Rebirth 2010: I taught Mr. Lei how to make a mobile phone
Chapter 380 The King of PUA
Chapter 380 The King of PUA
"Gulfstream Aerospace Corporation is a long-established, world-renowned business jet manufacturer founded in 1958."
"Hey, Gulfstream, I must know about it, otherwise you wouldn't be here. I'm here to listen to airplanes, not to listen to your company's history, you know?"
"Okay, Mr. Chen, this is my inconsiderateness, so I'll get straight to the point.
The G550 is a classic model of Gulfstream. It is the first ultra-long-range business jet in human flight history that can fly directly from New York to Tokyo. It is also one of the representative models of the world's top long-range jet business jets.
The interior decoration and configuration of the cabin are extremely luxurious and comfortable. Depending on the customized configuration, the price is generally around 3 million yuan.
The G550 is also known as the exclusive air luxury bus for the world's top 14 billionaires. It is also the same model used by well-known entrepreneurs such as Li Ka-shing, Shi Yuzhu, Zhang Jindong, Jack Ma, and Wang Jianlin. There are currently 550 Gs in China."
"You want me to choose this one too?"
"No, Mr. Chen, I think the future of the Beyond Group is definitely more promising than the above companies, so the next model I will introduce is the upgraded version of the G550, which is the G650 that was launched less than a month ago this year!"
Gulfstream's senior marketing director for China came to the other side's headquarters in person and, like a sales specialist, introduced his company's new aircraft models to Chen Mo.
“别看G650是今年新品,早在2005年5月就开展了研制计划,2008年3月13日首次向公众披露。2009年下半年首飞,2011年获合格证,今年9月17日刚上市,其实已经有将近7年的历史。
The appearance of G650 has made it one of the best business jets in the world. With its birth, it has brought four "bests": the world's luxury business jet with the longest range, the best performance, the most spacious cabin and the best comfort.
The best performance is reflected in the ability to cruise at a high speed of 0.85 to 0.9 Mach, and the maximum speed can reach 0.925 Mach (Note: 1 Mach = 1 times the speed of sound), making it the leader among aircraft of the same class.
The ultra-long range, with the longest flight distance of 13000 kilometers, means it is possible to fly directly from Chicago to Beijing, from Los Angeles to Sydney, or from Beijing to Dubai without having to stop for refueling.
Of course, we also pay special attention to the design of the cabin environment. The cabin space is longer and wider, more comfortable and spacious than any other similar cabin. It can accommodate 18 passengers at the same time, and can be expanded to 20 passengers through customization.
The G650 is also equipped with a kitchen and an independently ventilated toilet. The cabin pressure is also very suitable, so passengers will feel quite comfortable even at high altitudes. Even when cruising at an altitude of 15545 meters, the cabin pressure is only equivalent to 1487 meters. When cruising at an altitude of 12497 meters, the cabin pressure is equivalent to 853 meters.
This avoids the unpleasant experience of tinnitus and eardrum pain that passengers are prone to on regular flights.”
Chen Mo nodded in agreement when he heard this. Every time he took a plane, every time the flight descended from an altitude of ten thousand meters, the atmospheric pressure would make his ears hurt like being pricked by needles. He could only relieve the pain by swallowing saliva or chewing gum, which was very uncomfortable.
"The G650 is not only equipped with a full kitchen and bar, but also has a variety of entertainment equipment, including satellite phones and wireless Internet, providing passengers with a colorful flying environment. If flight attendants are needed, we also have channels to provide very good in-flight services!"
The Gulfstream manager talked a lot and finally stood on Chen Mo's side and gave reasons for buying their Gulfstream.
“If time is money, then time saved is the new wealth, especially for a successful entrepreneur like you.
Therefore, if a private jet can be faster, have a longer flight time, and provide a more comfortable experience, it will save you a lot of time and energy in disguise.
This way, you can focus your time and energy on your career, and leave your aerial navigation to the G650. It will be your best choice, no other choice!"
