Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 505: Tik Tok Launches
The next afternoon.

A manager for the East China region and two city managers in Hangzhou and Ningbo called Zhang Xuhao one after another and said they wanted to resign.

Even though Zhang Xuhao had been reminded by Li Wu in advance and had been prepared, he was still caught off guard.

If there was only one, it might be a coincidence, but if three people resigned at the same time, then there must be a problem.

He quickly calmed the other party down and said that he wanted to talk to them in person. It turned out that the three of them were together and in the capital.

After Zhang Xuhao calmed the other party down, he immediately synchronized the public opinion with the combat command center. After everyone's analysis, they decided to activate the previously established "anti-theft" emergency plan.

Then the troops were divided into two groups. One group, led by Zhang Xuhao, flew to Beijing with his assistant to intervene and see if they could disrupt the other party's poaching plan. Even if they failed, they would make the other party bleed a little, at least to achieve the purpose of delaying time.

The other group was led by Kang Jia, one of the founders. This group was divided into three and went to Ningbo, Hangzhou and other places to stabilize the team's morale.

Three hours later Zhang Xuhao arrived in Beijing.

Five hours later they saw the three job-hopping people in a hotel. In addition, Zhang Xuhao also saw Shen Peng from Meituan and Gong Zhenbing from Baidu Takeout.

Zhang Xuhao's arrival directly broke the balance that the three people had originally agreed on with the other two parties.

In this way, in four hotel rooms side by side, the three forces began a tug-of-war for talent.

Often, after a deal is reached, the other party would add to the bargaining table and directly overturn the previous conditions. These people would negotiate all night long, from sunset to sunrise.

After Shen Peng consulted Wang Huiwen and used Meituan’s options, Zhang Xuhao explained the benefits and reasoned with them, and found that continuing to add people like this was not a solution. After communicating with the command center, he chose to give up these three people.

Finally, two city managers from Ningbo and Hangzhou joined Meituan, and the manager of the East China region joined Baidu Takeout. The three of them successfully changed jobs at sky-high prices.

Poaching, or more accurately, stealing, is just the appetizer in the food delivery war.

This protracted new Hundred Regiments Campaign has just begun.
Zhang Xuhao realized that the situation was hopeless and immediately synchronized the latest developments with the command center. At the same time, he also learned that the corresponding city teams in the three locations had nothing to worry about.

In fact, these three managers are not important in Zhang Xuhao's eyes. After two years of team building, Ele.me has become a mature team and can basically operate normally without any one of them.

Why did the other party spare no expense to poach these three people, both in terms of money and options? In fact, what they valued was the Ele.me team behind them.

In the past group buying wars, this kind of thing was not new. There was even a case where WoWotuan poached the entire team of Meituan in one city, which really dealt a heavy blow to Meituan at the time.

This time, Meituan is learning and applying the same tricks on Ele.me.

Unfortunately, although Meituan wants to learn from the former WoWotuan, Ele.me is no longer the original Meituan.

During this period, a young entrepreneur discovered an entrepreneurial opportunity.

After 2010, China's O2O war broke out, but Kuai Jiaqi was working in a technology company in Silicon Valley and did not catch up.

In the past two years, there has been a surge in domestic Internet entrepreneurship, with numerous emerging Internet companies springing up like mushrooms after a rain. Kuai Jiaqi also began to think about returning to China to start a business.

At the beginning of this year, he originally wanted to start a business in the field he is good at, that is, to develop stock-related software. However, some reports on the Internet some time ago about Baidu Takeout's urgent need for riders changed his mind.

Of course, he did not apply for a rider position at Baidu Takeout, but he discovered the pain points there.

With the popularization of 4G networks and the prosperity of China's mobile Internet, there has been a surge in demand for local life services such as takeout, fresh food, and supermarkets. The market size has grown rapidly, but logistics and distribution services and capabilities have not kept up and are relatively lagging behind.

Kuai Jiaqi saw the pain points of this market, and the battle between Meituan, Ele.me and Baidu Takeout has surfaced. Anyone with a standard eye can see that a new takeout war is about to break out.

So he decided to create a crowdsourcing logistics platform focused on instant delivery, Dada Express.

Kuai Jiaqi is very confident about this entrepreneurial venture. Taking history as a mirror, there has never been a loss in selling shovels since ancient times. The only difference is how much profit you make.

Not to mention the distant past, he often reads the entrepreneurial development history of Bian'an. Now there are compiled "Bian's Biography" on the Internet, just like "Tencent Biography" and "Alibaba: Jack Ma's Business Empire", etc. BAT has its own biographical books.

