Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 379 " Billion Subsidy" and "Nine Yin Manual"

Today, Apple has become synonymous with electronic luxury, second only to the 8848 titanium mobile phone.

The latter is even more enduring. Even the British luxury mobile phone brand Vertu has died, but it is still alive and well. No wonder it is so easy to make money in China. There is a reason for it.

It would be fine if the buyers were some wealthy people, but Chen Mo estimated that many of the people in the queue were the kind who earned a few thousand yuan a month and would rather live on bread for a few months in order to buy an iPhone 5.

This reminded him of his childhood, when everything from foreign countries was better, which became a subconscious concept. Of course, some domestic products were indeed not as good as those at that time, which was understandable.

Many years have passed, but the fawning spirit of some people will not change with the passage of time, especially in Shanghai, the Paris of the East.

However, Chen Mo suddenly had an idea and checked the news, but he didn't find any news about selling kidneys. Now Apple doesn't have any kidney machines. Could it be that the idiot hasn't appeared yet? Or was he killed by his butterfly effect?

He remembered a young man who wanted to be vain and become the object of envy of others, so he wanted an Apple mobile phone and asked his parents, who were ordinary workers, for it. However, his parents refused him decisively when they asked him about the price of a mobile phone, which cost more than 6000 yuan and he wondered what family could afford it.

As a result, the young man became self-reliant and self-sufficient. He found a black intermediary and sold one of his kidneys for 2 yuan. Then he decisively bought a brand new Apple phone and finally became the object of serious envy of his classmates. He only wanted to feel good for a while, but later he lived a miserable life.

Since then, the name of Apple Kidney Machine has spread like wildfire. Unexpectedly, it is gone now. Did this guy buy a Redmi?

I feel this possibility is more likely. After all, a 6000 yuan Apple phone is out of reach for ordinary working families, but a 799 yuan Redmi phone is still okay, and it can also play games without any problem.

If this is true, I have done a great deed. But I am afraid that some people will be blinded by vanity and regard Apple as a cyber luxury. Then there is nothing I can do.

But it is really possible. Just look at Apple's character. It has been squeezing out toothpaste year after year. It would rather be environmentally friendly, copy concepts, and change colors than make any arrangements for its pitiful heat dissipation and fast charging.

This time I will do everything I can to support Xiaomi and battle it out with Apple. May Steve Jobs in heaven bless me, Amen.

But it should be said that this is good news for Xiaomi.

With a price tag of more than 8 yuan, Apple really doesn't cheat the poor.

Now the price range of 4 to 6 yuan is basically Samsung's comfort zone.

Xiaomi used to dominate the market below 4 yuan, but now Meizu seems to be catching up.

After thinking for a while, Chen Mo picked up the phone and called Lei Jun's landline downstairs.

"Have you seen the Apple release? What is the pricing of Meizu? Double Eleven
"Okay, you old man, don't come up here. You are old and might fall down climbing the stairs. Let me, a young man, go down!"

A few minutes later.

Chen Mo arrived at the other party's office, sat down opposite Lei Jun, and got straight to the point.
"What are your plans for Double Eleven?"

"Apple's price is over 8000, which is not even in the same league as Xiaomi. It is not even in my consideration. Xiaomi has only two competitors right now!"

Chen Mo thought for a moment and then took over the conversation, "Meizu and Samsung?"

Lei Jun looked at the other person with appreciation. It was a relief to talk to this guy. "Yes, Samsung is easy to talk to. The X3Pro has an advantage in price.

Now the main rival is Meizu, but if Meizu wants to fight, then so be it. They just spent some money and started to show off. Xiaomi has never lost a price war. The Xiaomi X3 starts at 2498, and the x3Pro starts at 3498. The discounted price is one dollar cheaper than Meizu. How about giving them a taste of their own medicine? "

"Meizu will definitely have discounts during Double Eleven, and their prices will be cheaper than yours."

