Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 448 Siege
The three northeastern provinces played a vital role in the mission of modern China's industrialization.

Since the founding of the People's Republic of China, the Northeast region has vigorously supported national construction. Whether it is fiscal revenue, resources, minerals or grain, most of them have been handed over to the country which was in difficult times at the time.

After the teacher inspected the Ice City that year, he praised the Northeast region as the eldest son of the Republic. This is also the origin of people later affectionately calling the Northeast as the big brother of China.

In the planned economy era before the reform and opening up, that is, before the 80s, the GDP of any of the three northeastern provinces was far ahead.

After the reform and opening up, as the younger brothers and sisters grew up one by one, the eldest brother was overtaken by others and no longer had the glory he once had.

Even though the call for "revitalizing the Northeast" was made for several years later, unfortunately the latter became the same as Liu Chan at some point. Of course, there are many factors that led to this.

For example, the phrase "investment is not beyond Shanhaiguan";
For example, if Bingcheng wants to build a subway, it will take several years.

In fact, since Bi'an became successful last year, Chen Mo has received enthusiastic invitations from his hometown to contribute to his hometown, but he ignored them all.

Just like the town where Qingtengyuan was located, he was afraid that there would always be people who wanted to take advantage of the other side.

If this is the case around the capital, what about the ferocious Northeast?

Why should he feel uncomfortable?

But later the environment in my hometown improved a lot, especially the awakening of culture and tourism.

In fact, Chen Mo intends to place part of the business in the Northeast, such as auxiliary businesses such as customer service, which is a good choice in terms of cost and adaptability.

But further observation is needed.

So this is one of the reasons why he chose Ele.me and taxi to start with the three northeastern provinces.

Test the current local business environment and prepare a base for subsequent business migration.

Another point is that the people in Northeast China are tough and would rather take action than make a fuss. They are ideal members of the ground promotion team. We recruit these promising talents and send them to Qingteng Academy to become the subsequent new force for our own use.

Moreover, from a geographical point of view, this place is the well-deserved back garden of the other side, and its rivals are out of reach.

It can be used to train soldiers, polish the team, and kill countless birds with one arrow.

Therefore, when the three routes were set out simultaneously and settled in the capitals of the three northeastern provinces, each team began to carry out their work in an orderly manner according to the plan.

Local promotion, cooperation, publicity and trial implementation are all coordinated and advanced.

You can see various advertisements at offline transportation hubs, bus stops, building elevators, hotels, and Internet cafes wherever there is a large flow of customers. From time to time in places with dense traffic, you can see people in blue and white work clothes walking around to promote their products.

Online advertising on local portals and targeted advertising by Bian'an media resources have invested a lot of resources.

In various taxi companies and shops, you will also see staff members of Ele.me or taxi services coming in and out. Since they have successful cases from their base camp to replicate, backed by the successful operating model of the capital and generous cooperation benefits, and without competition from peers, they are making rapid progress.

Maybe in a new city, people haven’t heard of taxi service or Ele.me, but the flyer has the Bi’an logo. Whether merchants or consumers find Bi’an’s endorsement, they are not very repulsive. Many people are even eager to try it out and want to experience it for themselves.

It was as if the flags on the city walls changed overnight, and the logos of Ele.me and Didi Chuxing became visible everywhere.

Originally, each team had some difficulty acclimatizing to the local environment and operations were a bit sluggish, but as time went by, they gradually became able to operate smoothly.

The army from the other side arrived on the 9th.

Just one week later, on May 5, Ele.me and Didi Chuxing both established their footholds in Ice City, Liaoning and Changchun.

Three cities in one week!

With the graduation of the first batch of members of Qingteng field promotion training class in Beijing, about 200 more people were recruited from various places.

Three armies of more than a thousand people, with another 300 people left behind to ensure the operation, and then returned to the court with the recruited "new soldiers". The number of people returning was greater than the number of people who went.

After a slight renovation in the capital, the system was reorganized using the model of the old leading the new.

This mixed force named "Da Le Ma" by Chen Mo set out again and spread towards the southwest of the capital.

Like a raging fire spreading across the prairie.

"Mr. Cheng, the above is all about the situation after the launch of Didi Taxi Suzhou Station. It is going relatively smoothly. We will use this as a blueprint for replication and continue to expand to surrounding key cities."

"Well, that's right. We have to take one step at a time, steadily and steadily, and finally reach the capital."

Before Cheng Wei finished speaking, the door to the conference room was suddenly opened, and the sound came before the person arrived.
"Mr. Cheng, the Kuaikan taxi travel app has opened three new branches today in addition to Beijing; Kuaidi has opened branches in Guangzhou and Fuzhou."

"What? Show it to me. Forget it, I'll just look at it myself!"

Cheng Wei was shocked and quickly took out his phone to open the taxi service. What caught his eye was a prompt box "Sorry, the service is not available in the current city. Please stay tuned~"

I'm looking forward to your grandma's legs!

