the city to do auxiliary work in procurement and sales.

Before parting, Chen Mo declined the other party's invitation: "Dear leaders, I appreciate your kindness.

We will not have dinner, as time is limited and we have to go to other places to contact sales channels in the evening, so we need to do our work first.”

After that, everyone said goodbye.

……

August 8th, the third day after the recording of the program.

The trailer for the second episode of "Win in China 2014: Internet Storm" was aired.

In the picture, Lao Ma said seriously: "...What do we have? We have money!
I believe that for a country to be strong, it must have its own real things and master its own core technologies. That is the real ability.

That's what a real entrepreneur should do!

A certain bad company claims on the surface that it is doing things for its employees, users, and consumers, but in secret it is robbing and stealing, doing petty thefts and petty thefts.

To put it bluntly, this is hooliganism.”

The scene switched, and Chen Mo retorted: "...Compared with the hooligans and clowns who steal chickens and dogs, those bandits and robbers who burn, kill, rob and have no bottom line in the capital market are even more hateful!
I understand that only by respecting scientific and technological talents, cultivating an innovative culture, and adhering to long-termism can a technology company embark on the right path of innovation. "

Then, the screen quickly flashed back to the tit-for-tat clips of the two sides during the competition: Liu Qiangdong's retort, Xiao Ma's hesitation to speak, the judges' neutral comments, and the host's anxious attempt to smooth things over...

The rhythm is brisk and sharp, full of gunpowder.

Chen Weihong announced the result: "Congratulations to the Beep Beep (Silent) team for winning this round. I didn't expect the score difference between the two sides to be so huge this time..."

Finally, the scene freezes at the moment when Chen Mo announces "The Subversive Team withdraws from the competition!" and throws the microphone away...

What's next? Nothing!

Although the trailer for the second episode is only 2 minutes long, it contains an explosion of information, especially the abrupt ending. Countless netizens and media could not sit still and started cursing angrily, causing an uproar on the Internet.

"Isn't the second episode about introducing business plans? How come the two sides are at war again, despite all the hatred and resentment?"

"What? CCTV only showed the results but not the process. Is it leading the way in being a hooligan? Who edited this video? Take him out and execute him!"

"What happened on the show? Why did Xiao Mo, who is so good-tempered, want to withdraw from the competition? Wasn't there a rumor that there was something fishy going on in the show? Is this related to it?"

"Damn, either you don't poop, or you poop all the way. There are still 4 days left. How am I supposed to get through this? Who would deliberately cut off the poop halfway through? It's so disgusting..."

"The production team is obviously making trouble. Why should CCTV learn from someone else but a toilet channel? Fuck it, I won't watch it anymore. Whoever wants to do it, do it."

A number of media outlets have also done their best to attract traffic, with reports pouring in:

"'Win in 2014' Episode Preview Netizens Comment: More Exciting Than Palace Fighting Dramas! This Is the Real Business War"

"The Internet Godfather fired in public! Ma criticized a certain company as a 'rogue', Chen Mo retorted that the competitor was a 'bandit', which caused a heated discussion on the whole network"

《4:1 score difference? Who is the winner? Many signs indicate that it may be this team. You will know after reading the article! 》

"The withdrawal of the Subversive Team triggered public opinion: Chen Mo threw the microphone and left the venue, and Lao Ma had a playful expression! "

"The trailer for Win in China 2014 was a huge hit, and with the support of public opinion, the number of views on the entire network exceeded 3 million in just hours!"

……

The broadcast of the trailer not only ignited the audience's expectations, but also made the smoke of this Internet business war spread throughout the entire network.

Just as the public on the Internet was arguing about the program, inside a business hotel in Guiyang, Guizhou.

After Chen Mo, Lei Jun and others inspected Jiaoyuan Village, they chose to camp in a hotel instead of visiting the village out of caution. For commercial confidentiality, they drove away the cameraman.
Afterwards, the three of them conducted an in-depth analysis and discussion on whether to choose "Laogandie" or "Laoganma".

After all, both companies are headquartered locally, and any decision may trigger subsequent chain reactions.

They then looked up background information on the current domestic hot sauce market.

In today's chili market, Lao Gan Ma has annual sales of over 40 billion yuan, accounting for 60%-70% of the domestic hot sauce market, making it the absolute leader in the industry.

The Lao Gan Die hot sauce, which is only one letter different from the original, is currently only the second tier in China, with annual sales of about 2 million to 3 million yuan and a market share of only 5% to 8%, mainly relying on regional markets (Guizhou, Southwest China, etc.). The former has a large market, sufficient production, and strong brand influence, which are its advantages, but the bargaining space is small, the negotiation is difficult, and the time spent on this may be relatively long, while Lao Gan Die is completely the opposite.

After reading the specific development history and related reports of both parties on the Internet, Lei Jun made a rare statement and stood firmly on the side of Lao Gandie.

Since the big brother has spoken, Chen Mo and Liu Qiangdong have nothing to say. They just need to follow suit.

In particular, Chen Mo and Liu Qiangdong, who are familiar with Lei Jun's entrepreneurial journey, can probably guess why Lei Jun made this choice.

Because Lei Jun once had a similar experience as Deng Chengjun.

As early as the 80s, Deng Chengjun founded the Lao Gan Die chili sauce brand, which has been developing steadily since then and is known as one of the two treasures of Guizhou together with the later rising Lao Gan Ma chili sauce.

In the early days, the two companies were not as incompatible as they are today. Instead, they got along well as fellow villagers and even cooperated and supported each other - the raw materials for Lao Gan Die's fermented black beans were once supplied by Lao Gan Ma.

