Rebirth 2010: I taught Mr. Lei how to make a mobile phone
Chapter 450 The Other Shore Pill
Chapter 450 The Other Shore Pill
The next day after receiving the news, Tian Xiaopeng was notified that the other side had sent representatives to discuss investment issues.
He originally thought that the person in charge of the negotiations was the investment director or something like that, but it turned out to be Chen Mo himself.
How could October Digital, a small temple, withstand such a huge Buddha? This made Tian Xiaopeng feel a little terrified.
In a temporary room they had prepared overnight, the two sides began this "unequal" negotiation.
It was called a negotiation, but in fact, the scene was more like an interview. Well, Chen Mo was the interviewer.
Question and answer, repeated several times.
After Chen Mo understood the basic situation, Tian Xiaopeng played a short film that they had rushed to cut overnight.
Originally, Tian Xiaopeng was very confident in his carefully polished work, but after the short film was over, he looked at Chen Mo and saw that he was still calm and composed, without any ripples at all. He even found that the other party had frowned slightly. Was he dissatisfied?
He felt a little unsure at this moment?
For a moment, the field fell into silence.
Chen Mo watched the film. The Monkey King was indeed the same Monkey King and the plot was roughly the same, but compared to the animation he remembered, it was still a bit too rough. Perhaps it was due to the lack of funds and personnel.
The reason why he took the time to come in person this time is because the animation "The Return of the Great Sage" has the same status in Chinese animation as "The Wandering Earth" does in domestic science fiction films.
At that time, the latter was hailed by science fiction fans as the door to domestic science fiction films. Although the door was closed and locked by Shanghai Fortress, Guo Fan refused to accept it and released Ball 2 a few years later, knocking the door open again and opening a window. Who would have thought that 749 would pop up from nowhere.
Guo Fan felt so miserable, as if he always had stupid teammates who he couldn't lead.
The explosive popularity of "The Return of the Great Sage" has made people realize that domestic animated films can be suitable for all ages, and that there are people who are willing to pay for adult animations.
The spontaneous viewing of the film by movie fans coined the term "tap water" and made countless people shout out the slogan "The rise of Chinese animation". "The Return of the Great Sage" finally broke the vicious cycle of previous investors losing money on investment and sounded the clarion call for the rise of domestic animated films.
Let investors know that investing in animated films can not only make money, but also make so much money.
Besides, the profits from several small goals are still worth the trip, and this time with the support of Bi'an in terms of channels, there is definitely no need to work so hard. It is estimated that the final box office will far exceed the previous 9.56 million, and at least it will not be a problem to reach 10 digits.
However, the only drawback is that even though "The Monkey King" is a huge hit, it still cannot change some problems such as the lack of special effects quality, plot logic and too-fast editing.
Perhaps it was related to financial and time pressures, so this time Chen Mo hoped that through his investment, the quality and other aspects of this animation would be even better than before, so he asked, somewhat uncertainly, wanting to confirm again,
"Ten million?"
In fact, Tian Xiaopeng's original goal was that another 1000 million yuan investment from Bi'an would be enough for the post-production of The Monkey King.
But Tian Xiaopeng is a little unsure of Chen Mo's intention. Is he asking for too much?
It’s good enough that someone is investing money now, even though the other party is worth hundreds of billions. After all, no one’s money comes from the wind.
1 million is indeed a bit of a pipe dream. Thinking of the current situation, he must survive first before thinking about how to live a better life. What kind of bicycle do I need? Next, I will take it one step at a time and think of a solution. He sighed.
".In fact, at this stage, there are actually two"
Seeing Tian Xiaopeng holding up two fingers, Chen Mo nodded contentedly, "That's about right, 20 million, right? No problem!"
Huh? How come it's only 20 million? Tian Xiaopeng opened his mouth wide, but the next moment his mind was spinning at the highest speed of his life.
"Oh, yes, 20 million. I am absolutely confident that the quality of the film can be upgraded to a higher level and will be even better than what you just saw." As he spoke, the corners of his mouth curled up, and he couldn't suppress it.
"Right. I'm just worried that 10 million won't be enough, and in the end the quality of the film will be reduced due to financial pressure. That would be meaningless."