When the PPT reached the last page, the Gulfstream director bowed and stood still, smiling as he looked at the young big customer in front of him.
"Tell me the price."
"We have upgraded the configuration so much that the price has only increased a little bit. The price of G650 starts at US$5850 million. The interior of the cabin can be customized, such as hand-made Italian carpets. Blah blah blah."
Chen Mo frowned. "It was just launched in September this year? So if I buy it, I will be the first batch of guinea pig customers. Isn't it difficult to guarantee its safety?"
The director of Gulfstream quickly waved his hands to explain, "No, no, no, for us at Gulfstream, our attitude towards manufacturing aircraft is just like a number. The ones mentioned above are the string of zeros after the 1, and safety is the 1 in front.
As the most technologically advanced commercial aircraft in the sky, the G650 also set many safety standards when it was born, such as the enhanced vision system, head-up display system and synthetic vision primary flight display advanced safety features.
The cockpit is equipped with a three-tier flight management system, automatic emergency landing mode, 3D weather radar, advanced flight controls, etc. In short, these advanced technologies enhance the pilot's situational awareness and improve the safety of the aircraft.
Most importantly, the G650 is equipped with a CAPS system, which is like a car's airbag. The system deploys in an emergency to help the aircraft land smoothly at a safe speed, thereby protecting the passengers' lives.
"These are meaningless to me. They are just theoretical data. Are there any real customers flying over here?"
"Mr. Chen, this has just been launched. Every customer who places an order will have corresponding customized requirements. Basically, they will be delivered at the beginning of next year."
"That means there is no one. Is there anyone in China who can decide?"
"Either some entrepreneurs in China have already bought the G550, or Mr. Chen is the only one in China who has the ability to own the G650. If you order it, you will become the first person in China to own the G650. This treatment is a once-in-a-lifetime opportunity."
"You know, the first-time user experience of any product is not very good. If a mobile phone has a problem, it can be returned for repair or replacement. For cars, the customer has a chance to survive. But airplanes are a one-time deal. If something really goes wrong with me, can Gulfstream afford to pay for it?"
Chen Mo looked at the other person with a smile on his face.
There is no such thing as a 100% sure thing in the world. There have been cases of wealthy people's private planes crashing before. What if Chen Mo really got into an accident while riding a Gulfstream plane?
Just by imagining it, Director Gulfstream was sweating. He didn't expect Chen Mo to be so difficult to deal with at such a young age. He also felt that what he said made some sense. His speech was no longer as smooth as before.
Of course, he didn't dare to answer this question, so he just avoided the main point and said,
"Well, the G650 is definitely the safest business jet in the world. We have conducted rigorous safety tests and found that the probability of an aircraft crash in the industry is currently one in 650, which is much lower than that of a railway trunk line. The G has even reduced this probability to one in a million."
".That is the winning rate of the second prize of the Double Color Ball."
"Of course I also provided large parachutes for the passengers, so that they could parachute out if something went wrong."
"See, this is your unprofessionalism. A billionaire parachuting at an altitude of 50 meters? Not to mention the temperature outside the cabin is nearly - degrees Celsius, the pressure is probably enough to make people dizzy."
"I can ask the company to equip you with cold-proof and pressure-resistant suits, oxygen masks and other professional skydiving equipment. If you need them, it's easy to ask. They can be provided free of charge."
"You mean, if you want to buy your company's aircraft, you still need to let the customer learn the high-altitude high-speed descent escape skills by themselves?"
The conversation has come to this point. Director Gulfstream originally thought that this young president would be very easy to deal with, but he didn't expect that he would be tricked by the other party.
"Mr. Chen, that's not what I meant~" "What do you mean? Okay, I just heard your detailed introduction of your company's products, and I roughly understand it.
In this way, we will discuss, study and consider it again internally. If there is any intention to purchase, we will inform you. I have something else to do, so I will wait for today."
As he said this, Chen Mo put down his crossed legs and sat up straight.
