Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 504: New "Hundred Regiments Campaign"

Gong Zhenbing had a gloomy face and remained silent.
In fact, the best way would be to report the friendly forces' passive cooperation to Li Yanhong and let his superiors put pressure on him, but he knew in his heart that he could not do that, as this would only further highlight the incompetence of his team.

Executives who only report problems but cannot solve them will be discarded like garbage here.

Gong Zhenbing gritted his teeth and said, "It's meaningless to say this now. It's better to rely on yourself than to rely on others.

The order was given to continue to increase the recruitment of riders. The price war started with recruiting riders. Didn't the other party give 500 for each rider? We give 1000. There must be brave men under a big reward!
We also contact headhunters. They poach our riders, so we do the opposite and spend a lot of money to poach the core members of their team!

Besides, doesn’t Meituan also want to get involved? We have merchants, and they have riders. In this case, I think we can cooperate and temporarily solve the problem of insufficient transportation capacity.”

"Boss, Wang Xing is a very ambitious person. You are trying to get the tiger's skin by driving the tiger to eat the wolf. In addition, if we increase the recruitment efforts, our cash flow consumption will be further accelerated. At the current pace, even if we add the previous 3 million, I'm afraid it will only be enough to last for half a year!"

Gong Zhenbing rubbed his swollen forehead and said, "I have made up my mind. Baidu Waimai is now at the critical moment of life and death. Only by surviving can we talk about the future. Go and execute it!"

At the same time, at Suzhou Railway Station not far away, a group of people were seeing off their departure.

"During my absence, please remember to follow the plan I left behind."

"Okay, Manager Li!"

"I've told you many times, this is a station, not a company, no need to be so formal."

"Oh, Brother Wu~"

"You need to pay more attention to the new students in Qingteng Academy. They may become the next Li Wu and everyone here in the future."

"Yeah, that's for sure, don't worry, Brother Wu."

"Also be careful of Meituan Waimai's counterattack. I always feel that they are up to no good. If there is any situation, please feel free to communicate via WeChat or phone."

"Brother Wu, please say less. It feels like you are going to die and never come back. Otherwise, let me say that we will miss you. Haha."

"Go to hell~ I'm just going to the headquarters on a business trip.
You guys remember to take good care of the house and wait for me to come back."

"it is good!"

Li Wu tightened the bag on his shoulder, waved and disappeared at the entrance.

The people who came to the station to see him off were all key Ele.me managers and classmates from Qingteng College who were personally trained by Li Wu.

They are also witnesses of the growth of Ele.me Suzhou Station from less than ten people to its current state.

After half a year of development, Ele.me's overall technical and operational team has reached hundreds of people, and the number of riders has reached thousands, and it is still expanding rapidly.

But all this is inseparable from the man who just came into the station to attend a business meeting at the headquarters.

In fact, Li Wu’s contribution to Ele.me is not limited to the Suzhou station. The construction and development of other branch stations are implemented in accordance with the station construction plan he submitted years ago.

In addition, Li Wu's advice and suggestions were also responsible for Ele.me's timely response, as he was able to see into Baidu's strategic mistakes in advance.

Only eyewitnesses like them know how hard Li Wu works every day, so when he can get a bonus of several million, they are not jealous at all, but only admire him.

"Let's go, let's go back too. After Brother Wu leaves, all we have to do is take care of the house!"

"Yeah! Let's drive Baidu and Meituan out before Brother Wu comes back!"

"Haha, maybe I can give him a surprise then."

On the other side, on the train.

Li Wu was thinking about more important things.

According to the data he observed at Suzhou Station, Baidu Takeout has suffered a great loss this time and will certainly not accept its fate. The subsequent counterattack will be the highlight.

Meituan also took the opportunity to fish in troubled waters and began to penetrate into the first- and second-tier markets.

Although he was on a business trip on the surface, he actually had a more important mission.

So before he left, he made full arrangements and instructions for the work in Suzhou.

In the evening, after reporting to the headquarters, Li Wu was led to a conference room, where he found that besides himself there were several other people who looked similar to him. When he saw a familiar face, he went over to say hello.

The door of the conference room opened again, and Ele.me CEO Zhang Xuhao led several senior executives in.

Li Wu could only smile and nod to the other party.

After the HR director counted the heads and confirmed that no one was left out, Zhang Xuhao slowly spoke.
"We are almost here. You are all elites from various regions of Ele.me. Let me introduce you first.
Dai Wenyuan, a senior technical expert at the headquarters of Bi'an Group, is a well-known technical expert in the field of artificial intelligence, especially in machine learning, data mining and recommendation systems. Our Ele.me data precision marketing platform was created by Dai.
Lu Yuan, the East China Regional Manager, is good at refined operations and resource integration. He has strong business negotiation skills and can efficiently integrate merchants and supply chain resources.