"That's impossible. I don't know what time it is, Mr. Chen, do you have any requirements?" Although Tian Xiaopeng was overjoyed, he was still cautious.
After all, some investors who don't know the business rely on their wealth to make decisions. They give you money today and want the film to be released tomorrow and the return money the day after tomorrow. Fortunately, there is no situation in which actors bring money into the animation crew.
Tian Xiaopeng asked this question, which really made Chen Mo confused.
"You made this thing, so shouldn't you have the final say on when it will be finished? Why are you asking me?
Maybe we haven't known each other for a long time, so you don't understand my style yet, that is, no matter doing things or investing, my consistent principle is to rather have nothing than something mediocre, not to settle for anything less, to strive for excellence and pursue perfection!
If I must make a request, it is that I hope you can become the great sage in the hearts of our people."
After hearing this, Tian Xiaopeng nodded repeatedly in agreement, as if he had been searching for him in his dreams for thousands of times and finally found an investor who was his soul mate.
Thinking of the many hardships he had gone through, and finally seeing the moon through the clouds, Tian Xiaopeng was very excited and said in a trembling voice:
"Me too. Mr. Chen, I don't know what to say to express my excitement. Anyway, thank you!"
I'm not being sentimental, why are you shaking like this? Chen Mo hurriedly said, "Hey, stop it, don't think too much. Although I used money to help you realize your dream, it's not that noble. I'm a businessman, and business is business, the most important thing is to make money. After all, the film made money, and you made a lot of effort and I took the lion's share, so we each do our job and get what we need from each other!"
"okay!"
Afterwards, Bi'an invested 2680 million in the name of Bi'an Film and Television. As for why they invested a little more in the end, it was because the original investors saw that there was finally a fool to take over, so they chose to cash out and leave at a loss, as if they were afraid that Chen Mo would change his mind and run away, and they even gave a % discount on the cashing price.
In fact, if Chen Mo was a bit ruthless, he would have bargained. He thought that a 20% discount would not be a big problem. He could save millions in a few seconds by just talking. However, in the end, Chen Mo couldn't bear to do it. It was too unethical.
In this way, Bi'an became the only investor of "The Return of the Great Sage" besides Tian Xiaopeng's relatives.
A live-action film might be able to save money by using unknown actors, fewer sets, and reused scenes.
But if an animated film wants to capture the audience's attention in more than an hour, the quality of the film must focus on box office performance.
Every frame of the picture and every hair in it was produced with real money. Any kind of saving and compromise represents a lowering of the artistic standard, and the real investment determines the huge investment in animated films.
In comparison, such investment returns do involve great risk and uncertainty.
In the past few years, there have been many investors who have come forward, but each of them ended up with a bad nose.
In 06, the film "Legend of Dragon Blade" was invested 8000 million yuan and had a box office of 26.8 yuan;
In the same year, "Mobius Ring" was invested 1.3 million, but only 340 million was recovered at the box office;
"Dream Back to Jinsha City" was invested with 8000 million yuan, but the box office revenue was only 10 yuan after 90 days of screening.
Turandot, The Wind in Loulan, Carnival of the Animals.
Countless domestic animated films have failed
In the past two years, the box office of the Pleasant Goat series of movies has exceeded 100 million yuan, becoming the only seedling with a glimmer of fire, which has also made the production team of the long-time rival Boonie Bears eager to try
Also an animated film, unlike the cold winter in China, "Alice in Wonderland" in Hollywood achieved a box office of more than 2.6 million yuan; "How to Train Your Dragon" also broke the million yuan mark.
The high-quality performance of Hollywood animated films is enough to show that the Chinese animation market has great development potential.
Good animations will never have trouble finding market support.
The many disastrous failures in the history of domestic animated films have cast a shadow on the development of animated films. No one dares to try to go against money anymore. It has become a consensus among these investors that the probability of making money by going to Macau to play a few games is higher than investing in animated films.
At this dark moment when domestic animation is in dire straits, there is an investment institution that seems to be going against the trend and is investing heavily in various domestic animation studios of all sizes.
Under the guidance of Chen Mo, Bi'an Venture Capital launched an all-out attack, just like in the two fields of taxi-hailing and food delivery, to capture cities and strongholds.