"Just lower the price of Xiaomi. It's not like they haven't sold it at 1999 before. Even though Meizu looks arrogant now, it's just a paper tiger. The hundreds of millions of dollars Huang Zhang got from Ma are not as much as what we invested in JD."

Chen Mo confirmed again, "Are you determined to start a price war? Even if it costs 1999, you must win this war?"

"If it were any other family, it would be fine, but Da Huang has already pointed at my nose and cursed me, I won't be named Lei if I swallow this!"

Well, even the word "I" can come out of Lei Jun's mouth. This guy usually keeps a low profile, but at this moment he revealed his true emotions. It seems that he is really pissed off by Da Huang.

Chen Mo shook his head. "I think Xiaomi's price war is not a good idea. Our previous price increase and high-end strategy meant a phased failure. We are back to square one. Aren't we going backwards in history? Maybe we can change our thinking!"

"Then what do you think we should do?"

“Our prices remain the same!”

"The price remains the same? The configuration is similar. Can the appearance of X3 make up for the 500 yuan price difference? Besides, the appearance design of MX2 and Meizu is really good this time."

“We can subsidize it!”

??? Lei Jun didn't understand what he said. Perhaps because he had been with Chen Mo for a long time, he spoke in Northeastern dialect. "What do you mean?"

"Let me give you an example, such as a 10 billion yuan subsidy."

Lei Jun burst into tears when he heard this, "10 billion?"

"For example, 10 billion is a virtual word and a variable that you can control yourself. This 10 billion subsidy is a form of promotion and can also be seen as a market competition strategy. You see, when I said this word just now, even you were intimidated? Then, is it more attractive to ordinary consumers?"

Seeing Jun Ge turned into Xiao Lei, Chen Mo continued to preach and learn from the little chicken pecking at the rice.
“The specific gameplay is that the platform invests huge amounts of money and provides users with real price discounts in the form of subsidies.

The reason why the subsidy scale is said to be tens of billions is just a gimmick, emphasizing the huge investment amount, aiming to attract more users to participate in shopping, so as to increase transaction volume and increase activity. It is not only a pricing strategy, but also a means of marketing and brand promotion. "

Lei Jun understood immediately, "It's a variation of discounts and coupons, except that the original merchant behavior is placed on the platform itself!"

Chen Mo gave a thumbs up, "Yes, judging from the market price of consumers, Xiaomi products have not been reduced in price, right? That is a subsidy from JD.com. Although it is Xiaomi's money, how can they know if we don't tell them about it?

This time, although the matter is still the same, the gameplay has changed a bit, and everything is different. Of course, the 10 billion subsidy activity will only be available if you enter through WeChat."

Lei Jun seemed to have realized something. "The brand price of Xiaomi mobile phones is not affected, and the purpose of price reduction is achieved, thereby stimulating sales. JD.com earns traffic through the gimmick of 10 billion subsidies. Through the success of Xiaomi mobile phones on the JD.com platform during Double Eleven, Mi'an Dongfeng fired the first shot in its overseas expansion.

Of course, Bi'an will also be able to make a lot of money through the traffic rebate we agreed on before. I really don't know where all these tricks come from in your head."

"Alas~ Don't put different organs together randomly, it's easy to get into trouble. It's better to keep your distance and keep your distance. And there's a backup plan!"

"Anything else?" Lei Jun looked at Chen Mo as if he was looking at Doraemon.

"You have to be prepared for any eventuality. Do you remember the strategy that JD.com and Suning chose in their previous 3C war?"

"Just aim at the other party's price and always lower it by 1 yuan?"

"It is only because you can steal for a thousand days that you cannot guard against thieves for a thousand days, so we have a price guarantee strategy for Double Eleven. No matter when the other party lowers the price, we will follow suit and make up the corresponding price difference. In this way, consumers' concerns are immediately dispelled.

