Rebirth 2010: I taught Mr. Lei how to make a mobile phone
Chapter 571: Signing a bet, hot discussion at the start of the show
Chapter 571: Signing a bet, hot discussion at the start of the show
After looking at the pepper samples brought by Lei Jun, Deng Chengjun said frankly: "These peppers are of very good quality and fully meet our raw material standards. If it is hundreds or thousands of tons, I will buy them all without hesitation, but 3 tons..."
He shook his head and smiled bitterly, "Boss Lei, we only consume 5 tons of pepper raw materials a year, which is our consumption for most of half a year. If we collect it, the farmers' problem will indeed be solved, but we will become new 'farmers'."
Lei Jun smiled and said, "Don't worry about that. We have already prepared for it. President Deng should have heard about how popular the Xiaomi press conference was. President Liu's JD.com has a turnover of tens of billions a year. We can double the sales of your hot sauce."
After a brief exchange with the management staff around him, Deng Chengjun nodded and said, "I just want to confirm one thing. Is it really as good as Mr. Chen said? What if it doesn't work?"
Lei Jun winked at Chen Mo, who understood immediately, walked to the whiteboard, started to list a table, and then asked,
“How many bottles of Lao Gan Die were sold nationwide last month?”
Deng Chengjun blurted out: "This year's monthly average is about 200 million bottles."
“What percentage does it cost?”
"About 45%."
"200 million bottles, 45%." Chen Mo filled in these numbers, and then with a wave of his hand, a step-by-step growth chart appeared on the whiteboard.
“This is the sales ladder program we created for Lao Gan Die.
Starting from doubling sales volume, if monthly sales volume reaches 400 million bottles, we will take 2%;
Five times, 4%; ten times, 6%!
Of course, the premise is that you need to purchase peppers from all over the surrounding areas of AK City."
As soon as Chen Mo finished speaking, a young manager couldn't sit still: "Xiao Mo. Uh, Mr. Chen, I want to ask if the more you sell, the more you lose? Isn't that losing money to gain publicity?"
"Then the question is, does Lao Gandie want to occupy the market or seek profit?" Chen Mo's words silenced the other party.
Seeing Deng Chengjun lost in thought, Lei Jun smiled and said, "The reason why Xiaomi was able to stand out among a number of major mobile phone manufacturers was that it adhered to the concept of losing money to gain publicity. Don't be in a hurry to make money."
“If sales don’t meet expectations and all these raw materials are wasted, who will bear the loss?” the young man asked.
"We will take full responsibility!" Lei Jun crossed his hands on the table, very calm.
Seeing that the other party can cover the bottom, why hesitate? The young man looked at Deng Chengjun with fiery eyes, "Dad, do it."
Deng Chengjun frowned and glanced at his son: "Your father is not here."
"Boss Deng." Deng Chengjun's son was eager to try, but hesitated to speak. After all, few young people can resist Chen Mo's marketing skills.
At this moment, Deng Chengjun recalled the darkest moment of Lao Gandie several years ago. On that day, he took his son and several founding members to the room and swore: "What Lao Gandie lost today, we will get it back one day!"
Now I think it is not necessarily a loss, unless the sales volume reaches 10 times, but if it is 10 times, then the sales volume will not exceed Lao Gan Ma? How is it possible?
Even if it's 5 times, I'll still make some profit, just a little less. No matter how you look at it, it's good for me.
Deng Chengjun had a plan in mind, but there were still some details to worry about: "Guizhou and Shaanxi are not close, and the transportation capacity is probably insufficient."
Liu Qiangdong on the side was well prepared and said firmly, "Transportation capacity is not a problem. JD Logistics can help, but you have to pay for it." His words were full of convincing charm.
Afterwards, Lao Gandie asked a few more questions at the execution level, which were all perfectly answered by Chen Mo and others.
Looking at Lei Jun's unshakable confidence, Deng Chengjun suddenly had a feeling - this might be the only chance in his life to surpass Lao Gan Ma.
"Our Lao Gandie has done it! Mr. Lei, Mr. Chen, and Mr. Liu, the contract can be signed today." This is his personality. Once he makes a decision, he will not drag his feet.
Mr. Lei stood up with a smile and shook hands with the other party: "Then it's a happy cooperation."
Chen Mo silently added, "I would like to remind Mr. Deng in advance that you can start studying the expansion of production."
"Mr. Chen, you don't know that our factory's sales have not been very good recently. The production line is still very full, at least half of it is idle." Ignoring the look his father gave his son, the young man finished speaking, and then asked Chen Mo embarrassedly, "Mr. Chen, I'm your fan. Can we take a photo together later?"
Chen Mo smiled and patted the other person's shoulder: "No problem."