5000 million, Bi'an Animation acquired Lin Hun's Liudao Wuyu Animation Studio to create the mobile game China series IP2D ink-and-wash Chinese style animation.
3000 million was invested in Light Chasing Animation, whose founder is Wang Wei, the former founder and CEO of Tudou.
2750 million yuan was invested in Tian Xiaopeng’s October Digital to support "The Return of the Great Sage".
2000 million, invested in Yixiazhifeng Animation Technology Co., Ltd. (the production company of the subsequent That Year That Rabbit)
2000 million, invested in Ruo Sen Digital Technology Co., Ltd. (the production company of the subsequent Bad Guys) 1500 million.
In just one month, more than 4 million yuan was invested to support dozens of animation studios and companies.
That’s not all. In early June, the top-selling comic magazine platform in China, Zhiyin Manke, sold its controlling stake for RMB 6 million and was acquired by the Bi’an Group.
"Zhiyin Manke" was founded in January 2006. As the first original full-color weekly comic in China, it upholds the dream of "Our goal is "Weekly Shonen Jump"!"
It is the largest-circulation original comic magazine in my country and the world's first full-color serialized comic weekly. At its peak, it could sell 800 million copies per month, a sales record that is rare in the world.
Therefore, with a series of well-known works, it has attracted a large number of domestic comic fans and become the core fans of the magazine.
However, with the continuous development of the Internet, the strong impact of mobile Internet, and new media impacting the ecological environment of traditional paper media, the focus of the comics industry is shifting from paper media to online platforms.
The new comic development model of independent planning, writing, production, operation and authorization no longer requires the intervention of paper media. Under this era of change, Zhiyin Manke is experiencing the pain of transformation, and various operating indicators have declined.
As a rising star in the new Internet era, Bi'an extended an olive branch at this time. After communication and negotiation, the two sides gained what they needed and hit it off. The cooperation between the two sides was a strong alliance, and they reached the cooperation of increasing capital, expanding shares and transferring control.
The raised funds will be used to increase the investment in the production of Zhiyin Animation's self-made content, increase investment in research and development and distribution, increase the purchase of high-quality content, improve the welfare benefits of high-quality content producers (cartoonists), increase the construction of new media content marketing platforms, increase team building efforts and introduce high-end animation talents.
At the same time, the Bi'an Group took the opportunity to announce the establishment of the Bi'an Animation Platform, which will become the only online channel platform for Zhiyin Manke's content.
However, this series of lightning-fast operations by Bi'an, like poking a hornet's nest of domestic animation, caused an uproar in the industry and also attracted much attention from many investment circles and animation-related media.
In the eyes of all the expert media who pay attention to this field, Bi'an's crazy behavior of throwing money around is as conspicuous as a bald man suddenly appearing in the crowd. It is pure throwing money around.
The Southern Metropolis Daily, which has been paying close attention to Bi'an, published a report with the title "Bi'an: He is the reason for his success! And he is also the reason for his failure?" The report extensively analyzed the current situation that Bi'an was facing.
". It spent 10 billion to acquire Zhiyin Manke, and invested 4 million to acquire dozens of animation studios. It often promotes and advocates the idea of "breaking through the barriers of animation and forming industrial linkage" or carrying the banner of "supporting domestic animation."
After investigation, it was found that domestic animation is still a field that investors are avoiding, but Bi'an is doing the opposite, despite the world's disapproval.
Perhaps Bi'an has made achievements in the Internet field, but different industries are like different worlds. Even if Chen Mo doesn't understand, don't the other experienced executives of Bi'an understand?
Others are fearful, I am greedy!
Others are afraid, but I go all in!
This is pure gambler's mentality.
In the eyes of our reporter, Chen Mo's move is more like an ancient tyrant issuing orders at will based on his own preferences, completely disregarding the interests of the entire collective.
The rise of domestic animation may happen in the future, but it will take time.
This investment behavior of Bi'an is more like forcing things to grow, which is contrary to the objective laws of things. It makes many people working in animation eager for quick success and want to get investment from Bi'an, which is another form of subsidy.