Li Xiaofei, the market operations manager for Northeast China, is good at boosting brand awareness through event marketing and social media. He is proficient in fission marketing and subsidy strategies and can quickly attract new customers. The Spring Festival red envelope subsidy plan was designed and implemented by him.

Suzhou City Manager, Li Wu, is one of the top ten outstanding employees of the Bian Group. Everyone should have known about him at the annual meeting, so I will not elaborate on him.

Li Wu has a forward-looking vision and strong execution ability. He is the author of the three major strategies for Ele.me's new city promotion, formulated the city expansion plan, accelerated Ele.me's coverage of first- and second-tier cities, and was also one of the planners of the plan to launch a lightning attack on Baidu Takeaway during the Spring Festival. "

In fact, there is one thing Zhang Xuhao didn’t say, that is, in addition to being a technical expert at the group headquarters, Dai Wenyuan is also a member of the Tianji Pavilion, the group’s think tank’s central department.

Tianji Pavilion is the brain of the entire Bi'an Group, assisting the big boss in making various decision-making analyses. Every member inside is a top expert in the industry, and the level of personal information protection is extremely high. Only those who participate in the team building of the big boss of the group are qualified to know.

The fact that the big boss sent him to support Ele.me this time shows how much he values ​​Ele.me.

Therefore, this is also the significance of him imitating the Tianji Pavilion model and temporarily setting up this command center.

“You four have your own expertise, covering the four core areas of technology, marketing, operations, and strategy. You can provide all-round support for Ele.me and help us stand out in the fierce competition in the food delivery market.

So from now on, the four of you will form the Ele.me temporary command center with a few of us, which can be understood as Ele.me’s strongest brain!
As for why I did this?

After Zhang Xuhao said this, he walked to the whiteboard and wrote the four words "Hundred Regiments Offensive".

"The 'Bai' here refers to the 'Bai' in Baidu Waimai, and the 'Tuan' here refers to the 'Tuan' in Meituan Waimai. These four characters were personally named by the big boss to describe Ele.me's overall strategy for this year.

Annual strategic goals:

1. Last year we achieved the milestone of 50 cities, this year we will reach 200 cities!
2. Occupy more than 70% of the market in first- and second-tier cities and sink to third- and fourth-tier cities and below to reach a 50% market share. Although we have the upper hand now, the wind is unpredictable. Baidu's Gong Zhenbing will not sit idly by, and Meituan's Wang Xing is also ready to make a move.

Therefore, we call you all here to achieve this goal and formulate a battle plan that suits the characteristics of our Ele.me.
This is the background. Next, let’s disassemble the target.”

Under the leadership of Zhang Xuhao, the eight people present demonstrated their respective strengths and expressed their opinions.

Two hours later, a comprehensive outline was formed, which was divided into several major modules, such as Ele.me technology product iteration, public opinion collection, information collection and analysis, situation derivation, etc.
It includes but is not limited to the predictive analysis of the next actions of Baidu Takeout and Meituan Takeout, N practical methods of price war and their corresponding effects, plans on home exchange, anti-theft, etc.

Even during the break, they had a wild discussion about how to let the Ele.me riders pretend to go over and cheat a wave of subsidies back. Then, after checking Baidu's rider recruitment subsidy rules, it seems that they are not stupid.
Tonight we have only decided on the initial general direction, and we will need to continue to fill in, improve and adjust according to the development of the situation in the following time.
When the meeting ended, it was already late at night, so Zhang Xuhao personally treated everyone to a midnight snack.

Li Wu finally had time to chat with Dai Wenyuan. In fact, the two had kept in touch after graduating from Qingteng College. They even got together at the annual meeting before the New Year.

"Brother Dai, I finally have the opportunity to work with you."

"Xiao Wu, I didn't expect this day to come so soon. It can only be said that it is fate. Now let me see your work ability!"

Only when he saw an acquaintance could Li Wu let go a little and joke, "Your technology and my marketing combined, wouldn't we be invincible?"

Dai Wenyuan smiled gently and agreed, "I think so too."

A few days later, in late February.

Wangjing, Meituan headquarters.

As the head of Meituan, Wang Xing is somewhat eccentric. He does not have his own office, but works together with his employees.

Doing so will make it easier for him to communicate directly with the team and reduce hierarchical barriers.

Secondly, it can bring him closer to his employees, enhance team cohesion, and make flat management easier.

