Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 449: Entertainment Layout: Chinese Comics Are on the Rise

Chapter 449: Entertainment Layout: Chinese Comics Are on the Rise
On May 5, Kuaidi Taxi announced the addition of new stations in Guangzhou and Fuzhou to provide convenient taxi services to the general public.

On May 5, Baidu announced that its Nuomi food delivery business would be re-splitting and renamed Baidu Takeout.

On May 5, Meituan officially announced that Meituan Takeaway was officially launched, relying on the huge resources of Meituan.com to provide more convenient takeaway services.
On May 5, Ele.me led the investment with Bian, followed by Hillhouse Capital, Shunwei Capital, IDG Capital, and SF Fund, completing a total of US$24 million in Series C financing, with a valuation of US$1.5 billion.

Just four days later, Didi Chuxing officially announced the completion of a total of US$4 million in Series B financing, led by Bian Shore Investment, with joint investments from Qichen Venture Partners, Morningside Venture Capital, and DST.

Didi Chuxing made its own voice on the last day of May, adding three new stations in Nanjing, Jiaxing and Huzhou.

In the second half of the month, many news focusing on the areas of food delivery and taxi-hailing emerged like mushrooms after rain.

For Internet media practitioners, this is like a holiday, and they all follow up to report the latest developments.

Last month, Alibaba, Tencent and Baidu began their own financing arrangements, and this month Bi'an followed suit, which represents food and grass.

Kuaidi and Didi have started to add new stations. Although there is no information about the taxi driver, anyone with an eye can see the new stations in the capitals of the three northeastern provinces, which represents territory occupation.

Although the above-mentioned families have not actually started fighting, they can already smell the faint smell of gunpowder coming from the battlefield.

As for when the fight will happen, it depends on the expansion speed of these companies, but they believe that there will be a battle among the three companies in the next few months!
What these media can do now is very simple, which is to pay attention to the latest developments of each company, and use journalism to present the latest situation to the majority of netizens, so as to maintain the heat and simmer it slowly.

Time came to June.

Over the past month, the animation production of Higanbun's new game has finally made substantial progress after screening, negotiation and selection.

However, the progress of domestic and foreign animation production teams is very different.

Chen Mo originally wanted the domestic animation production team to have the Shanghai Animation Film Studio produce it.

A Shanghai American animation studio represents half of the history of Chinese animation, and that’s not just talk.

This was the last century when Chinese animation was definitely among the best in the world.

The first world-renowned original animation type - the ink-and-wash animations "The Tadpole Looking for its Mother" and "Shepherd's Flute" both won the world's highest animation awards. "The Tadpole Looking for its Mother" even swept five film festivals in the world that feature animation, and its achievements attracted worldwide attention.

The following year, "Journey to the West: Conquering the Demons" came out of nowhere and has a score of 9.3 on Douban to date, becoming a classic of a generation. At that time, Douban's authority was still acceptable, but later everything could be rated 9.1, which is outrageous as it is 0.1 higher than the bullet score for the World Heritage application.

Everything that rises must fall, and what follows is a long decade of silence.

Later, in the first five years of the 80s, relying on the strong foundation of Shanghai Animation, more than 200 excellent animated short films such as "The Story of Avanti", "The Snow Child", "The Monkey Catches the Moon", "Black Cat Sheriff", and "Three Monks" were produced.

In the next five years, "Calabash Brothers", "The Adventures of the Sloppy King", "Shuke and Beta" and "The Magic Cube Building", which is known as the "shadow of childhood", were all released during this period, allowing Shanghai Film Academy to once again be at the forefront of the world in terms of concepts and create glory.

After the 90s, Shanghai Mei began to decline, and "The Lotus Lantern" and "I Love Singing" became its last echoes.

Out of importance, Chen Mo, who had deployed the food delivery and taxi solutions in early May, personally led a team to Shanghai for inspection.

After reading the other party's introduction of recent and upcoming works, Chen Mo fell silent.
These are just rehashed versions of the past, nostalgic remakes, not the kind of animation he had in mind.
In the end, the other side had to give up cooperating with the United States.