On the other hand, the overall operation of the Bi'an Group is not as healthy as it seems. The basic foundation seems solid, but except for WeChat, the revenue of the mobile game business has been declining over time. The transition from corporate security to personal security is hindered by 360, and it has been slow to open up the market; Zhiyan is like a time bomb.
Although the food delivery and taxi-hailing businesses are competing to gain momentum, they are facing pressure from BAT behind the scenes and their future is uncertain.
Perhaps the other side also clearly sensed some crises, otherwise why did Chen Mo, who had always sneered at financing, choose to accept financing this time for the first time? This is enough to explain the problem.
Things have actually been okay so far, but the bad thing is that someone is unaware of it.
At this time, the basic business growth was sluggish and it was in a dilemma. It was facing competition from multiple parties externally. In this situation of internal and external difficulties, the company was unable to take care of itself even though it had worked hard to improve the business. Instead, it was developing new businesses everywhere and trying to integrate the Internet entertainment ecosystem.
At this point, the author has to praise Chen Mo for his lofty ambitions. However, whether the second half of his words can be realized depends on how Bi'an moves forward. Let us wait and see.
Our reporter Xie Rui
If this report was reported by other media, people would just read it for fun and not take it seriously.
But the media that reported this time was Nandu, which is one of the most influential media in the newspaper industry. It is a mainstream media targeting high-end readers and has national influence.
The two words "Xie Rui" at the end are quite meaningful.
She is a senior reporter of Nandu Daily, as well as a senior Internet reporter and observer. She started with regional economic news reporting and has been involved in Internet industry-related reporting since 2011. She has a column called "Internet Wisdom", which focuses on development research and practice in the fields of Internet economy, venture capital, e-commerce and so on.
He has reported several influential news articles, including "Chu Shijian: 88-year-old "male god" refuses to retire", "The Internet grudges of the two Ma's", and "The rapid rise of the other side, a few things Chen Mo did right."
Once this article was published, it was like sparks dripping from an oil pan, and the atmosphere instantly began to boil.
Someone took the lead in the charge, and many media that had once been pessimistic about the other side also jumped out.
"Is Chen Mo drifting or crazy?"
"Business leaders, youth is a gap that companies cannot cross for long-term survival"
"Chen Mo, who was born in a poor family and has only three degrees, it's time for him to study abroad."
"The other side took too big a step and got hurt"
In addition, some experts have expressed their views again, either actively or passively. After their professional analysis, they have expressed pessimism about the other side's move, and even conspiracy theories such as money laundering have emerged.
Some even pointed out directly that "the other side is Chen Mo's dictatorial kingdom. This management style is doomed to make this emerging Internet company short-lived!"
For high-intensity surfers like Chen Mo, these reports and news on the Internet are not unknown.
Nowadays, there are always voices on the Internet that are pessimistic about the Other Shore. It has happened so often that a term called "The Pessimistic Views of the Other Shore" has appeared on the Internet, saying things like The Other Shore is not good at this and is doomed to fail.
If he sneezes in public, he will probably be accused of polluting the air and causing the worsening smog in Beijing.
Chen Mo was too lazy to tell whether some media and experts really believed this or whether they were just fanning the flames at the instigation of some forces behind the scenes.
It would be better to use this energy to run the business well.
He is now a successful entrepreneur in his thirties. He is not the young man who just started his business before and was always fighting and killing. If you curse at me, I will punch you ten times. There is no point in that.
Now Bi'an owns the largest comic and novel platforms in the country, with a massive number of IPs in hand. Bi'an's film and television station has completed its transformation, and Bilibili has a large two-dimensional group, coupled with games and the Douyin that will be released at the end of this year or next year.
Long, medium and short videos, movies, animation, novels and games, all four in one, matrix-style linkage, there are 24 combinations if you exhaust them all, and there are so many ways to play that he doesn't even know how to lose.
Since some people like to talk big and spew shit, what he can do is to do everything that the other side is doing and will do step by step, so that those experts, those media, and those people in the shadows will swallow their shit one mouthful at a time. He has the confidence to do this.
But the subsequent development of the situation was completely beyond Chen Mo's expectations.
Some things cannot be avoided by just ignoring them.
(End of this chapter)
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