Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 389: The Other Shore Game

The Double Eleven battle has ended, but the previous joint operation model of Mi'an Dongfeng has been retained and will continue to operate.

Although the revenue will not be as terrifying as the data during Double Eleven, it will also bring new profit growth points to their respective companies.

At least on the other side, WeChat will enter a stage of long-term sustainable growth thanks to the commission rebates brought by traffic and WeChat payment.

According to the calculation of WeChat Data Center, it can bring in at least 3 million yuan in additional revenue every month.

This income consists of two parts. One part is the rebate share after switching from WeChat to JD.com shopping.

The other part is the rebate from JD.com for attracting new customers. Nowadays, the cost of attracting new customers is very low, and the cost of acquiring a single user is only a few cents, less than 1 yuan. With the rapid development of the Internet, this cost has more than doubled by more than 10 times.

This is also why Bingxixi cuts the last decimal point of the cash red envelope and requires inviting friends to help. The fact that one friend who has never used Pinduoduo can be as good as ten friends who have used Pinduoduo is just a disguised trick used by Bingxixi to attract new users.

In the beginning, when Bingxixi was just developing, the money was real. As it developed, the difficulty increased sharply. Later, for ordinary users, in order to earn a few hundred dollars, they had to rely on their reputation to gain favor with their relatives and friends, and even involve their ancestors to make it possible to cash out.

When the invited friends see the Kan Yidao event, they will be misled by the various wordings on the event page and think that they are the destined one, so they will join Bing Xixi and become a member of the Kan Kan Party.

But what he didn't know was the routine behind 99.99%. After 0.01 cents came gold coins, after gold coins came diamonds, after diamonds came points, after points came ingots, after ingots came 5 cards, after cards came blessings, the main theme was an endless stream of descendants.
The person who invented this game has taken the human nature of taking advantage of small bargains and sunk costs to the extreme.

Bingxixi has an exponential growth in new users, and is an e-commerce platform that can still rise in the post-mobile Internet era.

However, if you walk too much at night, you will always encounter ghosts. Later, a popular anchor wanted to bargain for a mobile phone worth thousands of yuan for free, so he called tens of thousands of fans to bargain. After bargaining for a whole night, he only bargained down the two decimal places to the last six.
In the end, perhaps due to the overwhelming public opinion, the official decision was made to abruptly cancel the order.
Viral marketing, eating both ends, fakes are rampant, pay ten times for a fake, and if it's real, pay ten times for the fake.
Bing Xixi's crimes are simply too numerous to list.
Chen Mo didn't know why he thought of this awful thing. Now he even had the urge to pack up Huangshan and throw it into the Beihai.

This time, no matter what, I must lead Brother Dong to defeat Shan Zheng’s younger brother.

This month is Double Eleven, and next month Double Twelve is coming soon, so you can still have some fun at Mi'an Dongfeng.

But when Chen Mo checked online, he found that there was no information related to the Double 12 e-commerce promotion festival this year. Could it be that Double 12 was introduced in later years?
Chen Mo looked at his schedule for the 12th of next month, and an idea suddenly popped up in his mind.
Even if Double 12 hasn’t appeared yet, it can appear now.

Thinking of this, Chen Mo took out his phone and sent a summoning spell in the Mi'an Dongfeng group.

Chen Mo: "Brother Jun, Brother Dong, Brother Wei!"

Originally Chen Mo thought that these gentlemen were very busy with their daily affairs and would probably take half an hour or an hour to reply. Unexpectedly, within a few seconds, his cell phone rang one after another.

Chen Mo took it out and saw that several of his brothers were online.

Lei Jun: “.”

Liu Qiangdong: “Hey!”

Wang Wei: “1”

Chen Mo: "I have a bold idea, how about we try it out?"

Liu Qiangdong: “How do you say that?”

Chen Mo: "Double 11 is over, is Double 12 far behind?"

Lei Jun: "Xiao Mo, what do you mean, should we hold another promotion festival similar to Double Eleven? Isn't it too frequent?"

Chen Mo: "No, no, no, not at all. Looking at the public opinion now, it is obvious that they are still not satisfied. Some of them even regret not getting on the train after receiving the information. We can take this opportunity to make another profit."

Liu Qiangdong: "Why choose Double 12? Because of the pattern, is it easy to remember?"

Wang Wei: "This day is the day when the Xi'an Incident broke out and the Chinese Lovers' Day, which corresponds to Singles' Day on November 11."

Chen Mo: "Uh~this"

Lei Jun: "There is another important point. On the 12th of next month, CCTV will hold the China Economic Person of the Year Awards Ceremony. It is conceivable that all the business owners, whether online or offline, network or physical, will come to attend the ceremony. As the leader in the e-commerce field, Alibaba's Ma will definitely attend. Xiaomo wants us to launch a blitzkrieg!"