"The Legend of the Other Shore" not only compiles the whole process of Chen Mo's rise from obscurity to being well-known now, but also elaborately combs through the timeline of the development of the Other Shore Group.

The hundred-group war in the group buying market once gave birth to the ultimate winners such as Meituan, Nuomi, and Dianping. Some professional institutions analyzed that they are the ultimate winners in the group buying market.

However, Kuai Jiaqi disagrees with this statement. He thinks the biggest beneficiary is actually Chen Mo, the other side!

The most difficult part of starting a business is where the first pot of gold comes from. The general process is that entrepreneurs write a business plan and then seek financing from major venture capital institutions for development.

But this approach has both advantages and disadvantages. Money can be raised, but the right to speak and distribution of benefits will be divided.

After reading "The Legend of the Other Shore", he found out that Chen Mo made his fortune in this war. At that time, during the Hundred Regiments Campaign, the group buying market was in chaos. Chen Mo had an extremely sharp vision and discovered that there were so many group buying websites emerging, but there was a key link missing between them and consumers.

Moreover, Chen Mo discovered two pain points. On the left hand, the group buying navigation website controlled the traffic entrance, and on the right hand, the team building website expanded the group buying market and made the cake bigger. Two large trucks of shovels were sold like hot cakes.

Only in this way could they accumulate a huge start-up capital of 6 million yuan without having to worry about financing issues, laying a solid foundation for the subsequent development of the Bian'an business empire.

At that time and at that moment, just like now, Ele.me grabbed most of the rider market through the Spring Festival, resulting in an extreme shortage of delivery personnel.

If they can build up a fast delivery platform, with Baidu on the left hand and Meituan on the right hand, the bigger the market, the bigger the gap in riders will be, and the greater the opportunity for Dada will be.

By the end of February, Dada Express was officially established with its headquarters in Shanghai. The company positioned itself as a "crowdsourcing logistics platform" with the vision of connecting merchants, consumers and delivery personnel through technological means to solve the "last mile" delivery problem.

After the company was established, the next question was where to raise funds. The first place that Kuai Jiaqi thought of was Bi'an
At the beginning of March, Chen Mo returned to the company from the Ministry of Transport, exhausted. Although he was physically tired, he was still in good spirits.

Recently, he has been running around for the relaxation of online car-hailing policies. From the current point of view, his efforts have not been in vain, and have achieved certain results. The dawn is not far away. There is no way. Last year, Bi'an invested so many people and so much money. Now the taxi travel in various cities in China can be said to be ready to go, and the only thing missing is the policy.

Of course, this is also because Chen Mo noticed that the higher-ups had such intentions and knew that they would definitely relax the restrictions later, so he took advantage of the situation and helped push the progress of this matter. After all, if it was relaxed one day earlier, he could catch his competitors off guard and gain the advantage of time and place.

Then the subsequent online ride-hailing war will be much easier to fight.

Back at the company, Chen Mo looked at the work report submitted.

Normally, each business of the group will report specific business progress in the form of a weekly report every week.

There are basically progress reports every day for the projects he focuses on, and Ele.me is one example.

No matter how busy Chen Mo is, he will comment on the work report submitted by Zhang Xuhao, and basically communicate with him by phone once every two days.

".You are right. As long as we have a firm grasp on the rider resources, we won't have to worry about Baidu Waimai. But we should pay attention to Meituan. After all, Wang Xing and Gan Jiawei are not easy to deal with.
Well, I will mobilize all my forces to cooperate with you. In addition, I have approved the 5 million rider incentive plan you submitted earlier.
Core members can be granted options, so that everyone's interests converge and the cohesion of the team will be increased. Please come up with a plan and I will take a look.
I still have energy recently, so I'll take this opportunity to sort out the takeaway business, and then you can have an easy journey the rest of the way. That's all for today."

After finishing the call, Chen Mo continued to look at the work report.

"Tencent's new mobile game Arena of Valor was launched last month with reference to The Legend of China and Arena of Valor. It received good market feedback and had a small impact on us. The specific data trends are as follows.
According to the latest news, Tencent is developing a mobile game competing with "Glory of China", and there is more than one. It is expected to be publicly tested in the second quarter of this year. In response to this, we will update a major version and release animations at the same time, which will further increase the stickiness of players.
Finally, here is the monthly revenue data for the gaming business.”

After reading Sun Ziwei's work report, Chen Mo was generally satisfied. As for Tencent, Chen Mo should say that there are also capable people in the family.