The reason is simple. When the older generation of animators left, there were no more craftsmen here. Instead, Chen Mo smelled the stench of quick success and instant benefits. Such a team could not produce the quality he wanted.

I had no choice but to find another solution.

On the other hand, Zhang Chao was making rapid progress abroad. The progress at home and abroad was exactly the opposite of what Chen Mo had expected.

Although Blizzard is still a dominant force in the gaming industry, with the resignation of Mike Morhaime, Blizzard became Activision Blizzard and was acquired by the money-grubbing Kotick, who later became the culprit that caused Blizzard to break up with NetEase. Blizzard was subsequently acquired by Microsoft, and this "cancer" was kicked away by Microsoft.

Now it has given Bi'an an opportunity. If it was a problem of money, it would be easy to solve, and the Blizzard team is still full of talented people.

Zhang Chao and Chen Mo communicated on the phone every day during those days, and finally, after Bi'an added some money, Blizzard chose to accept the order.

The name of the foreign IP animation of Bi'an is "Clash of the Titans". The first season has 12 episodes and the production cost is as high as 5000 million US dollars. It can be regarded as the most expensive animated series in the history of current television and streaming platforms, and even caused heated discussions in foreign media.

Of course, as Party A, Bi'an had only one requirement, which was that the animation must match the animation quality of the opening CGs of Blizzard's previous StarCraft and Warcraft series.

In the end, the domestic animation production team still had a headache.

Fortunately, after nearly a month of research and investigation, Zhou Shouzi's animation research team handed Chen Mo a list of current domestic animation studios.

Regardless of the size, it is densely recorded above, and its representative works are listed intimately.
Chen Mo saw several familiar names on it, including Light Chaser Animation, Roson Animation, October Digital Animation Workshop, and Cookie Animation Studio.
Maybe you don't feel anything just by looking at the name, but if you mention the anime they produced later, you might be more familiar with them.
"White Snake" series, "The Bad Guys" series, "The Monkey King: Hero is Back", "Nezha: The Devil Child Comes into the World".
Chen Mo circled it. Of course, in order to avoid being suspected of being a gambling god, he just circled a name that he thought was okay.

But when Chen Mo saw the last line, his eyes suddenly focused, and he found a very familiar company name on it, "Qitong Film".

He then searched for relevant information about the company on the Internet and found a name - Lin Hun.

Chen Mo couldn't help but slam the table excitedly. It's him!
Lin Hun is the producer of the subsequent popular 2D ink-and-wash martial arts animation "Fog Mountain Five Elements".

The reason why it left an impression on Chen Mo was that he had watched the animation at that time. Every move in it was full of hardcore martial arts style, coupled with the landscape ink-splashing style. It was like combining the ink painting of the last century with modern animation production technology to take it to a higher level.

Every frame in the animation can be captured and used as a desktop, which is exactly what he imagined.

Especially when you see the list of staff at the end of the film, the name Lin Hun is repeated more than 70% of the time.

From director, producer, scene designer, to original painting designer, to voice-over for characters and singing theme songs, Lin Hun is a versatile person, which shocked Chen Mo after watching it. How many livers does this guy have?

Curiosity aroused interest. After checking the relevant information, Chen Mo discovered that it was not easy for the other party to create. Lin Hun's first animation was betrayed by his partner and was forced to be aborted, leaving only a 4-minute PV short film "Suicheng Li Xin", which became a regret for many fans.

Later, he set up a studio on his own, recruited a few people with great difficulty and ran to the mountains. After several years of hard work, he finally created "Wushan Wuxing".

Hard work pays off. After the broadcast of "Fog Hill Five Elements", it became an instant hit online and its Douban score reached 9.3, which is on par with "Journey to the West: Conquering the Demons " and is on par with the Oscar-winning American animated blockbuster "Zootopia".

Coming back to his senses, Chen Mo calculated the time and thought that Lin Hun should have realized that his partner was using him as a rooster to lay eggs.

It's easy to try.

Then Chen Mo called the person who submitted the list and handed the list back to him.

