Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 503 Where is my rider?

After the New Year, it is spring.

Spring is back and everything begins to grow.

The plan for a day lies in the morning, and the plan for a year lies in the spring.

A new round of population return has begun in first- and second-tier cities, and highways across the country are once again congested. The racers who use two tanks of gas a year are once again leading the way back home.
Even though the 12306 ticket purchasing website is no longer stuck, it still cannot solve the major contradictions such as limited tickets and unlimited return to work.

Perhaps all the Baidu food delivery riders and the platform who returned home have forgotten one thing: it is easy to go home, but it is difficult to go back to the city.

The tickets the company booked for them to go home were not round trip tickets, but one-way tickets.
Isn't this embarrassing?

After the Chinese New Year, when Baidu Takeout’s partner stores resumed business one after another, a large number of orders poured in.

Then what? Then there is nothing else.
There was no one to deliver food at all, and it seemed as if the Baidu Takeout riders had disappeared from the world overnight.

Of course, the reason why Baidu's food delivery riders disappeared is not just the issue of return trip.

To be honest, there are still many riders who are loyal to their duties and who are concerned about Baidu while in their hometown and have returned to the city early.

As the top seller of Baidu Takeout last month, Wang Shouxin was one of those who returned to Beijing early.

In fact, he had no plans to go home for the Spring Festival this year. He wanted to earn more money here to supplement his family income.

But the company said that this year everyone should go home for a reunion, and they will help buy tickets for going home, and most importantly, they are free. It really doesn’t make sense not to go back. Moreover, the company also said that we will stay here during the Spring Festival, and we won’t make much money if the businesses are closed.

Not only will you not make any money by staying here, but you will also spend money. Everyone knows what to choose.

Firstly, the train ticket would be wasted if he didn't go back, and secondly, he hadn't been home for almost a year and he had to see his wife and children to prevent their home from being robbed, because his next-door neighbor in his hometown was also surnamed Wang.

As a result, Wang Shouxin couldn't stay at home for less than a week after returning home. The main reason was that he was used to being busy and couldn't sit still. After staying for two or three days, once the novelty wore off, he was dissatisfied with everything and ran back to the city to make money.

But when Wang Shouxin returned to the house he had shared with his brothers, he saw that his brothers and sisters who had stayed at their jobs during the Spring Festival had changed into new uniforms.

This familiar color, this shape that you can’t see when you look down but you can see it when you look up.

Wang Shouxin was deeply distressed to see his fellow villagers transformed from former comrades-in-arms into current enemies.

"Brother, how can you be so unprincipled and work for the enemy? Don't you know that Ele.me is the mortal enemy of Baidu Takeout?"

"I know!"

"I know you are still helping the evil, but it's not too late to turn back now!"

"Old Wang, you don't understand!"

"What don't I understand? The company was kind enough to buy us tickets to go home for the New Year. Baidu treats us well. We can't do anything to let Baidu down~"

"Old Wang, take a look at this and you will understand why I did this."

"It's useless to look at anything. Do you know why I'm called Wang Shouxin? My grandfather gave me this name to mean honesty." When Wang Shouxin saw the number on the note, his eyes widened and he pointed at his fellow villager with trembling fingers.
"Then you can't be blinded by short-term interests."

"This order is just the amount I need to run for three days."

“夺？夺少？3天？你是说这2千多块钱是你三天跑出来的？我算算，2千除以3再乘以30”

Wang Shouxin calculated with his fingers and was shocked by the result. "So that means more than 2 a month?"

You have to know that he worked hard for Baidu Waimai for a month and only earned a little over 10,000 yuan after becoming the top order.
"Baidu Takeaway may be closed. You don't know that the orders during the Spring Festival were like crazy and we couldn't deliver them all. I still make a small amount. I heard that there is a strong man who only sleeps for 6 hours a day, and the rest of the time he is either delivering food or on the way to deliver food. He makes about a thousand a day. If he keeps doing this, it won't be a big deal for him to save a million in two years!

Lao Wang, let me tell you, during the Spring Festival, all of our Baidu brothers have turned to the light, and the Ele.me company has asked us to give you a message like this: now you can join the company without assessment and start working seamlessly. "

I went back home for the Chinese New Year and came back. It has only been a few days, but I feel that the world has become strange. Wang Shouxin paced in circles on the ground, muttering to himself. He is crazy~ crazy
"No, we can't go on like this, hurry up and follow me!"

"What are you doing? I'm telling you I won't go back to Baidu. I don't even have five social insurances and one housing fund. Even though I've only worked at Ele.me for less than a week, I'll be a hungry man in life and a hungry ghost in death!"