Cheng Wei clicked on the city switch button in the upper right corner, and found that in addition to Beijing, there were three more cities: Bingcheng, Shenyang and Changchun.

Then I switched to another rival app and it turned out to be just as it said. The efficiency of the faster one also skyrocketed. It was relatively quiet last month, but this month it started to make great efforts and took over two cities in a row.

Thinking about how he was so complacent about occupying only Suzhou, Cheng Wei was reflecting.
He had a vague feeling that everyone was about to start a race.

In fact, Didi has previously deduced some plans that taxi operators might take, the biggest possibility of which is to go directly south to challenge the Shanghai Stock Exchange.

To this end, they also made many contingency plans, such as defensive counterattacks, and sneak attacks to steal the home point.

Unexpectedly, the other party did not play by the rules. Contrary to their expectations, they went to occupy the three most unimportant provinces in the northeast.

Given the economy of the three northeastern provinces and the population outflow every year, what good would it do even if I gave them to you?

Chen Mo's absence actually made Cheng Wei secretly relieved. He didn't know how long it would take the other party to occupy the three northeastern provinces. It took Didi half a month just to occupy Suzhou, and it would take the other party at least a month to occupy the three cities.

But we have to speed up our pace.

"The plan we just discussed is overturned, and we will revisit Didi's subsequent expansion plans and policies."

Three hours later.
“Based on everyone’s opinions just now, I would like to announce the following measures:

1. Establish an intelligence team of 100 people, whose mission is to go to first- and second-tier cities across the country and report any information related to Kuai and Da immediately.

Second, accelerate Didi’s expansion plan. Split into two groups. One group will be centered in Suzhou and take over Huzhou and Jiaxing, which are located to the north of Hangzhou.
Another route is to occupy Nanjing first, expand the territory, and then Wuxi will be in your pocket.

6. Increase the efforts to recruit people. Money is not a problem. What we lack now is not money, but people and time! Above, I want to see the desired results before mid-June. Someone has dropped the ball. You know my work style!

Do you understand?"

"understand!"

Soon after the meeting, Cheng Wei received a call from his sponsor, Xiao Ma Ge.

"I have contacted Chen Weixing from Kuaidi. Don't worry, we won't fight. I won't provoke him. I know what to do with Didi. You don't have to worry about it. Okay!"

After hanging up the phone, he curled his lips. Brother Ma wanted to boss him around just because he invested a little money? Was he thinking too much?
It is true that I am short of money, but spending your money does not mean I will sell myself to you.
After all, Didi still has the final say.

However, Cheng Wei knew very well that he had to quickly spend the hundreds of millions of yuan in funds on hand to build up combat effectiveness, expand his sphere of influence, and increase his influence in order to continue to raise more money.

In the next round, other capital will be introduced to dilute the influence of Tencent.

Now is the stage of exchanging money for time and space, and spending spree
In Shenzhen, Xiao Ma Ge put down the phone, hoping that Cheng Wei could learn from his mistakes. He was afraid that this guy would forget the pain after getting rich and would impulsively go to PK with Chen Mo.

Even he was still somewhat afraid of Chen Mo, and now if Cheng Wei went over to shout at him, that would be like sending himself off!
And what he didn't say just now is that Chen Mo is not only involved in the food delivery and online ride-hailing fields.

During this period, Bi'an also imitated Tencent's TPG game platform last year and launched the similar Bi'an Game Home (GHome). It even innovatively included various stand-alone masterpieces. At first glance, the game library is all-encompassing and has everything.

But doesn’t Chen Mo know that there is a phenomenon in the country called piracy?
Does the other party have no place to spend the money?
It's really a case of the ugly duckling imitating the beautiful one. I guess Bi'an has nothing new to offer now and can only copy Tencent.

This gave Xiao Ma Ge a headache, and he now understood what it felt like to be plagiarized.

But this is a small matter, but he learned from other channels that Bi'an seems to be developing a new mobile game, which is what needs attention.

How did Bi'an start its business? In addition to WeChat, games are the undisputed contributors.

Otherwise, there wouldn’t be a saying in the market now: “Hand over Tencent, hand over the other side”.

As far as the current gaming landscape is concerned, Tencent and Bi'an seem to be dividing the river and governing separately.

However, judging from the total revenue, more than half of the Chinese player group still prefer PC games, so Tencent still has the upper hand over PC games. In addition, Tencent's mobile games have also cut a piece of cake from the other side, although the size of this piece of cake is not very big.

But Tencent has never given up its efforts in the mobile gaming field, no matter what tricks the other party is playing, whether it is reverse copying Tencent's products or something else.

Xiao Ma Ge felt that he should just continue.

And they are not vegetarians either, so they have already started preparations for the next stage.

That is, instead of passively letting others copy me, I might as well copy myself.

