Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 390: Beating and Military Order
After listening to Zhang Xuhao's report, Chen Mo had no expression on his face and said calmly, "I've solved the map issue for you. Do you have any other difficulties now?"

"Now Ele.me's development has entered the fast lane without any difficulties!"

At this time, Zhang Xuhao was introducing to Chen Mo the current achievements of Ele.me in high spirits, wanting to prove that their market prospects were unlimited and that Chen Mo's vision was correct.

It's no wonder that Zhang Xuhao was somewhat complacent at this time. After all, Internet food delivery is a new thing that cannot be matched by the traditional food delivery industry in terms of experience or convenience. That's why Ele.me can seize the markets in various cities with a devastating attitude.

Chen Mo nodded in agreement after listening to what you said. "After hearing what you said, it seems that Ele.me is in a good situation now. It shows that you have really put in a lot of effort during this period of time."

Zhang Xuhao was very excited to get the approval from his big boss. "So our next plan is to expand to second-tier cities in June next year, and our user base will also shift from students to working people."

The idea was correct, but Chen Mo felt that this guy was a little too optimistic, so he didn't mind pouring some cold water on him.

"The current Ele.me is a dimensionality reduction attack, so it is not disadvantageous. Now the potential of the food delivery market has begun to attract the attention of some peers. Let me give you an example. Just like the group buying websites that won the previous money-burning war, they directly transformed and added the food delivery industry.

They have huge capital behind them and hold a large number of merchant resources. They are trying to compete with Ele.me for the market with the same tactics. How should you respond? "

"This" obviously Zhang Xuhao was only thinking about how to develop his own side and did not consider this situation at all. After all, Ele.me was his first entrepreneurial venture and he had no experience in this area.

Perhaps if other Internet companies want to enter the food delivery market, the time difference of just half a year will ensure that Ele.me will be far ahead and there is no need to worry at all.

But leading group-buying companies like Nuomi and Meituan only need to move their hands and add a takeout business to become a huge threat.

When Zhang Xuhao's mind fell into the scene described by Chen Mo, he found that it was just as the other party said. Although Ele.me is prosperous on the surface, it is actually fraught with crises in secret.

When he thought about the possibility that Ele.me might be hunted by several group buying companies, Zhang Xuhao's previous sense of pride in taking credit disappeared, and for a moment he just felt his scalp tingling.

Zhang Xuhao was silent for a while, still had no good clue, and looked at Chen Mo for help.

"Please teach me, boss!"

Chen Mo did not answer, but just smiled and waved his hand, "No hurry, this question is today's homework, you and your team should think about it, I have other things to do in Shanghai, I will come back to listen to your ideas in three days.

There is a saying in the entrepreneurial circle that when you feel that everything is going smoothly, it is often the most dangerous time. Let us encourage each other! "

After saying that, Chen Mo patted Zhang Xuhao on the shoulder, leaving him with an unfathomable back.

Some people tend to become arrogant once they are in good times, especially capable rich second-generations like Zhang Xuhao. However, they will definitely experience countless setbacks in their entrepreneurial journey, so adversity quotient is more important when they are in difficult situations.

Therefore, taking the opportunity to give him a warning and pour some cold water on him would be beneficial to both Zhang Xuhao and Ele.me.

Moreover, the deeper reason why Chen Mo left that question just now was that he knew that Meituan has now become the leader in the group buying market. When Wang Xing reacts, he will definitely turn his attention to the food delivery market. Moreover, the team formed by Gan Jiawei on the ground marketing side will definitely be Ele.me's destined enemy.

Ele.me’s rapid development has shortened the original timeline. According to Chen Mo’s estimate, it will take as long as one year or as short as half a year, but he doesn’t know when the other party will take action.

Therefore, this period of time is an excellent stage for building a moat for Ele.me. If Zhang Xuhao is allowed to proceed step by step, Meituan will definitely take advantage of the situation.

However, Chen Mo's statement that he had other things to do in Shanghai was not an excuse.