As for whether it is a 10 billion subsidy or a 10 billion subsidy, the duration of the price guarantee, etc., it all depends on your courage, Boss Lei. You can discuss the details with Dongzi."

"Don't be so rude, just stop yelling at me and be polite. I'm almost ten years older than you after all."

"Oh, I know~" Lei Zi~
Lei Jun thought of a situation. "This move of yours is a powerful weapon for JD.com to catch up with Taobao. Aren't you afraid that JD.com will learn from your move, see the effect on Xiaomi, and immediately launch a similar subsidy activity to develop and grow on its own? Will it affect your plan to become the chairman of Xiaomi Dongfeng?"

Chen Mo's heart skipped a beat, but his face remained expressionless, "Brother, don't make a fuss. It's still two years. It's such a long time. We can talk about it when the time comes."

"You're just pretending. With your unwillingness to be outdone, how can you let others make the decision? I know what you're doing! I guessed it when you proposed the Mi'an Dongfeng plan."

Chen Mo scratched his head and chuckled, "The one who knows me best is Brother Jun. However, whether it is Xiaomi, JD.com or SF Express, the stronger the opponent or ally, the more motivated I am. I will become stronger when facing a strong opponent. Otherwise, what's the point of pushing forward smoothly all the way?"

Lei Jun looked at Chen Mo deeply and said earnestly, "See, you'll be exposed once you try. Xiao Mo, remember to pretend to the end no matter who you are with, even if the target is me!" Chen Mo grinned, "It's hard to guard against it. Does Jun have the same intention?"

"This answer doesn't make sense to you." Lei Jun smiled indifferently and did not give a direct answer.

"No problem, I've said everything I need to say, I'll go back to my daily routine~"

Watching this guy leave, the smile on Lei Jun's face disappeared, leaving only emotion.

Perhaps before I met Chen Mo, when I had just founded Xiaomi, I would definitely have competed for the position of Mi'an Dongfeng.

After all, wasn't it because I didn't want to be silent and didn't want to see my peers being better than me that I founded Xiaomi?

Now, in just two years, Xiaomi's valuation has exceeded 10 billion yuan, while Bat and his peers of similar age took nearly years to achieve such an achievement, which can be considered as a resolution to his own problems.

Now, watching Chen Mo's journey from Xiaomi to the other side, step by step, he seems to think that it is more interesting to assist this younger generation in business, his more capable and ambitious younger brother, and to give him some guidance on his lack of time or experience.

As for how far he can go in the future and how far the other side can achieve, he is looking forward to it.

For some reason, he just had such confidence in this guy.

Lei Jun believes that his vision is not wrong.

After reading the crumpled papers in his hand, Xiao Ma Ge looked unsatisfied.

"Are these pages from a reliable source?"

"I asked this question before, and the explanation given was that it was found in the garbage dump on the other side."

"A garbage dump?"

After hearing this, Xiao Ma Ge subconsciously leaned over to smell it and almost vomited out his overnight rice. He had no doubt about this statement at all.

Perhaps because he has dealt with Chen Mo so much, he is now somewhat suspicious.
"Do you think that the other side is intentionally trying to mislead us in this way?"

"No way, who would have thought that in 2012, intelligence could still be collected through such retro means? Moreover, a plan like this is useless to anyone except the BAT level. How many copies of bait would have to be spread?
And they are professionals doing this. The bottom line for a company like this to survive is to remain neutral. Otherwise, they have no stance and no voice. They will not dig their own graves. "

"How much did you pay for this information?"

"Six hundred thousand!"

"It's not expensive. Tell them that as long as it's information related to the other side, we still want it. The price is negotiable!"

Based on his understanding of Chen Mo, Xiao Ma Ge smiled and said, "They must have come up with version 2.0 or 2.1 based on WeChat Red Packet 3.0, so this version is their scrapped draft."

"Then it's useless? Why do you still say it's not expensive?"