When the Gulfstream director heard this, he thought it sounded so familiar and immediately realized that this was the usual line when someone said, "If the interview doesn't work out, you have to wait for notification."
He was obviously a little anxious. "Mr. Chen, you can just tell me what your conditions are. As long as it's within my authority, we can discuss it!"
Need to reduce money!
Of course, Chen Mo did not say this directly. With his current status, it was too low to say this. If he wanted to achieve this goal, he could not use such a straightforward expression. Instead, he leaned back on the sofa, crossed his legs again, and said slowly.
"Look, I've met with representatives from Bombardier, Boeing, Dassault, and Embraer in the past two days. Why would I meet with you? It's actually a recognition of the Gulfstream brand. I'm very sincere, right?"
Gulfstream Director Nods
"As a newly launched model, the most important thing at the beginning is to give the market confidence. In fact, the G650's approach is good, using the wealthy group to create an advertising effect, but now there are too many people and too little meat. There are so many private jet manufacturers and models in the world, but only so many wealthy people can afford them.
As a representative of China's young wealthy people, if I ordered your Gulfstream G650 and risked my life to fly all over the country and internationally, and you casually reported it, wouldn't it be a living advertisement in the sky?
Would it be a good story in your industry that the richest man in China's new generation rides the world's best Gulfstream G650?"
The Gulfstream director nodded again
"I am here to give Gulfstream a good review. You should have heard of my influence in China. Do you think the G650 will be able to expand in the global market? Well, that's a bit exaggerated. At least in the Chinese market, will it be able to expand immediately? Then, if you go to find young wealthy people like Yang Huiyan and Li Zhaohui, will your success rate increase greatly?"
Nod*3.
Chen Mo stood up and walked to the representative, speaking in a very kind manner, "The beginning of your introduction was good. By combining the rich and the model, you further extended the idea that buying the G650 is superior to Li, Wang, Ma, Shi and others. This is good, but the rest is just reciting the script and falling into clichés.
In fact, your words just now should be like this: the vertical comparison advantages of G650 and G550. Blah blah blah
G650 has advantages over previous generation aircraft from Bombardier and other competitors.
The core competitiveness of the traditional parts of the G650 aircraft, how much R&D cost has been invested to achieve the world's best, how much has been invested in various configurations, and how much is the original price in total. Now, for the most expensive customers who support Gulfstream in the first batch, we provide the most distinguished courtesy. If you place an order now, all the configurations will be sent for free, and you can keep it for free for a certain number of years.balabala
Also, you messed up your rhythm just now when I challenged you casually. This shouldn't be the case. You should stand in the customer's position to analyze their pain points and possible questions and conduct a contingency plan analysis.
"Have you given up on learning?"
As Chen Mo's smooth combination of moves continued, the Gulfstream representative's waist became more and more bent, his attitude became more and more humble, and he nodded repeatedly. In the end, the representative was almost crying.
"Mr. Chen, how about I give you a discount, and then within my authority, I can choose some interior decoration for you, is that ok with you?"
Hearing this, Chen Mo quickly waved his hands, "No, no, no, I think you misunderstood me, you see, you are wrong again.
The rich are not short of money, what they lack is style, enjoyment, and the sense of superiority that comes from a low-key yet luxurious environment.
The higher the price of a private jet, the more it represents the consumer's wealth and image. Let me give you an analogy, which may not be appropriate, but for the iPhone 5 that was just released a few days ago, do you think that if Cook had priced it at 3000, would the sales volume be higher than if it had priced it at 5000?"
The Gulfstream representative didn't know the answer to this question. He sells airplanes, not cell phones, although they are both phones. Therefore, silence is the best response.
Chen Mo's question just now was obviously not directed to him, so he answered it himself.
“No, without the halo of vanity, Apple will initially compete for a while because of the smoothness of iOS. As Android gradually iterates and optimizes to narrow the gap, it will be overwhelmed by Xiaomi and Meizu in other aspects.