The next day, Chen Mo went to visit Zhang Rujing, which was one of the important itineraries he had arranged before leaving.

The non-compete seal on Mr. Zhang will be officially lifted on January 1 next year. The three-year period has expired. Chen Mo’s visit this time is to fulfill the gentleman’s agreement previously agreed upon by both parties.

"Mr. Zhang, you have seen the current development of Mi'an Xinsheng. The talents and funds are all in place, and the team has been established according to your requirements. Next, we need you as the helmsman to control the subsequent development direction of Mi'an Xinsheng."

Zhang Rujing looked at the detailed information of Mi'an Xinsheng with reading glasses. He had only known the overall direction and progress of Mi'an Xinsheng through phone calls with Qiu Ciyu and Liang Mengsong before. This was the first time he had a comprehensive understanding of some of Mi'an Xinsheng's team and technical details.

More than an hour passed as Zhang Rujing watched very carefully and seriously, asking some non-technical questions from time to time, and Chen Mo answered them as much as he could.

A total investment of 50 billion.

The team has nearly 36.2 chip technology experts, nearly one-fifth of whom are foreign chip experts hired at high prices, nearly one-third of whom are PhDs, and the average age of employees is years old.
The development of 45-nanometer processors is currently underway and is at the final stage.

Now, every two years, a new generation of advanced process technology and processor microarchitecture will be launched in chip manufacturing technology.

07年是45纳米、09年是32纳米、11年也就是去年迭代到了22纳米。

According to Zhang Rujing, by next year Intel, Samsung and TSMC will have 16-nanometer or even more advanced processor chips.

In other words, Mi'an Xinsheng lags behind the world's cutting-edge chips by two generations.

Even if Mi'an Xinsheng has now overcome the technical difficulties of 45 nanometers, it has only reached the process level of five years ago. In other words, these 5-nanometer chips are worthless even if they are produced.

Zhang Rujing took off his reading glasses and rubbed his slightly sore eyes. He decided to use force first and then courtesy. It would be better to make these things clear to Chen Mo in advance.
"Even if 45-nanometer chips are produced, they will be obsolete products and have no value."

"Accumulating experience points? I understand. But 45 nanometers are not useless. Although they cannot be used in high-tech products such as mobile phones, computers, and tablets, they are suitable for small household appliances."

“This is a good approach, but it is still not proportional to the investment.”

At this point, Zhang Rujing paused and looked into Chen Mo's eyes, "I've said before that Mi'an Xinsheng has been a pursuer since its establishment, spending money to buy time.

This is what I did before at SMIC, but I was seen as being too eager for success. After all, a company must make a profit, so I failed.

There is no good thing in the world that you can have both. You can only keep one.

Now SMIC has changed its development direction, from a pursuer to a pragmatist seeking profits.

If I came to Mi'an Xinsheng, I would continue to accelerate the research and development of chip technology. In the first few years, you should not think about making profits. Only by catching up or even surpassing can you talk about profits.

Billions of dollars invested, several years of investment, unknown returns~
Can you afford to wait?"

Chen Mo smiled and said, "Old man, the arrow has been shot long ago, please stop testing my determination. Everyone knows that making chips is risky, but once successful, the benefits will be huge.

Mr. Lei and I are not the kind of people who give up halfway. Before investing in Mi'an Xinsheng, we had already made plans for the worst-case outcome and were able to accept it calmly, so all that was left was to go all in, buy and hold, and move forward. That's all.

The technical team has been set up, and I have also brought in Liang Mengsong. Funds will only continue to be injected by Bi'an and Xiaomi, and no other capital will be mixed in the future.

Whatever you have not accomplished in SMIC before, Mi'an Xinsheng will make your dream stage come true!
Come on, Mi'an Xinsheng needs you, and Huaxia's self-developed chips need you even more! "

Chen Mo looked at Zhang Rujing with burning eyes. Zhang Rujing nodded without saying anything. Instead, he turned around and walked to a corner. He opened the safe in the study and took out some information.
"I talked to Meng Song on the phone before, and he wanted to implement a generation-skipping strategy. I think it's feasible!"

