Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 149 A plan that brings together all the best of the future

December 12 was Xiaomi’s release day, with a major update to MIO Sv2, and an international version was also launched overseas.

Among them, the update of WeChat has a far-reaching impact.

The project leaders of Qxin and Qchat were so upset that all the plans they had just arranged were disrupted. They had to reorganize them according to the latest updates of WeChat. As a result, the launch time was postponed to late December.
A few days later, WeChat's user base reached a new level, exceeding 10 million, thanks to the new version and the pre-installed MIOS.

Weichat, which came late, relied on the powerful resources of Tencent and even launched an activity of "getting Q coins for using Weichat", and the number of users directly exceeded one million.

Influenced by this, the Hong Kong-based TalkBox team also saw the rise of WeChat and the catch-up of Micro Chat.

He also heard that an instant messaging software called Kik was launched on the Apple and Android stores last month. This is a cross-platform instant messaging (IM) software with extremely simple functions. In just over half a month since its launch, it has attracted 100 million users!
TalkBox founder Guo Bingxin feels that he is standing at the forefront of a trend, and his TalkBox has an advantage that these products do not have, which is voice messaging just like a walkie-talkie.

The original plan was to launch it in January next year.

Guo Bingxin felt that the speed was still too slow and they were now racing against time. He then ordered all team members to work overtime to ensure that TalkBox was launched on the app market by late December.

The storm is brewing again
A hot topic with voting suddenly appeared on Weibo topic list

This is a small function that Chen Tong specially added last time because he found that there were a lot of Internet wars this year.

The Hundred Regiments Campaign at the beginning of the year and the Thousand Regiments Campaign today are not over yet, but the Weibo war has already begun.

Everyone is still fresh in the memory of the 3Q war last month. After chatting with Chen Mo these two days, it feels like the mobile communications war is about to start again.

Well, I didn't remember anything this year, but the war, which lasted from the beginning of the year to the end.
There are currently only five players entering the mobile communications war.

Mobile QQ: The legitimate son of Tencent, it is the undisputed leader in Internet social software and has a monopoly over the market share of nearly half (41.5%).

Fetion: Backed by China Mobile, it was launched three years ago and had the right timing and location. It has been chasing closely behind mobile QQ and has achieved a market share of 28.7%.

Mobile MSN: Ranked third, this mobile communication software created by Microsoft, a traditional giant, is mostly used by office workers and currently occupies a 12% market share.

The fourth is WeChat released by Xiaomi. According to the latest statistics, WeChat has occupied 11% of the market just two months after its launch, and it has surpassed MSN in recent days.

Although Xiaomi is not as big as Tencent, WeChat's rise is obvious with tens of millions of users in just two months. If we draw a growth trend chart of these companies, WeChat is clearly ahead by a large margin.

The last one is the newly born WeChat. Why is it on the list? Because it is the younger brother of mobile QQ, so give face to Tencent. And anyone with a discerning eye can tell that it was born with a silver spoon in its mouth and has unlimited potential in the future. However, its current market share is almost 0.

The above is the current market structure. Since the launch of WeChat, the market share of mobile QQ, Fetion and mobile MSN has shrunk to varying degrees, especially mobile QQ, which has seen a sharp drop of 7%.

However, netizens’ current votes are very different from what market data reflects.

微信以68%遥遥领先、其次是17%手机QQ、9%的微聊、4%的移动MSN和1%的飞信。

At the same time, the post attracted many comments from Weibo users.

“It’s over, it’s over. Ever since I discovered WeChat, I can’t live without it. What should I do? But a few of my friends are still on QQ and refuse to come over. It worries me so much. It would be great if WeChat and QQ could communicate with each other.”

"Hey, have you all used the new WeChat drifting app? It's really fun. I met a girl from the same city on it. She said she practices yoga."

"The group chat function is also good. I have set up a family group. If I have anything, I can just leave a message in it. It's very convenient. My mother asks me if I have had breakfast every day, which is also very convenient."

"My goddess always hung up on me before, but since WeChat came out, whenever I send her a WeChat message asking her to go to bed on time, she will always reply with a smiley face. I am so happy."

"Huh? Why isn't anyone talking about WeChat? I feel pretty good too."

"What's good about it? It's just WeChat from more than a month ago. Its page and functions are incomparable to WeChat. To say it looks like WeChat is flattering. It's just like the difference between Yao Ming and Guo Jingming. Don't get me wrong, I'm not talking about their heights. I'm talking about how they play basketball."

"Damn it, the penguin really only remembers the food but not the punishment. It even copied my QQ and used it just fine. After seeing this, I turned around and used WeChat!"

"The punishment last time was too lenient. If they were fined a few hundred million, they would behave themselves."

"I'm afraid a few hundred million are of little use. In Xiao Ma's eyes, a few hundred million are almost the same as a few hundred yuan."

"Is Fetion so pathetic? No one mentions it?"

"What the hell, I use China Unicom and my girlfriend uses China Telecom, but Fetion charges two-way fees, which is more expensive than text messages, I'm so mad at that!"

"It seems that the farthest distance is not between life and death, but the distance between Fetion, China Unicom and China Telecom."

"Support domestic products, start with me, reject MSN"

While the internet was arguing, two people were discussing something in the chairman's office at 807 in Yin Gu Building. "The 798 Art Gallery can accommodate 500 people, isn't that enough?"

"Just a few hundred people is not a small number? Look, we have over a million fans. Even if only one thousandth of them come to the scene, that's a thousand people. Add in the others, and we have to have a venue that can accommodate at least a thousand people. Or do you have so little confidence in our press conference?"

Chen Mo took the conference planning proposal written by Lei Jun and criticized it, expressing his disappointment.

"So which one do you choose?"

"Why go far away? I think the Centennial Lecture Hall near us is good!"

