Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 506: Tik Tok, Kuaishou, I want them all!

In the few days after TikTok’s low-key launch.

Chen Mo is working temporarily in ByteDance. There is nothing he can do since Zhang Yiming won't let him go, so he is forced to work.

Because he wanted to hear some suggestions from Chen Mo about TikTok.
Of course, Chen Mo did have some ideas, and he had to speak them out. Otherwise, how dare an employee ask his boss to work overtime? It was simply against the will of heaven!

“Don’t be too happy too soon. Going online is like leaving the novice village. Everything is just beginning.
Currently, Tik Tok only has the basic functions of shooting videos, posting videos, and watching videos, oh and your core recommendation algorithm.

We need to make follow-up comments, right? We need to have live broadcasts, right? If we have live broadcasts, we can also think about whether we can bring in goods.
These are just a few points I thought of randomly. For example, the current characteristic of users is that acquisition is greater than sharing. There are more people who read but fewer who post. How to use technology to create fun and stimulate users' desire to share is a problem you need to consider.
Say more?

Yiming, don't provoke me. Of course I know how to do it, but I won't tell you what filters, templates, music libraries or something like that you can use.

You are the CEO of ByteDance, not me. You guys should figure out what to do next on TikTok.

Well, generally speaking, if it meets my requirements, the current TikTok is still far from it!

Don’t come to me for anything else except money. I’m busy. I’m leaving!”

Perhaps because he was forced to work overtime for two days, Chen Mo was a little angry.

It was fine for the first two days, but in the end Zhang Yiming stopped pretending and joined Liang Rubo in cheating him on his plan.

I didn't treat my boss as a cadre at all. I almost treated him as a product manager.
I make billions in this hour, are you just playing around?

No, we need to increase the intensity of TikTok.

In Jin Yong's novels, there is a saying "Murong in the South and Qiao Feng in the North."

Only through competition can one constantly surpass oneself. Geniuses always come in pairs, and there are countless examples in the past.

The same goes for products.

In fact, there is a similar existence on the Internet short video platform, which is jokingly called "Tik Tok in the South and Kuaishou in the North" by many netizens.

Tik Tok is online, but what about Kuaishou?
When Chen Mo returned to his territory, he asked Zhou Shouzi to collect some relevant development information about Kuaishou.

It turns out that Kuaishou was launched much earlier than Douyin.

As early as March 2011, Cheng Yixiao founded "gif Kuaishou", which is the predecessor of Kuaishou.

At that time, he brought in his college roommate Yin Xin, who was the chief programmer at Renren.com, and his colleague Yang Yuanxi from his time at HP in Dalian, who was then at Huawei.

The three of them squeezed into a two-bedroom apartment in Tiantongyuan for retreat. Cheng Yixiao was responsible for iOS, Yang Yuanxi was responsible for Android, and Yin Xin was responsible for the server. In this way, the three of them came up with GIF Kuaishou.

We can see the pattern of Internet startup teams at that time: basically, when they discovered a good idea, they would either be classmates or colleagues and get together to do something big.

The founding team of Kuaishou was the same as that of Mihoyo. At the beginning of the business, it was also a group of four people, but in the end, there were only three giants left. Kuaishou also had a founder in charge of design, but he left soon after.
The remaining three, Cheng, Yang and Yin, later became successful people with a net worth of tens or hundreds of billions.

There was no other way. Although Cheng Yixiao received a $30 investment from Morningside, he dared not spend the money recklessly. He used the money to rent an office space and then made necessary operational investments. Even their production tools and laptops were self-provided, and there was no money for salaries.

Judging from the cause and effect, everyone knows what choice to make, but the one who can persevere at that time is indeed a talent.

Initially, GIF Kuaishou was just a mobile application used to create and share GIF images, making it convenient for users of Weibo and Renren to create image materials.

Taking advantage of the rise of Weibo and the popularity of picture-fighting, this app also accumulated original users.

In October 11, Cheng Yixiao cut off one of his arms, proactively cut off this traffic pool, and started to be self-reliant. In October 10, he transformed from a tool application to a short video community.

But at that time, the network environment was only 3G, which did not have the soil for mobile video applications, and there was no traffic, which almost killed Kuaishou.

Later, with the help of Zhang Fei of Morningside, Su Hua led a team to join Kuaishou, which led to subsequent development.

At this point, Cheng Yixiao, Yang Yuanxi, Yin Xin and Su Hua formed the Kuaishou management team.

Cheng Yixiao is responsible for products and operations; Su Hua is the CEO, responsible for external business expansion.