"Generation skip?"

"According to the normal R&D process, after the 45nm breakthrough, the next generation should be 32nm. However, the generational leap is to skip this generation and directly tackle the 22nm problem. This can greatly shorten the R&D cycle. Of course, the difficulty and risk will also increase. In extraordinary times, extraordinary measures are needed. I think it is worth it!"

"I don't know much about the chip industry, but you are the leader of the industry and have 100% say in Mi'an Xinsheng. If you think it's worth a try, then let's try it!"

Zhang Rujing nodded and handed the information in his hand to Chen Mo. "Take a look first. These are the information about some companies that I have collected through various channels during this period. These companies may accelerate the technological iteration of Mi'an Xinsheng. Now is a good time. You can try to contact them."

Chen Mo looked at the information in his hand. There were not many companies mentioned in it, but the information was very detailed. There were only two companies, one domestic company and one foreign company.

The domestic company is Spreadtrum Communications.

Spreadtrum is a mobile chip platform company dedicated to smartphones, feature phones and other consumer electronic products. Based on highly integrated, high-performance chips, combined with customized software and reference solutions, Spreadtrum can provide complete platform solutions.

The company was founded in April 2001 and is headquartered in Zhangjiang Hi-Tech Park in Shanghai. It also has offices in Beijing and Shenzhen.

In October 2006, the 10 millionth chip rolled off the production line.

In June 2007, it was successfully listed on NASDAQ in the United States.

In October 2007, the 12 millionth chip rolled off the production line.

In January 2008, it acquired the American RF chip company Quorum Systems Inc.

In November 2010, it released the world's first single-chip quad-SIM quad-standby mobile phone chip SC11L, and captured 6600% of the GSM (Global System for Mobile Communications) market share.

2011年1月19日，发布全球首款40纳米低功耗商用TD-HSPA/TD-SCDMA多模通信芯片SC8800G。

Currently, Spreadtrum is the world's third largest mobile phone baseband chip supplier, with a current market value of US$8.2 million.

In particular, Chen Mo noticed one piece of information that a senior leader had visited Spreadtrum in January 10.

Wow~~~ This Spreadtrum is good. Chen Mo, who originally planned to invest, changed his mind, especially seeing that Spreadtrum has been going downhill in the past one or two years, there is a chance that Mi'an Xinsheng will acquire it.

As for the foreign company, even a layman like Chen Mo has heard of this name, ASML, one of the world's largest lithography machine manufacturers.

The importance of lithography machines to chips is self-evident. If the Mi'an Xinsheng technical team is a chef, then the lithography machine is the stove, and the chip is the cooked dish.

Chen Mo grimaced as soon as he saw the company. "Old man, forget about Spreadtrum. ASML can't acquire it. Even if I have the funds, their American father won't agree."

Zhang Rujing smiled when he heard this, raised his hand and nodded at Chen Mo, "I think you have a big appetite, you even want to acquire ASML, just read on~"

Chen Mo looked over and realized the other party's intention. "Are you saying that we want Mi'an Xinsheng to participate in this ASML customer joint investment plan?"

“Yes, judging from the proportion of ASML’s shareholders, there are both Dutch domestic capital and international consortiums, such as BlackRock and other investment management companies.

At present, it can be said that most of the semiconductor industry are ASML’s partners, thus forming a huge interest group.

In the past two years, ASML has chosen to pursue two parallel routes, focusing on both 18-inch lithography machines and EUV (extreme ultraviolet lithography). The funding gap is quite large, so the customer joint investment plan it has established is to alleviate the financial pressure it has encountered. In return, customers who have invested in the company can be guaranteed to get the latest equipment first.

As far as I know, companies including TSMC, Samsung, Hynix, and TSMC are very interested in it. And from the macro-level trend, ASML, as the world's largest semiconductor equipment manufacturer, has huge potential.

This investment will not only allow Mi'an Xinsheng to obtain the priority purchase right from equipment suppliers, but it should also be profitable even if it cashes out in a few years."