Chen Mo: "Ah, yes, yes, yes, Jun Ge understands me~ So we can launch a sneak attack, focusing on taking them by surprise, building momentum for a day, and then start the battle on the day of Double 12, and then run away after the battle. What do you think, brothers?"

Liu Qiangdong: "Count me in!"

Lei Jun: “Just do it!”

Wang Wei: “I’ll follow!”

Chen Mo: "Okay, let's follow the previous model and do it again! By the way, Dong Ge, you should try to register the trademarks for Double 618 and Double , oh and your ~"

Liu Qiangdong: "Qiang! Thank you, brother Xiaomo, for the reminder!"

The matter was finalized. That afternoon, Chen Mo hosted a four-party telephone conference to review and summarize the last Double Eleven victory. Several people checked for deficiencies and filled in the gaps for next month's action, and finally formed a Double Twelve robbery action plan.

The others seemed to have gotten used to Chen Mo's connection. After all, Bi'an was both the traffic portal and the provider of Bi'an Cloud as the underlying basic service provider for the three parties. The three of them were all upper-level business parties, so it seemed that there was nothing wrong with Chen Mo's doing so.

After the meeting, Chen Mo hung up the phone. He and Lei Jun were both involved in the CCTV China Economic Person of the Year Awards Ceremony that Lei Jun had mentioned in the group before.

After all, Bi'an and Xiaomi were praised by the media as the rapidly rising twin star companies in Beijing's Internet circle, so it was only natural that they were invited to participate.

It was said that the two would be awarded an award at that time, but CCTV was vague about what the award was and did not disclose it.

At this time, Sun Ziwei sent the game planning plans for Legend, Miracle, and King of Fighters, and Chen Mo spent another day to perfect them.

Then he set the route of his royal tour and the overall results he wanted to achieve.

After Chen Mo sorted out the locations of these events, he began to plan the route.

The first stop was Ledong Excellence, Play Crab Technology and Yinhan Technology, the three other shore game bastards. The reason why Chen Mo chose these three companies was based on the principle of proximity, Ledong Excellence and Play Crab Technology were both in Beijing.

The more important reason is that the representative works of these three companies, "My Name is MT", "The Great Master" and "Time and Space Hunter", have been online for more than half a year, and have accumulated nearly 20 billion in revenue for the group so far.

These three games can occasionally jump to the top three in China's mobile game sales list, and can even surpass Bi'an Zhengzi, which is not easy.

Among them, "Time and Space Hunter" has a game mode that is very similar to the PC game "DNF", and its monthly revenue on both ends has exceeded 100 million.

When "My Name is MT" performed well, its monthly revenue could approach 5 million.

Although "The Great Master" cannot compare to its two older brothers, its monthly revenue of over 10 million is envied by countless domestic game developers.

These three mobile games alone can generate nearly 2 million in revenue every month, which shows their terrifying ability to make money. At that time, the media reported that Bi'an was not only good at developing games, but Chen Mo also had an outstanding vision for investing in games.

On November 11, Chen Mo brought a gift bag, and took Lao Mo and several staff members to start the royal tour.

At the beginning of the 21st century, Internet cafes began to spring up all over China. A Korean online game swept across all Internet cafes in China, creating the first generation of online game legend.

Yes, it is indeed "Legend".

At that time, the number of registered users of "Legend" was as high as 7000 million, while the total number of Internet users in China was only 5800 million, with an average of 1.2 accounts per person. It was a truly national-level game.

Compared with later masterpieces such as King of Glory, PUBG, Genshin Impact, and Honkai Impact 3, although legendary games have indescribable art, simple and crude "monster-killing" design, pages without any aesthetics, and are even labeled as low by a group of young players, it does not prevent their market data from remaining gorgeous.

In the past 20 years, the legendary game has generated at least 900 billion in revenue, with an average of 45 billion per year. This is just the official revenue. If we take into account pirated private servers, a rough estimate is that it would be no problem to at least increase five times.

The ones who spend money crazily on these games are the middle-aged men who are almost invisible in the consumer market. According to relevant statistics, 54.7% of legendary players are between 30 and 39 years old, and 88.7% of them are men.

The poor boy who once had to ask his brothers for help when he needed a few dozen dollars has now become a middle-aged man with a stable income and savings.

Faced with a dazzling array of exquisite games nowadays, it is difficult for them to mobilize a lot of energy to familiarize themselves with the complex mechanisms of new games. Instead, they prefer the simple and crude demand of just doing it and winning by spending money!
And this legendary white moonlight has become their first choice.

A man remains a boy until he dies, and few can escape the nostalgia and pursuit of youth.

Of course, no netizen can escape the bombardment of “I am Zha Zha Hui” and “If you are my brother, please cut me down”!