"Peking University?"

"I checked and found that the two floors of the auditorium can accommodate more than 2,000 people. They are all the best students in the country. They are young and beautiful, and they are also suitable for the target user group of Xiaomi mobile phones. Don't tell me you can't handle it?"

"I told you not to try to provoke me. I won't take it. Hey~ What's that look in your eyes? Who are you looking down on? Give me three days."

"Well, you see, there is something else below. There is also a problem with this process. The press conference was too watery. There was no follow-up at all. What about the follow-up process? As a well-known entrepreneur and the big boss of Xiaomi, do you have the nerve to stop here?"

Lei Jun got furious when he heard this. He asked you to come over early in the morning to look at the plan I had worked out in the past few days. He had originally wanted Chen Mo to help with the plan, but it gradually turned into a criticism meeting. He could no longer hold back his face and said unhappily,

"This doesn't work, and that doesn't work either. Aren't you dissatisfied? Come on, here, I'll give you the pen, and you can write it yourself! If you keep being picky, I'll see what you can write!"

"Hey, it was you who said at the beginning that we could speak freely and without any scruples. Why are you so impatient now?" Chen Mo blinked innocently as he held the planning materials that Lei Jun threw over. All the suggestions he just gave were from the bottom of his heart.

Lei Jun said without hesitation, "I can only give you three days. Judging from the way you just pointed out the situation, I think our Xiaomi press conference will definitely become the most successful press conference in history, right?"

Chen Mo scratched his head. "That's not the case. You know me well. I am best at technology. I only have a little knowledge of marketing. But three days is a bit too long. One day is enough."

Lei Jun pointed at Chen Mo and laughed at him. "You're kidding, right? Fine, fine, it's 10: now. I want to see your plan before I leave work. What's so shocking about it? The press conference is the last gasp of our Xiaomi mobile phone. We can't afford to make any mistakes!"

Originally, Chen Mo's plan was to finish writing today and look for Xiao Lei to read tomorrow, but Xiao Lei's plan was to just finish the writing during the day and read it after get off work. It seemed that their concepts of time were not aligned.

But even so, Chen Mo gritted his teeth and said, "Okay, then I'll write quickly. If you have nothing else to do, go and do your work. Don't disturb my wonderful ideas."

After saying that, Chen Mo waved his hands impatiently, and then he was driven out by Lei Jun, who just realized that this was his office as he was about to walk out.

Tsk! Having an office is a big deal. I’d take it at any cost!

But joking aside, Chen Mo is still very serious about the press conference. After all, no matter how good a product is, it still needs to be promoted, and this is the link that can generate a sales boost.

Just as Lei Jun said, everyone has been working so hard for such a long time, isn’t it just for a final shiver like this!
After coming out, Chen Mo first held a meeting with the MIOS backbone and all WeChat members respectively to determine the content of the major version update for the press conference, and handed over the remaining work to Huang Jiangji and Li Jianchao.

Generally, let them handle it on their own. Don't disturb him unless it's urgent, because Chen Mo plans to go into seclusion and write!
He then began to move to a small meeting room not far away, and hung a sign on the door that read "No entry for those in retreat, burn paper if you need help!"

With a snap, the door closed, the heart was sealed with cement, and no one loved anyone!

Chen Mo closed all the blinds and turned off the lights. The room suddenly became dim. He draped his legs over the conference table, half lying on the chair, closing his eyes and preparing to enter a flow state.

Everything seems calm on the surface, but there is a turmoil in my mind.

Chen Mo was recalling the appearance of successful press conferences. Countless successful press conferences were flashing through his mind like a kaleidoscope. Of course, he could not remember the specific contents. He could only remember some fragments and famous scenes, and that was enough.

The first thing he thought of was Luo Yonghao's Hammer phone launch conference. Although the Hammer phone failed in the end, it should be said that the launch conference was still amazing, otherwise Hammer would have died long ago.
What about the gold design award, craftsmanship, punching Samsung and stepping on Apple? When it comes to the ability of deception and storytelling, Brother Yulong is still at the king level, on par with Accountant Jia who suffocated for his dream but ended up suffocating himself because of his backers.

But compared to the latter, let’s not talk about whether Luo Taijun is crooked or not. After all, she starred in a 6 million yuan movie, "Empresses in the Palace", hundreds of millions of which seem to be exempted through limited liability. She doesn’t have to bear all the debts. She is indeed a real man.

It's much better than those people who always send their money abroad when they achieve success or encounter trouble.

So what is the most important thing in a press conference? It is not some professional terms or technical terms, which ordinary people cannot understand and do not care about.

Ultimately, it comes down to how much emotional value you give to users based on the product's strength, which is about storytelling and adding value.

If Venus hadn't had a broken arm, she might not be so famous. If you tell others that a pair of chopsticks was used by Buffett, the value of it will immediately be different.

What is more valuable than a famous painting is a famous painting that has been burned. At this point, the art is finished.

The node before Chen Mo's rebirth was just after the Xiaomi SU7 launch conference, which was also a launch conference called a classic marketing case by the media.
After meditating for about half an hour, Chen Mo opened his eyes in the darkness. His eyes were bright, like candles in the night sky.

He entered the flow state without any distractions. He immediately opened his laptop and quickly tapped on the keyboard with his hands. Inspiration flowed like a fountain and he typed as if possessed by a god.

The venue has been decided, the next guests will be selected, the press conference warm-up, the opening method, PPT special effects, etc. are listed on it.
After 2 hours, the skeleton is ready, and then we start filling in the content, including several ways to warm up, several major links of the press conference, speech style, and plans for various situations.
Time passes quietly.
A comprehensive plan for a press conference that is the culmination of all the future is gradually taking shape in Chen Mo's hands and is about to bloom.
(End of this chapter)