So on the surface he looked like a middle-aged bald man, but upon closer inspection he turned out to be the company's boss.

"Mr. Wang, Gong Zhenbing from Baidu Takeout is here"

"Oh? Ask him to wait for me in the barbecue room. Tell him to wait for a moment. I'll be there soon!"

"Ok!"

Every company has its own corporate culture based on the boss’s style. For example, Alibaba’s flower names and conference rooms are all named after famous martial arts holy places, such as Peach Blossom Island, Bright Summit, Black Wood Cliff, etc.
The names of Meituan’s conference rooms are usually based on business characteristics, corporate culture or employee interests, which are both practical and interesting. This naming method is not only easy to remember, but also enhances employees’ sense of belonging and identity.

Barbecue is one of the large conference rooms that is semi-reception-oriented, and there are other conference rooms for ramen, hot pot, etc.

Ten minutes later, Wang Xing pushed open the door of the barbecue room and saw Gong Zhenbing and his party.
"I'm sorry, I was delayed by something. I wonder if Mr. Gong has anything to offer you in person today?"

"As the saying goes, the enemy of my enemy is my friend. This time we at Baidu have come up with a plan that will benefit both sides. I wonder if Mr. Wang is interested."

Three hours later,
Gong Zhenbing smiled, shook hands with Wang Xing, and left happily.

Wang Xing sent Gong Zhenbing away, returned to the conference room, looked at Wang Huiwen and Gan Jiawei, smiled, and a hint of blood lingered between his teeth.

"You two, it's time to sound the clarion call for a counterattack. Get ready for battle!"

Just now, Baidu Takeout and Meituan Takeout reached a series of cooperation that is not disclosed to the public.

Including but not limited to the non-aggression agreement reached between Meituan Waimai and Baidu Waimai.

Through system platform compatibility cooperation, Meituan takeaway riders can grab Baidu Takeaway orders through their mobile phones. Of course, as a condition, some of Baidu Takeaway's merchant resources will be released to allow Meituan Takeaway to enter.

The lights in the Meituan BBQ meeting room stayed on until late at night.
The next day, Wang Huiwen summoned Meituan’s top ten city managers to gather at its headquarters in Beijing.

In the same barbecue meeting room, a meeting called "Beachhead Meeting" was taking place.

At the meeting, Wang Huiwen personally appointed his general Shen Peng as the chief person in charge of this beachhead operation.

Then he looked at Shen Peng and asked, "Can the daily takeout orders in first- and second-tier cities exceed 30 by the end of this year?"

Shen Peng did not answer, but directly asked each city manager to state their previously estimated goals. Finally, he counted and the total number was 40.

He thought for a while, "We don't want 30 or 40. Since we want to do this, we have to set a higher goal. We want to make 50 orders a day for Meituan Takeout!"

Perhaps inspired by his enthusiasm, Wang Huiwen slammed the table and said, "Okay! If you can achieve your goal, I will personally take out 50 stock options and distribute them to everyone at the end of the year!"

Since Meituan has not yet gone public, the exercise price of its internal equity is around US$2. The 50 stock options mentioned by Wang Huiwen are worth RMB 600 million, which is a huge investment.

After he finished speaking, the whole audience was in an uproar, and everyone was full of energy.

On the other side of the wall, Gan Jiawei was also mobilizing Meituan's sales team.

“I have observed Ele.me’s marketing, and they are quite professional. But we, Meituan’s marketing team, want to show them that in addition to cultural marketing, we also have martial arts marketing!

If you return victorious, I will recommend you for merit and give you a generous reward at the end of the year!
This battle must show our momentum!
This battle must be won! "

"This battle must be won!"

"Didn't you have enough to eat? I didn't hear you clearly!"

"We must win this battle! We must win! We must win!!!"

The atmosphere in the two conference rooms was so heated that it almost blew the ceiling off, attracting the attention of Meituan employees working outside.

The first strategy Shen Peng adopted after taking office was to poach people, which allowed the other party to cut off one of its arms while also bringing in mature personnel and teams to his own side, thus killing two birds with one stone.

Before a war, nothing is more cost-effective than poaching people.

From late February to the end of the month, Shen Peng and Gong Zhenbing had a conversation, and the two of them waved their money and started targeting the city managers and even regional managers of Ele.me.
One day at the end of February.

Li Wu received a call, "So high? You did the right thing. Don't be blinded by temporary benefits. High salary will be wasted if you don't work for a long time. OK, I get it."

After hanging up the phone, he went out and reported the situation to Zhang Xuhao. It seemed that the other party had really started the plan to steal people as they expected.
(End of this chapter)