At the beginning of this year, Kuaishou became another short video sharing application after Meipai and Miaopai.

A week later, Chen Mo met the four members of Kuaishou’s founding team in Wudaokou.

He is listening to the report on Kuaishou's financing plan.
Even though he had already made up his mind, Chen Mo remained calm and still followed the necessary procedures.

“The above is Kuaishou’s subsequent development plan. Funds will be invested in product research and development, user experience and team expansion.”

Su Hua said that even though he was very confident in Kuaishou, he was still a little nervous when facing Chen Mo.

He couldn't understand why Chen Mo was interested in Kuaishou, but it was a good thing to have someone invest in it. Who would be reluctant to give up money? And through the exchange just now, the legendary "Xiao Mo classmate" was still easy to communicate with.

“You have the experience of developing image tools in the past, which is an advantage. But from your introduction just now, I think you are too technical. More than 80% of your work is technology and R&D, which is easy to go astray. Product positioning and user group operations cannot be ignored.
I suggest that you can use some forms, whether technology or activities, to encourage users, especially ordinary users, to share their daily lives, forming a unique "grassroots culture" and reflecting the difference from other video software on the market.
Zhang Fei, who invested in you before, is an old friend of mine. We talked on the phone before coming here. Bi'an will invest 1000 million US dollars and will not interfere with your team or your business. You will develop on your own.

The four members of Kuaishou were delighted when they heard this. Their greatest worries were dispelled by Chen Mo's words.

"That's it for now. Later, staff from Beyond Ventures will come to contact you about follow-up matters.
"Chairman Chen, how about we have a simple meal tonight and let us show our hospitality?"

Chen Mo waved his hand and said, "Everyone is in Beijing, so I won't eat. There will be opportunities in the future."

As he spoke, Chen Mo stood up and reminded him,
“Oh, by the way, maybe you also know that ByteDance, the company that launched Toutiao, also launched a short video app called Douyin two days ago, and Meipai under Meitu, both of which have investments from Bi’an.
The competition on Kuaishou is still fierce, so I wish you good luck! ”

After saying that, Chen Mo led his men away.

After hearing Chen Mo's last sentence, the four people in the room looked at each other in bewilderment.
"What is this? Raising a Gu?"

“Perhaps in his eyes, Kuaishou is just an investment game that he does conveniently.”

“That’s all the more reason to develop Kuaishou and kill Douyin and Meipai.”

Yin Xin, who is short and looks like Conan, adjusted his glasses and said with a gleam of brilliance, "I think what Chen Mo said just now is right. Differentiated competition, analyzing the user portrait of Kuaishou through data, analyzing the commonalities, and forming the culture of Kuaishou itself are the top priorities.

After all, technology will not become a bottleneck or barrier. Only people and the formation of a specific circle are kingly. "Su Hua nodded and said, "That's what I mean. In thirty years, we brothers will fight for our reputation and impress Chen Mo and invite us to dinner!"

"come on!"

On the other side, Chen Mo, who was returning, sat in the back seat with his eyes closed and thought.

Dada Express was rejected by Zhou Shouzi because the ideas of the other party’s founding team were not compatible with the Bi’an model.

In other words, incompatibility means that people with different ideals cannot work together!
After he talked to Zhou Shouzi, he realized that the other party was just using those riders as tools, adopting the crowdsourcing model that Meituan later adopted. They only cared about the benefits and wanted to gain without taking responsibility.

How is this different from green tea?
Even though Chen Mo claims to be a playboy, at least he is a man who values ​​feelings. He pays real money to every girl and uses the resources he has according to their needs, without abandoning any of them.

So in the end he praised Zhou Shouzi, and as for Dada, he was actually happy to see the other party's development.

Now that Chen Mo has reached this stage and has acquired certain resources, he wants to conduct an experiment, an experiment in which good money drives out bad money and all parties achieve a win-win situation in the field of special delivery.

As for the investment in Kuaishou, making money is definitely one of the main factors, followed by stimulating Douyin, and the most important point is that Kuaishou will become a private reserve for some Internet celebrities to cheat and defraud. By then, can we use the shareholders' voice to clear out some people and make them have no soil to survive?
As a qualified investor, I believe in not putting all your eggs in one basket.

Chen Mo is like this, and Lao Ma is even more so.

Although Alibaba has invested in Meituan Waimai, it has also incubated a catering platform product within Alibaba.

This local life service platform named Taodiandian was launched in December last year. Relying on Alibaba's resources and Alipay's convenient payment function, it can be said that it is born superior.

After going online, we began trial operations in various cities, but after three months of development, the development was not very ideal.