However, Deng Chengjun lacked brand awareness in his early years. Although he used the name "Laogandie" early on, he did not register the trademark in time.

In contrast, Lao Gan Ma, after becoming popular, quickly registered the trademarks of "Lao Gan Die" and other "Lao Gan + relative combinations", and wielded the legal stick to defend its rights.

Sued all the counterfeit hot sauces, including Lao Gan Die.

After five years of tug-of-war since the beginning of 2000, the Lao Gan Die brand finally lost the case. Deng Chengjun was not allowed to use this brand anymore, and Lao Gan Die was forced to withdraw from the market. At this time, Lao Gan Ma took advantage of the withdrawal of its biggest competitor from the market and swallowed up the entire market with a devastating momentum.

The brand that had been painstakingly built up over 20 years was destroyed in an instant.

In the end, Deng Chengjun was unwilling to give up, and spent another four long years collecting evidence of the use of the name Lao Gan Die since 4. He began the long road to rectify the name, and finally in 1982 he finally got back the brand that originally belonged to him.

According to media reports, Deng Chengjun, who lost everything after losing the case, turned gray overnight. But on the day he finally won the case, the entire company celebrated this belated justice with tears in their eyes.

It’s a pity that the hot sauce world at that time was no longer under the control of Lao Gandie.

After all, reality is not a happy story. Returning after four years is not a story of the king's return, but a story of trying hard to survive.

The market share has all been taken over by Lao Gan Ma. Even if the Lao Gan Die brand returned to its own hands, it would still be regarded as a copycat by consumers. It only has a certain degree of recognition in the market around its home, barely surviving. It has only recovered after more than three years of development.

Kingsoft Antivirus has just experienced the same thing that Lao Gandie did.

About 10 years ago, Kingsoft Antivirus was at its peak, with a market share of up to 30%, but it was copied by 360 Pixel.

In a rage, Lei Jun took the "rogue" antivirus software developer to court.

The lawsuit lasted for more than a year, and Kingsoft Antivirus was finally found in favor.

However, during the lawsuit, 360 completed user education through a free strategy, completely subverting the market structure of paid antivirus software.

The security software market was completely changed by 360's free model, resulting in a large number of users leaving.

So both of these are typical cases of "winning the lawsuit but losing the market."

Consumers will not pay for "truth", they will only vote for "experience".

This also taught Lei Jun a very profound lesson and gained a lot of experience.

Because of this old grudge, the other party continued to provoke him on Weibo. The good-tempered Lei couldn't stand it anymore and directly challenged him to a fight in the park. This laid the groundwork and became one of the few early black materials about him.

But this time Chen Mo was there, he grabbed Xiao Zhou and dragged him to Lei Zong like a little boy, and scolded him like a primary school student for a long time without him saying a word.
In fact, during that period, Lei Jun's journey at Kingsoft was not smooth.

WPS suffered a loss and was suppressed by Microsoft; he led Kingsoft to go public, but failed again and again; Joyo.com, which he founded part-time, finally started to make progress, but was hit by the economic crisis and eventually had to be sold to Amazon for cash. If it were not for this, Taobao might not have risen so quickly;

When it comes to the Kingsoft Antivirus incident, all in all these years, only his gaming business can be barely considered "not as good as the best, but better than the worst."

Lei Jun, who missed several opportunities, watched his peers - QQ, Taobao, and Baidu - grow bigger and stronger by riding the wind of the times. How could he be willing to accept this when he claimed that his hard work and talent were no less than theirs?

This also made him sigh in a later interview: "Billions in assets in my pocket, but I have accomplished nothing at the age of 40." Although netizens often talk about this joke, he just smiled and explained and refuted the rumors that he did not have as much money as rumored online.

In fact, for Lei Jun, who was in a confused stage and had not yet founded Xiaomi, a sense of accomplishment and self-identity were obviously more important than money. It was this experience that gave birth to his later philosophy of "going with the flow" and Xiaomi's late success.

Although Lao Gan Die has been accelerating product innovation in recent years - such as changing the packaging of chili peppers to increase recognition, developing hot pot base, and sponsoring e-sports teams - it is not easy to pry open Lao Gan Ma's already solid market.

As far as the current market is concerned, Lao Gan Ma is the towering main peak, overlooking the entire market;

Lao Gan Die is the secondary peak. Although it is not as high as the main peak, people are still trying to climb it.

So when Lei Jun saw the current situation of Lao Gandie, he couldn't help but have a wish-fulfilling mentality and wanted to help it accomplish what Kingsoft Antivirus could not accomplish at that time.

This is also the deeper reason why Chen Mo and Liu Qiangdong agreed to choose Lao Gandie.

Perhaps because of the sense of substitution, Lei Jun slapped his thigh and said, "Okay, then let's go with our godfather!"

On the other hand, when the founder Deng Chengjun heard the other party's purpose on the phone, his words were very enthusiastic and he expressed his welcome repeatedly.

He had a very pure idea in his mind - as long as anyone could bring sales to the company, anyone who was Lao Gan Ma's enemy would be Lao Gan Die's friend.

During this period, as a businessman, Deng Chengjun was also paying attention to the program "Win in China 2014", but he never expected that he would have the opportunity to become a participant from an ordinary audience.

So, that afternoon, he personally went to the company's gate to warmly welcome Chen Mo and his group. He first took Lei Jun's hand and took them to visit the factory.

Then, a negotiation was quietly unfolding in Guizhou Lao Gan Die Food Co., Ltd.
(End of this chapter)