"Hey, what are you thinking about? I mean hurry up, where is the Ele.me recruitment point? Take me there quickly, I'm afraid it will be full if we go too late."

"Hi~~~Okay, okay, come with me. I've successfully joined the company. I'll treat you to a barbecue tonight~"

"Hey? You're such a stingy person, how can you be so generous?"

"In fact, we at Ele.me have a rule that for every rider we poach from Baidu, we will give them an additional subsidy of 500 yuan.

There are a lot of cyclists we know but haven't returned yet. Let's discuss it in the evening and recruit them. Ten of them will earn us 10 yuan, and a hundred of them will earn us nothing this month."

"well."

"Mr. Gong, this is the situation. I am anxious, and I know you are anxious too, but please don't be anxious yet. Come up with a charter as soon as possible. The merchants who are cooperating with us are about to explode.

Many merchants don’t know how deep the tricks are. They accepted orders according to the usual practice, but found that no one was delivering the goods. In the end, they had no choice but to mobilize their relatives to deliver the goods. The feedback on the platform was full of curses. Countless merchants wanted to terminate their contracts with our platform."

"I understand. Let the customer service apologize and delete the review first. Withstand the pressure and hold the merchant back. Don't terminate the contract. Wait for my news!"

Gong Zhenbing, who held a high position, quickly calmed down after a brief moment of shock and anger.

Now is not the time to summarize and reflect, the top priority is to solve the problem.

He judged that the current problem was beyond his ability to handle, which meant that he sought support from higher-level resources and forces.

Half an hour later, Gong Zhenbing knocked on the door of Baidu Chairman Robin Li's office.

Ten minutes later, Baidu's vice president in charge of Baidu Nuomi Zeng Liang and Baidu's strategic investment and mergers and acquisitions department general manager Tang Hesong were both called into Li Yanhong's office.

On the same day, Baidu Takeout held a general meeting of mid- and senior-level managers.

Gong Zhenbing announced three measures at the meeting.

1. In view of the current severe shortage of food delivery riders, we are using nearly 10,000 field sales personnel from our sister department, Nuomi.com, across the country to serve as temporary part-time food delivery riders.

Second, Baidu will increase its recruitment of takeaway riders nationwide, with a 50% increase in pay. At the same time, it will lower the threshold. Anyone who is over 18 years old, has graduated from junior high school, and has healthy hands and feet can become a Baidu takeaway rider. Third, we will continue to increase subsidies for merchants and users, vowing to carry out the price war to the end!
Finally, Gong Zhenbing brought an exciting news, that is, Baidu will invest another 3 million RMB in Baidu Takeout!

The morale of all participants in this large-scale conference call was boosted.

Gong Zhenbing appeared calm on the surface, but he was the only one who knew how those two hours were spent in General Manager Li's office.

The 3 million is all the chips he has earned through his past career. If he loses again, he will have no face to stay in Baidu.

So next, he will go to various cities to supervise the battle in person in order to defend his career!
On the other hand, Baidu's O2O business, Nuomi.com, was also holding a secret meeting.

Baidu started to enter the O2O market in 2012 with its landmark move of acquiring Nuomi.com and renaming it Baidu Nuomi, while also upgrading its products and technology systems.

Zeng Liang has served as the general manager in the past two years. He has used Baidu's traffic to support the group buying product service, connected small and medium-sized businesses through subsidies, and charged the businesses directly once he has occupied a sufficient market share.

It also introduces Baidu's existing trump card: bidding ranking, which has a short process, quick results and high profits.

In the past two years, Baidu has had sufficient supplies and a strong army. Price wars are never out of date. Baidu can and dares to spend money. In addition, Baidu's huge traffic advantage has allowed Baidu Nuomi to gain a firm foothold in the group buying market and become one of its star products.

Under the leadership of Zeng Liang, Baidu Nuomi has now surpassed Dianping and is second only to Meituan, occupying a market share of about 30%, which has effectively countered the doubts that Baidu is lagging behind in the mobile Internet era.

This also greatly increased Zeng Liang's voice in Baidu's internal management.

Zeng Liang originally thought that since he was doing such a good job, the takeout business would naturally become his.

Who would have thought that the boss would hand over the takeaway business to that guy named Gong, but now, the opportunity has come!

Zeng Liang looked at the several trusted subordinates he had urgently summoned.

“.I have just conveyed the above tasks. Now I will tell you my arrangements.