It combines "Legend of China" and "China Showdown", with both random card drawing battles across the Chu River and Han River, as well as a three-in-one mechanism and various bonds.

In his spare time, Chen Mo also took the time to download and play two games of "Arenaline Rivals", a game whose name is a combination of both characters. It actually has some of the flavor of Hearthstone Battlegrounds.

I just don’t know how much contribution Xiao Ma Ge made in this.

Regarding the report's final statement that it would have little impact on the other side of the game market, Chen Mo believed it after reading the relevant data.

After all, it’s been the New Year, and gaming revenue has been setting new records every month.

Last year, the group’s average monthly revenue was more than 40 billion yuan, but at the beginning of this year, the gaming business alone reached this level.

It is estimated that with the continued efforts of the Hua Xia trilogy and the joint promotion of animation and e-sports, this year's game business of the other shore will bring billions of electronic entertainment shocks to everyone.

This is also the reason why Chen Mo dared to invest tens of billions before the New Year, because this year the group will not only continue to make money, but will make more.

When Bi'an distributed 10 billion yuan, there were some critical voices outside, saying that he was getting too proud and that instead of investing the money in scientific research or donating it to charity, he distributed it among his employees, which was a complete waste.

Chen Mo was too lazy to explain. Scientific research requires more than just money. People are needed first. The appropriate proportion of the group's scientific research investment was obtained through careful calculations. Too much is as bad as too little.

With hundreds of billions of yuan spent, Qingteng Academy's talent siphoning effect has been extremely significant since the beginning of the year, with the latest batch of students having reached 7000 people.

He pays his employees more and never considers any psychological trauma it may cause to his competitors or the outside world's public reaction.

Otherwise, if he is afraid of this and that, what is the difference between him and the guy named Cao?
Some time ago, Tianji Pavilion had already started the site selection work for the branch of Bian Group, and currently the five cities tentatively scheduled are Shanghai, Hangzhou, Shenzhen, Wuhan and Bingcheng.

Originally there were only the first four locations, and Bingcheng was proposed by Chen Mo, which will serve as the customer service center of the Bian'an Group in the future.

Buying properties in these places will cost tens of billions of yuan.

Half an hour later, when Chen Mo saw a line of words in Zhou Shouzi's work report, he fell into deep thought.
“Recently, Dada Express approached us for financing, but after communication and contact, we found that their philosophy was not in line with that of Bi’an Venture Capital, so we rejected their financing proposal.

I personally suggest that the All-Army Attack team can expand its special delivery business line. Later, it can provide professional delivery services to JD.com, Xiaomi, Ele.me and other businesses.
In addition, we recently observed a talent in the investment industry who was promoted from an ordinary employee of Zhen Fund to vice president in just one year. We also learned from ByteDance's Zhang Yiming that this person is quite capable.

I suggest recruiting him, he should be able to help Bi'an in its game investment layout."

After Chen Mo read the resume of a man named Wu Dan that Zhou Shouzi attached, he seemed to have some impression of this person. Later, it seemed that this guy took the lead in investing in "Black Myth: Wukong". He is indeed a talent.

After reading it, Chen Mo replied to the email, "I will talk to Zhang Changfa about this matter. Regarding Wu Dan, yes!"

The last work report was an email from Zhang Yiming of Toutiao. Chen Mo read it and replied.
"I'll come over tomorrow"

On March 3, Chen Mo visited ByteDance’s headquarters.

His task was to experience a short video product called Douyin and determine the development strategy after it went online.

In fact, with the current media resources and traffic of the Bian'an Group, it would become popular all over the Internet with just a push, but Chen Mo did not do so.

Sometimes forcing things to happen will only have the opposite effect.

Good steel should be used on the blade, and the same goes for resources. Before going online, Chen Mo personally went to Toutiao to experience Douyin. Whether it was the gameplay, music library resources, various filters and technologies, there was still a huge gap between it and the mature Douyin of later generations.

Therefore, after communicating with Zhang Yiming, Chen Mo decided to first polish the product through precise user positioning and content operation, and then improve it based on user feedback after actual use.

Finally, a lot of resources are invested in promotion.

Only if the product itself is of excellent quality, can the promotion have the effect of leveraging the power of the wind. Otherwise, it will only be a flash in the pan and ruin its reputation.

Therefore, after Douyin collected some raw data, it did not promote it on a large scale or have any advertisements. Instead, it specifically selected some relatively active and senior users on Toutiao to push Douyin content in a targeted manner.

In this way, Tik Tok was launched quietly.

(End of this chapter)