This is the legend, this is the miracle. The "ding" sound coming from an Internet cafe in the early morning was more refreshing than Red Bull or coffee. When the ding sounded, it was like you picked up 30 yuan. You should know that at that time, the room rate in Internet cafes was only 6 to 10 yuan.

This is the most profound memory for old Miracle players.

As the only game that can compete with Legend in the online game era, the subsequent Miracle mobile games have performed just as well in terms of revenue. Games like "Sword of the Archangel" and "Miracle MU: Awakening" have also made a lot of money, calculated in billions.

Finally, the King of Fighters, Kusanagi Kyo, Yagami Amami, and Orochi no Maru, belong to the more ancient childhood arcade memories, those who understand will understand.
With a potential market worth tens of billions every year in the future, Chen Mo is not so greedy to take it all. At least taking half of it would not be too much.

The player group of the game map of the other shore should not be just young people, the needs of middle-aged men should also be considered. They really spend money when they have it. Although these uncles cannot catch up with pets in the consumption ability ranking, the Double Eleven consumer portrait provided by Dongzi is the best explanation.
But that is in the field of e-commerce. In the gaming field, whether it is spending money or playing games for others, uncles are definitely the main force!
Where there is demand, there is a market, and where there is a market, there will definitely be the other side.

From November 11th to 19th, Chen Mo stayed at Ledong Excellence for two days and handed over Legend to Ledong Excellence for development.

Under the introduction of Xing Shanhu, Chen Mo and his team listened to the research and development progress report of "My Name is MT2".

This new version of the mobile game has obvious improvements in both gameplay and graphics. It has been upgraded from 2D to 3D, and the battle mode has also changed from vertical to horizontal. It is also aimed at the 4G network environment and strives to upgrade in all aspects.

The main reason is that Ledong Excellence is now rich, and Xing Shanhu is willing to spend money on expansion. Now the company's scale has increased nearly five times compared to before, and it has become a company with about 5 people.

At the end of the meeting, Chen Mo gave his affirmation and also made some small suggestions to help him get further.

At the same time, a big gift package was delivered, and the legendary IP was thrown to Xing Shanhu, who was given a legendary policy, which was to advance in three directions and form three technical teams for parallel development.

The overall version is divided into three versions: original, slightly changed, and super changed.

Original version: A one-to-one reproduction of the most classic 1.76 version of the PC game
Slightly modified version: Based on the original version, it is adjusted to 10 times the experience, 10 times the explosion rate, halved the boss refresh time, all equipment is acquired by fighting, and can be recycled
Super Change is a super abnormal version: 100 times the experience, 100 times the explosion rate, new skills, new maps, new equipment
These three versions are specially created by Chen Mo for players with different preferences.

After all, in the real torture of work and life, people need perverted games to vent.

Before leaving, Chen Mo left Xing Shanhu with a general policy, that the legendary mobile game should be automatic, mindless, and charging money is the father's general policy.

After all, the main group of people playing Legend now are these middle-aged uncles. They have elderly parents, young children and wives in between. They have money but no energy. They play games by spending money to buy time when they have some free time from their busy schedule.

So they dare to use all kinds of cheats, automatic hanging, and even offline automatic leveling. As long as you spend money to play games, you are the boss.

The main point is to just get started and have fun!

On November 11, at Wanxie Technology, Chen Mo repeated his old trick and threw "Miracle" to Ye Kai, the head of Wanxie Technology.

On November 11, the group moved to Guangzhou. That afternoon, Chen Mo visited Yinhan Technology and left a big gift package called "The King of Fighters" before returning.

Chen Mo felt like a landlord who collected rent. While collecting rent, he assigned new tasks to these three companies. Then he collected less rent from these three companies this quarter to leave the funds for the production of new games.

Since Guangzhou is relatively close to Shenzhen, Chen Mo went directly to SF Express's Wang Wei on the weekend to build relationships and ask for favors. He also went to DJI and talked with Wang Tao about the future of drones, and initially sounded out the other party's views on Mi'an Dongfeng.

On Monday, November 11, Chen Mo flew straight to Shanghai without stopping.

Arriving at the Ele.me headquarters
Although Ele.me was nominally the headquarters at this time, Chen Mo looked at the office space of about 500 square meters, which could only be called a large warehouse.

Here Chen Mo listened to Zhang Xuhao's report on Ele.me.
".Since Ele.me's positioning problem was solved, Ele.me's customer praise rate has skyrocketed. Currently, Ele.me occupies half of the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, and as time goes by, the market share will only grow. My next plan is to expand from the first-tier to the second-tier cities from top to bottom, blah blah."

As Chen Mo listened, he gradually frowned.
It’s not that there is something wrong with Ele.me’s development, but rather that it has developed too smoothly.

This will cause problems
(End of this chapter)