5000. Nuomi's core sales team will not be moved. After all, our own business also needs to be developed and should not be affected. We should first integrate the people at the grassroots level and those from the agents we can mobilize, and make up people, and send them to our sister departments to support and respond to emergencies.

Second, we need to select some of the existing catering partners of Nuomi.”

Zeng Liang paused deliberately when he said this, "The 'high-quality' merchants cooperate with the takeaway side."

Several people present were senior managers of Baidu Nuomi and were close associates of Zeng Liang. They all understood their boss's subtext.

One of them suggested, "Boss, I think we should do everything according to the rules. I suggest that we support these 5,000 people in batches. After all, if we give them so many people at once, the other party may become chaotic in management and do something bad with good intentions. Then it will be our fault and it will easily affect your friendship with Mr. Gong."

"Hmm? What you said makes a lot of sense. Let's draft a charter according to what you said."

Afterwards, everyone made some "supplements" and "improvements" to the above task arrangements.

An hour later, Zeng Liang said, "According to what we just said, everyone should fully understand my spirit and go down to make corresponding preparations. Go ahead."

After everyone else left, Zeng Liang's mouth corners unconsciously curled up.

If you want to live well and long in Baidu, the key is to see who has more and heavier businesses. Why is Xiang Hailong second only to the other two? Isn't it because he has taken over the big search cake?

He had no idea about the search business over there and he didn't dare to have any, but for Baidu Takeout, he was not only interested, but also very interested.

This Spring Festival, Gong Zhenbing wanted to learn from the example of the ugly woman on the other side of the river, but ended up shooting himself in the foot. There was no reason for him not to accept the gift that was delivered to his door.

However, we can neither let Baidu Takeout really kill Ele.me with one blow, nor can we let Mr. Gong come back to life and make a comeback.

The best case scenario is that Baidu Takeout is seriously damaged, Gong Zhenbing and his team are out, and Baidu Nuomi takes over and then slowly develops the business.

Zeng Liang felt like he was a cook now, and how to control the heat was where his skills were demonstrated.
In the following days, some media also discovered the embarrassing situation faced by Baidu Waimai and reported on it.
"Before there was "Where Are We Going, Dad?", now where are the riders of Baidu Takeout?"

"The rare humanized Baidu Takeaway is in crisis"

Whoever has the rider resources will occupy the food delivery market

"Ele.me's Spring Festival blitzkrieg has achieved remarkable results and has now become the preferred food delivery platform for users in first- and second-tier cities."

A week later, Gong Zhenbing, exhausted, led his team to Suzhou.

Running through ten cities in seven days, this is his attitude.

But after learning about the current situation of Baidu Takeout in Suzhou, his expression became extremely solemn, because the situation in Suzhou is more severe than in other cities. Baidu's takeout market was defeated by Ele.me, and its market share has dropped sharply from 40% to only 10%.

Gong Zhenbing questioned the city manager,

"I provided you with the funds, coordinated the people, and even tilted the traffic for you. Now it has become such a mess that even Meituan Waimai can shit on our heads. I need you to give me a reasonable explanation."

“Mr. Gong, the biggest problem we are facing now is the severe shortage of riders, which has led to a backlog of orders and customer complaints.

Even if we increase the recruitment of riders and the treatment of current riders in the short term, it will still not be enough to put out the immediate problem."

"Aren't we mobilizing Nuomi's salespeople to work part-time as deliverymen for your station?"

"Uh, are you talking about those dozens of Nuomi salespeople who are not putting in enough effort? They are not part of the same system. I have no authority to manage them. Moreover, after several rounds of communication, only a few people came. They can't solve the problems we are facing now."

Gong Zhenbing scratched his head and said, "Okay, I understand. You can go out first!"

After all the employees from Suzhou Station left, only Gong Zhenbing and his subordinates were left in the room.

"Boss Gong, I feel like something is wrong with Nuomi all along the way. He seems to be slacking off."

"Humph, it's more than just wrong, it feels like someone is trying to please us and laugh at our jokes first, waiting to reap the benefits."

"It should be said that Ele.me's move of cutting off the source of income is really ruthless. Other industries only have merchant platforms and consumers, but food delivery is similar to e-commerce in that there are riders like couriers. Now we have a huge number of merchants, users and traffic support, but without riders it's like a raging river being blocked by a dam."

"That's right! Ele.me is so wicked. I heard from people below that they are maliciously poaching our people, paying 500 yuan for each one they poach."

"Damn it, let's double the fight against them, boss, give the orders!"

(End of this chapter)