"Talk to the companies I circled above about investment intentions, and also..."

Chen Mo put a note with Qi Tong Ying Hua and Lin Hun into the person in charge's hand, and even patted him on the shoulder, giving him instructions.

"Find this man for me. Bring him to the other side. I want to talk to him in person."

Lin Hun has been very depressed, or a little depressed, during this period.

Qi Tong Films was founded by him and two other partners.

He thought that the purpose of establishing the company was to complete the production of the animation "Suicheng Li Xin", but after establishing the company, he found that he was still too naive. He was the only one among the three who thought so.

The production of "Sui Cheng Li Xin" was not so smooth at all. Instead, it was delayed again and again. It seemed that the other two did not care whether the animation could be completed. They were more concerned about how to use the reputation that had already attracted a certain amount of attention to make money.
They spent their time on various outsourcing jobs, game promotional videos, etc. It wasn't that Lin Hun didn't want to leave, but the names and images of several important characters in "Suicheng" were registered under the company's name, and he felt that as one of the founders, it was his own company, so he didn't care about copyright issues at all, and there wasn't even a written agreement.

The result is that you open your heart to your brothers, and they use you as a tool to lay eggs.

If he hadn't wanted to get "Suicheng" back, he would have left Qitong long ago.

Then one day in mid-May, his cell phone rang, "Hello, hello, I'm Lin Hun"

The copyright of "Suicheng Lixin" belongs to him, and Bi'an Venture Capital invested in him to set up a studio. His first project is an IP animation project worth hundreds of millions of yuan.
Lin Hun turned the agreement written in black and white over and over again, then looked up at the man in front of him.
The other party easily gets the things that you try your best to get but fail.

At the same time, a self-deprecating smile appeared on his face. He was still pretending to be submissive, but he didn't expect that the copyright had been sold long ago.

After thinking for a long time, he still didn't sign immediately, not because he was afraid of being cheated, but because he couldn't figure it out.

"Mr. Chen, what merits and qualifications does Lin have?"

"You did this to Suicheng Lixin, didn't you?"

Lin Hun nodded.

"Do you want the copyright of Suicheng?"

Lin Hun nodded heavily.

"That's fine. I like the style of Suicheng, especially the real 40-meter-long machete. It fits the animation gene that Bi'an wants to create next. Or do you think I will lie to you?"

Lin Hun nodded. Then he quickly shook his head. How could there be a liar these days who would spend hundreds of millions of yuan to give away copyrights for free to deceive him?

If this is the case, he is willing to be deceived every day.

"That's strange," Chen Mo thought of this guy's previous experience. Could it be that he had PTSD after being bitten by a snake?
"If you're worried, you can take the contract back and find a lawyer to check it for you."

Lin Hun still felt guilty and couldn't bear it, "Mr. Chen, you gave me too much. I'm afraid I'm failing to live up to your trust."

"Hahaha~" Chen Mo laughed, "How much? It's just a small goal. This amount of money is equivalent to considering whether to have a chicken drumstick for lunch."

"." Lin Hun was silent. He was also a human.
"If you feel bad about it, then make this project a success."

"Well, I'm just one person and I need to recruit people, so it might take a long time!"

"I can wait. If you have nowhere to go, there's a ready-made place here.

There are people on the other side, who can be borrowed for your temporary use. If you can trick them into working for you, it will be considered a talent. And with the help of the other side, it will be easier for you to recruit people!"

People have said so, and he understands that opportunities cannot be missed.

"In this case, Lin Hun, I will definitely live up to Mr. Chen's trust!"

Lin Hun's eyes were blazing, as if he was infused with a silent soul!
a few days later.

Liudao Wuyu Animation Studio was officially established and is temporarily located in the Bi'an Technology Park.

Some outstanding action production staff within the Bi'an Group were assigned to Lin Hun to work for him.

At first these people were a little unconvinced. They were all of the same age, so why could you, who were unkempt and actually only in your twenties but looked like a guy in his thirties, get the boss's favor? Just because you had a strong hairstyle?