The main reason is that Meituan and Dianping have been deeply involved in the catering O2O field for many years, and Ele.me is a newcomer in the food delivery field. As a latecomer, Taodiandian finds it difficult to break through the barriers of its competitors.

Moreover, Taodiandian tried to cover both in-store consumption and food delivery at the same time, but the result was that it got nothing.

In addition, the capabilities of Alibaba's field promotion team are no longer as good as before. As the core members of Alibaba's Iron Army have left one after another, Alibaba's Iron Army's current field promotion capabilities cannot even catch up with Meituan.

These are Alibaba’s internal reviews of the Taodiandian project, which fell short of expectations after a quarter of development.

It cannot be said that GamesBeatle is defeated by Bi'an, because they have never even looked at Ali Games.

It cannot compete with Meituan in local services, and it cannot compare with Ele.me in food delivery.

This gave Ma a headache. It seemed that except for e-commerce and electronic payment areas, the expansion of other businesses had repeatedly hit a wall.

However, what made him happy was that Yu'ebao helped Alipay's data to reach a higher level, and the gap was not widened by WeChat Pay, and the situation remained 50-50.

Lao Ma turned on his mobile phone and clicked on the WeChat chat group that had not spoken for a long time. After thinking about it, he suppressed the urge to complain.

If Xiao Ma knew what Lao Ma was thinking at this moment, he would definitely be secretly happy, because what Lao Ma is experiencing now is what he has experienced in the past.

After TikTok was launched, ByteDance and Bi'an did not devote all their resources to promoting it, so the market did not react much to it, with only some media reports.

But after Pony Ma got the news, he was shocked that the link between Douyin and ByteDance reached someone directly, and then he immediately called a meeting of all the relevant people in WeChat.

Currently, the number of users of Micro Chat is only one-third of that of WeChat.

Fortunately, we allowed strangers to make friends before, or even touched the borderline, otherwise micro-chat would probably not even be one-fifth the size of WeChat.

Fortunately, WeChat is still the second largest mobile social application in China.

“TikTok. Everyone uses it, right?”

Seeing everyone nodding, Xiao Ma continued, "Everyone, please tell us what you think after your experience. Don't be shy and speak freely."

"It's good. To be honest, I started to experience this Douyin with your question in mind, but I was so absorbed in it that an hour passed before I came back to my senses. It's a bit scary."

"This form of swiping down perfectly inherits the interactive method of Toutiao, making users feel the urge to keep swiping down. What's the next one? This kind of uncertainty and expectation is the driving force for users to keep swiping down."

"I think there is something to be said about the recommendation algorithm of Tik Tok. I just scrolled through a few girls, and found that there were more and more girls, and I couldn't keep up."

“You haven’t watched enough. I’ve been following TikTok since it came out, and after a few days, I’ve seen nothing but this. It’s just like what the online media said, it’s the short video version of Toutiao.

Apart from the recommendation algorithm, there is no technical content. Boss, if you want to do it, give me a technical team of 2 people, and we can make you an identical one in months!"

Xiao Ma Ge raised his hand, and the sounds around him suddenly disappeared.

"I think everyone here will not doubt Chen Mo's strategic vision, right?"

Everyone nodded. They could question Chen Mo's management style and his spending behavior, but they would never doubt Chen Mo's vision.

After all, Tencent can get enough water by following behind Bi'an.

Let’s not talk about other things. Just the mobile game Arena of Valor brings in hundreds of millions of yuan in revenue every month. You can imagine how much the two official versions of Bi’an can earn every month.
"So we skipped the question of whether to do it or not, and instead decided on the question of how to do it and how to do it. We also invested in Toutiao on Bi'anyou. It turns out that we did the right thing.

Next, we will continue to implement the strategy of 'continue to follow and wait for opportunities to overtake'."

A few hours later, after everyone discussed, Xiao Ma Ge made a decision.

The original short video function in WeChat chat was separated into an independent product and named Weishi.

At the same time, the Weishi Product Department was established. In accordance with Sina Weibo's development strategy, celebrities were invited to join the platform and use the celebrity effect to attract fan traffic and become the first batch of users.

The person in charge and project schedule were determined on the spot!

Weishi will be launched at the end of May!

After the meeting, Pony Ma discussed with Liu Chih-ping and asked him to invest in short video applications with potential on the market.
After dealing with Chen Mo for the past two years, Pony Ma has also figured out a strategy that suits Tencent.

That is to use Chen Mo's vision and Tencent's resources to become bigger and stronger and create greater glory!
He named this set of tactics "Crossing the River by Feeling the Way!"

(End of this chapter)