Brother Xiao Ma smiled. He was in a good mood and didn't mind giving a lesson to his confidant.
“First, we know what WeChat’s Chinese New Year activities are. Second, even if WeChat is currently using 3.0, it is an iteration based on 2.0, and the overall framework and architecture should not change much.

Third, just like playing a game, everyone is developing, we open the entire map, while the opponent is still focusing on development, which brings us targeted first-mover advantage.

This year's Spring Festival is already a clear situation for us. Needless to say, Alipay's Spring Festival Gala event will definitely be red envelopes for all the people.

I didn't expect WeChat to do the same. What's more, Chen Mo is very cunning. He changed the national red envelope campaign that was played before into an ongoing activity. He wanted to catch Alipay off guard a week in advance, and the budget was 3 million. However, based on my understanding of Chen Mo, he will definitely increase the investment this year, and the minimum is estimated to be 5 million.

Look at the red envelope function inside, which is linked to the probability of card drawing and has advertisements. Hum~ it seems like a good plan.

But it is indeed an effective way to say it!
Knowing this, our Spring Festival activities on WeChat this year will be more targeted!
Since everyone is getting red envelopes, let’s compare who plays more colorfully and who plays better. Whoever takes action first will have an absolute advantage, so we will start the event half a month in advance!

It’s just a pity that this is only a draft of the first half of the plan.”

"I heard from them that there was another group of people at the time who collected similar information to the other side, and then they pieced it together and split the plan in half."

"Tell them that if we can get the lower half, we'll offer 100 million. And let's buy out the upper half, right? Don't let them have two birds with one stone."

"Well, I told them that they don't dare to break the rules."

"That's good. Next, let's use this half of the page and combine it with our own innovations to run an event. As for who will own the second half, it's either Baidu or Alibaba. Others don't have the strength to run this event. We'll know the answer during the Chinese New Year. Let's do our own thing first."

"Understood, I'll arrange it!"

"Wait, there won't be anyone guarding our company's garbage dump~"

"Boss, our company is equipped with a shredder. Even if someone is watching over it, the cost of restoration is a bit high."

"Well, I was overthinking it. Go ahead!"

Watching his trusted assistant leave, Xiao Ma murmured,

Chen Mo is still too young, and suffered from lack of experience.

But how come this document is the same as the Nine Yin Manual, with two parts,

Which of you two will have the second half?

Which of you two will have the upper half?

Lao Ma muttered as he looked at the electronic document on the computer screen.

He heard from his subordinates that the source files of these pages of documents were dug out from the garbage dump, which really made things difficult for them.

One million is worth the price, and this part of the document is the second half. Alipay already has its own Spring Festival red envelope activity plan, which can be used as a reference and combined with the two.

It seems that this year's Spring Festival activities are quite lively.

In addition to its own Alipay, Bi'an is now openly planning to launch a red envelope campaign as well. It doesn't matter who the remaining two are.

In terms of traffic, no other hot spot can surpass the Spring Festival Gala.

The ratings of the Spring Festival Gala two years ago were 18.34%, the highest and the lowest since the establishment of the Spring Festival Gala. Even so, the cumulative number of viewers reached 6 million, which means that one out of every two people watched the Spring Festival Gala.

Last year, with the support of the nationwide coin-giving event on the other side of the river, the ratings of the 2012 Spring Festival Gala rose sharply to 43.52%, more than doubling year-on-year, and the cumulative number of viewers exceeded 2 million.

The news that he won the Spring Festival Gala for 30 billion yuan earlier this year also caused a sensation on the Internet at the time.

Wait until the New Year to hype it up and create momentum. It is conceivable that this year's data will be even more popular than last year.

A national red envelope with the blessing of Spring Festival Gala traffic. No matter how many others there are, as long as it is a red envelope activity, whoever comes up with it will lose!
Let’s fight when the time comes. I want to see who is so stubborn.

Lao Ma was in his office, calmly brewing Gongfu tea, and was obviously in a very good mood.

(End of this chapter)