He once again reminded Deng Chengjun seriously: "It is better to expand the production line. I am afraid that Xiaomi's today will be Lao Gandie's tomorrow."
Lei Jun on the side raised his eyebrows and said, "Hey, you are swearing so dirty, who else can compare with you?"
On the same day, the two parties signed a bet agreement on tiered sales profit sharing regarding the targeted purchase and sales of Lao Gan Die hot sauce.
Adhering to the idea that a thief never leaves empty-handed, Chen Mo threw down a bag of chili peppers and had a dinner.
Before leaving, he took away a large box of chili sauce.
Robin: "Baidu has completed the relevant preparations, what about you two? @pony @jack"
Jack-Ma: "I have sent people to sign contracts with tea factories around Tengcha, and adopted a new exquisite gift box packaging, imitating the style of Shanghai cuisine, focusing on 'quality rather than quantity', bringing noble emotional value to consumers."
Pony-Ma: “If the quantity is small, it won’t help tea farmers whose tea is unsalable.”
Jack-Ma: "Let's make one thing clear. The focus of this competition is sales volume, not sales volume. We need to grasp the key point, ok? @Pony-Ma, how are you preparing?"
Pony-Ma: “Related public welfare websites and communities have been established, and soft articles and journalism practitioners are also ready. We are just waiting for the program to be broadcast.”
Jack-Ma: "Let me talk about my side. Basically, the basic functions of the e-commerce process are ready, and the customized charity stores and advertising spaces on the technical side are also ready. Now we are ready to go.
It feels to me now that we have already finished the test paper before the exam even starts, and we can just replace the test paper when the time comes. There is still one day left, and I can’t wait any longer.”
Robin: "I think we should each open a sales volume window with synchronized data for external display?"
Jack-Ma: “You can have this!”
Robin: "Okay, leave it to me. I'll create a group and ask you to bring in the relevant technical leaders and have them align the granularity. It should be done in three days."
Pony-Ma: "By the way, what's the situation with Chen Mo? Did the people we sent out before report back?"
Jack-Ma: “Haha, these three people are confused. They could have told their subordinates to do something, but they insisted on going to the mountains to investigate in person, and then went to the government to build connections, and even went to a chili sauce company called Lao Gandie.
What era is it now? Why are you still using the "seeing is believing, doing things yourself" approach? I guess he saw that there was a show following him and wanted to consolidate his image. "
Pony-Ma: "This routine is quite in line with the style of the three people on the opposite side. The chili sauce is a roundabout way to save the country. How many people will buy chili sauce? It's better to sell shovels. Isn't this what Chen Mo has always been best at?
But why not Lao Gan Ma? Why Lao Gan Die? It sounds like a knockoff product.”
Robin: "I think we can disgust each other, and we can also help Lao Gan Ma's sales and squeeze out the other side's chili sauce market."
Pony-Ma: "@Robin, great! Great idea. I'll go talk to Lao Gan Ma. I'm sure they'll be happy to cooperate with me."
At the same time, at the exit of the Beijing Capital International Airport terminal, "Oh, it's Xiao Mo!"
"Xiao Mo, can I take a photo with you?"
"Give me an autograph, Momo"
As soon as Chen Mo appeared, he was surrounded by a group of enthusiastic young people, mostly women.
Seeing this, Lao Mo quickly stepped forward with a cold expression and sharp eyes as he assessed the risk. He wanted to ensure Chen Mo's personal safety.
Lei Jun and Liu Qiangdong deliberately slowed down their pace and fell a few steps behind. At first glance, they seemed to have become Chen Mo's entourage.
During the business trip these days, they were really amazed at how popular Chen Mo was among the public, especially in public places like stations and airports, where such situations were not uncommon.
At first, the two were a little uncomfortable with this gap, but now, they are no longer surprised.
However, there was still a hint of envy in Lei Jun's eyes - everyone is 1.80 meters tall, what's the difference between me and them?
Just as he was lost in thought, a voice suddenly came from the side: "Uh, Mr. Lei, can I bother you for a moment?"
He turned his head and saw a young man holding an A4 paper, looking at him hopefully.
Lei Jun coughed, as if to remind Liu Qiangdong, hey, I also have fans.
He smiled and replied, "I am. Do you want my autograph?"
The young man shook his head awkwardly. "Uh, Mr. Lei, I'm a college student who will graduate this year. I want to work for Xiaomi, so I'm here to recommend myself to you. Here's my resume."
Lei Jun took the resume and glanced at it. He found that the education and work experience were not bad, so he nodded and said, "Okay, I'll take this resume. I'll have the HR department evaluate it. If it meets the requirements of our company, I'll call you for an interview."
"Oh, thank you so much, thank you Mr. Lei!" The young man bowed excitedly.