There is no need to elaborate on the potential of the mobile game market. The emergence of Beyond in just two years is the best proof of this.

What’s more, 4G is coming, and the future is just around the corner.

The mobile game market is about to usher in a new stage of boom, and even the mobile Internet will evolve. This is the consensus reached after discussion by Tencent’s general office.

Therefore, influenced by the success of the company's popular project "League of Legends" and the popularity of MOBA (multiplayer online battle arena) games in China, Tencent began to consider developing a MOBA game suitable for mobile devices.

The gaming business, which is the driving force of the company's development, started the League of Legends mobile replica and porting plan at the beginning of the year at the instruction of Pony Ma.

Penguin Factory began to demonstrate its traditional skills. When working on key projects, it never puts all its eggs in one basket. If it wants to do a project, it will at least open two projects at the same time. And its model is the replication + micro-innovation that it is good at.

Therefore, this MOBA porting project was commissioned to be developed by two of the eight major studios originally established in 2008.

One of them is the Lightspeed Studio (the predecessor of Photon Studio), headed by Gong Wei. It was previously formed by the merger and upgrading of Quantum Studio, Lightspeed Studio, QQ Game and Chess Team, etc.

This team also has outstanding achievements. "QQ Fantasy", "QQ Xianxia", "Rhythm Master", "Happy Landlords", "Hero Kill" and "Douluo Dalu" which Tencent invested heavily in self-developed are all its representative works. Unfortunately, many outstanding talents left along the way.

The other is led by Yao Xiaoguang, who integrated Linlang Tianxia, ​​Tianmei Yiyou and Wolong to form Tianmei Studio (TIMI), which is not inferior to the former, and has produced "QQ Hall", "QQ Speed", "Dragon World", "Xuan Dou Zhi Wang" and "Ni Zhan".
It is worth mentioning that at the end of last year, Yao Xiaoguang was almost poached by Bi'an. At that time, he was the head of Linlang Tianxia Studio. With the game QQ Speed, he brought nearly 1 billion yuan in annual revenue to Tencent.

At that time, when he heard that someone from Bi'an had contacted Yao Xiaoguang, Xiao Ma, who was eager to recruit talented people, summoned the other party immediately, tried to retain him personally, promoted him, gave him a raise, and gave him stocks. He used a combination of tactics, and then he became the head of Tianmei today.

This made Pony Ma feel more and more that Chen Mo was a troublemaker. Before he showed up, both Tencent and other factories had very low labor costs and were very ruthless, not afraid to work them to death.

But now, talents like Yao Xiaoguang are real examples, and the employees below cannot be used casually as before.

Even their own companies and several other large companies have begun to slowly roll out welfare benefits.

Even if you let cattle and horses work, you must feed them well.
There is no way. It is already May. In two or three months, Qingteng College will open its doors to receive guests again.
However, this is not a big problem for small second-tier companies like Meituan. The more intense the competition in Qingteng Academy, the better news it is for them.

After all, Meituan employees can’t really get to the other side if they want to. That’s the battlefield where the geniuses from big companies fight, while ordinary employees can settle down and work.

There is no need to worry too much about the stability of the team, but Wang Xing also has his own worries.

That is, when Meituan wanted to enter the food delivery market, it found that more than half of the country's first-tier cities had been occupied by Ele.me, and recently even the three northeastern provinces were not spared.

Wang Xing is a veteran in the Internet industry. His current entrepreneurial record is nine defeats and one win, and Meituan is the only win.

He is truly a man who has come through bloody battles step by step.

Therefore, he knew very well that once a city was occupied by the opponent first, how much it would cost to take it back later.

Meituan did this in the past two years and paid a heavy price, with a loss ratio as high as 2, which is twice that of its competitors.

Who were Meituan’s competitors at the time? Wowotuan, Lashou, and 24quan.

Who are Meituan’s competitors now? Ele.me, Bi’an, and Chen Mo.

This was the person that even Jack Ma had repeatedly warned him to be careful of, and he heard a piece of news from Jack Ma that Baidu Takeout would compete with Ele.me for the market in first-tier cities. Jack Ma wanted him to reap the benefits, but Wang Xing had no intention of doing so.

Of course, Wang Xing is not afraid. He has never been a coward despite repeated failures. He just wants to maximize the utilization of resources and not fight meaningless and uncertain battles.

As Meituan Takeout was about to go online, Wang Xing unified the thinking within the team.

That is, since Ele.me has already occupied the right time and place in the food delivery market, and Baidu Waimai is eyeing it covetously, he might as well follow the teacher's example and use the strategy of surrounding the city from the countryside.

Subsequently, Meituan separated a large number of ground-based sales teams from the group-buying business and dispersed them in various directions, centered on first- and second-tier cities.

Meituan Takeaway has not yet been launched, but the "Eighteen Princes" have already rushed to third- and fourth-tier cities.
Race to grab land and seize territory!

(End of this chapter)