"Okay, you can find someone at Mi'an Xinsheng to contact him. As for the money..." Chen Mo calculated the funds he had in his mind. He also had Shanda Literature, Spreadtrum and this one. He thought about it and gritted his teeth, "Anything under 50 billion is fine."

"We don't need that many. We just need to take up a place. I think 20 to 30 will be enough. If you have spare money, you can add more. It depends on your willingness."

"Okay, Spreadtrum happens to be in the Shanghai Stock Exchange, I'll go contact them."

"Spreadtrum's co-founder and CTO Chen Datong, I have met him several times before. You can make a phone call. It may be helpful for your next acquisition."

In the next few days, Chen Mo took people to Spreadtrum for an inspection, just to get a preliminary understanding, and had a quick meal with Chen Datong near Spreadtrum.

After all, if you want to acquire a listed company of Spreadtrum's size, you need to privatize and delist it, and you also need to obtain the consent of all Spreadtrum's shareholders, which requires long-term planning.

Currently, Spreadtrum's market value is around RMB 70 billion, and there will definitely be some premium by then. Chen Mo estimates that it will be around RMB 80 billion.

The current cash flow of Bi'an is just over 100 billion. If it acquires Spreadtrum, its cash flow will be stretched, and there is also an investment of about 30 billion in ASML.

Fortunately, Chen Mo is not fighting alone, he can just summon his good brother to help when the time comes.

After all, the cash flow of the world's third-largest mobile phone sales company is no joke.

But we have to discuss this matter after we return to Beijing.

Three days later, Chen Mo returned to Ele.me as promised. This time, he listened to the overall report from the Ele.me founding team, mainly about Ele.me's response plan when a competitor emerges.

Zhang Xuhao's four-member team took turns to perform, and they completed the report on the entire plan in an hour.

The overall goal is to start from the internal strength, improve the system, build the team, and polish the product, such as strengthening the construction of food delivery related systems, training riders and personnel, and improving the system.
These contents cannot be said to be wrong, but in Chen Mo's opinion, this is exactly the approach that Meituan has taken in the past to deal with the encirclement and suppression by other capital giants, which is a bit like trying to find a sword by carving a mark on the feet.

These are all the work that needs to be done later. The vision and pattern of these young people are still a bit narrow.

Chen Mo let out a long sigh and looked at the people opposite him, "I think you have made a mistake. Ele.me is not the original Meituan, and the opponents you are facing are not like the former Wowo, 24quan, and Lashou, which are brainless companies that only burn money and expand blindly.

Standing behind you is the other shore. Ele.me is now an emerging force in the food delivery industry. Don’t think of yourself as a weakling.

You must have a strong mindset!

Even if the food delivery industry eventually enters a money-burning war similar to the group-buying market, you have me, and Ele.me can afford it too!"

Chen Mo said it in a grand and majestic manner, and then he stretched out three fingers.

"There are three points you must remember. First, race against time. Take advantage of the fact that there are no competitors entering the market now and seize the favorable situation. Try to penetrate from first-tier cities to second-, third- and fourth-tier cities. Expand in an orderly manner and make steady progress. Roll out nationwide by the end of the year at the latest!

Second, while expanding, we should also take into account the evaluations of merchants and consumers to build our own reputation. This is called harmony among people.

Third, sign a long-term exclusive cooperation agreement with the store in advance, which is equivalent to occupying the traffic entrance and is also Ele.me’s moat.

Finally, the human resources systems, purchasing and sales systems, and takeaway ordering systems that you mentioned earlier need to support applications of this magnitude.

What difficulties do you have in achieving this goal? You may as well raise them now, and I will try my best to solve them! "

Chen Mo's few words were profound and insightful. The two sides were thinking on a different level. These words directly wiped out the members of Zhang Xuhao's entrepreneurial team, and everyone was sweating profusely.

This time, Zhang Xuhao was not as self-sufficient as he was a few days ago. After all, his goal was different. His previous goal might have been to occupy some important cities, but now his business has spread across the country. He immediately asked for support, "Funds, Ele.me needs a lot of funds. The previous 1 million is not enough to support such a nationwide expansion."