What I want to say is that the price of the G650 is not only not discounted, but also fully equipped with all the configurations. If I want to buy a private jet, I want to buy the most expensive and the best one. The price should be as high as it is. Well, let me emphasize that we in the other side are not short of money~~~"
Who is actually selling the plane? And after talking for so long, the other party is still just trying to bargain.
Director Gulfstream was completely deceived, and was politely sent away by Chen Mo.
On the way back, the senior marketing director of Gulfstream China was lost in thought as he sat in his car. He felt that the other party's actions and words were full of hidden meanings.
The Gulfstream G650 is again full of price and configuration. We are not short of money. We verbally agreed to buy one but have not signed a contract.
It also talked about the case of Brazilian Airlines signing Jackie Chan as the spokesperson for China, and later a customer placed an order for 13 private jets.
Before leaving, he patted himself on the shoulder three times and finally said, "I hope we can have a pleasant cooperation."
As he thought about it, his expression suddenly became clear, and he had obviously figured out the key point. This group of capitalists, once their business grows to a certain scale, none of them will be easy to deal with, regardless of age.
But what he was wondering was, how could the Beyond Group be an Internet technology company? He felt that with the ability shown by Mr. Chen today, he was wasting his talent. Whatever he did in marketing could be sold worldwide.
It seems that I need to have a good talk with the bosses at headquarters about this matter. Time is money.
A few days later, a shocking piece of news circulated on the Internet, causing a lot of discussion among Weibo users.
"Chen Mo, chairman of the Bi'an Group, was recently invited to become the Chinese image spokesperson for Gulfstream Aerospace, and spent more than 5 million yuan to purchase the company's luxury business private jet G650, which was just launched last month."
"Wow, 5 million for a means of transportation?"
"Don't mention it. Mr. Chen can hold his own in this airplane shape. With this aura, he is definitely an image spokesperson. In front of him, those Western supermodels are only fit to be bodyguards in terms of temperament."
"This big bed is only for rich people to play with. Also, how can sex in a car be as good as sex in a spare time? There must be several uniformed girls on it. This is a real threesome. Just thinking about it makes me excited~"
"Is this the big toy of the rich? If I convert it according to my net worth, it's equivalent to me buying an electric car? It doesn't seem too outrageous!"
"Is this the simple and unpretentious means of transportation for the rich? @陈默, Mr. Mo, are you still in need of an adopted son? The kind of 32-year-old who has accomplished nothing and can only call me daddy."
To be precise, the Gulfstream G650 cost Chen Mo 5.68 million RMB, and it is fully customized and equipped with all kinds of top luxury configurations.
As for Chen Mo's endorsement fee, it was 5 million for three years, in US dollars, which was a 5% discount all in all. It was worth his two hours of personal teaching.
The tuition fee for one hour is 1 million RMB. Let’s take a look.
However, the delivery of a customized aircraft will take about three months, which is completely acceptable. After all, Xiaomi su7 will take another half a year.
Gulfstream is probably more anxious than him. After all, it has finally sold one aircraft after it went on the market, and they are eagerly waiting for their advertisement. After all, China's economy is developing so rapidly now, and there are many wealthy people, all of whom are potential target users.
Chen Mo planned to lend the plane to Lei Jun for a trial as soon as he got it.
After all, Kong Rong knew how to give up the pear, so as a younger brother, he has some awareness that when good things come, it is the elder brother's responsibility to use them first.
Well, that’s it!
In his previous life, Chen Mo was a severe victim of PUA both at home and at work.
PUA is not incompetent for Chen Mo. He has long been self-taught. Instead, he has targeted more high-end groups, such as business partners, management, and acquired parties.
How did Uncle Benshan say it?
Change your words and switch to another company to continue PUA~
Next one, Gaode, let’s go~
I would like to report to my readers that I took my family on a long trip during the National Day holiday, and my manuscripts are only enough to support 4 days. After returning on October 10, I will resume 6 days~
I wish you all a happy National Day holiday~
(End of this chapter)
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