As a result, after spending a few days together, they were convinced when they saw that Lin Hun worked as hard as he did and had a pure love for animation. More importantly, perhaps each of them was comparable to him in some aspects, but the other party did not play by the rules and was proficient in everything and was a 1VN player.

Everyone sighed with emotion, saying that the boss is the boss, he has a keen eye and a keen vision, and he doesn’t know from which stone he dug out this monster!

Then the domestic game IP animation of the other side started its production journey
During this period, countless animators were in extremely difficult situations. They held on to their dreams, some chose to face reality, and some chose to persevere.

Among these animators with dreams, there is one named Tian Xiaopeng.

Tian Xiaopeng was born in Beijing in 1975.

In 97, his company took on the production of some episodes of the large-scale animated film "Journey to the West".

He was independently responsible for the production supervision of 4 episodes. He felt that the low-age content of this series made him feel uncomfortable. He felt that domestic animation should not be like this!
Later, he decided to set up his own company and founded October Digital, whose main business is animation processing.

In 07, when he was making a promotional video for the American Spider-Man game, he saw his two-year-old son watching Ultraman and Batman with gusto, and his heart was hurt again.

It was at this time that he had a strong desire to make a large-scale 3D animation. Recalling the experience of making Journey to the West, he wanted to make a Monkey King who was different from what everyone had in mind!

However, this subject matter was not favored by the market. Tian Xiaopeng couldn't remember how many investors he had talked to and how many times he had been abused but gained nothing. However, his original intention remained unchanged.

At that time, the market was flooded with Japanese comics and Disney and Pixar animations. In the minds of investors, domestic animations were considered to be childish and shoddy. Apart from being a way to defraud subsidies, anyone who invested in them would lose money.

There are people who don't believe in it, but they end up investing 1 million and losing everything, with only one tenth of their money saved.

Tian Xiaopeng returned to his hometown and borrowed money from a relative of a listed company owner. He also put all his own fortune and the company's shareholders' money on the line and began to devote himself to the production of "The Return of the Great Sage", with an expected cost of 500 million yuan.
As a result, he realized that the money was not enough to cover his expenses.
Maybe 500 million is enough to make this animation, but he is thinking about how to make it better.
In this way, it was common to revise it more than ten times. Even a long shot of more than one minute and more than 1 frames took a full five months to revise it over and over again.

In the end, Tian Xiaopeng was satisfied, but the employees below went crazy, which led to an extremely high employee turnover rate.

Later, when he was really short of money, Tian Xiaopeng borrowed money from his parents and parents-in-law to extend the life of the Monkey King.

The eight-year war of resistance against Japan was over, and their "The Return of the Great Sage" was just about to enter post-production. According to Tian Xiaopeng's requirements, at least 1 million yuan would be needed to completely polish the entire film.

But we have persisted until now. The company's copier has been broken for a long time and there is no money to repair it, so we can only go downstairs to copy materials. The TV remote control is out of power, and the employees have to buy No. 5 batteries with their own money.

In order to pay for the contract, Tian Xiaopeng even tricked his wife, who was working in the animation industry's post-production department, into working for free.

But at this time, the investors thought he was obsessed and beyond help, so they gave up and wanted to withdraw their investment, but no one was willing to take over; and his relatives thought he was involved in pyramid schemes and had been brainwashed.

Except for his wife and some old employees who have followed him until now and still cherish the dream of animation in their hearts, no one believes in Tian Xiaopeng anymore.

Some employees do not even receive a salary, and even take the initiative to use their free time to receive goods to support themselves, or even subsidize the company, such as repairing a printer or buying stationery.
But dreams can’t always be eaten.

His project was just one crucial step away from completion, but there was indeed not a single grain of rice left in the house.

Tian Xiaopeng is now facing an extremely simple and practical problem.

Only one of the Great Sage and him can die.
One day at the end of May, when Tian Xiaopeng and his wife, who worked in the animation industry, were discussing work,
A friend who was an assistant, chef, and accountant suddenly broke into the company, crying with joy and looking crazy.
"Xiaopeng, we have someone who has invested"

(End of this chapter)

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