Lei Jun suddenly thought of something and asked with a smile: "Oh, I have a question. Look, in front of me is Chen Mo from the other side, and next to me is Mr. Liu from JD.com. Why did you choose me to recommend yourself and choose Xiaomi?"
The boy scratched his head and answered a little embarrassedly: "Well, I failed the Ivy League admissions exam at the beginning of the month, so..."
Lei Jun was speechless. He abandoned Qingteng and joined Xiaomi, right? I really didn't need to ask this question.
He caught a glimpse of Liu Qiangdong smiling secretly, and his happy mood disappeared in an instant.
After this little episode, after returning from the business trip, they began to check and integrate the work one by one according to the tasks they had previously agreed upon.
As for Chen Mo, the most important task is to prepare for the live broadcast the day after tomorrow.
At 8 pm on August 30, the second episode of "Win in China 8: Internet Storm" will be broadcast on time.
This time, without any notice, countless viewers and netizens had already brought their stools and picked up their melon seeds, looking forward to the show that they had been looking forward to for most of the week.
Not only ordinary audiences, but also many business people are paying attention to it, especially CEOs of companies in the Internet field. Almost nine out of ten of them are keeping a close eye on this program which has special significance.
They tried to interpret the possible changes that the program might bring based on their own understanding and perspective, and prepare response strategies in advance.
As the saying goes, the cicada knows before the autumn wind blows.
In the CCTV data center, several leaders looked at the current ratings data with joy on their faces.
The ratings for this episode are close to the peak of the previous episode, and a new ratings record is almost set in stone.
This achievement undoubtedly adds more weight to the ongoing sponsorship negotiations.
As the program began to air, the audience in front of the TV made complaints, while netizens expressed their enthusiasm through barrages.
When the show reached the part where the two teams were competing over the topic, the comments immediately went viral:
"Fuck, the winner chooses the side? What kind of a competition system is this? In our game, the loser chooses the side."
"The disruptors are doomed to fail. Where can you buy chili peppers? There is a vegetable market three minutes away from my home. There are all kinds of chili peppers. They only cost a few dollars and fill a large pocket. Who would buy chili peppers online?"
"That's right. Some people may not have tried rattan tea yet. It's fine to try it out. Plus, with the BAT alliance, many people will definitely buy it. Although I'm a silent fan, I feel like I've lost half the battle by choosing La Jiao before I even start."
"Not necessarily. Chen Mo and Lei Jun are both marketing experts. Without any constraints this time, and with Liu Qiangdong's help in e-commerce, they may really be able to create a miracle."
"This is pepper, not glass. Can it really be fooled into thinking it's a diamond? Wouldn't the brand image of Bi'an and Xiaomi be ruined?"
As the show continued, the process of developing the business plan of both parties was shown through intercut editing, which was fast-paced and fascinating.
"Huh? I thought this was the moment when Chen Mo would withdraw from the competition. Is there another expert behind him?"
"I found that the process of these bosses' meetings is similar to ours. Someone is responsible for speaking, someone is responsible for taking notes, and someone is responsible for making PPT on the spot."
"Am I the only one who noticed that Mr. Lei is so well behaved when he is sitting quietly and working on a PPT? I really want to take him home and raise him."
"Are you kidding me? Do you know who the originator of PPT is? WPS is from Kingsoft, and Kingsoft is owned by Mr. Lei. How could he not know PPT?"
"I have to say that the ideas of these big guys are indeed pragmatic, efficient and well-organized. They can make such a complicated matter clear in just a few words. I can understand what they say, but I can't learn from them."
"Well, could it be that there is an unequal right to speak? Successful people are always right, but for workers like us, even if we speak the truth, our leaders will just treat us as if we are talking nonsense."
"Damn, I can still be criticized for watching a show. Turn off the comments and take care of your health."
Afterwards, the captains of both teams explained to the audience the implementation of their respective plans. Especially the final targeted and sharp remarks made countless audiences scream with excitement.
"What Lao Ma said is right. Some companies now steal talents and technologies and then just integrate them and claim them as their own. It's simply shameless."
"Haha, everyone, look at what Old Ma has said. Look, Little Ma's face has turned pale."
"But having said that, the emergence of Taobao has indeed changed the way people shop, and Alipay has also changed the way people trade. It is indeed a great company."
And then Chen Mo's violent remarks about being a bandit expressed the thoughts of countless bosses. Although they could not stand the way the other side treated its employees and managed the company, they were more angry at the other side's style of bullying customers and taking advantage of its power.
Watching these people, I figured out that the rhythm was a bit off.
When Chen Mo said "I declare the Subversive Team withdraw from the competition", the barrage reached its climax.
(End of this chapter)
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