“How much do you expect to need?”

Zhang Xuhao used the previous expansion of first-tier cities as a reference, calculated in his mind, gritted his teeth, and said, "3 million."

"3 million? I guess it's only enough for second-tier expansion."

"Hey, the boss is wise!"

"I'm investing 5 million in Ele.me. We'll talk about it if it's not enough, but I want to see your budget report by then."

"no problem!"

Kang Jia, who is in charge of marketing, said quickly, "In addition to money, we also need people, a large number of ground promotion team members. Ele.me needs to cooperate with merchants across the country for promotion."

Chen Mo was prepared. "Yes, the other side's full army is the most professional marketing team. The marketing work of Ele.me can be handed over to them. All you need to do is train these brothers."

"Uh, Boss, isn't Bi'an Qingteng Academy going to start school after the New Year? I want to use this place for training before the New Year, what do you think~"

"No problem. I'll go back and say hello. You can send someone over to train the backbone of the entire army."

After Kang Jia was dealt with, it was Wang Yuan, the technical director of Ele.me, who said from his own perspective, "If the current system capacity of Ele.me is used nationwide, I'm afraid..."

Chen Mo waved his hand. "It's okay. Bi'an Cloud Computing will connect with Ele.me to provide technical support services. Is there anything else?"

Deng Ye raised his hand quickly. "Mr. Chen, I am in charge of operations. I have an idea to integrate WeChat. I think the effect of JD.com embedding WeChat to attract traffic during Double 11 is better. I think..."

"No, you don't want to!" The light in Deng Ye's eyes disappeared.
“However, when the WeChat Mini Program open platform is launched at the end of the year, Ele.me can create a set of mini programs, and then I can put the Ele.me mini program in the local life column on the WeChat mini program homepage.”

The light in Deng Ye's eyes reappeared, "Boss is wise and powerful!"

"Look, we've got you all the funding, team, technology, and promotion. Can you achieve my goal of seeing Ele.me dominate the food delivery industry nationwide by the end of next year?"

The four of them looked at each other, and the other three nodded at Zhang Xuhao.

The latter gritted his teeth and signed a military order, "Boss, you have given us such strong support, and we have a strong army and abundant food. If we still can't complete the task, in ancient times, generals would come to see us with their heads raised. Now, the four of us brothers don't even need the Ele.me shares!"

As soon as Zhang Xuhao said this, the other three were dumbfounded. No, brother, I asked you to express your stance to the boss, why are you making such a big deal?
Chen Mo’s goal is certainly not to get these people’s shares, but to get their spirit!
Entrepreneurship, especially Internet entrepreneurship, is changing rapidly. It may be smooth sailing today, but there may be stormy waves tomorrow.

It is crucial for entrepreneurs to maintain a mindset of working seriously and not being arrogant when they win or discouraged when they lose.

Otherwise, once you gain power you will become too arrogant and won't last long.

He winked at the lawyer next to him, who took out an agreement.

Chen Mo smiled and said, "Since Mr. Zhang has set the mood to this point, it would be unreasonable for us not to sign an agreement.

But it was not easy for you guys to found Ele.me, and I don’t need your 20% stake, but if you can’t achieve your goal, I will consider replacing someone else to run Ele.me!"

The boss had said this, and thinking about the various resources provided by the other side, the four members of the Ele.me team had no reason to refuse, and said in unison, "Deal!"

Subsequently, Chen Mo, Zhang Xuhao and others carried out detailed planning and formulation of next year's KPI, and divided it into several levels according to the city level and market share ratio, and established a reward and punishment mechanism.

Of course, the most severe one was that Zhang Xuhao and four others were kicked out of the Ele.me management team.

With a sword of Damocles hanging over the opponents' heads and pie about to be fed to their mouths, Chen Mo has no worries that these guys won't fight for their lives!
After all, there is not much time left for Ele.me to develop.
(End of this chapter)